27 January 2023 03:39

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Making it the highest rated film across Hindi movie genre in 2017

In an industry first initiative in India, ZEE took a strong content and technology initiative #ZEEForAll to make content on television accessible for the Visually & Hearing Impaired. ZEE aimed to provide audiences with a sensory handicap the opportunity to experience unparalleled access to entertainment that is currently only enjoyed by millions of Indians with sight.

This was made available on Zee Cinema’s Independence Day premiere of the most loved film of last year, Aamir Khan's Dangal. The premiere established a milestone in the Indian broadcasting industry with ZEE being the first broadcaster to showcase a film with Audio Description and Subtitles in India. Dangal, having garnered 11,936.77 Impressions'000 rated 170% higher than its second airing and is the highest rated film across Hindi movie genre in 2017 (SOURCE: BARC, Week 33, HSM Urban + Rural).

The objective of #ZEEForAll was to ensure that the large population of the Visually and Hearing Impaired receives access to truly world class, inspiring entertainment. Zee Cinema associated with the biggest Association for the Visually Impaired in the country, National Association For The Blind (Mumbai, Indore, Chandigarh and Lucknow), National Association For The Blind - The Workshop for the Blind in Mumbai, Institution For The Blind in Delhi and Patiala School of Deaf & Blind in Punjab. To sensitize the Visually Impaired with the technology of Audio Description and to bring entertainment within their reach, Zee Cinema hosted preview screenings at these institutes with Audio Description and Subtitles.

Zee Cinema rolled out a robust marketing campaign across cities including television, print, outdoor, digital, radio and on-ground mediums. The blockbuster featuring Aamir Khan, Sakshi Tanwar, Fatima Shaikh, Aparshakti Khurana, Zaira Wasim, Suhani Bhattnagara and Sanya Malhotra was telecast on 15th August at 12 Noon on Zee Cinema.

 

CNN, an original Snapchat Discover launch partner,is unveiling “The Update” – a brand new daily Snapchat Show that provides a rundown of the biggest news from CNN reporters and bureaus around the world. CNN will provide a daily Show that runs at 6:00 pm ET, and produce breaking news segments.

Tapping into the largest global newsgathering operation, reporting from CNN’s own anchors, correspondents and reporters will publish on Snapchat throughout each day and time zone, with rolling updates as news breaks. Each Show will feature five or more stories from CNN’s team around the world, further cementing CNN as a key source of breaking news for Snapchatters.

“We are introducing our brilliant cast of world class anchors and reporters to a young audience in a smart, accessible way with ‘The Update,” said Samantha Barry, CNN’s Executive Producer for Social and Emerging Media. “In today’s news environment, people are hungry for news and they want a quick update of where things are at within one tap of their phone. So, we're serving that up, speaking their language and delivering it in beautiful, vertical, mobile friendly video.”

“Since launching content on Snapchat, we have believed in the importance of giving our community access to accurate and authoritative news coverage, and CNN has played an important part in that from the beginning,” said Sean Mills, Senior Director of Content Programming for Snapchat. “It’s more critical than ever that Snapchatters have access to the best journalism in the world, right when news breaks, and we’re excited to watch CNN deliver that to them through The Update.”

“The Update” will serve as the home of CNN content on Snapchat’s Discover platform. Reporting will be hand curated by editorial and design teams and programmed in the same tappable, swipeable, vertical video format that millions have come to enjoy. Now Snapchatters can get the news from CNN’s most recognizable faces who will report on Snapchat as they do across all of CNN’s connected platforms.

Snapchatters can find “The Update” in the Shows section of their Stories pages and subscribe for easy viewing.

Snapchat launched Shows as its third content format as part of its Discover platform one year ago, and has since been working with leading TV networks and entertainment studios to bring premium mobile-TV like content to Snapchatters. To date, nearly 25 total series and over 200 episodes of those Shows have aired on Snapchat. Over 88 million unique viewers have tuned into these Shows, spending a collective 22 million hours watching. There is currently over a Show a day on Snapchat -- by the end of the year, Snap expects to have three Shows a day and are currently expanding into a diverse range of genres.

CNN’s The Update will build on and complement news coverage Snapchat offers its community through all of its content formats on Discover. Discover was built on values of authoritative and credible sources of information: Snapchatters only see content that is produced by approved editorial partners (Publisher Stories) or has undergone a rigorous editorial and fact-checking process through its own editors (Our Stories).

