06 December 2022 10:04

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Golikeri succeeds Sanjit Randhawa as he moves to a new role with Bacardi in Dubai, UAE

Today, Bacardi announced the appointment of Vinay Golikeri as Managing Director, India & Neighboring Countries. Golikeri will be responsible for leading commercial operations across the market for the company’s portfolio of premium spirits and will continue to ensure ongoing sustainable and profitable growth for the business. In his new role, Golikeri will head the India Leadership Team and will report to Vijay Subramaniam, Regional President, Asia, Middle East & Africa, and Global Travel Retail.

“India is a dynamic and fast-evolving market, and is vital to our global growth,” said Subramaniam. “As we continue to develop the Bacardi portfolio of premium brands, Vinay’s agility in identifying growth opportunities within diverse environments and his relentless focus on execution will be essential in achieving our future ambitions.”

Golikeri has been with Bacardi since 2003 and has a long and deep connection with the India market. He began his journey looking after the rum category in India and pursued his career with the company across global roles in London before taking on marketing and commercial leadership roles in GTR for Hong Kong and subsequently for Asia, Middle East and Africa. Golikeri most recently held the position of Managing Director, Global Travel Retail, based in Dubai. During his tenure, he played a major part in the transformation of GTR as a strategic brand-building and commercial channel for the portfolio, delivering strong plans to build equity with emerging market travelers.

Golikeri succeeds Sanjit Randhawa who, after nearly five years as Managing Director, India & Neighboring Countries, will be moving to Dubai, UAE, to take on his new role as Director, External Affairs, Asia Middle East & Africa and Global Travel Retail. He will be responsible for developing and implementing the external affairs strategy for AMEA and GTR. Randhawa brings a wealth of experience in external affairs across India and Southeast Asia, where he held prestigious roles as board member for numerous organizations including the International Spirits & Wines Association of India (ISWAI) and the Thai Alcohol Beverage Business Association (TABBA). With a career spanning more than 20 years with Bacardi, Randhawa delivered exceptional results in India, driving the business to grow year on year. Bacardi in India was recently certified for the 4th consecutive year as a Great Place to Work® at the 13th position and is the only spirits company in India to be ranked in the Top 20.

Both roles will take effect starting January 1st, 2023.

“Our commitment to talent development is critical to Bacardi culture, and the success of our business begins with our teams’ exceptional focus on strategy and purposeful leadership,” said Subramaniam.

Havas Media Group India, the media experience agency of Havas Group India, has appointed Balachandran V as Executive Vice President – Buying North.

Based out of Gurgaon, Balachandran will be responsible for media investments of all North clients. He will be reporting to R. Venkatasubramanian, President - Investments and Head - Havas Sports, Havas Media Group India.

After reporting a successful growth in RECMA’s Overall Activity Volume India media agency rankings 2021 report and leading the charts as the second fastest growing agency by network groups with 54% growth rate, Havas Media Group India continues to aggressively invest in its product offering as well as people resources.

Balachandran’s appointment comes at this critical juncture and will further strengthen the agency's media investments and buying team.

Commenting on the appointment, R. Venkatasubramanian, President – Investments & Head – Havas Sports, Havas Media Group India, said “Bala is a seasoned media professional, and this is his second innings with Havas, having previously worked for the agency (then Euro RSCG) in 1997 as the Media & Administration lead for the Chennai market and later on led the investment portfolio for the Reckitt Benckiser Business in Delhi. We are delighted to have him back, this time to lead HMG India's North Investment operations, one of our largest business units. I am confident Bala will drive the team forward and further strengthen our investments function by hiring talented professionals with domain expertise. We wish Bala a happy homecoming!”

Balachandran V, Executive Vice President – Buying, Havas Media India said, “I am excited to join back Havas and lead the media investments function for one of its biggest markets i.e., North. Havas Media Group India has been growing at a phenomenal rate over the years, and I look forward to working with the legacy and new-age brands, collaborating with media partners, and delivering the best ROI for clients by adding value.”

With over 25 years of experience in media across different verticals like trading, buying strategy, client servicing, Balachandran has managed clients across categories viz. retail, FMCG, automobile, lifestyle, government etc. Prior to joining Havas Media Group India, he has worked with agencies like Dentsu and GroupM. Some of leading brands he has worked with include Reckitt Benckiser, GSK, INC, Mother Dairy, Maruti Suzuki, Honda, Yamaha, Wakefit, Bata and more.

From The Director’s Chair is a content series from Ged Tarpey, managing director of Global Media & Entertainment at Twitter. It unpacks the latest news, trends, and insights happening on Twitter within media and entertainment, providing a fresh perspective on what’s happening as it’s happening.

Life is a collection of choices with varying levels of importance ... but no choice has more momentary importance and impact than what are we watching tonight? From a new original series that brings the laughs to a classic movie that brings on the nostalgia, streaming gives fans an experience wherever they are, and its popularity isn’t slowing down anytime soon.

