27 January 2023 04:26

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Kantar announced today that Richard Ingleton, current Chairman of the Insights division of Kantar that includes Kantar TNS, Kantar Millward Brown, Kantar IMRB and Lightspeed, will take over the CEO role from Travyn Rhall, who will be leaving the business in November.

Ingleton joined Kantar as CEO of TNS in 2013 after 25 years in management consulting and marketing roles, latterly as leader of the global customer practice at EY.

Star India, announced the launch of STAR BHARAT from the 28th of August 2017, 6 pm onwards. Star Bharat will showcase inspirational stories about journeys of strong and fearless characters that rise for the collective. 

Celebrating the many facets of Fearless India, STAR BHARAT unveils a content line up with strong, rooted icons and differentiated programming that is in line with the brand's philosophy of "Bhula ke darr, kuch alag kar".

Om Shanti Om: For the first time on Indian television, a channel will celebrate the essence of devotional music with a contemporary twist. A devotional music reality show where tradition meets trendy, creating ‘trenditional’ music. The show will depict the musical journey of 14 voices that will give a contemporary touch to devotional songs and unify audiences across the country with their renditions. Produced by Colosceum, the show will mark the debut of Swami Baba Ramdev on television as the Maha Judge. While the esteemed panel of judges will include Bollywood sensation Sonakshi Sinha, singer and music director Shekhar Ravjiani, and singer Kanika Kapoor.

 

Kya Haal Mr. Panchaal? –1 Saas. 1 Son. 5 Brides. Boon or bane? Kya Haal Mr. Panchaal? is a comedy of errors where a mother’s quest for the perfect bride lands her with five. See how a desperate mother’s prayer for the ‘perfect’ bride with 5 essential qualities gets answered in the form of 5 women with 5 different qualities. What follows is a series of funny events. Sometimes getting more than what you ask for can be a curse! Created in association with Optimystix, ‘Kya Haal Mr. Panchal?’ is a rib-tickling comedy starring Kanchan Gupta as the saas and Manindar Singh as the son.

 

Nimki Mukhiya- Set in Bihar this is a story of a village that has been ruled by men for years. Women here are confined mostly to being home makers. But a wind of change is about to set in. Call it opportunity or sheer luck, for the first time ever the state will witness something extraordinary. A naïve and bubbly young girl, Nimki, who loves to day dream and is unaware of the world outside her house, is about to take on the responsibility of her village and become the Mukhiya. The show is a journey of self realization that power to change oneself as well as the environment we live lies within. Nimki’s unexpected position as the Mukhiya gives a comical twist to situations.

 

Saam Daam Dand Bhed- Saam Daam Dand Bhed is the personal journey of Vijay Namdhari, played by Bhanu Uday, a high-potential but misguided youth who doesn’t know what he wants from life. This family drama, based in a fictitious town in India, is produced by Shakuntalam Telefilms. When a storm shatters his life, Vijay finally finds the courage to fight back and protect his family. The show will trace his transformation from a carefree youngster into a political leader, who becomes the inspiration to many.

Ayushman Bhav- Set against the backdrop of Mathura, Ayushman Bhav is a gripping story of Krish. The show depicts the poignant tale of an eight-year-old boy whose childhood is not as simple as others’. Like other children his age, Krish plays with toys and games but he also harbors a burning desire to seek justice for the wrong doings in his past life. Produced by White Horse International, the revenge drama stars popular child artist Ricky Patel as the lead and Avinash Sachdeva, Megha Gupta, and Manish Goel as cast members.

Star Bharat’s launch campaign 'Mat kar' is based on a simple yet powerful insight on how we unknowingly allow different kinds of fears to creep into our minds and how these fears end up in stopping us from pursuing our dreams.

‘Mat kar’, an oft repeated phrase in Indian society refers to a pull-back factor. Pulling back from free flowing fun, nurturing a dream, making a life choice or simply following one’s instincts. The film, conceptualized by Star India’s creative team and directed by Shimit Amin of Chak De fame, takes us through various scenarios, some significant and some apparently not so, all of which play on fear. Star Bharat's answer to "Mat kar" leading to fear is a resounding ‘Bhula de darr’...

