29 March 2023 18:37


MMA Unveils The 2016 SMARTIES APAC Awards Shortlist

India takes the lead in this year’s MMA SMARTIES™ APAC Awards, with 13 campaigns shortlisted for awards across 16 categories.

Winners will be announced in Singapore on 28 October 2016.

The Mobile Marketing Association (MMA) announced today the final awards shortlist for the 2016 APAC edition of the MMA SMARTIES™ Awards, the premier mobile awards program that honours innovation, creativity and success in the field of mobile marketing both regionally and globally. Mindshare India leads with 23 nominations in total, while Mindshare Indonesia and PHD India follow closely behind with 7 and 5 nominations on the list respectively.

The 2016 SMARTIES™ APAC Awards feature new categories: Social Impact/Not for Profit; Cross Screen Advertising; Programmatic; Mobile Native; Tablet Campaign; Mobile Social; Mobile Video; Mobile Audio. Aimed at honoring excellent work on mobile by both brands and agencies, the categories are born out of a recognition of the ever-increasing prominence of mobile in the region, and the new, creative operational technologies powering the medium. The 2016 Awards are presented in partnership with Kantar Millward Brown.

Commenting on the shortlist, Rohit Dadwal, Managing Director of Mobile Marketing Association in Asia Pacific said, “There was a fantastic range of entries this year that demonstrate creative thinking and strategic execution, and as always, the decision-making process was challenging. The jury panel, including myself, was impressed by the way each of the shortlisted campaigns leveraged mobile’s interactive capabilities to deliver real business results. We hope this year’s winning campaigns continue to serve as an inspiration, and push the industry beyond the predictable in mobile.”

Of all the brands, Unilever’s stood out by landing 32 nominations across Indonesia, India, China and Thailand. PepsiCo is the next in line, with 11 nominations for its work in Vietnam, Malaysia and India. Winners will be celebrated at an awards dinner at the 2016 MMA Forum Singapore on Friday, 28 October 2016.


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