On Discover, Snapchatters can see news from Shows, including Good Luck America and NBC’s Stay Tuned; Publisher Stories produced by The New York Times, the Washington Post, the Economist, the Wall Street Journal, Buzzfeed, NowThis News, and VICE; and daily Our Stories covering major political and breaking news, produced by Snap’s in-house news team of editors and producers.

Wednesday, 23 August 2017 00:00

Is Snapchat the Axe of social media?

Apparently investors were not too excited by Snapchat’s latest usage numbers.

Is it me or does the fact that the daily active number of users rose over 20 percent compared to last year outweigh the fact that the absolute number fell short of the expected figure by about 1 percent? Or maybe Snapchat is just different from other platforms?

Now would probably be a good time to state that Kantar Millward Brown has worked with parent company Snap Inc. since 2015, however, this post is my opinion and based on publicly available data. And I am intrigued by whether the investor disappointment is really justified.

Most commentators out there seem fixated by the relative growth rates of Snapchat and Instagram Stories, apparently ignoring the fact that Facebook has more than one horse in the stories race. WhatsApp Status now has 250 million daily users too. But here is thing: Stories is a feature, it is not the platform and it is certainly not the brand. If you have a huge existing user base, and WhatsApp has 1 billion of them, then getting some of them to use a feature is a lot easier than getting someone to download a completely new app.

Does this put pressure of Snapchat? Yes, because the network effect will take its toll unless Snap Inc. comes up with new features that appeal to its target audience. What it should not do is fixate on what the competition are doing but develop new features that play to its strengths. What Snapchat needs to do is continue to differentiate itself from other social media platforms not try to play them at the same game – providing investors let it.

Snapchat found success as the fun, mobile-first social media platform for a younger audience. Looking at BrandZ data for last year, Snapchat stands out as having a fun, playful character with a Rebel archetype, very similar to Unilever’s Axe. Both appeal to a younger audience. Both share the Rebel archetype (although Axe has had a much longer history of investment in that positioning). Both are rejected by a substantial proportion of potential users (which is just fine for their users who do not want to be seen using the same brand as their parents on a daily basis). Indeed, my colleague Martin Guerrieria recently wrote an interesting article which touches on Snapchat's character in this article about the proposed Google purchase.

If that is true then what are the implications for Snap Inc.? Focus full time on what will attract the next generation of young users. For many years that strategy worked well for Axe even though it pressures the brand to come up with something new every few years. So what do you think?

 

Written by Nigel Hollis,Executive Vice President and Chief Global Analyst at Kantar Millward Brown.

2017 Specialized Pharma(Rx) and Health & Wellness Executive Juries and Grand Juries Assembled from 15 Countries on 6 Continents

New York Festivals® Global Awards℠, honoring the World’s Best Healthcare & Wellness Advertising℠, announced the 2017 Executive and Grand Juries. These prominent Chief Creative Officers, Managing Partners, EVPs, and executive creative directors from the world’s foremost healthcare advertising agencies are representative of creative leadership talent from 15 countries on 6 continents.

“For almost a quarter of a century the Global Awards has been genuinely dedicated to honoring the best work. It's all about the work,” said Fran Pollaro, Executive Director, Global Awards. “The 2017 Global Awards Executive and Grand Juries, an international panel of the most diverse and respected creative minds in the healthcare and wellness industry, are committed to recognizing the ground-breaking achievements of the teams of men and women who strive to raise the bar of creative communications. Our juries' dedication and high standard of excellence has meant that the ongoing legacy of the Globals is respected around the world, both by the winners themselves and in industry reports measuring the competitive excellence of world-wide advertising and communications competitions.”

Global Awards Grand Jury Members from India include:

This year marks the first year that the competition has enlisted two separate and specialized Executive Juries to select those entries who will earn trophies for the 2017 competition. The recent reconfiguration of the Executive Jury divides the jury into two separate panels, Pharma(Rx) and Health & Wellness. This split ensures that each entry from each exclusive designation is judged by renowned international talent with global knowledge and perspective from the industry. The Executive Jury will review the entries that achieve finalist status as selected by the Global Awards Grand Jury.

