26 September 2022 08:12

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New York Festivals International Advertising Awards® announced Vox Media’s “The Beauty of Blackness” for client Sephora as the 2022 SeeHer Lens Award winner.

The SeeHer Lens Award is a partnership between New York FestivalsThe Female Quotient (The FQ), and the ANA and honors best-in-class creative film work submitted to the competition that exemplifies gender equality and accurate portrayals of women and girls in advertising.

SeeHer is a collective of marketers, media organizations and industry influencers committed to creating advertising and supporting content that portrays women and girls as they. The SeeHer Lens Award, now in its second year, celebrates advertisers who are driving change and bringing visibility to creative content that supports the ideals of the SeeHer movement. SeeHer serves as the catalyst, harnessing the collective power of the entire marketing and media ecosystem, to drive change.

“We are inspired by The Beauty of Blackness, the documentary shares a vital story that shines a light on the important contributions of Black culture in the world of beauty and shares the journey of the influential female executives who brought the beloved brand Fashion Fair Cosmetics back from bankruptcy,” said Shelley Zalis, CEO, The Female Quotient, Co-Founder, SeeHer. “The award-winning film embodies SeeHer’s mission of accurate representation and by sharing these important stories we can together become a more conscious creative community and create lasting change.”

“New York Festivals is thrilled to shine a spotlight on this important documentary film that chronicles the story of two dynamic women leaders who orchestrated the re-emergence of a world-class and respected historical brand, Fashion Fair Cosmetics,” said Scott Rose, Executive Director, New York Festivals Advertising Awards. “This creative project and the story that it portrays are so worthy of the 2022 SeeHer Lens Award.”

The 2022 SeeHer Lens Award winner “The Beauty of Blackness” is a feature-length documentary produced by Epic Stories the branded storytelling arm of Vox Media and Creative Production in collaboration with Sephora, Digitas, and Ventureland. The film documents the resurgence of the first cosmetics brand to cater to black women, Fashion Fair Cosmetics, as the company’s new owners, Desiree Rogers and Cheryl Mayberry-McKissack brought it back from bankruptcy.

“It's an honor to be selected for the NYF “SeeHer Lens” Award. We are proud to have partnered with Sephora and Digitas who see the value in sharing this important story and shining a light on the inequalities of the beauty industry, in an effort to move it forward. By leaning on true, inspirational stories, like the one told for Fashion Fair in this film, brands have the opportunity to power real change.” —Kiana Moore, co-director of The Beauty of Blackness and the VP of Content Production, Head of Epic Digital at Vox Media.

The winning feature documentary chronicles Fashion Fair’s legacy: both its rise and fall, and through Fashion Fair’s tumultuous and triumphant story, and examines the beauty industry’s long history of discrimination, while also highlighting a new generation pioneering the future for Black women working in beauty.

This year’s New York Festivals film entries were reviewed by members of the New York Festivals Grand Jury. Entries nominated for the SeeHer Award were judged by the SeeHer jury panel using the SeeHer Gender Equality Measure, (GEM®), the first data-driven methodology for identifying gender bias in media. GEM® has become the global measurement standard, measuring 180,000+ ads, representing 87 percent of worldwide ad spend.

To view all the 2022 New York Festivals Advertising Awards winners please visit: 2022 Winners Showcase.

For the Second Consecutive Year, The Genius 100 Inspiration Award Recognizes an Inspiring UN Initiative; Proceeds from the Genius 100 Inspiration Award go to the Himalayan Cataract Project

New York Festivals International Advertising Awards® announced “The [uncertain] Four Seasons” created by Jung von Matt AG Germany as the 2022 Genius 100 Inspiration Award winner. This prestigious award, in partnership with the Genius 100 Foundation honors outstanding purpose-driven creative work that inspires action to create impact.

Entries submitted into the Genius 100 category were judged by a panel of Genius 100 Visionaries selected from an impressive cross-section of fields of 100 globally recognized, accomplished and compassionate minds. This year’s Genius 100 Executive Jury included the late Genius 100 Global Ambassador and Inspiration Award Chairman, James Caan, Jose Miguel Sokoloff, Sima Simar, and Don Tapscott.

“NYF is proud to partner with the Genius 100 Foundation to honor work that engages and inspires others to take action and influence our world in a beneficial manner,” said Scott Rose, Executive Director, New York Festivals Advertising Awards.

“We are honored to partner with New York Festivals Advertising Awards to present the G100 “Work of Genius” Inspiration Award. We (G100) are “Inspired by Einstein”, and this very special award celebrates truly inspired, imaginative work which demands attention and fosters undeniable and significant impact,” said Hilarie Viener, Chief Executive Officer, Genius 100 Foundation US. “Now more than ever, we must recognize how much we can gain from embracing creativity to influence positive change.”