To understand the streamer perspective, Twitter consistently runs research on streaming behaviors, content preferences, timeline conversation, and more. Because there's a never-ending amount of information available about streaming services, we want to help break down the highlights so studios have easy access to what's going on behind the scenes and what audiences actually care about.

Globally, viewers turn to streaming services mainly to watch new, original content, with catalog content trailing closely behind in popularity.1 And our research shows studios matching the trend as an increasing number of platforms take back the rights to stream their classics, while simultaneously ramping up new original content. In addition, sports programming and adaptations are smaller, yet still popular, streaming drivers. Therefore, it comes as no surprise that the type of content available on a platform plays a significant role in how consumers weigh in on what service(s) they subscribe to … or not.


Studios looking to find success in a thriving market of established and upcoming streaming services will need to take the time to expand the reach of their exclusive content and uniquely engage with audiences. Here we share trends and opportunities we’re seeing in the industry, and how studios can achieve success by converting streamers into fans — particularly on Twitter.

Reach out and touch the timeline

Looking across North America, LATAM, Europe, and Asia, our research shows that more than 67% of the sampled audiences watch two or more streaming services, and almost 51% watch three.2 This is a significant figure considering the varying preferences and socioeconomic ranges of households around the world. Studios looking to expand their reach to patrons of multiple streaming services can find that reach on Twitter. Because on average, audiences on Twitter are 44% more likely than non-Twitter users to watch more than three streaming services.

For streamers, Twitter provides the combination of complimentary content and conversation that enhances streaming experiences. Having a built-in watch party on the timeline, streamers can discuss and debate before, during, and after their favorite shows, covering everything from the latest happenings to viral moments. For others, timeline conversations get people excited to join new communities and watch content they haven’t seen. This kind of conversation organically drives interest, and for studios that interest may mean tune-in as streamers look to stay in the loop on the most talked-about movies and shows. This gives studios a unique opportunity to be a part of the conversation and deepen the connection with audiences.

Make a genuine connection with fans

If you want to tap into the conversation around what people are watching, look no further than Twitter as the thread connecting communities around entertainment, in real time.

With over 250MM Tweets and 37MM4 unique authors mentioning streaming-specific content over the last year, it’s easy to see that Twitter is not only the platform where fans dive deeper into the shows and movies they love, it’s also the platform where users discover new content.

In fact, approximately 51% of US Twitter users find out about TV shows from social media5 and US Twitter users are more likely to use social media as a means of discovery, compared to users from other social media platforms.6 What’s more, with 72% of fan bases saying that Twitter makes them feel like they’re a part of an online community, the Twitter timeline lends itself as a place where cultural moments can — and do — occur.

This means of discovery is only preceded by recommendations from friends and advertising on the streaming platform themselves.

Conversation equals success

In a crowded and global streaming market, studios have to find fresh ways to cut through the noise. And for the entertainment industry, we know that the power of conversation on Twitter drives tune-in.

Exposure to conversation and paid media yields, on average, 1.5X higher tune-in compared to paid media alone from studios.8 And Twitter is, by far, the most efficient way to drive conversation with a 4:1 ratio of conversation impact compared to TV, print, OOH, and other social media outlets.

Streamers start out as audiences, but when a studio can organically foster authentic connections with these viewers, they quickly become fans. And fans create communities … that thrive on Twitter. This is where the long-lasting value lies.

 

Authored by Ged Tarpey (@Ged),managing director of Global Media & Entertainment at Twitter. In his role, he’s focused on building durable partnerships across movie studios, TV networks, streaming platforms, publishing, sports leagues, and sports betting companies in the US, and around the world. Ged’s first career was as a professional footballer in his native England for Manchester City.

 

Thursday, 08 September 2022 00:00

Ogilvy Appoints Devika Bulchandani as Global CEO

Ogilvy today announced that Devika Bulchandani has been appointed Global Chief Executive Officer. In this role she will be responsible for all aspects of the creative network’s business across 131 offices in 93 countries and spanning its Advertising, Public Relations, Experience, Consulting, and Health units. She will also join WPP’s Executive Committee as she takes on her new role.

Devika most recently served as Global President and CEO of Ogilvy North America. She takes the helm from Andy Main who is stepping down as Global CEO and will serve as a Senior Advisor until the end of the year.

Over the last two years the creative network has deepened and grown relationships with current clients while winning new business with brands including Absolut, Enterprise Holdings, World of Hyatt, TD Bank, FEMA, New York Philharmonic, and Audi of America. Ogilvy also played a key role in WPP being named as The Coca-Cola Company’s Global Marketing Network Partner. Recently Ogilvy earned the coveted position of Network of the Year at the 2022 Cannes Lions International Festival of Creativity for the first time since 2016 and secured the same honor from The One Show and Campaign magazine. Additionally, Ogilvy also became the only agency network to secure top rankings on both WARC’s Creative 100 & Effective 100 lists.

