MakeMyTrip witnessed a 600% increase in user engagement with Netcore Cloud's AMP Email
MakeMyTrip, India's leading online travel company, has witnessed a massive 60% increase in user engagement apart from a 6X increase in unique customer responses with a globally recognized customer engagement platform, Netcore Cloud.
The brand had recently leveraged Netcore’s AI-powered email delivery platform to create and deploy AMP Emails, enabling it to achieve this significant feat.
MakeMyTrip, with its vast customer base, relies heavily on email campaigns to communicate with its customers and keep them informed about the latest offers, promotions, and travel packages. In such a scenario, it is critical to ensure that emails are delivered right to the inbox. Hence, it increases the chances of the customer opening the mail and engaging with them. AMP Emails are interactive emails designed to engage users in their inboxes without redirecting them to other websites. By delivering highly relevant and targeted AMP emails, Netcore helped MakeMyTrip achieve exceptional results in improving customer engagement.
Speaking about this success, Abhinav Narula, Vice President - Marketing, MakeMyTrip said, "Netcore's AMP email platform has revolutionized our email marketing campaigns. The highly personalized and targeted emails gave us an uplift in unique opens by 45% and a 6X increase in unique responses. Additionally, AMP Emails have also helped us add newly engaged users by over 60%, which is a remarkable achievement in the highly competitive travel industry."
Ramesh Srinivasan, CEO - India Business at Netcore Cloud said, "We are thrilled to see our AI-powered platform, Raman, making a significant impact on MakeMyTrip's email marketing campaigns. Our focus on innovation and customer-centricity has helped us build products that deliver value to our customers, and we are committed to continuing to do so."
The partnership between Netcore and MakeMyTrip is an excellent example of how AMP Emails can help companies achieve exceptional results in email marketing campaigns.
Zee News hits 4470 hours, 315 Million YouTube Viewership in March 2023
Zee News has been able to achieve a remarkable viewership score, as a result of its new look, its flagship DNA show focusing on impact on ‘Give Plastic Take Gold’ and ‘Right to Repair’ and the launch of Newsroom Live and Addha Din Puri Khabar. It proved to be a boon to Zee News Indeed!
The news channel has surpassed its competitors yet again, leading with a remarkable viewership score of 315 million on YouTube and 4470 hours of viewing, making it the No.1 and the most-trusted news channel of India.
As per the YouTube monthly stats in March 2023, Zee News has been ahead of Aaj Tak (280 million views) viewership. The channel also overtook its competitors Aaj Tak, TV9 Bharatvarash, News18 India, News 24, ABP News significantly.
Zee News had unveiled its new look and design, implementing a futuristic approach aiming to connect with viewers in a strategic. The dawn of the fresh look also helped in earning the trust of new audiences through a better viewing experience. While Newsroom Live and Addha Din Puri Khabar focused on impactful news episodes, the Zee News- DNA Show exclusively episodes on informative stories/ campaigns like ‘Give Plastic, Take Gold’, ‘Right to Repair’, Health Insurance, etc encouraged citizens to take informed decisions on the same.
Commenting on the remarkable achievement, Rajnish Ahuja, Editor, Zee News, said, “Zee News has been consistent in reporting and presenting real-time news from a nationalist perspective. The increase in the number of eyeballs in March 2023 is, in fact, an encouraging factor for our entire team to customize program packaging and keep the audience engaged and continue with the same momentum.”
“We, at Zee News, have been focusing on content, and revenue is just a by-product and expect a significant increase, especially being an election year, with multi-times growth across the network. In fact, news consumption via Zee News, as we have also been able to cater to the digital audience by creating new formats for social media platforms like Zee News Social. Our goal is to become number one, in terms of revenue,” added Abhay Ojha, Chief Business Officer, ZMCL.
Being the pioneer in the history of Indian (Private) news channels, ZEE Network has been at the forefront of delivering the news from a nationalist perspective.
The One Club and AIR Announce Expanded Equify Diversity Certification Program
Global online audio program for agencies, brands and individuals builds a shared foundation of DEIC best practices throughout all levels of an organization.
