26 September 2022 09:12



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Sunday, 04 September 2022 00:00

Radiodays Asia 2022 packed with great sessions

Three great sessions to start off Track 2, with three great speakers covering Programming, the Transition to Digital & Sport on the Radio

Wednesday 7th September Track 2: 9.00—10.30

Mythbusters – Programming Myths that are Costing you Ratings - Ken Benson (Partner, P1 Media Group, USA)

This session will bust 5 widely practiced programming techniques and tell you why they don’t deliver what you think, and we’ll share how to use these 5 techniques to improve your ratings.

Mirchi: From Radio to Digital Audio Entertainment - Udit Tyagi (Chief Digital Officer, Entertainment Network/Radio Mirchi, India)

Radio Mirchi in India, part of the Times Network, has made a huge transformation from traditional radio to digital audio entertainment of all kinds. They will present their journey and current strategy as well as present their new audio ad network.

Sport on the Radio - What Type of Content Will Engage Fans? - Adam Carruthers (TV/Radio Host, ASTRO Supersports, Malaysia), Guy Dobson (Director, Asia Radio Concepts, Australia)

Sport on the radio has become a mainstay of listening in Europe, North America, and Australia, but it hasn't taken off in Asia - yet. What type of sports content builds audience figures, and can contribute significantly to radio's revenues?

About Udit Tyagi

Udit Tyagi has spent close to 10 years with The Times Group and its companies across digital, broadcasting & television. At Mirchi, he overlooks digitisation of multiple assets and properties.

He is a seasoned product and business leader, helping build and support large scale businesses.

About Adam Carruthers

Adam Carruthers is a broadcast journalist and radio host with a vast array of experience leading him to take a role covering The Premier League, for Malaysian viewers on Astro.

From hosting live terrestrial TV at the age of 18, he branched out to be a radio announcer for Malaysia’s number 1 English radio station, Hitz, covering every single show from breakfast to nights .

Together with the Astro team, he continues to break boundaries and generate headlines across the globe, all from our coverage in Malaysia. He has also become a highly used voiceover talent.

Hear him at this year's Radiodays Asia!

Starbucks announced that Laxman Narasimhan will become the company’s next chief executive officer and a member of the Starbucks Board of Directors.

Narasimhan will join Starbucks as incoming ceo on October 1, 2022 after relocating from London to the Seattle area and will work closely with Howard Schultz, interim CEO, before assuming the CEO role and joining the Board on April 1, 2023.

Narasimhan brings nearly 30 years of experience leading and advising global consumer-facing brands. Known for his considerable operational expertise, he has a proven track record in developing purpose-led brands. Building on companies’ histories, he has succeeded in rallying talent to deliver on future ambitions by driving consumer-centric and digital innovations. Most recently, he served as chief executive officer of Reckitt, a FTSE-12 listed multinational consumer health, hygiene and nutrition company, where he led the company through a major strategic transformation and a return to sustainable growth.

“Laxman is an inspiring leader. His deep, hands-on experience driving strategic transformations at global consumer-facing businesses makes him the ideal choice to accelerate Starbucks growth and capture the opportunities ahead of us. His understanding of our culture and values, coupled with his expertise as a brand builder, innovation champion, and operational leader will be true differentiators as we position Starbucks for the next 50 years, generating value for all our stakeholders. On behalf of the entire Board, I am thrilled to welcome Laxman as Starbucks next CEO,” said Mellody Hobson, Independent Starbucks Board of Directors chair.

During the transition period, Narasimhan will be fully immersed in the company, spending time with Schultz and the management team, partners and customers and gaining in-depth exposure to the brand, company culture, and Reinvention plan. This will initially include Starbucks store immersions, visiting manufacturing plants and coffee farms, connecting with partners around the globe as well as Starbucks long term business partners.

Schultz will remain in the role of interim CEO during this transition period, following which he will continue as a member of the Starbucks Board of Directors. He will remain closely involved with the company’s Reinvention and act as an ongoing advisor to Narasimhan.

“When I learned about Laxman’s desire to relocate, it became apparent that he is the right leader to take Starbucks into its next chapter. He is uniquely positioned to shape this work and lead the company forward with his partner-centered approach and demonstrated track record of building capabilities and driving growth in both mature and emerging markets. As I have had the opportunity to get to know him, it has become clear that he shares our passion of investing in humanity and in our commitment to our partners, customers, and communities. The perspectives he brings will be a strong asset as we build on our heritage in this new era of greater well-being. I greatly look forward to our partnership over the coming months and years,” said Schultz.