Anil S Nair - CEO and Managing Partner of L&K Saatchi & Saatchi India, has been inducted into the new Global Leadership Team of Saatchi & Saatchi.

The new team under the able leadership of Magnus Djaba, Global President , Saatchi & Saatchi is looking at building the future of the Saatchi brand and its business.

United by the “ Nothing is impossible” spirit, the new Global Leadership Team represents Saatchi & Saatchi’s major offices and clients. All within the Publicis Groupe's crucial path of transformation under the PubCom Umbrella, and focus on being the most valued partner for clients.

Praveen Kenneth, Co – Owner, Chairman and Managing Director L&K Saatchi & Saatchi said " Am extremely pleased and proud of L&K Saatchi & Saatchi being among the top 10 countries in the Saatchi World and having our CEO and Managing Partner Anil Nair on the Global Leadership Team of Saatchi & Saatchi Worldwide. When Magnus and I spoke, recently, we had no doubt that Anil Nair will be the worthy flag bearer going forward, of what has been a brilliant adventure over the last 15 years, and more importantly as he leads L&K | Saatchi & Saatchi into the future.

He is also an integral part of PubCom India. He carries well the aggressive entrepreneurial zeal of Law & Kenneth and the magic of Saatchi's Creative Mystique. This also marks the resounding success of the merged entity- L&K | Saatchi & Saatchi. Its spectacular contribution to the Global Creative lead board by winning at Cannes, two years in a row, besides its continued growth and importantly being the most loved agency partner of our clients".

Commenting on this appointment, Magnus Djaba - Global President Saatchi & Saatchi, said "The Indian market is crucial to our business and Anil represents the next generation of leadership for our network. I'm really looking forward to working more closely with him"

Reacting to his appointment, Anil Nair stated “For me this invitation is a huge validation and recognition of the team at L&K Saatchi & Saatchi India and their hard work. It’s an honour to be a part of the leadership team that shapes the future of an iconic network like Saatchi & Saatchi.

Sunday, 20 August 2017 00:00

Interactive storytelling

Netflix is experimenting with non-linear storytelling in which viewers can control the narrative of a show.

Starting with the children’s program Puss in Book, Netflix is testing out interactive plots where viewers can pick their own “branching” narratives. This allows children to engage with the show in a similar way to a choose-your-own-adventure book. Netflix also tested the concept with a July episode of Buddy Thunderstruck, its original stop-motion cartoon from the studio behind “Robot Chicken.”

This concept has been explored before with Clue, a film inspired by the board game of the same name, which was distributed to cinemas with multiple endings. However, Netflix is the first major entertainment platform of its kind to explore this technique. “Creators have been telling stories in non-linear ways for a long time,” Carla Engelbrecht Fisher, Netflix’s director of product innovation, told Rolling Stone. “If they’re telling stories in different ways, what we’re asking is what kind of stories can Netflix do that no one else can do? We’re not tied to the formats of cable networks; our ecosystem is built entirely for interactive devices.”

By implementing interactive shows, Netflix is enabling a two-way conversation between their audience and their media. This interactivity may also encourage viewers to engage more deeply with a show and increase emotional engagement with different characters. Nevertheless, there are still questions about whether it will be difficult to engage adults and whether having this sort of control takes away from what the storyteller envisioned. Experiences around a show will also be personalized, which means that we will lose something shared and discussions around a show will change.

At last year’s Future of StoryTelling summit, Affectiva, a tech company specializing in emotional AI, described their take on storytelling using the concept of “reactive narratives,” dynamic stories which react to our emotions in real-time by using facial recognition. “If they’re interested, you keep going. If they’re not, you change the course of the story,” says Affectiva’s CEO and co-founder Rana el Kaliouby. The start-up is working on ways to integrate emotions into consumer’s experiences with entertainment.

If our entertainment can sense emotion, it can respond to how we’re feeling and tailor our experiences so we get the most enjoyment out of it. Karen Palmer, ‎a multi-disciplinary immersive filmmaker, has experimented with interactive storytelling to create RIOT, an emotionally responsive film that uses AI, machine learning, eye tracking and facial recognition. Inspired by the riots in Ferguson, the film allows viewers to experience the intensity of such an extreme event.