The One Club for Creativity and Allies in Recruiting (AIR) have launched an expanded version of their successful Equify diversity training and certification program to help both senior executives and staff create more inclusive and equitable practices throughout their organizations.
Equify was developed for AIR in 2020 by James Nicholas Kinney, global chief people officer, MediaMonks, and an AIR founding partner and board advisor, to fill a void in the ad industry and establish foundational best practices for inclusion education across organizations. AIR became part of The One Club in July 2022.
The audio program (with closed captioning available) goes into detail about Diversity, Equity, Inclusion, and how it affects work culture. Equify uses simple and clear examples to cover topics across generations, cultural and gender identity, accessibility and ableism, sustainability, and more, to unite, mobilize and create changemakers within an organization.
Equify is designed for everyone — from senior executives, hiring managers, talent and HR teams, to any employee who participates in hiring or wants to create a more inclusive culture in their workplace. It is the only certification designed to bridge the knowledge gap between how organizations hire talent, and how diverse talent can be supported, included, and retained.
The global program now includes two separate courses, each structured like a podcast. Equify 1.0 covers why the program was created, the current challenges within DEIC, and offers tools for success. It consists of 10 chapters covering topics including the business and legal cases for DEIC, the impact of unconscious bias, building effective programs and policies, and others.
The new Equify 2.0 spans 11 chapters, addressing subjects including environmental, social and governance (ESG) and DEIC, how and why to collect diversity data, mental health and diversity, and others. The courses reflect Kinney's engaging personality, taking an enjoyable, relatable approach to the subject matter.
"I'm in war mode, and in a war mood, in order to get DEI and culture back on track.” said Kinney. “We've made so much meaningful progress, but now is not the time to go to sleep on the mission. Our industry is shifting by the day, and Equify gives us a common language of belonging and a knowledge base to unify. This moment and the new era of creativity is about knowledge, facts and growth, not fear."
The initial program has already been well received in the industry.
“In the last few years, we’ve seen so many impactful but disconnected ED&I efforts in our industry,” said Dani Herrera, director, Recruitment Operations & DEI at R/GA. “I see Equify as a cornerstone and the foundation of ED&I knowledge that pushes our industry to achieve sustainable, collective, and meaningful change.”
Mabel Liang, senior talent acquisition partner at Nike, added “Equify boosted my understanding of DEIC and the ways to navigate stakeholders. It breaks the content down into short sessions with a theme and structure like a podcast, making it easy to listen to at our own pace. Not only is it energizing and thought-provoking, but it also provides practical strategies for every person in the workforce.”
Alexa Zonsius, managing director, creative talent, Genuine Search Group and an AIR managing partner, said the broader scale of the expanded Equify program stands out from other programs in how it addresses both talent acquisition and retention to drive lasting change.
“It defeats the purpose of hiring people of marginalized communities if their manager, co-workers, and leaders don’t also foster that talent and ensure growth,” she said. “Talent Acquisition, HR, and DEIC can't do this work alone. Equify is unique in how it bridges the gap between talent acquisition and retention, and speaks directly to leaders and managers to course correct internal structures that have repeatedly held back diverse talent.”
“True long-term change requires education for all members of an organization,” said Kevin Swanepoel, CEO, The One Club. “We’re proud to work with AIR on this expanded Equify program designed to build a shared foundation of diversity and inclusion knowledge, understanding, and best practices for both leaders and teams at agencies and brands.”
Equify is the latest in a long history of DEI programs available from The One Club, including the annual Where Are All The Black People diversity conference and job fair, ONE School free portfolio program for Black creatives in the US and UK, ONE Production training program for BIPOC creatives, global Creative Boot Camps, and more.
Discover health insurance products with ManipalCigna Health Insurance’s new brand films, starring brand ambassador Manoj Bajpayee
ManipalCigna Health Insurance Company Limited, has announced the launch of three new product feature based films starring its brand ambassador and renowned actor, Manoj Bajpayee.