“We are deeply honored to win this highly prestigious award. The Genius 100 Inspiration Award is not only about purpose-driven creative work but also about impact to inspire people to act. To have 14 orchestras around the world playing their local version of The [Uncertain] Four Seasons is truly remarkable and outstanding. And we are so happy that more orchestras still join our beloved project with more performances taking place right now and in the near future.”— Joachim Kortlepel, Executive Creative Director, Jung von Matt AG, Germany

The Genius 100 Inspiration Award winner for 2022 “The [uncertain] Four Season” was created by Jung von Matt AG via a partnership between the UN Act Now, digital design agency AKQA, musicians and scientists from around the world, composer Huge Crosthwaite and Monash University's Climate Change Communication Research Hub.

The award-winning campaign combined music theory and a climate algorithm to generate variations of Vivaldi’s Four Season’s composition that represent the dramatic environmental climate changes affecting each season. The algorithm altered the music score to account for predicted changes in rainfall, biodiversity, sea-level rise, and extreme weather events as laid out in the IPCC (Intergovernmental Panel on Climate Change) reports. The composition variations portrayed a future where the world failed to act decisively on global warming.

“For us the challenge and the struggle when talking about climate change is how we translate data into the lived experience. We believe that we need to humanize climate science and climate data so that we can connect more with people. The [Uncertain] Four Seasons is our emotional attempt to show climate data in a new way that people will not only understand but feel. After all, we've seen all the climate crisis pictures, watched all the climate documentaries and seen all the data science graphs – our hope is that by reflecting the risks of climate change in music - as the one universal language everybody speaks - we can help people experience what a radically new aesthetic and lived experience might feel like. Finally, we wanted to offer something that local communities could collectively rally around, discuss, and take direct action through their leaders or the UN’s ActNow platform,” said Joachim Kortlepel.

“The [uncertain] Four Seasons” campaign’s goal was to place pressure on world leaders to act decisively at the United Nations Climate Change Conference COP26 that took place in November 2021. At the start of Youth and Public Empowerment Day at COP26 on November 5, 2021, “The [uncertain] Four Seasons” released the performances of 14 orchestras from across 6 continents – half of which are youth orchestras. The performances elevated the voices of young people in the ongoing movement for climate action and placed and continues to place further pressure on world leaders to sign the Leaders Pledge for Nature and commit to reversing biodiversity loss by 2030.

The Genius 100 Foundation brings together visionaries, philanthropic impact investors and its extended global community, collectively and in collaboration, to: re-imagine the future and implement creative initiatives to improve our world.

The Genius 100 (G100) Visionaries are an extraordinary group of 100 globally recognized, accomplished, compassionate minds. This group of global leaders, activists, innovators and influencers, in addition to 16 Nobel Laureates, includes Astronauts, an EGOT, Olympic Gold Medalists, recipients of National Medals of Science, Humanities and Arts; Pulitzer Prize; Peabody Award; Albert Einstein Medal, and many more accolades and honors.

Entries into the Genius 100 Inspiration Category were reviewed by the New York Festivals Grand Jury. The top scoring entries were then judged by the Genius 100 Executive Jury.

All entry fees for work submitted into the Genius 100 Inspiration Award category will be donated to the Himalayan Cataract Project . The Genius 100 Foundation (G100) Gift of Sight Campaign will support the work of the Himalayan Cataract Project (HCP) by partnering with the HCP, founded by G100 Visionaries, Dr. Sanduk Ruit and Dr. Geoff Tabin. Their mission is to eradicate preventable and curable blindness in the developing world.

To view all the 2022 New York Festivals Advertising Awards winners please visit: 2022 Winners Showcase.

Sharma will help launch and lead a futuristic video initiative for the group, with a focus to make news stories more intelligent, interesting, and accessible for audiences

Network18 has appointed senior broadcast journalist and editor Palki Sharma in Managing Editor rank.

Sharma will launch a new multi-platform video project for the group. This will be her second innings at Network18, where she has earlier worked in different capacities.

Commenting on her appointment, Sharma said, “I am excited to join hands with Network18, India’s largest news network, to launch a futuristic project with a global footprint, that will transform the news experience and make India proud. It will be a content innovation lab that challenges traditional news formats and experiments with the latest technology and interactive tools to make news stories intelligent, interesting, and accessible for the global audience.”

The video project to be built and lead by Sharma will straddle all formats of news reporting and presentation. The news product will aim to capture a new generation of audiences for the group.

“Palki is a distinctive journalist and editor, thanks to her persona, voice, and audience connect,” said Smriti Mehra, CEO, Business News, Network18 group. “The news product she will lead will cater to audiences across platforms. It will help the network expand its footprints, along with imagining new formats of showcasing news content,” she added.

Sharma, who joins Network18 from WION News channel, has over 21 years of experience across several media, including the ITV Network, Network18, Doordarshan News and The Hindustan Times.

She was the host of Gravitas, a popular prime-time English news programme, as well as the highly regarded digital programme Gravitas Plus on WION. Additionally, she conceptualised and oversaw the WION Global Summit, a channel event held annually in Dubai.

In her career spanning over two decades, Palki has interviewed several national and international heads of state. She has also covered important stories and events on the ground, including the ongoing conflict in Ukraine, the Quad Summits in Tokyo and Washington DC, and many others.

