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Catch Aerial Asia, starting 20th October, Fridays and Saturdays, 10 pm

Asia, the largest continent on Earth is also the most beautiful. If you think the myriad apps floating in the digital space have showcased all the views possible, you’re in for a sweet surprise. HISTORY TV18 brings breathtaking glimpse of Asia and India with Aerial Asia premiering on 20th October at 10PM.

Aerial Asia, brings mesmerizing views across Asia’s most massive metropolises. In this completely aerial series, get a bird’s eye view of the color soaked subcontinent of India, the coral gardens and menacing volcanoes of Indonesia, Malaysia’s rolling rainforests and many more.

Out of the 6 episodes that will be showcased, a couple of special episodes will be dedicated to Olympic hosts, Japan and South Korea. This series will show you the continent like you’ve never seen it before! Gear up to meet 60 percent of the world’s population from the skies and witness this mesmerizing continent like never before.

Tune into HISTORY TV18 20th October onwards every Fridays and Saturdays at 10 PM on.

Wednesday, 18 October 2017 00:00

WPP and Sitecore launch global partnership

World-class digital solutions at scale will reduce marketing complexity and produce greater return on investment

WPP, the world’s largest communications services group, and Sitecore®, the global leader in experience management software, today announced a global strategic partnership, the WPP-Sitecore Alliance.

The partnership brings together WPP’s existing Sitecore partners – AKQA, Cognifide, Globant, Mirum, Ogilvy, POSSIBLE, VML, and Wunderman – and creates a single team to work with Sitecore’s product, sales, and support teams to develop innovative, personalized customer experiences. As a Sitecore Global Platinum Partner, the WPP-Sitecore Alliance combines the depth of WPP’s digital marketing expertise and breadth of its geographic coverage with Sitecore’s industry-leading marketing technology to deliver world-class digital solutions at scale that reduce complexity and cost and produce greater and faster return on marketing investment.

The WPP agencies involved in the partnership have extensive experience in implementing Sitecore and have successfully collaborated with Sitecore on custom product innovations that currently benefit joint clients. The WPP-Sitecore Alliance will further enable collaborations that aim to enhance customer experiences across all digital touchpoints.

Scott Spirit, WPP’s Chief Digital Officer said, “WPP is committed to working with marketing technology leaders to extend our offering, enabling our companies to provide businesses with the resources and support they need to connect with increasingly digital consumers. The organization of our combined resources is critical to delivering on this mission. We are enthusiastic about the recent Sitecore Experience Cloud release and see great potential for driving customer success together.”

“We’re thrilled to be partnering with WPP to expand the number of brands that are using Sitecore technology to deliver a more personalized, contextual customer experience. Marketers and digital teams will greatly benefit from the expertise and capabilities the WPP-Sitecore Alliance now has to offer,” said Mark Zablan, Chief Revenue Officer for Sitecore.

Sitecore today unveiled the Sitecore Experience Cloud™, which offers a range of content management, digital marketing, and commerce tools as well as continuously optimized experiences, new approaches for collecting customer data, and real-time insights using machine learning. As part of the announcement, Sitecore announced a significant Version 9 release of its flagship Sitecore® Experience Platform™ digital experience platform and Sitecore® Experience Manager web CMS.

Wednesday, 18 October 2017 00:00

Isobar India ropes in Suraj Nagappa as VP

Isobar India has appointed Suraj Nagappa as its Vice president to Head the business for south.

He will be based out of the Bangalore office which boasts of a team size of over 70 and with clients like SunTv, Myntra, Wrangler, Duroflex, Air Asia to name a few.

Suraj will also be a part of Isobar India’s Leadership team, which already includes Gopa Kumar (Executive VP), Shekhar Mhaskar Vice President, Anish Varghese National Creative director, along with Shamsuddin Jasani, MD, Isobar India.

Suraj comes with more than 17 years of rich experience in New Media strategy and planning especially with Mobile, SEM and Programmatic based solutions. His past stints have been with some of the best Media setups like Neo@Ogilvy, DDB Mudra, Denstu, Interactive Avenues and Mediaturf and serviced brands like Citibank, SAP, Infosys, Accenture, Toyota, Hitachi, Honda, Amway and Ministry of tourism.

Shamsuddin Jasani, Managing Director, Isobar India says, “Suraj is a veteran of the digital industry and I am happy to welcome him to the isobar family. With a team of over 70 people in Bangalore and Chennai we needed a person who could take the team forward to greater heights and clearly cement our place as the leading full service agency for the digital age.”

Commenting on the appointment, Suraj Nagappa, VP-Isobar India says, “I am delighted to be a part of the Isobar family… I look forward to collaborating with Shams and his team to work on future ready agency for our clients. Digital technologies are transforming all the aspects of business at clients end… I am looking forward to help and build Isobar for the future where digital and mobile are at the heart of strategy.”