Whether to inspire, engage, or bring awareness to a social issue, interactive storytelling can change the landscape of film and television. Brands across industries can harness the latest technologies to explore the potential of this technique, whether through pop-up consumer experiences or campaigns. By combining technology with their customer data, brands can engage consumers in new, personalized ways and tell stories that keep them ahead of the curve.

Source: JWT Intelligence

Sunday, 20 August 2017 00:00

Nielsen launches Nielsen Esports

Trusted data and insights to support key stakeholders investing in the rapidly evolving world of esports

Nielsen announced the launch of Nielsen Esports, a new business vertical focused on competitive gaming that will leverage the company’s expertise and leadership in media consumption and valuation. Nielsen Esports will provide sponsorship valuation, fan insights, custom industry research and consulting services to rights holders, media platforms and brands around the world that are moving this fast-growing market forward.

Esports has experienced massive global growth over the past few years with major investment from blue chip sponsors, game publishers and media companies, as well as sports leagues and teams. The esports fan base is also rapidly expanding with nearly one in three fans beginning to follow esports just within the past year, according to new Nielsen Esports research.

“There’s a high demand for reliable, independent measurement of value in esports,” said Howard Appelbaum, President, Nielsen Entertainment. “We’re excited to enhance our client offerings and provide the industry with solutions that will help guide and optimize investment decisions in this exciting, growing space.”

Recognizing the need for consistent sponsorship valuation in esports, Nielsen developed Esport24, a syndicated sponsorship tracking service for esports tournaments. The service measures brand exposure in esports tournaments representing a variety of titles, event formats and geographic locations based on the same methodology that allows traditional sports rights holders and brands to quantify value and benchmark performance.

The playoff rounds of major 2017 esports tournaments measured by Esport24 to date, yielded anywhere from $75,000 to nearly $17 million in sponsorship value, emphasizing the need for standard metrics to help industry players understand the value they are providing, receiving, or missing out on, via brand activations in esports.

In addition to Esport24, custom holistic sponsorship valuations are demonstrating significant returns on investments. A recent Nielsen valuation conducted for RFRSH Entertainment on behalf of Astralis, a professional Counter-Strike: Global Offensive team, showed high-profile sponsor Audi received more than a 10x return on sponsorship exposure during the ELEAGUE Finals and DreamHack Las Vegas earlier this year. While live broadcast exposure (Streaming + TV) was the primary driver of value for Audi, nearly 40% of the brand's return was driven by non-broadcast exposure, including mentions and images on RFRSH Entertainment’s and Astralis’ social and digital platforms.

Nielsen Esports will also release global fan insights throughout the year, with a new research offering spanning the U.S., U.K., Germany, France, Japan, South Korea and China in 2017.

As part of this new business vertical, Nielsen has created an esports advisory board of industry stakeholders who will provide insight to help shape the future of esports audience measurement and valuation. Members include representatives from ESL, ESPN, Facebook, FIFA, Major League Gaming/Activision Blizzard, NBA 2K League, The Next Level, Sony PlayStation, Turner, Twitch, Twitter, Unilever and Google YouTube.

"Nielsen has done a stellar job establishing itself as a popular and respected source for data, making its foray into the esports industry an exciting endeavor," said Kristen Salvatore, VP/Commercial Director, Esports and Event Sponsorships, Twitch. "With Twitch being an online epicenter for the live viewing of esports content, Nielsen's research will tie directly to our community and makes our participation in the advisory board a natural fit."

"The global, digital and young nature of esports fan base audience represents advertising's most highly sought after segment, yet consistent and high quality data has been a challenge to measure and define,” said Craig Levine, CEO of North America, ESL. “As ESL has been pioneering esports for the past 15 years, we have witnessed the incredible growth and enthusiasm of our audience. We're excited to partner with Nielsen and other industry leaders to guide the framework to measure esports sponsorships, shape the industry, and help further accelerate the esports industry overall.”

Stephen Master, Managing Director of Nielsen Sports North America, and Nicole Pike, Vice President of Nielsen Games, have expanded their current roles within the Nielsen Entertainment group to co-lead the global Nielsen Esports business.

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