Inside TV & Film with Rose Anderson, Executive Director, New York Festivals Television & Film Awards
NYF: What is your processing for evaluating and adding new categories?
As focus shifts more and more to what is going on in the world we live in - from climate change to political change - programs reflect that interest. With tremendous technology advances and inventions driving how programs are made and how viewers consume them – producers are taking advantage of every new development from VR and AR to 3D, GoPro and 360 cameras to drive engagement across platforms. So, every year we take stock of our categories to make sure that we can offer that sweet spot for creativity.
Keeping in mind that development for documentaries takes three to five years, our documentary categories are formulated with a long range timeline. These days, many documentaries involve co-productions between major production companies and multiple networks and have shooting schedules measured in months or years.
Our two dozen documentary categories highlight the broad range of nonfiction films created by global filmmakers. We have two long-standing categories: Environment & Ecology and Nature & Wildlife, attracting prominent filmmakers who specialize in investigating the natural world.
2016 Documentaries winners included Racing Extinction (Gold, Okeanos and Discovery present an Oceanic Preservation Society film, USA) and Humpback Whales (Gold, MacGillivray Freeman Films, USA).
2016 Environment & Ecology winners included Vanishing Kings - Lions of the Namib (Gold, Interspot Film GmbH, Austria), Life on the Reef (Gold, Northern Pictures, Australia), The Model And The Bushmen (Silver, Terra Mater Factual Studios, Austria) Secrets Of The Hive (Silver, Terra Mater Factual Studios, Austria), Water is Life (Silver, Public Television Service Foundation, Taiwan) and Amur - Asia's Amazon - Episode 2: The Black Dragon (Bronze, Terra Mater Factual Studios, Interspot Film & NDR in assoc. with Arte France).
2016 Nature & Wildlife winners included Vanishing Kings - Lions of the Namib (Gold, Interspot Film GmbH, Austria), Amur - Asia's Amazon - Episode 1: The Far East (Gold, A Co-prod. of Terra Mater Factual Studios, Interspot Film & NDR in assoc. with Arte France, Austria), Amur - Asia's Amazon - Episode 3: The Secret Springs (Gold, A Co-prod. of Terra Mater Factual Studios, Interspot Film & NDR in assoc. with Arte France, Austria) Wild Sri Lanka - Episode 1: Land Of Lakes (Gold, A Terra Mater Factual Studios production in co-production with National Geographic Channel produced by Mike Birkhead Associates, Austria) The Nature of Things: Jellyfish Rule! (Gold, CBC), Wild Sri Lanka - Episode 2: Forest Of Clouds (Silver, A Terra Mater Factual Studios production in co-production with National Geographic Channel produced by Mike Birkhead Associates), Sumatra’s Last Tigers (Silver, Novista Sdn Bhd, Singapore), Giraffe – Up High And Personal (Bronze, A Production of Terra Mater Factual Studios and National Geographic Channel, Austria)
Last year, we launched Climate Change & Sustainability as a result of growing concern with the effects of global warming. Mana o te Moana - The Pacific Voyagers (Silver, Zoomslide and Oceanic Nature Film Productions, Maori Television, New Zealand) received the first medal in that new category.
This year we are adding Heroes and Ecotourism to the mix - topics attracting the interest of documentarians and next generation viewers.
NYF: UNDPI Partnership & Global Goals
Since 1990, NYF has partnered with the United Nations and every year, nominated finalists are considered for the UNDPI (United Nations Department of Public Information) Awards. The UN’s Global Goals are designed to inspire governments and individuals to take action to end poverty, protect the planet, and ensure prosperity for all. Last year’s UNDPI winners Life on Hold (Al Jazeera English), Mom & Clarinet (KBS) and Racing Extinction (Discovery) go to the heart of what the UN is all about – improving people’s lives.
NYF: For 2017, you’ve added Best Use of Technology, why is this an important addition to the Craft category?
Here at NYF, we put an emphasis on storytelling. No matter the genre – journalism, sports, documentary, corporate, promos, films, drama – bringing the viewing audience a more intimate experience is on the top of everyone’s list. With the addition of Best Use of Technology, we can amp up recognition for creative implementation of what is an integral part of content creation and key in enhancing the viewing experience.
IMAX 3D cameras were used by MacGillivray Freeman Films in their Gold Medal winning documentary Humpback Whales giving audiences an up-close look at how these whales communicate, sing, feed, play and take care of their young.
