03 February 2023 22:41


Transforming the future of mobile marketing while celebrating India’s top mobile marketers

The Mobile Marketing Association (MMA) Forum India returns for its seventh edition on 28 September 2018 at The Taj Santacruz.

The Forum will see brands, agencies and publishers gather to share successful ideas on mobile-integrated campaigns. This will be followed by a celebration of India’s best in mobile marketing at the SMARTIESTM India Awards, the only global mobile marketing awards programme that honours innovation, creativity and success in the industry.

The number of mobile internet users in India was at 456 million in December 2017, a 17% increase from December 2016, according to a study conducted by the Internet & Mobile Association of India. With this growing number of mobile internet users, mobile marketers have to constantly keep up and think of new ways to engage consumers with their marketing.

From navigating the complex marketing landscape, to discussing issues around data privacy and security, the MMA Forum India 2018 will delve into how mobile is changing the way companies interact and engage with their consumers.



The following are the speakers at this year’s Forum:


Anant Rangaswami, Journalist, CNBC – TV18
Anupama Chopra, Founder & Editor Film, Companion
Ashutosh Srivastava, Chairman Asia Pacific, Mobile Marketing Association
Avinash Kumar, CGM and Marketing Head, Patanjali Ayurved Ltd
B. Sridhar, Chief Digital Officer, Diageo
Clyde Nunes, Director, Sales – West & South, Truecaller, India
D Shivakumar, Group Executive President – Corporate Strategy and Business Development, Aditya Birla Group
Dhiraj Gupta, CTO and Founder, Mfilterit
Dilip Mistry, Vice President, Digital Business Building, McKinsey & Company
Dolly Jha, Executive Director - South Asia, Nielsen
Gowthaman Ragothaman, Chief Development Officer, Mindshare, AMEA Global Client Lead, WPP, TeamPepsiCo
Guneet Singh, Head Marketing & Creative Solutions, APAC, Google
Hemant Mehta, Managing Director, Kantar IMRB Chief Strategy Officer, Kantar South Asia
Mahip Dwivedi, Head Mobile & Performance Marketing, Flipkart.com
Meheer Thakare, Head of Digital Solution, Kantar Milward Brown
Morden Chen, General Manager UC Ads, Alibaba Digital Media and Entertainment Group
Narayan Murthy Ivaturi, Vice President APAC, FreakOut
Neena Dasgupta, CEO and Director, Zirca Digital Solutions
Pallav Jain, Co-CEO, Performics.Convonix
Pankaj Singh Parihar, Vice President & Head - Digital Marketing & Transformation, Godrej Consumer Products Ltd
Partho Dasgupta, Chief Executive Officer BAR,C India
Prasun Basu, President, South Asia, Nielsen
Rajiv Singh, Head – Ad Sales, Revenue and Monetization, SonyLIV
Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific Limited
Rohit Sharma, CEO and Co-founder, POKKT
Sahil Deswal, Head - Growth & Marketing, Times Internet
Shabana Badami, Head of Search Solutions Google India
Shamsuddin Jasani, Group MD, Isobar South Asia, Isobar India
Shashi Sinha, Chief Executive Officer, India, IPG MediaBrands
Sidharth Shakdher, EVP & Chief Marketing Officer, Hotstar
Sourav Shah, Head E-Commerce, Trent Limited
Uday Sodhi, Business Head Digital, Sony Pictures Networks India
Vasuta Agarwal, Vice President and General Manager, India, InMobi
Vinodh Bhat, Co-founder, President & Chief Strategy Officer Saavn
Vishikh Talwar, Managing Director South Asia, Kantar Millward Brown

As the future of mobile defines the future of business, the Forum will focus on the effective channels that mobile marketers could be used to transform businesses across all sectors. This requires looking into the future and establishing a vision and strategy to get there. With a marketer-led agenda, this forum will deliver tangible marketing strategies to drive business growth and increased ROI.

Rohit Dadwal, Managing Director, MMA Asia Pacific said, “The role mobile marketing plays today is greater than ever, and marketers should continually explore new ways to incorporate mobile marketing into the existing marketing mix. MMA Forum India 2018 will serve as an avenue for marketers, brands and agencies to connect and share ideas and experiences, and the SMARTIESTM Awards will celebrate the best mobile campaigns. I’m delighted to see hundreds of new and innovative campaigns for this year’s SMARTIESTM Awards.”

Moneka Khurana, Country Head, MMA India said, “Marketers should tap onto the fast-growing mobile industry in India, which has opened up endless opportunities for mobile marketing. With mobile penetration set to increase exponentially over the next few years, marketers have to figure out new ways to remain relevant to consumers. Whether it is through disruptive technologies like AR or a non-intrusive advertising. At this year’s Forum and SMARTIESTM Awards, I look forward to hearing of the different experiences and successes brands have had in the mobile marketing world.

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