“Starbucks commitment to uplift humanity through connection and compassion has long distinguished the company, building an unrivaled, globally admired brand that has transformed the way we connect over coffee. I am humbled to be joining this iconic company at such a pivotal time, as the Reinvention and investments in the partner and customer experiences position us to meet the changing demands we face today and set us up for an even stronger future,” said Narasimhan. “I look forward to working closely with Howard, the Board, and the entire leadership team – and to listening and learning from Starbucks partners – as we collectively build on this work to lead the company into its next chapter of growth and impact.”

Previously, Narasimhan held various leadership roles at PepsiCo, including as global chief commercial officer, where he was responsible for the company’s long-term strategy and digital capabilities. He also served as ceo of the company’s Latin America, Europe and Sub-Saharan Africa operations, and previously as the ceo of PepsiCo Latin America, and the cfo of PepsiCo Americas Foods. Prior to PepsiCo, Narasimhan was a senior partner at McKinsey & Company, where he focused on its consumer, retail and technology practices in the U.S., Asia and India and led the firm’s thinking on the future of retail.

Narasimhan is also a trustee of the Brookings Institution, a member of the Council on Foreign Relations, served as a member of the UK Prime Minister’s Build Back Better Council, and is a member of Verizon’s Board of Directors. He holds a degree in Mechanical Engineering from the College of Engineering, University of Pune, India. He has an MA in German and International Studies from The Lauder Institute at The University of Pennsylvania and an MBA in Finance from The Wharton School of The University of Pennsylvania.

The event will be graced by the Shri Shivraj Singh Chouhan, Chief Minister of Madhya Pradesh

Zee News, the leading Hindi news channel of India and Zee MPCG, the No.1 news channel of Madhya Pradesh and Chhattisgarh will host Emerging Madhya Pradesh to enable and highlight the development activities in the state. The event will be graced by the Shri Shivraj Singh Chouhan, Chief Minister of Madhya Pradesh and will focus on highlighting the development initiatives and progress of the state.

Under the tenure of the ruling government, Madhya Pradesh has seen a roaring growth trajectory, and the event will enable to highlight ups and downs. The sessions with chief minister will also focus on the slew of initiatives launched in the state, along with a report on the promises delivered and fulfilled. A government's success in administration is measured not just through the popular vote but also depends on the infrastructure and industrial development, economic and agricultural growth, development in health and education.

Speaking of the event, Abhay Ojha, Chief Business Officer, Cluster-3, Zee Media Corp. Ltd says, “Zee Media as a brand has always been at the forefront of bringing out the truth. We are excited to host the honorable chief minister to highlight the work of his government. We look forward to having a great discussion and a successful event.

Talking about the event, Mohit Sinha, Editor – Zee Madhya Pradesh Chhattisgarh said, “Our reportage has always focused on being unbiased and factual. This event will give us an opportunity to dialogue with the government and highlight all aspects of governance. We hope such initiatives will also help our audience in gaining an understanding of the initiatives implemented by the government.”

The event which is scheduled for September 4th at Bhopal. The event will air live on Zee MPCG.

As its new ‘people champion’, Shreya Dhoundial will host the channel’s flagship show, The Urban Debate at 8 pm

Representing the voice and issues of every thinking urban Indian, Mirror Now has emerged as the nation’s change headquarters, championing pertinent issues that impact people’s lives. Leading with the proposition, ‘You First’, the channel’s refreshed formats and content engine has successfully resonated with the viewers across its TV and digital platforms, enabling 2x growth in its market share. Furthering this momentum, Mirror Now announced the appointment of its new people champion, Shreya Dhoundial as its Executive Editor. In her role, Shreya will host the channel’s flagship show, The Urban Debate at 8 pm and will be an integral part of the editorial leadership team, driving the channel’s efforts to deliver accurate, relevant, and unbiased news to its viewers. Based out of Mirror Now’s Noida office, Shreya will report to Nikunj Garg, Managing Editor, Mirror Now.

Watch the promo link HERE

With a prolific TV journalism career spanning two decades, Shreya brings sharp insights, in-depth research, and accuracy in her news reportage. An award-winning journalist and renowned Prime Time anchor, Shreya has closely tracked National Security stories and has been credited for reporting the biggest stories across the spectrum including 26/11 attacks, India-China standoff at the LAC, and COVID Crisis amongst others.