These three films are built in continuation with the Company’s brand purpose film “Health Ki Keemat – The value of Health” and its brand positioning “Expert Ki Suno Sahi Chuno”
The new films highlight some of the key features which are available with the comprehensive products of ManipalCigna such as Cashless OPD, Global Cover, Non-Medical Expenses and their quick and easy Claim Settlement. It also showcases ManipalCigna’s expertise in the health insurance industry to provide high-quality healthcare experience to its customers.
Speaking on the new brand films, Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance said, “Our new brand films starring our brand ambassador Manoj Bajpayee showcases his obsession and passion for ManipalCigna’s fully-loaded health insurance products in a light-hearted and humorous way. In the films, we see no matter which product Manoj is trying to make an ad for, he ends up propagating ManipalCigna Health Insurance in it, in his witty and inimitable style. Through these films, we aim to break the monotony of traditional health insurance advertisements and create an insight-led films that are engaging, relatable, and memorable for the viewers. We are confident that Manoj’s charisma and never-seen-before comic timing will strike a chord with the audience and encourage them to take the first steps towards buying the right health insurance plan from an expert.”
ManiplaCigna Health Insurance is committed to providing simple, affordable and customized health insurance solution to individual and families across the country. The company’s expertise lies in offering several innovative features and has products for every customer segments including healthy lives, moderate impairment, high impairment, OPD and wellness. ManiplaCigna’s comprehensive fully loaded products are designed to meet the evolving needs of people and provide them with the protection they need to maintain their health and financial wellbeing.
Speaking on the new brand films, Govind Pandey, CEO, TBWA India said, "In the sea of sameness and policies with fine print across health insurance products, it is difficult to figure out the right health insurance policy. These three new brand films depict that when you finally come across the experience of the right policy designed by experts like ManipalCigna you notice the difference and you just cannot get over it. Manoj Bajpayee in his inimitable manner lands the critical benefits that only an expert like ManipalCigna can offer in health insurance. Expert Ki Suno Sahi Chuno is an invitation to choose your health policy from the people who know best."
The company has rolled the brand films on all major digital platforms, News and Regional television channels, and via 100+ Macro and Nano Influencers on Instagram from various genres like Fashion, Beauty, Comics, Parenting, Automobile, Food, Dance, and Finance. The films will also be leveraged on Cinema, OOH, Print, and across leading GEC television channels for maximum outreach across the country.
New York Festivals Advertising Awards Announces 2023 Grand Jury
Award-winning Advertising Creatives and Industry Thought Leaders from 47 Countries Worldwide Join Forces to Judge the 2023 NYF Advertising Awards
New York Festivals Advertising Awards announced the 2023 Grand Jury.
New York Festivals Advertising Awards Grand Jury is populated with industry creatives and thought leaders with a reputation for exceptional achievement within the industry and known globally for their ground-breaking award-winning work.
With more than 280+ advertising innovators on board to date, NYF's Grand Jury panel represents a diverse range of creative talent who will lend their industry experience and perspective to the jury panel.
This year's jury panel includes Chief Creative Officers, CEO's, Executive Creative Directors, Art Directors, Copywriters, Strategists, Designers, and Communications pros from 47 countries around the globe who will thoughtfully review entries and play a pivotal role in selecting the World's Best Advertising(r).
"We're thrilled that these world-class industry creatives and leaders are lending their expertise and perspective to the 2023 Grand Jury," said Scott Rose, President, New York Festivals Advertising Competitions. "Their dedication to creative excellence coupled with their distinctive viewpoints ensure that all entries will be thoughtfully and respectfully reviewed."
The official deadline to enter the 2023 New York Festivals Advertising Awards is April 28, 2023. For more information on categories, rules and regulations, visit HERE. To enter your work into the 2023 Advertising Awards, visit HERE.
The New York Festivals Advertising Awards competition receives entries from more than 60 countries worldwide and is judged by an international jury of more than 400+ members of NYF's Executive Jury and Grand Jury. NYF's jury panels collectively cast their votes to select the year's trophy-winning work.
Stay tuned for more New York Festivals Advertising Awards jury announcements.