David Hill, our 2016 Lifetime Achievement recipient and father of FOX Sports, came up with revolutionary concepts that included the FoxBox constant score and clock graphic; the on-screen first down line, which has its roots on the FoxTrax glowing hockey puck; improved in-game audio using Dolby surround sound and innovative microphone placement, Diamond Cam, Catcher-Cam and Gopher-Cam; satellite tracking in NASCAR, allowing on–screen identification of cars with speed, race position and data and much, much more.
Technology is such an important part of the industry that we also have three other categories that are technology-driven: Event Venue, Best Technical Production Team and Best Innovation.
NYF: How do they differ from each other?
Let’s start with Event Venue which has been a category since 2010. Advances in digital technology – like advanced projection and LED video technique, 3D visualizations, HD video boards – have meant that live presentations have become more sophisticated in real-time. It was clear that this type of programming deserved its own place at the NYF awards table and so we introduced the Event Venue category to address this global phenomenon that is engaging audiences world-wide at sports arenas, museums, concerts, and corporate showcases.
Story telling combined with technology delivers an immersive value-added experience that gets the attention of today’s easily-distracted audiences – and holds it. As experienced producers and their clients know, the one-to one resonant experience is the ideal take-away. So, far from being a niche category, or an adjunct to Business Theater, Event Venue recognizes creative solutions across genres.
Some early winners were 1001 Inventions and the Library of Secrets, a touring educational initiative starring Sir Ben Kingsley, and NFL September 11 Salute - 10 Years Later which was created by the League for the use of all of its broadcast partners. In 2016, the Gold Medal winners were The Essence of Qatar (The Edge Picture Company, UK) and Domotex Event - Paradox of Choice (Norvell Jefferson, Belgium)
In 2012, NYF added Best Technical Production Team which showcases the work of the hundreds of men and women behind the scenes who put together those really complex events. ESPN X Games took home the first medal – a Silver - in this category in 2012 for their remote team in Aspen and repeated with the 2013 X Games with 145 hours of live TV programming of 6 world class events in Aspen, Colorado; Tignes, France; Foz do Iguaçu, Brazil; Barcelona, Spain; Munich, Germany and Los Angeles, CA.
NYF: You launched Best Innovation in 2013, what are some of the most impressive winning entries throughout the years and why were they a success?
Great question – this sampling of winners really shows the amount of ingenuity in play for creative teams working in documentary, live broadcasts and corporate presentations.
2013 - The Resurrection Tomb Mystery, Associated Producers/Discovery Canada (Gold) for a special robotic arm with tilt/pan/zoom remote cameras that allowed archeologists access a 2,000 year old tomb that lies under a Jerusalem apartment complex.
2014 – There Was A Time, Media Corp/Ochre Pictures Singapore (Bronze) for 3D rendering of 2D old photographs, a technique to bring alive old black & white photos.
2015 - JH/JG Project, Globo TV Brazil (Silver) for creating a rail system with cutting edge technology formed by a six individual piece monitor wall which moves laterally, with robotic intelligence created especially for the project, allowing several combinations of movements, visual resources and interactivity allowing a single studio space to be used for two daily programs Jornal Hoje and Jornal da Globo.
2015 - Holiday Holograms, Finch for Jack Daniels, Australia (Silver) for holographic technology to beam distant friends and family into a Sydney bar to share a chat and a drink.
2015 - In the cell, Studio Louter Netherlands (Silver) –for using GoPro to show the POV of the experience of someone who has been arrested and used as an interactive educational video
2016 – Jornal Nacional, Globo TV Brazil (Silver) for a set that integrates information, illustration and the participation of correspondents, in a more informal way on TV Globo’s prime time newscast – the second time this team has taken home Silver.
2016 - Studio 21, MLB Network (Bronze) for their new state-of-the-art, 8,000-square foot studio that is home to three daily studio shows. Named in honor of Hall of Famer Roberto Clemente, “Studio 21” changes the way MLB Network studio programming is presented, using at least five multi-camera studio positions and cutting-edge technology adaptable to any show, story or club, from hanging video displays to augmented reality graphic components.
