27 January 2023 02:49


MobiKwik makes inroads into the loyalty market

MobiKwik ties up with GoPaisa and Pennyful after successful partnership with PAYBACK

MobiKwik, India’s leading Mobile Wallet with over 17 million users, today announced its intent to become India’s largest platform for all loyalty and bonus point redemptions. In a bid to achieve this, the company announced fresh tie-up with GoPaisa and Pennyful, two of the country’s leading cashback and discount coupon players in addition to PayBack. With these partnerships in place, users can now redeem their virtual points collected on Pennyful and GoPaisa, on MobiKwik and use them across more than 50,000 leading offline and online merchants that are a part of the MobiKwik ecosystem.

MobiKwik already counts PAYBACK, India’s largest multi-brand loyalty program as its strategic partner from March 2015. The partnership enables PAYBACK’s over 30 million customers access to MobiKwik’s seamless payment experience and an opportunity to redeem their PAYBACK points on MobiKwik.

MobiKwik has seen huge uptake from the 3 month old partnership with over 1 lakh PAYBACK customers having redeemed around 5 crore PAYBACK points worth Rs. 1.25 crore on the MobiKwik wallet. The points have been used for a variety of needs like making e-commerce purchases, buying travel tickets, mobile recharges as well as utility bill payments. PAYBACK has also benefitted from the partnership with over 2 lakh MobiKwik users having signed up on PAYBACK till now.

Bipin Preet Singh, Founder and CEO, MobiKwik said, “We aim to be the platform of choice for customers when it comes to redeeming any kind of loyalty or bonus points. Our seamless transaction experience and wide network of merchant tie-up make us the preferred partner for all cashback and loyalty program players in the country.”

He further avers, “While for loyalty and cashback players we become a source of millions of additional users, for us it makes sense from a product standpoint to tie up with them as it’s in alignment with our core philosophy of providing consumers a ‘more-than-a-wallet’ experience. Physical wallets are only good for storing loyalty cards, but with MobiKwik users now get to instantly redeem their points as well. We look forward to striking more such partnerships going ahead and aim to be default choice for consumers intending to redeem any kind of virtual points.”

MobiKwik’s merchant network includes the who’s who in the consumer space including the likes of Café Coffee Day, Myntra, Jabong, MakeMyTrip, ClearTrip, GoIBIBO, BookMyShow, PVR, Domino’s Pizza, eBay, HomeShop18, Fashionara, Pepperfry, ShopClues, and JustEat.

Read 1467 times Last modified on Wednesday, 06 April 2016 09:19
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