The unique property returns with a unique concept that invites all freestyle dancers and acknowledges those with their own unique dancing style within freestyle

The brand ropes in popular Bhojpuri superstar – Pradeep Pandey Chintu as the face of the campaign where winners get to attend a dance workshop with him in Mumbai

Have you ever wondered why do we dance? Is it just fitness or destressing or an emotional cushion? Possibly, we express ourselves through dance when our words fall short of being sufficient. Be it the passion on your face when you dance your heart out on Fagua (Holi) to impress a girl or be it the joy you experience when you do the naagin dance at your friend’s wedding – your emotions are never expressed more fully than through dance. Even in the Bhojpuri entertainment industry, dance is one of the key ingredients that encourages cultural bonhomie by expanding our sense of self. The ability to dance has been a common trait among many Bhojpuri actors to the extent that their unique dancing styles have been the catalyst to build their popularity index. However, despite the universality of this performing art, many a times, freestyle dancers shy away from recognition thinking they aren’t fit for platforms that mostly acknowledge trained professionals.

For the first time in the category, ZEE Biskope will bring a dance initiative that is not just limited to trained dancers but celebrates how you express yourself while dancing your heart out in freestyle. The brand will launch the third season of its immensely popular, award-winning dance contest Kamariya Kare Hip Hop… Lakhon Me Ek Andaaz on Dance Day – 17 September. ZEE Biskope invites all its dance-loving viewers, irrespective of their age, gender, location or professional dance training to join the dancing fiesta. Whether you dance like a superstar on-stage or are known for your thumkas, if you have a unique dancing style of your own that take everyone out for a joyride, you are the one ZEE Biskope is looking for this year in Kamariya Kare Hip Hop.

The channel has on-boarded Bhojiwood’s new age dancing superstar & region’s heartthrob Pradeep Pandey Chintu as the face of the campaign. He will be seen promoting the campaign through all its phases, the shoot for which has already started last week.

To participate, a viewer needs to follow 3 simple steps:

1) Give a missed call on 8563856307 to get an SMS with the link to download the title track of Kamariya Kare Hip Hop
2) Download the song and perform on it in their own unique style
3) Share the performance video with us on Whatsapp in the same number: 8563856307

The 3 most expressive videos (sabse khaas andaaz) will get a chance to come to Mumbai and attend a Dance workshop with popular Bhojpuri celebrity Pradeep Pandey Chintu. 15 others showcasing a brilliant dancing style will also be featured on ZEE Biskope. The winners will be announced in a special half-an-hour show curated around the contest that will be hosted by Chintu Pandey and telecasted on 5 October at 6 pm on the occasion of Dussehra.

Talking about the initiative, Samrat Ghosh, Chief Cluster Officer, East, ZEEL said, “The objective of launching such category-first initiatives is to reinforce our commitment of building ZEE Biskope as a movie plus brand for our viewers where they experience entertainment even beyond the magic of movies. While this campaign serves as a platform for the aspirational audience, it also gives the brand an opportunity to scout for regional talents who can enrich and grow the industry further. Unique conceptualization backed by sharp consumer insights has been the key mantra behind the success of this award-winning campaign in the last two seasons. I’m sure that our zeal to live up to the viewer promise will further the success quotient in this third season.”

Adding to this, Amarpreet Singh Saini, Chief Channel Officer, Bhojpuri Cluster, said, “The uniqueness about this year’s Kamariya Kare Hip Hop is in widening the horizon of participation through inclusion of unique freestyle dancing. The idea is to acknowledge dance as an artform that brings people together with creativity & music without any inhibitions. It’s a mission to recognize those real-life characters who are immensely popular within their community or locality for their own unique freestyle dancing skills. Given this season’s wider appeal, it’s bound to be the right opportunity to garner viewership as well as a customized platform for clients to connect with their target audience.”

After the massive response in the past two seasons from the cross-section of Bhojpuri entertainment lovers, the third season of Kamariya Kare Hip Hop is all set to take the energy to a level that will reverberate the enthusiasm of our ardent viewers. Through such an initiative, ZEE Biskope paves the way for yet another viewer driven intervention that will establish the channel as a touch & feel brand where viewers can feel the cultural affinity & thereby develop brand love.

Rajat Sharma has decided to relinquish the Presidentship of NBDA

Well-known broadcaster Rajat Sharma has decided to relinquish the Presidentship of NBDA, according to sources. After leading news broadcasters’ largest body for the last six years, in a voluntary decision, Mr. Sharma is likely to convey to the Board to elect a new President as he wants to focus his energies on creating new shows. Rajat Sharma is likely to revive his iconic show Aap Ki Adalat soon.

During his stints with NBDA as president, Mr Sharma truly led the broadcast industry and took efforts to make the fraternity more accepting of contemporaries and strive for healthy competition.

Formerly known as the News Broadcasters Association (NBA), India’s largest body of news broadcasters, changed its name to News Broadcasters & Digital Association (NBDA) on August 13, 2021. NBDA is the largest organization of news broadcasters, consisting of almost all major news networks in the country. NBDA believes in editorial standards ensuring objectivity, neutrality, fairness, and accuracy in reporting.

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