2017 Pharma (RX) Executive Jury:

Chairwoman: Robin Shapiro, Global President, TBWA\WorldHealth USA

· Dick Dunford, Creative Partner, Loooped UK
· Tina Fascetti, Chief Creative Officer, Guidemark Health USA
· Tim Hawkey, EVP Managing Director & Executive Creative Director, Area 23 USA
· Rich Levy, Chief Creative Officer, FCB Health USA
Gerrard Malcolm, Owning Director, Insight Agencies Australia
Guy Mastrion, Chief Creative Officer, Brandforming™ USA
Shaheed Peera, Executive Creative Director, Publicis LifeBrands UK
· Gustavo Pratt, Managing Director & Chief Creative Officer, Asterisco Healthcare Communications Mexico
· Xavier Sanchez, Founder, CCO & CEO, Umbilical and Amniotic.tv Spain
· Scott Watson, Global Chief Creative Officer, Ogilvy CommonHealth Worldwide USA

2017 Health & Wellness Executive Jury:

Chairwoman: Elizabeth Elfenbein, Partner, Chief Creative Officer, The Bloc USA

·Praful Akali, Founder & Managing Director, Medulla Healthcare Communications India
·Kathy Delaney, Global Chief Creative Officer, Saatchi & Saatchi Wellness USA
Diego Freitas, Creative Director, Havas Life São Paulo Brazil
Diane Iler-Smith, Chief Creative Officer, Ogilvy USA
Steven Michaelson, Founder, CEO, Calcium USA
Graham Mills, Global Chief Creative Officer, Publicis Health USA
Jeremy Perrott, Global Chief Creative Officer, McCann Health USA
Beth Sabbatini, EVP Executive Creative Director, H4B Chelsea USA
Gary Scheiner, EVP, Chief Creative Officer, Grey Health Group USA
David Sonderman, Chief Creative Officer, GSW USA
Andrew Spurgeon, Executive Creative Director, Langland UK

The Global Awards Grand Jury of award-winning creatives from around the world are charged with reviewing all entries submitted to the competition via NYF’s online judging platform. Their collective votes ensure that all entries achieving finalist status and progressing to the Executive Jury judging round truly represent the World’s Best Healthcare & Wellness Advertising. To date the 2017 Grand Jury is comprised of 46 prominent creative executives and leaders from 44 world-wide agencies representing 13 countries around the globe, a truly non-partial and world-class jury.  

The 2017 Global Award winners will be announced this November 16th and will be showcased at awards ceremonies in New York City and Sydney, Australia. The 2017 Global Awards ceremony will take place on Thursday, November 16th at New York Academy of Sciences in New York City.

The Global Awards will accept entries thru September 15, 2017. To Enter or to download the Global Awards entry kit please visithttps://www.theglobalawards.com/call-for-entries/.

For 23 years, the international Global Awards has honored the World’s Best Healthcare & Wellness Advertising and has served as a touchstone for celebrating creative achievement in healthcare and wellness communications beyond the barriers of language and culture.

On the heels of the recent Horlicks win, FCB India, in a significant development, announced the appointment of Jyotsana Singh Kaushik, Vice President, FCB India.

In her role, Jyotsana will be based in the Gurgaon office and will be leading the business vertical on Horlicks.

With close to 14 years of diverse industry experience, across marketing and creative agencies, Jyotsana has been associated with Tetra Pak India Pvt. Ltd., Aviva Life Insurance, GE Money, Roca, McCormick and JWT in the past.

Amongst the milestones that Jyotsana has set during her professional pursuit, the noteworthy initiative of launching and establishing Digital Marketing as a key vehicle at Tetra Pak and Roca have been successful models that were even replicated internationally. Her work in the area of 360 degree marketing campaigns has also won accolades at eminent forums, such as, Abbys, Olive Crown Awards, WoW Award and Spikes Asia.

Commenting on the appointment, Debarpita Banerjee, FCB Ulka, President North & East, said, “Jyotsana joins the FCB team with a rich experience across different food and nutrition categories. Her exposure ranges from handling the brands both as an advertising team lead to a marketing lead. This holistic view on brand management will immensely help when it comes to decoding challenges of a large heritage brand like Horlicks, in a marketplace that is ever changing for this category. We are excited to have her on-board and look forward to some great work together.”

Speaking on her new role, Jyotsana said, “Having spent several years in marketing across various industries, I’m thrilled to be part of advertising’s infectious energy. Historically, FCB has been the mecca of memorable work and I’m happy to be part of this rock-solid team.”

“My endeavor would be to partner with brands to co-create effective strategies that go beyond advertising and help them achieve sustainable growth” she added.

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