24 March 2023 02:24

MediAvataar's News Desk

MediAvataar's News Desk

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Wednesday, 24 June 2015 00:00

Now Nashik tracked by IPC

Indian Press Clearing a unit of PRB ENTERPRISE PVT LTD. has now started to track newspapers of Nashik.

The city of art, mythological history, grapes, country’s best vineyards, developing business environment and Maharashtra 3rd largest city has to be in the list of IPC’s media universe.

The CEO of IPC Mr. Paawan Bali’s vision to bring most of the Tier II and III cities under its Media Universe has proved to be very beneficial to its clients as these cities are the future of India and make the base of growth for all industries. He feels that Tier II & III cities plays a vital role in development of our country and Nashik is one such city which is thriving to emerge on world scene and at the same times deeply close to its values and ethics. Nasik as a market segment makes a strong impact as in customer demand, psychology and in economical growth..  In its constant endurance to deliver quality and extensive news coverage, IPC is now focusing on cities that hold India’s key to development.

According to Mr. Bali, Nashik is one such city which has the potential to rise to one of the fast growing economic hubs due to its location, environment and growing interests of big businesses due to cheap land is Nashik. “Hence it had to be on our radar to fill the gap between industry and its environment” says Mr. Bali. Further Mr. Bali added that since IPC is focusing more on Western India expansion for now, we will be adding Kolhapur & Ahmednagar in near future. And then will focus on few more Tier II & III cities of Maharashtra and Gujarat.

IPC offers extensively variety of Media Monitoring services to meet client’s specific needs for Press Coverage and News Monitoring which will be served to our clients from cities like Ahmedabad, Bangalore, Bhopal, Chandigarh, Chennai, Dehradun, Gurgaon, Guwahati, Hyderabad, Indore, Jaipur, Jammu, Kolkata, Lucknow, Ludhiana, Mumbai, Nagpur, New Delhi, Noida, Panaji, Patna, Pune, Ranchi, Shillong and now NASHIK too.

Apart from News Clippings monitoring, IPC also provides Web Monitoring, TV Channels Monitoring, Uploading Services, Media Research etc.

TheSmallBigIdea (TSBI), which handles the social media mandate for &pictures, conceptualized an inventive yet whacky awards show to honour the cheekiness and the audaciousness of certain Indians.

The CHUTZPAH AWARDS is one fun-tastic, mind-tickling awards show, hosted by stand-up comedians Varun Thakur and Neville Shah, designed as a pre-cursor to promote Haider which premiers on &Pictures.

Harikrishnan Pillai, Co-Founder, TSBI says, “Chutzpah Awards is a classic example of brands becoming bolder and edgier to connect with the audience online. The success for us is that the final video you see has gone up without a single edit or change.”

2 episodes of 15 minutes each has stand up comedians Varun Thakur & Neville Shah ramp up a list of critical events from the last years. The winners of the award include Poonam Pandey, Rakhi Sawant, Abhijeet, Rahul Gandhi, Vijay Mallay amongst many others.

Here are the links of both the videos.



The campaign was kicked off with a vox-pop asking people from the streets of Mumbai about what they think Chutzpah is. The creative drove them to a microsite to vote for the biggest chutzpah moment. The crowdsourced data was then used to write the gags.

TheSmallBigIdea is an integrated digital marketing communications company founded by two ex-television marketing professionals. They specialize in integration of ATL initiatives with digital/social media activities. The agency's clientele includes names like Reliance, The Mud Rush, &Pictures, Bombay Dyeing, and ZEE Q amongst others.

Zee Cinema, the world’s biggest movie theatre for Hindi movies, is all geared up for the World Television Premiere of Shankar’s Magnum Opus ‘I’.

A modern day love story of a man selflessly giving up his own dreams to fulfil those of his soul mate, ‘I’ starring National award winner Vikram and the emerging queen of Bollywood Amy Jackson will air on Saturday, 27 June at 8 PM.

Shot across exquisite locations in China, where no other Indian film has ever been, ‘I’ hosts stunning visual effects handled by Weta Workshop that helmed mega Hollywood movies like Avatar, Lord of the Rings and The Hobbit. With 2 and half years in the making ‘I’ was one of the most challenging films of Vikram’s career. The film exhibits him in four different looks where he had to undergo 3-4 hours of prosthetic make up to sport the look of a hunchback and a beast in the film. Inspired by his real life hero, Arnold Schwarzenegger, Vikram achieved a chiselled physic of a bodybuilder in the film and then went on to lose 30 kgs to portray a lean and fit model who falls head over heels in love with gorgeous model Diya played by Amy Jackson.

The film has broken many records and is the only film in the year to garner 300 Crores at the box office. It was also for the first time that the teaser of any Indian film hit 2 Million views in just 24 hours of its launch.

Mr. Ruchir Tiwari, Deputy Business Head, Zee Hndi Movie Channels, stated, “A masterpiece in the true sense, ‘I’ is the biggest blockbuster of 2015. Encapsulating the romance, mystery and thrill, the film is a complete family entertainer. At Zee Cinema, we stand true to our promise of delivering top notch ‘Movies.Masti.Magic’ experiences and with the World Television Premiere of ‘I’ we are fulfilling that commitment to our audiences.”

