The new CEO at TDI says the pioneer of Airport Advertising has large enough potential to expand its footprint and nation-wide operations to become a leader in the industry.
Marketing Expert Dinesh Jain made the remarks as he joined TDI this week after his great success in introducing the Nissan cars in India. He brings in more than 25 years of his varied experience to TDI.
With exclusive rights to advertise at 13 Airports across India, 22 Metro Stations and several DLF Malls across New Delhi, TDI has been the frontrunner in outdoor advertising for the past 25 years. One of its verticals, TDI Media Services is the leading and India's largest networked Outdoor Advertising Agency with the finest team of professionals spread across 22 Branches. They cater to the needs of various Corporate Houses and give them comprehensive outdoor advertising solutions by using their finesse in strategizing, planning, buying, executing and servicing the campaign. And MAD –“The Internet and Mobile Advertising Vertical” offers a range of advertising solutions to strategically disseminate the message to the target group and getting the desired results as an outcome.
“The capable team at TDI will surely deliver significantly ahead of the industry performance. With the launch and business expansion experiences, I am quite confident of working with this team to take it to a new level of performance,” he said.
Mr. Jain has worked across industries and countries in various leadership positions. He started his career with Unilever where he spent over 12 years and then has contributed in Premium Beverages, Print and TV in media and Passenger Cars industry. He has established businesses and brands in a wide spectrum of industries and markets. His overall 26 years of work experience has given him rare insight to bring global perspectives to the Indian environment.
Welcoming Mr. Jain to the TDI family, Director Hiyav Bajaj described him as a “self- motivated professional with a strong business understanding and experience who is known as a turnaround and a change manager”. He said, “Mr. Jain is also known for operational excellence and team leadership and for his wide knowledge of international markets and will be an asset to TDI. He also noted that in the last two assignments, Mr. Jain was able to “change the trajectory of the business significantly with the judicious mix of existing team members and new blood.”
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