MediAvataar's News Desk
Through the ad, Cleartrip delivers a strong message and provides yet another compelling reason for customers to use their passports for Travel!
Cleartrip, India’s fastest-growing online travel technology company is geared up to encourage travellers to rediscover the world with their latest digital film Passports are #MeantForMore. The digital film focuses on passports not being utilized for their true purpose i.e travel but instead being used as identification documents. Personifying passports and their unfulfilled dreams of visa stamps and seeing the world, the initiative aims at building a humorous yet impactful narrative around an angsty passport and its desire to rediscover the world and connect people to build happy stories and memories.
Cleartrip has also introduced a dedicated LinkedIn page named TAPA (Travellers Against Passport Abandonment) that says ‘Saving passports, one visa at a time’ in its bio. The page is aimed at creating awareness of the use of passports with quirky yet compelling content to prod consumers to do justice to their passports and take international trips.
Less than 10% of the entire population of India have a valid passport to their name, the majority of them use it as an identification document and the rest are left unused. Based on this key insight, Cleartrip, in its latest digital film Passports are #MeantForMore aims to encourage consumers to use their passports for getting visa stamps, traveling, exploring the world, and raising the bar for international travel sentiment.
The short digital film has fun and quirky content featuring mast aadmi Biswa, a renowned stand-up comedian with one key message - Passports are meant for more than just being an identification proof document. The ad opens with Biswa applying for a Home Loan and sharing his passport as the final ID proof to the officer. To this, the passport calls out that its job is to travel and not be ID proof. It had enormous dreams of having autographs of immigration officers, shopping in Dubai, scuba diving in the Maldives, and many more. The passport demands some respect for its purpose in life - to travel and explore the world.
Speaking about the digital film, Kunal Dubey, Chief Marketing Officer at Cleartrip, said, “India ranks third in the world after China and the US in issuing passports. That said, for the last two years, people have been confined to their homes and screens, missing out on real human connections, devoid of exploring new places, and enjoying the idea of travel. Through this digital film, it is a concerted effort by Cleartrip to reconnect with our travellers and urge them to use their passports beyond just an identification proof document. Post-Covid, there is a misconception about the international flight fares being unaffordable while in reality, some of the most popular tourist destinations are available at great prices on Cleartrip. We want to give a little nudge to our customers and let them know that they can now dust their passports off to take that long-awaited international holiday!”
Voot to live stream and Sports18 Khel to broadcast live Vijender Singh taking on West Africa Boxing Union Champion Eliasu Sulley of Ghana at The Jungle Rumble on 17th August 2022
Olympic bronze medallist Vijender Singh is all set to return to the ring for his first professional bout in over a year as he takes on Ghana’s Eliasu Sulley in ‘The Jungle Rumble’. The event will be streamed live on Voot and fans can catch the action live on Sports18 Khel, Viacom18’s Free-To-Air Hindi sports channel, from the Balbir Singh Juneja Indoor Stadium in Raipur, Chhattisgarh on 17th August at 6:30 PM. This is going to be only his sixth bout in India and a much-awaited comeback.
The 36-year-old, who is the first Indian to bag an Olympic medal in boxing with a bronze in 2008, has a record of 12-1 with eight knockouts after turning professional in 2015. His unbeaten streak of 12 was unfortunately broken during his last bout in Goa in March 2021. Organised in association with the state government of Chhattisgarh, this will be the first professional boxing event in Raipur.
Speaking about this match, Vijender Singh said, “I am really looking forward to this bout. I have worked really hard to train and prepare myself for the upcoming Jungle Rumble. I am ready to give my best and get my unbeaten streak back. Moreover, this is an opportunity for me to spread boxing and inspire a new generation of boxers. The more the sport grows, the more the Indian boxers will benefit. It will be entertaining for everyone, and through Voot and Sports18 Khel, we will certainly be able to reach a wider audience."
The Jungle Rumble will also feature Faizan Anwar, Sachin Nautiyal, Karthik Satish Kumar, Ashish Sharma, Gurpreet Singh and Shaikhom Rebaldo in action besides the pro event of Vijender, which will be live streamed on Voot and broadcasted live on Sports18 Khel.
News Nation network ropes in Vivek Makker as Executive Vice President, National Head Sales for the Network & Harsha Vardhan Dwivedi as Vice President Sales to take care of its Regional Business.
In their individual capacity they will be responsible for the performance of all revenue-generating avenues, drive growth through strategic decisions, partner with key stakeholders and steer revenue acceleration through their leadership.
Prior to this, Vivek Makker was National head for NDTV India. Vivek is a well-known media professional with over two decades of experience and a unique relationship driven personal approach with Clients, Advertising agencies and his Teams. He has also worked with HT media, Star TV, Times OOH.
On his role Vivek added “Feeling excited and happy to be part of News Nation, one of the fastest expanding Media groups that has futuristic approach and deep-rooted traditional values”
Speaking of joining the team, Harsha said “It gives me great pleasure to join the enthusiastic and aggressive team of News Nation Network. The brand is already well established, and I look forward to collaborating with all stakeholders to achieve long-term goals”. With over 20 years of work experience Harsha in his previous roles has worked for various organisations like Sahara TV Network, Zee Entertainment Enterprises Ltd., Zee Media Corporation Ltd., Mahuaa Media Network, ETV News Network & Network 18 before joining News Nation Network. He has been a part of launches like Zee Bihar Jharkhand and relaunches like Zee Sangam, India 24*7 etc.