‘I’ also marks another successful collaboration of Shankar and musical genius AR Rehman. The film delivers a melodious and scintillating soundtrack completely in relevance to the film’s romantic theme.

Enhance your romantic mood this monsoon with the passionate tale of love and revenge ‘I’ on Saturday, 27 June at 8 PM only on Zee Cinema

92.7 BIG FM and BIG Magic provides Saddam Shaikh - winner of Hajmola Chatpata No. 1, Season 2 his debut opportunity on TV with the show Har Mushkil Ka Hal Akbar Birbal

RBNL has pioneered many clutter-breaking campaigns over the years helping individuals discover their hidden potential as well as honing their existing talent. A forerunner in the conceptualization and execution of some of the biggest social development campaigns in the country, the organization has ventured into environmental, educational and empowerment sectors while providing listeners with quality content on-air.

With its 45 station network, the largest in India, RBNL’s radio network 92.7 BIG FM conceptualized crusades with the aim of helping people fulfill their dreams. Some examples of the platforms provided by the FM station are BIG Golden Voice, BIG Disha, BIG Junior RJ and the recently concluded Hajmola Chatpata No. 1, Season 2.

Commenting on the campaign Mr. Vineet Mittal, Business Head- BIG Rural, Reliance Broadcasting Network Limited said, "At RBNL, we thrive to provide our listeners with the best of entertainment on-air and some innovative ways of engaging with them on-ground. Above all, we are an organization who strives to empower individuals be it through honing of talent or helping them discover their hidden abilities. With Hajmola Chatpata No. 1, we have aimed to discover the best of comedians from across the country and offer them with a platform to make it BIG.”

In its second season this year, Hajmola Chatpata No. 1, the mega comedy talent hunt saw participation from young talent across the country. With over 10,000 participants aspiring to win the title, Saddam Sheikh emerged as the champion, winning the once-in-a-lifetime opportunity to debut on television alongside popular actor Kiku Sharda on Har Mushkil Ka Hal Akbar Birbal.

Only 22 years old, the talented Saddam Sheikh currently pursuing M.A. in Hindi Literature was born in Aurangabad to a father who works as a labourer and a mother who is a house-wife. Having assisted a director for three short films at Swaranjali Chitra Productions and garnering 5 years of experience in theatre, Saddam was brilliant at everything he chose to do. He also won the title of the National West Zonal Champion in stand-up comedy and mimicry for four consecutive years. However, not having received a break yet, he chose to participate in 92.7 BIG FM’s comic talent hunt show – Hajmola Chatpata No. 1 Season 2 thus not only winning the title but also his first BIG break on television.

Speaking of his experience, a joyous Saddam Shaikh expressed himself, “I have always known that I’m capable for bigger things in life but never got the opportunity to prove myself to anyone no matter how many awards I received or hearts I won. But thanks to 92.7 BIG FM, I have finally got that opportunity to not only pursue what I have always wanted but to also make my parents proud. My journey has been simply amazing and the people of RBNL have been extremely supportive and motivating.”

The association between Dabur Hajmola and 92.7 BIG FM has only grown over the comic talent hunt’s two seasons. The responses from listeners and participants alike were well-received. The partnership between Hajmola, India’s most popular tasty, fun-filled candy and 92.7 BIG FM with its vast reach was a perfect fit to be able to scout, identify and thereby encourage hidden comic talent from the various corners of India.

Speaking of the success, Mr. Ayan Chaudhuri, Brand Head- Hajmola Range, Dabur India Ltd stated, “Hajmola goes beyond being a do-good tasty product but delivers consumer delight through newer formats and variants to keep delighting its consumers, in its unique chatpata way. Likewise, with our initiative – Hajmola Chatpata No. 1, our inherent intent is to keep humour alive in people’s lives and taking this further, identifying people from across the country who have the ability to make people laugh gives us immense joy. We are extremely delighted with the response we have received from Hajmola Chatpata No. 1, Season 2 and we will continue to strive to keep our consumers entertained.”

Based on their vision ‘Creating Entertainment with a Difference’, RBNL has endeavoured to provide its listeners with quality entertainment through innovative campaigns and content on-air. While doing so, the organization has provided numerous platforms to its audience with a view to empower them and offer them with the much needed boost and support to enable them to fulfill their dreams.

Viber, one of the leading instant messaging apps in India with 40 million users, today announced the launch of its specially designed sticker pack for the new age Indian couples to make their little fights even more quirky and zany. With this new sticker pack fighting has never been this fun for the couples. The Sticker Pack is Viber’s customized sticker set for the Indian market and is available across all platforms, free of cost.

When you’re in a relationship, there are bound to be disagreements. They say couples who fight the most, love each other most and for such couples this sticker pack has it all. But how do you fight? When words fail, these little quirky stickers come to rescue. They just define the moment for couples and friends.

The sticker pack is one of its kind where the characters use the ultimate Hindi phrases and words that give you a range of emotions with catchy animations and design. The stickers are bound to melt people’s hearts even while arguing.

Instant messaging apps are revolutionizing the way people converse during various occasions via funky doodles and voice notes. Chat apps are the easiest and the coolest way to instantly connect with your family and Viber can help you do all these things and more! Push that download button and start your conversations today.


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