Mark Read, CEO of WPP, said: “Over the last two years, under Andy’s leadership, Ogilvy has seen a transformation in its creative and business performance. This stems from the consistently outstanding quality of work from Ogilvy’s teams around the world, the investment in attracting and developing talent across the business, and the strong and more diverse leadership team Andy has built. With the agency’s transformation a year ahead of the schedule we originally envisioned, Andy has decided that now is the right time to seek a new challenge and he is moving on with my personal thanks and best wishes.

“Devika is a champion of creativity who brings passion, purpose, and an uncompromising focus on generating impact to everything she does. In partnership with Andy and Liz Taylor, she has been instrumental in Ogilvy’s recent growth and development. Her love for our industry, deep understanding of clients’ needs, and track record of delivering growth for agencies and brands, make her the perfect choice to lead Ogilvy to even greater success.”

Andy Main said: “When I joined Ogilvy, my goal was to build on the company’s incredible heritage, raise its ambitions, and deliver growth for our clients through work that has impact. Our progress is a testament to all the talented people across the network and our amazing clients for whom I have the deepest gratitude and respect. David Ogilvy spoke about the importance of hiring giants and Devika is truly one of the giants in the industry. It has been an honor being a part of this company’s rich history and I know Devika will continue accelerating the momentum our team has built.”

Devika Bulchandani said: “David Ogilvy changed the industry 74 years ago when he founded this iconic agency. As we write the next chapter in the history books of Ogilvy, we will do it together with our clients, using creativity to push the boundaries of what’s possible. I am honored and humbled to take on this role, and to do it with all our incredibly talented people all over the world.”

Prior to joining Ogilvy, Devika spent 26 years at McCann in various leadership roles including President of McCann North America. As a leader who believes in the power of creativity to make a positive impact on society, Dev’s proudest achievements have occurred at the intersection of the social causes she champions and brand-building efforts on behalf of clients. She was the driving force behind Mastercard’s long-running “Priceless” campaign as well as “True Name,” a first-of-its-kind feature launched in 2019 that empowers transgender and non-binary people to display their chosen name on their Mastercard. Known for ideas that capture the cultural zeitgeist, Dev also helped launch “Fearless Girl,” an iconic and beloved symbol of women’s equality; the campaign became one of the most awarded campaigns in the history of the Cannes Lions International Festival of Creativity.

Next month Dev will be honored by New York Women in Communications (NYWIC) at the 2022 Matrix Awards, which honors women who are making a difference, building community, and inspiring the next generation of female leaders in their field. She has previously received a range of other honors including, NY Power Woman by Moves Magazine; US Advertising Agency Head of the Year by Campaign Magazine; Working Mother of the Year by She Runs It; and ADCOLOR Innovator. She has been the recipient of multiple 4As Jay Chiat Awards for strategic planning. Dev serves on the board of the ERA Coalition. She is also a founding member of Times Up Advertising and serves on the boards of the Ad Council, the 4A’s, and the Advertising Club.

Moneycontrol has introduced a rating tool that has sifted through 27 insurance companies and 130 insurance policies to identify the best fit for you, and policies that come with a solid track record in claims.

The financial budget of an average Indian household often leaves out health insurance. However, tables have turned drastically with the pandemic reinforcing our attention toward healthcare and emergencies, which strike without notice. A decent health insurance plan always comes to the rescue in the event of an emergency medical condition, as it reimburses medical expenses, while maintaining the budget. Solving the nationwide lack of awareness about health insurance, Moneycontrol, India’s leading markets and finance platform, presents a brand-new comprehensive tool called Moneycontrol-SecureNow Health Insurance Ratings, which helps choose the right health insurance plan.

With only 12% of India's 1 billion+ citizens secured with insurance; the majority of the country requires encouragement to purchase personal health insurance policies. Moneycontrol-SecureNow Health Insurance Ratings fills this need by sifting through 27 insurance firms and over 130 health insurance policies that are not only comprehensive, but also have a solid track record in terms of claims experience. The ratings narrow down policies based on cost, room rent limitations, pre-existing conditions, co-payment, no-claim bonuses, and other aspects. It also thoroughly investigates the durations of claim resolution by insurance companies.

This new section enables people to choose proper health insurance coverage simply by entering their age, who they want to buy the policy for (them or their entire family), and the amount of insurance cover they require. All plans that meet their criteria are listed in the order of its ratings from A to C, with A being the highest and C being the lowest. The ratings tool has also got every detail of all the listed policies, in case the user wishes to delve deeper and understand the conditions and offers of each policy.

Highlighting the key aspects of this property/tool, Kayezad E. Adajania, Editor – Personal Finance, Moneycontrol, says, “When it comes to premiums, we often feel that the cheapest policy is the best policy. That’s far from reality, as purchasing a health insurance without proper awareness can land you in trouble because of its exclusions that you may not be aware of. Our new tool dissects all these factors and gives the best policy suited for your age and requirements, with minimal inputs required from your side.”

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