2016 - Future Talk, Big Features, UK (Bronze) for their multimedia theatrical experience at the United Arab Emirates pavilion at the 2015 Milano World Expo. Using a giant peppers ghost installation, it was 23 meters long and 4 meters high utilizing 10 x 20k Panasonic projectors to achieve it. Frame accurate synchronization of video, audio, Lighting and scenic effects (such as wind machines) ensured a seamless theatrical presentation. This experience held 150 people per show and ran every 15 minutes, 7 days a week for 6 months. The overall audience exceeded 1 million.
NYF: How do you see virtual reality being used as new narrative medium within the TV and Film industry?
2016 saw two Gold Medal winning submissions from networks that incorporated VR and AR into their broadcasts. BBC General Election Graphics (Gold) included VR, AR to pre-shot ‘backplates’ and studio AR for the exit poll, 3D and the first use of real world projections in the prow on Broadcasting House for their live coverage of an historic night in the UK.
The Voice “Virtual Reality” (Gold) from NBC Entertainment. This launch promo for Season 9 of The Voice takes the coaches into an animated virtual world where they hear a beautiful tune and fight to get closer. The spot buttons back in the real world when Carson and a tour group stumble upon the coaches pantomiming in their virtual reality goggles.
Every business varies and its growth is often dependent on characteristics such as the nature of business, organizational structure, management styles, internal and external environment etc. Acquiring customers is one of the most challenging aspects of running a business. It is essential to retain and satisfy them for continuous business momentum.
A customer wants to experience an organization that delivers a seamless journey across all touch points from inquiry right through to post sales support. The company needs to ensure the quality of experience is positive at each of these points to create a positive moment. This is the first step in building a relationship and gaining consumer trust. A customer buys a product/service mainly due to need, convenience or due to ROI. It is essential to keep all these elements in mind when acquiring your customers to be able to convert them into long lasting relationships. Therefore, Client growth in any business is a result of client acquisition and client retention with a minimum churn rate.
Being a veteran of the SaaS industry let me share two metrics that matter from a client growth perspective.
Gross Churn: The number of dollars the company loses without regard for new, reactivated or expansion revenue for a time period refers to a gross churn. A low churn ensures more customers with a higher customer lifetime value and lower cost of servicing. A high churn rate on the other side can lead to negative revenue growth. Churn rate is the percentage of customers who leave the company in a given time frame, therefore making churn a pivotal number in evaluating the business.
Negative Net Churn: In simple terms, negative net churn is net revenue lost post upgrades and cross sales. Negative net churn is an attractive characteristic of a SaaS company because it means that customer accounts are like high-yield saving accounts. A customer can create negative net churn if the spending of that customer increases dramatically. Higher the negative net churn, higher is the portfolio growth percentage of the client base.
Client growth can be measured by two extrapolations, a waterfall of new clients minus the lost clients and downgrades (reduced subscriptions) or on the basis of the businesses negative net churn.
To ensure client retention and negative net churns, a client success team becomes an indispensable part of the business process. Today every industry is burdened with newer businesses/start-ups entering the space leading to constant product innovation and increased competition therefore a strong client success team is a distinguishing factor when evaluating a business. With years of experience as the managing director of the client success division, we at Meltwater have recognized that “Client success is a delicate balance between managing portfolios effectively, growing client accounts while ensuring long term partnerships are forged through trust, relationship and value, leading to a final outcome of low churn and hence client growth”.
Last but not the least, a strong personal recommendation would be to always be to treat your clients like your partners. With care, patience and a bit of zing, relationships can flourish. And once relationships flourish, with the right team in place, your client portfolio is bound to grow irrespective of the size of your business. Keeping these metrics in mind will help you measure the growth of your client portfolio and hence can turn your business into a personalized and profitable enterprise.
Authored by: Bhaskar Bose, Managing Director, Client Success, Meltwater India
This is the Part 1 of two part's column series.
Zee Classic presents a distinguished property ‘India’s Finest Films’ that showcases cinematic masterpieces like ‘Mirch Masala’, ‘Ek Doctor ki Maut’ and ‘Salaam Bombay’ amongst many other such gems. This Saturday, 24th September at 10 PM, the channel is all set to premiere the family drama 27 Down, a film directed by Awtar Krishna Kaul, featuring Raakhee and M.K. Raina in lead parts
The film is a description of 27 Down, the Bombay-Varanasi Express. Sanjay (M K Raina), the son of a railroad employee, gives up on his dreams of becoming an artist when his father demands he come back to the family occupation. He gauges life in train sounds and journeys. The requests of congruity influence his connection with a young lady Shalini (Rakhee).
