BILLBOX leading ambient Out-of-Home advertising & Payment solutions firm, Minc BillBox Pvt Ltd, has launched a OOH vertical to form FLEETADS, which will focus on selling space on sides and back of containers to advertisers. For this purpose, each container had been fitted with GPRS trackers and rails on both....

Out-Of-Home is an important component in most companies’ total advertising mix!

The innate strength of OOH, being a local medium and having a lasting impact though has been successful in getting diversified sectors to trust Outdoors but Non Availability of Metrics to ascertain the ROI hinders the efforts to bring more advertisers ....

A world class system for the planning and placement of Out of Home media

Kinetic, the world’s largest Out-of-Home media agency has launched its ground breaking Aureus system in Malaysia. This will be the first market deployment as part of a major global roll out.

Aureus is Kinetic’s unique cloud hosted platform,....

Maximizes Reach,Highest Re-call Value,Cost-Effectiveness,Ensured ROI,Innovation

Now a days when a brand is launched in a market, it comes with a back up of innovative strategy to create lasting impact on customers. Like a child, a brand wants to become the favorite of their target customer who has e....

A communication division to address Low Income & Rural consumers & ropes in Ajay Sundaram as Country Head & Vice President, Milestone Outland

Marketers focus is shifting towards low income consumers in tier 2 tier and 3 towns as the next level of growth is  expected from smaller towns. India's rural population ....

Parle Agro, fastest growing Food and Beverage Company associates with Posterscope, India’s leading outdoor agency to spread the magic of Fresh ‘n Juicy Mango ‘Frooti’. The objective of the campaign was to introduce the new brand campaign creating high impact with high decibel across India.

Given the brief, Posterscope has spread ....

The out of home media space is undergoing a dramatic change in India. A poster is no longer just a poster, a hoarding is so much more than just a hoarding and a digital screen at your favorite eatery can be so much more than just a screen. Recognizing this paradigm shift in the way the Out of Home media has changed / influenced by the consumer h....

A One Stop Shop integrated agency completely focusing on providing customized solutions to the retail sector at both Modern and traditional Trade.

Winners of 3 gold, 2 silvers & a merit at Outstanding Marketing Retail Achievement Awards 2013 (OMRAA) presented by Point Of Purchase Advertising International India in different cate....

Did you know that by simply moving to Uninor Sabse Sasta offers, all mobile users put together in UP West can save up to Rs. 100 crores each month?

Uninor customers in UP West have the advantage of talking more with the clutter breaking product of Recharge 24 where the customer get talktime of Rs. 30 with a validity of 4 days. With this ....

Growing inspiration and increasing disposable income have given rise to outbound tourism of India. An estimated 50 million Indians are set to travel overseas by 2020. The wide spread market of discerning Indian travelers have caught the attention of several international tourism boards, cruises, airlines and allied services. Therefore, to grab t....