Bhuwan Bhatt, Chief Business Officer, News Nation Network, said “Inclusion of Vivek and Harsha, will further strengthen the team. We are immensely hopeful that Vivek & Harsha would bring huge value to the organization with their leadership and interpersonal skills. We look forward to driving growth of all the brand with each passing day in their respective roles”
The network currently broadcasts a national Hindi news channel “News Nation”, three regional channels “News State UK/UP”, “News State MP/CG” “News State Bihar/Jharkhand and has a strong digital presence. The network is all set to enter various states with its regional news offerings in a couple of months.
WION News – India’s first ever international news channel, is set to host special shows covering a range of off-beat issues to commemorate India’s Independence Day. Adding to the existing line-up, WION News has planned to premiere four new shows which will go live starting from August 13, 2022.
The line-up of shows begins with Tech it out, slated to be launched on 13th of August, which will explore India’s most promising defence tech startups making India self-reliant in the security sector. The show will profile founders, feature their innovative solutions, and explain how their technologies are aiding the country's defence efforts. Another show, WION Pitshop will cover the latest development in auto industry. The Good Life program will highlight India’s soft power such as vibrant cinema, famous delicacies, yoga crossing boundaries. The last program, WION Wideangle, show will explore the journey of Indian Railways and is especially recommended for train buffs and those interested in travel to India. It gives a good feel of what it must be like to be there.
Speaking of launching Independence Day special shows, Palki Sharma, Managing Editor, WION News, said, “India@75 is an occasion to celebrate India’s achievements and its journey. WION’s special shows aim to chronicle the story of India and the vision that powers it. Self-reliance cannot be achieved without self-awareness. Our Independence Day line up is a fresh look at the making of India, its strengths, weaknesses & opportunities.”
On the premiere, Anindya Khare, Marketing Head, Zee Media, said, “WION News has carved niche among Indian news channels for delivering path breaking news and stories from across the globe. We have brought four new special shows about India’s growth in major sectors such as technologies that are aiding India’s giant leap in the defence sector, innovation in Indian automobile and Indian railways which is considered as lifeline of the nation. We want to bring out India’s growing soft power, through our lens, on this Independence Day.”
The show is being promoted on Television, Digital as well as social media.
Viacom18’s leading kids’ entertainment franchise, Nickelodeon continues to raise the bar while engaging with its young and discerning viewers. Elevating excitement levels for families across India, Nickelodeon, joins forces with Viacom18 Studios and Aamir Khan's family entertainer Laal Singh Chaddha that releases today, 11th August 2022.
The film is the endearing story of the determined Laal Singh Chaddha who like our Nicktoons Motu Patlu and Bhoot Bandhus, through innocence and strength of character, overcomes all obstacles.
The collaboration has Nickelodeon raise existing fervor for Laal Singh Chaddha with unmatched and interactive initiatives that will provide entertainment and fun experiences for families to enjoy together. The month-long integrated campaign will showcase Aamir Khan in his Laal Singh avatar having a fun time with India’s favorite Nicktoons including Motu, Patlu, and Pinaki & Happy - The Bhoot Bandhus. With ideas that build resonance with the character of Laal who has childlike innocence and honesty much like Nickelodeon’s young viewers and Nicktoons, the deep integrations will witness Laal immerse himself in the world of Nicktoons seamlessly. Through Nick’s Golgappa Party contest and Sonic’s Bhaag Laal Bhaag contest, kids will also get a chance to meet megastar Aamir Khan in addition to winning a host of exciting prizes by simply participating in the on-air contests.
Nickelodeon has also left no stone unturned to reach out to its young viewers with fun contests like the Chaddi Buddy Contest with Aamir. Finally adding to the endless excitement is an innovative virtual running game that is sure to drive conversations while keeping kids on their toes. Resting on nickindia.com, the virtual game allows one to play as Laal, Motu, or Patlu to chase the feather and collect coins along the way while chasing away evil.
Speaking about the collaboration with Laal Singh Chaddha, Nina Elavia Jaipuria, Head – Hindi Mass Entertainment & Kids TV Network at Viacom18 said, “We are delighted to collaborate with Laal Singh Chaddha on this highly interactive and engaging campaign that will give kids and their families an opportunity to be a part of the film and celebrate the character of Laal along with their favorite Nicktoons. At Nickelodeon, each collaboration and partnership that we innovate for, have kids at the heart of it and this partnership with the adorable character of Laal is sure to strike a chord and provide many priceless moments. We look forward to further collaborating with brands and films to create deep and meaningful integrations for our young viewers.”
Speaking about reaching out to kids with this family entertainer and on the association with Nickelodeon superstar Aamir Khan said “Laal Singh Chadha is an inspiring film and the innocence and honesty of the affable character of Laal is sure to strike a chord with kids and families. This massively interesting and fun collaboration with Nickelodeon and its characters who embody the same positive traits as Laal was hence a great way for us to together take the story of Laal Singh Chaddha and make it a part of every child’s life along with their favorite characters. We are sure that kids will have a great time watching our labor of love with their families and look forward to the same.”
On the collaboration with Nickelodeon, Ajit Andhare, COO, Viacom18 Studios, said "The advantage at Viacom18 is the opportunities and ability we have to collaborate with the powerhouse brands in our platoon. Right from bringing the Paramount story to India under our banner to partnering with Nickelodeon, we have had seamless associations on the film. A family entertainer at its heart, we are looking forward to kids enjoying the film as much as adults, as they will resonate with the pure and simple soul of Laal Singh."
In addition to the tentpole campaign IPs and contests, Laal Singh Chaddha break bumpers will also run across key shows on Nick and Sonic. The campaign also extends to the Nickelodeon franchise’s social media channels and other digital media platforms with innovative posts and stories and influencer outreach. We are sure the adventures of Nicktoons and Laal Singh Chadha will entertain families this Independence Day weekend.