Redefining mobile and celebrating India’s best in mobile marketing at the MMA India Forum & SMARTIES 2017

The Mobile Marketing Association (MMA) India Forum returns on 27 October 2017 at The Leela. The sixth edition of the forum will see brands, agencies and publishers gather to share experiences and successes in mobile marketing, and exchange ideas on how mobile can be integrated into campaigns. In the evening, India’s best in mobile marketing will be recognised and celebrated at the SMARTIES India Awards. The SMARTIES is the only global mobile marketing awards programme that honours innovation, creativity and success in mobile marketing.

Increased mobile video capabilities are set to be a game changer, with the mobile video market expected to reach over $13 billion by 2020. At the same time, the explosion in consumer data is driving machine learning and artificial intelligence, enabling marketers to better target consumers. Marketers are also calling for more accurate measurement and attribution standards. These are just a few of the mobile marketing trends the industry is witnessing this year.

This year’s MMA Forum India will focus on how mobile is redefining the way we engage the world and the radical changes in how companies interact with consumers. Speakers at the Forum include the following:

Sapna Chadha, Head of Marketing, Google India and Southeast Asia

Sam Singh, Director of Agency Business, Google India

D Shivakumar, Chairman & CEO, PepsiCo India Holdings Pvt. Ltd. and Chairman MMA India

Prasun Basu, President, South Asia, Nielsen

Maneesha Khanna, Director – Global Media & Content COE, PepsiCo

Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific Limited

Vasuta Agarwal, Vice President & General Manager, India, InMobi

Sanchita Johri, Group Digital Marketing Lead India and Digital Head of FemCare APAC, Johnson & Johnson (Consumer, India)

Matthew Talbot, CEO, BBM

Mallikarjun Das, Group CEO, Starcom

CVL Srinivas, CEO, South Asia, GroupM

Avinash Kumar Jha, CGM and Marketing Head, Patanjali Ayurved Ltd

Hemant Mehta, Managing Director, Media, Digital & Retail, Kantar IMRB, and Chief Strategy Officer, Kantar South Asia

Rohit Sharma, CEO and CO-Founder, POKKT

Johnny Li, Vice President, Global Sales & Business Development, Cheetah Mobile

The Forum will take place against the backdrop of a rapidly growing mobile marketing industry in India, with the country boasting over 1 billion mobile subscribers and 79% of web traffic originating from mobile compared to 50% globally. These rapid changes in media consumption have led to a period of transition, and what comes next is unprecedented – a new mobile age built upon three key pillars that the Forum will cover:

Emerging formats in mobile: The craze over the free-to-play, augmented reality mobile game Pokémon Go in 2016 is one to be remembered. We’ve seen an increase in the use of VR/AR and other emerging formats, which extend the brand experience beyond the mobile screen and change the way we tell and consume stories.

Effective Measurement: Measuring the effectiveness of mobile marketing has always been an iffy exercise, making it challenging for marketers to justify mobile spend. New technological developments have rendered it easier to harness consumer data, thereby ushering in smarter measurements and metrics.

Advanced Data Analytics: As technology advances, data collection – and the customer engagement tactics that data makes possible – will become even more nuanced, enabling marketers to run more successful retargeting campaigns and creating more value for them by improving their data.

On a mission to take the Indian Cricket team to the top spot in all 3 formats this home season, Virat Kohli showcases his determination and perseverance in the pursuit of excellence in a new film released by Star Sports. One of the most sought-after global sportspersons, Kohli’s discipline, relentlessness and unmatched drive has made him the leading ODI and T20I batsman in the world and an inspiration for legions of young fans in India.

The film takes the viewers through a day in the life of Virat Kohli, portraying his never-say-die attitude. It begins with Kohli waking up at the crack of dawn, driven by a commitment to his goals. His day begins at the gym, as he works out to stay focussed and fit, and always aiming to better his last best performance. At the practise pitch, Kohli is seen hard at work honing his batting prowess, as the film calls-out his cricketing achievements. “When you’re ready to expend every ounce of your energy, all you need to do is Believe,” says Kohli, as the film concludes.

A Star India spokesperson said, “We, at Star Sports, constantly strive to raise the bar when it comes to showcasing world-class cricket, and bringing fans closer to the sport and its heroes. Virat Kohli embodies a commitment towards sport and fitness, which is evident in his relentless pursuit of excellence. Under his dynamic leadership, Team India is looking to dominate world cricket across all formats. We are confident that cricket fans across the country will join to cheer the men in blue as they reach their true potential in this exciting home season.”


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