Nikunj Garg, Managing Editor, Mirror Now said, “We are delighted to welcome Shreya to the Mirror Now team. With an in-depth understanding of the real essence of news, Shreya truly embodies Mirror Now’s brand ethos and is a valuable addition in fortifying the brand’s narrative of delivering news stories that influence, engage and impact. Raising national interest on critical topics like women safety, gender equality, energy crisis, gaps in urban infrastructure and climate change, ‘The Urban Debate’ is a highly viewed and critically appreciated news show that has redefined the prime-time news landscape. I am confident that Shreya with her sharp journalistic acumen and domain expertise, will take the show to new heights and lead national issues with a clear agenda of impacting change.”

On her appointment, Shreya Dhoundial said, “I’m honoured to join Mirror Now, a brand that has always been aligned to the people’s pulse. The channel has consistently raised issues that really matter to citizens and influenced positive impact. This content philosophy has always resonated with me and that brings me to Mirror Now. I look forward to being a part of this very talented & dynamic team. On 'The Urban Debate' my aim will be to demand answers and accountability from the powers that be.”

Shreya's commitment to the Journalism of Truth has been recognized and awarded by the Singapore-based Asian Academy Creative Awards.

As options to consume sports multiply, leagues and media companies need to prioritize the fan experience

In this “golden age” of sports content, fans have more options than ever to watch what they love. Currently, this means navigating a combination of cable, broadcast, and streaming services across their big and small screens. Helping to usher in this age, streaming has increasingly become a favorite channel for watching live sports, especially for younger fans. With the move to streaming, sports organizations are seeking further monetization of their rights and chasing a shifting consumer base. And streaming services are looking to use live sports as a differentiator to fight off competition and reduce churn.

Examples of this emerging relationship include Amazon paying US$1 billion per season to stream NFL “Thursday Night Football”; “Friday Night Baseball” and Major League Soccer on the Apple TV+®streaming video service; and a number of US women's and men's national soccer team matches landing on HBO Max, starting 2023.1 In addition, leagues and regional sports networks (RSNs) are looking to launch their own direct-to-consumer (DTC) offerings.2 Their goals are to better control their own destiny and engage fans in a more personalized way, capturing and monetizing data.

Increased competition could lead to a better overall product, both on and off the field. This may include novel game formats, improved production quality, additional ancillary content, enhanced uses of data, and preventing teams from “tanking” (in order to retain subscribers). However, there are some dangers to watch for. As this new landscape matures, fans could face an increasingly confusing mix of options to wade through to watch their favorite teams and events: home and mobile streaming services, RSNs, and cable/satellite channels. Instead of building deeper relationships, leagues and providers may therefore be creating artificial barriers for fans. Also, by having so many options to watch a specific player or team, leagues could miss out on maximizing their potential audience because of market fragmentation.

To explore how fans feel about this unfolding future, we surveyed 500 US respondents, of which 319 were identified as sports fans.3 We found that sports fans crave content, and many pay for it; they just want to access it easily. Over half of sports fans surveyed (53%) said that they paid for a streaming video service to access sports content in the last year. But fans have some frustrations with their experiences, which could potentially reduce their level of overall engagement. Negative sentiments include feeling burdened by too many subscriptions (49%), feeling frustrated by difficulties finding content (62%), and actually missing events they wanted to see because of these difficulties (54%).

These statistics are representative of the challenge—there is no “one-size-fits-all” for the entire fan base. Fan attention is being pulled in myriad directions by different entertainment choices, and if providers aren’t careful, they could see fans drifting away.

This raises some difficult questions in the streaming era:

Will fans continue to crave this jam-packed sports ecosystem?

How can leagues build loyalty and create superfans that keep tuning in?

How can teams, leagues, and streaming providers meet the needs of younger fans, who seek more interactive and engaging entertainment experiences?

How will streaming providers incorporate and leverage fantasy, social media, betting, and other engagement channels?

What will the new data ecosystem look like, and what does it all mean for relationships with advertisers?

Recommendations for sports leaders

This market is going to take many years to develop and mature. There will likely be a long transition as licensing rights expire and change, and streaming providers build their live sports infrastructure. Those who want to reach sports fans through DTC offerings should focus on some key considerations:

Ask fundamental questions. Why do you want a DTC service? Who are you building it for? What will make it special? What aren’t you going to do? How are you going to make money? Can you be in it for the long term?

Put the fan first. If you build it, fans won’t come unless they know how to get there. Focus on overall user experience, search capabilities, and unique value for the consumer.

Create an omnichannel experience. Think about how traditional broadcasting, streaming, social media, sports betting, gaming, fantasy, and other engagement channels can all come together to support and enhance one another. Build a strategy to integrate and leverage fan data across these different areas.

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