With its launch in 2008, Kingfisher Blue started a new era of adventure for the adrenaline junkies and thrill seekers of the country.

This unique positioning of the brand saw the genesis of “ Blue Freedom –1” campaign in 2010 and later on “Blue Freedom –2” in 2011 that reflected the attitude of today’s youth, and aptly rein....

Most of us know how awesome Pandora Internet Radio is, from the times when it was accessible from India and other countries outside the United States. Later owing to legal restrictions streaming websites like Pandora, OpenHulu and CBS.com stopped providing access to countries outside USA.

In the U....

It’s been nine years and facebook is still managing to ooze out charm and the credit goes to its founder, mark Zuckerberg.

Now it’s a global business with $4 billion of revenue that is used by 1/8th of the world's population. And it's worth more than $100 billion.

When Facebook started, there were dozens of other social netwo....

Introduces new range of Lip Smacking Delicacies

Launches a new range of Merchandise, inspired by Italy

A year without summer, is like a life without love’. To brave the onset of the summers, Barista Lavazza, the pioneer of cafe culture in India has launched a new range of lip smacking delicacies and ....

Parag Milk Foods (P) Ltd, India’s largest private dairy and manufacturers of the much loved Gowardhan and Go range of milk and cheese products, today launched Cheese Spreads Tub, a delightfully delicious, smooth and creamy cheese spread with 100% natural ingredients of international standards. Next up 'Go Cheese Spread Tub will be available in....

Payback, the leading multi-brand loyalty program in India, presented its members with a new reason to stay high on entertainment, by kick-starting ‘Payback Movie Magic’, a series of free movie screenings that started on April 27, 2013 – with the preview of ‘Marvel Iron Man 3’. The special initiative, driven with the support of bookmysh....

New” BrandDynamics™ is Centerpiece Solution in Holistic Brand Performance Program

Millward Brown, a global leader in brand, media and communications research, today announced the evolution of its brand tracking offer, bringing together a comprehensive program of solutions to help marketers make faster, more effective de....

Linc Pen & Plastics, one of the leading pen brands of the country, has tied up as an official team sponsor for Pune Warriors India for the current season of the Indian Premier League (IPL 2013). Following the terms of the agreement, Linc Pen will have a presence on the leading side of the cap of the players of Pune Warriors India.

Pu....

Innovation is one thing that can make or break products. Path breaking ideas are a must need for the companies to do well and in turn countries to do well.

A recent post by James Russo, SVP Global Consumer Insights, Nielsen talks about how difficult it is for a new product to be triumphant. So dif....

Stronger, Fizzier Cola with a Sharp Hit

Biggest India centric beverage innovation from PepsiCo

Ropes in Sushant Singh Rajput as the Brand Ambassador

This summer, get ready to be hit by more fizz, a stronger cola taste and the sharp hit of Pepsi Atom – the biggest beverage innovation from PepsiCo India. Pe....