03 February 2023 21:32

MOBILE

Promoted Posts Arrive on Mobile

Unlocking Access to More of Imgur’s Massive Millennial Male Audience

eBay, Square Enix and New Form among first advertisers on Imgur’s fastest-growing, most-engaged platform.

Imgur, the largest image-sharing community, today announced its native advertising product Promoted Posts are available on all of its mobile platforms, which include mobile web, and native iOS and Android apps. Promoted Posts on mobile enables advertisers to connect with even more of the Imgur community, which represents the largest concentration of geek culture and millennial men on the internet according to comScore.

“Advertisers want to reach millennial men wherever they are on their platform of choice, and they recognize that more and more of their prospective customers are best reached on their mobile devices,” said Steve Patrizi, Vice President of Marketing and Revenue at Imgur. “Now advertisers can get in front of the Imgur community on any device they choose, and we’ll help them resonate.”

Imgur Promoted Posts are a highly customizable, full-page native advertising product, providing advertisers with an expansive creative canvas that can include any combination of text, images, gifs and embedded video. ebay, Square Enix and New Form are some of Imgur’s first partners to run Promoted Posts on Imgur mobile platforms. The Imgur team has partnered with more than 30 brands across over 11 categories to localize their marketing to the Imgur community, running more than 125 Promoted Posts to-date.

Imgur has over 150 million monthly active users across its platforms, skews millennial male, and represents geek culture at massive scale. To better understand geek culture and what it means for marketers, Imgur and millennial-focused research firm YPulse this year released The Rise of Geek Culture, a report that examines the influence and preferences of the millennial geek culture segment.

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