Nike has enhanced its Nike+ Running App for iPhone, Nike+ Running App for Android, and has included a number of new features that allows you to share your stats with friends online. The world’s largest running club is growing bigger to empower more runners than ever before to track, measure, compare and share their runs across the globe. The new Nike+ Running experience inspires runners with insightful and inspirational new features, and greater access to the NIKE+ community, which has grown to approximately 7 million members since its launch in 2006.
Since its inception, Nike+ has expanded into a multi-sport ecosystem that includes Nike+ Basketball, Nike+ Training and the recently launched Nike+ Kinect Training. Athletes of every level can find a variety of products including a new range of colors in the Nike+ SportWatch GPS Powered by TomTom, and the Nike+ FuelBand, Nike+ Sportband, Nike+ Running Apps and iPod nano with Nike+. Multi-sport users can visit the single-destination nikeplus.com to access all their data – including lifetime NikeFuel points accumulated from all Nike+ devices – creating a globally connected community of sport.
“The expansion of Nike+ onto multiple mobile platforms will allow us to serve more runners than ever before. This opportunity will give even more athletes the chance to experience Nike+, which makes this an incredibly exciting time for the running community,” said Stefan Olander, Vice President, Digital Sport.
Featuring an “optimized for Android” UI, Nike+ Running sports a number of features to enhance the running experience. For instance, the in-run navigation is seamless so you can easily check key run stats, see in-progress GPS maps, change songs or get audio feedback without missing a stride.
The app is also smart enough to record climate conditions automatically; credit goes to one’s GPS co-ordinates. This 17MB download is free on Google Play.
The key focus of the app is to motivate runners. A “Next Moves” feature on the home screen allows runners to flip through suggested challenges, such as to run their fastest 5k or go their farthest distance. A dynamic goal progress bar tracks users’ goals that they have set up through their nikeplus.com profile.
Users can also share to Facebook or Twitter fun using run summary features. Runners can choose from a wide variety of terrains and emotions, as well as tag which shoe they ran in to track shoe total mileage.
Including an app for Android in the Nike+ strategy is a wise move because it helps the brand insure that the mobile components of the program reach as many Smartphone owners as possible.
Smartphone users had some great alternatives but those who wanted an official app can finally have it. There’s no word yet if the app is compatible with the suite of accessories, but anyone with Android 2.3 or higher can grab the app now.
Powered by Bullraider.com