27 Down is one of those rare gems of the Indian silver screen that merited more credit than what it really received. Despite being made 40 years ago, it manages to remarkably portray the relationship between two young adults as they get together and try to discover themselves in each other through their conversations, meaningful connections and silent solitude!
At the 21st National Film Awards, the film won the Award for Best Feature Film in Hindi as well as Best Cinematography. 27 Down was hard hitting yet subtle. But, the director didn’t live up to see the creative genius that his film emerged into as he died in an accident weeks post the release.
Catch the engaging drama ’27 Down’ from India’s Finest Films on Saturday, 24th September at 10 PM only on Zee Classic
When the Desi Boyz director makes a comeback with his little brother, who is also the current heartthrob of the nation along with the original hulk of Bollywood, fireworks are bound to happen!
Kicking off the festive season with a bang, Star Gold announces the World Television Premiere of one of the biggest hits of the year - Dishoom starring Varun Dhawan, John Abraham, and Jacqueline Fernandes, directed by Rohit Dhawan.
Filled with humour, action and swag, Rohit Dhawan delivers the most stylized family entertainers of recent times. Varun Dhawan (Junaid) plays the funny sunny guy to perfection and John Abraham (Kabir) delivers one of his finest action packed performances till date; it’s their chemistry that makes the film electric. All the witty moments in the film will keep one stayed glued to their television sets. The phenomenal cameos from Akshay Kumar and Nagris Fakri, make Dishoom a benchmark for new-age entertainers.
Saqib Saleem plays India’s leading cricketer who goes missing 36 hours before a crucial India-Pakistan final and who Kabir and Junaid (John & Varun) are trying to trace. Akshaye Khanna has returned as a baddie in this film and his role only adds another thrilling layer to the film.
If you missed Dishoom on the big screen, you definitely can’t miss its World Television Premiere. If you did watch it in the theatres, you have many reasons to watch it again!
Dishoom on Star Gold, 25th September 2016 at 1:00 PM!
“The effort needed to both find stories which will engage the consumers and create the same with stellar production values is underestimated at this point of time. Therefore, the key challenge to identify and solve is how we start looking at content marketing as an ongoing program rather than a one-off, flash in the pan video to be created. The content needs to be thought through, tell a story and provide reasons for the consumers to engage now and again.” Said Tripti Lochan, CEO, VML, South East Asia & India.
In this interview Tripti talks about the partnership between VML and CMS Asia 2016 and how platform like this will help grow the content marketing ecosystem to newer heights.
Here is the complete Q&A……
Q: What is your perspective on Content Marketing in Asia in general and India in particular. ?
Tripti: Content marketing has become the front and center of digital strategy for many brands. Where it started off as a “part” of marketing strategy, content has now become marketing itself. Brands are not making just adverts anymore, they are constantly seeking ways of creating content that engages their target audience over longer periods of time.
Q. How will an event like CMS Asia help grow the content marketing ecosystem?
Tripti: I think events which are so rich in their speaker set and topics covered help drive awareness and raise the right questions in the minds of agencies and brands alike. It gives both parties a chance to also learn from industries outside of marketing, e.g. cinema, which has aced content marketing if you think of it for decades.
Q. How does VML see value in associating with something like this, given VML is not a pure content agency?
Tripti: Content marketing is a large part of what we do. Both creating it and working with distribution partners to help our brands get the best reach out of their content.
Therefore, its valuable to be associated with such a critical part of our business via CMS Asia. Also, we are very selective about the events we associate with. CMS Asia is so focused on content and strives hard to get the best speakers together, it’s a very good platform us to associate with.
Q. What will you share with delegates at this conference?
Tripti: We are going to participate in an industry panel with some of the leading agencies in India. The panel is set to explore whether, we as agencies are primed to meet the content marketing needs of our clients. It will be great to hear views on the same and share our experiences thus far with both global and Indian clients.
Q. What do you see as the biggest challenge faced by clients while trying to explore content marketing for their brands?
Tripti: I think the effort needed to both find stories which will engage the consumers and create the same with stellar production values is underestimated at this point of time. Therefore, the key challenge to identify and solve is how we start looking at content marketing as an ongoing program rather than a one-off, flash in the pan video to be created. The content needs to be thought through, tell a story and provide reasons for the consumers to engage now and again.