04 February 2023 18:21

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Grand EFFIE was won by Leo Burnett India for Whisper India’s campaign ‘Whisper: Changing the education system to keep girls in school

Meta presents Special Award for creator marketing was awarded to Mondelez, Wavemaker, and Ogilvy

The Advertising Club hosted the latest edition of the coveted ‘EFFIE INDIA AWARDS 2022’ presented by Meta, Associate Sponsor Colors along with Ultratech Cement Limited as Category Sponsor and Crav/ing Digital as the Celebration Partner. Mondelez India Pvt. Ltd. was judged the EFFIE India Client of the Year, while Ogilvy Group was named EFFIE India Agency of the Year. The coveted Grand EFFIE was won by Leo Burnett India for Whisper India’s campaign ‘Whisper: Changing the education system to keep girls in school.’

Announced at a celebratory event at Taj Lands’ End, Mumbai, the awards acknowledged the impact of success through work done by agencies and clients that set new benchmarks in effectiveness in marketing and advertising communication. Surpassing all its previous records, this year, EFFIE India received 986 entries, the highest ever in 22 years, and saw participation from 53 agencies.

EEFIE India 2022 - Agency of the year

Speaking at the EFFIEs, Partha Sinha, President, The Advertising Club, said, “It is extremely heartening to witness EFFIE become the most coveted trophy within the marketing and advertising fraternity. Like every year, this year too, EFFIE has witnessed significant patronage from industry veterans and category leaders. I’d like to congratulate all the winners for crafting impactful campaigns that are now sheer examples of innovation and effectiveness.”

Elaborating on the awards, Mitrajit Bhattacharya, Chairperson, EFFIE India, said, “It gives me great joy to host the EFFIE Awards once again as a physical event, celebrating the best work of the year with the people who create them. A big thank you to 493 judges who judged a record-breaking 986 entries over three rounds of online judging. I also thank each participating agency and client for their support. And a huge shout out to our sponsors, The Ad Club managing committee, the EFFIE committee, EFFIE New York, and The Ad Club secretariat to make this event a huge success.”

Adding on the enhancements in the award process this year, Pradeep Dwivedi, Co-Chairperson, EFFIE India, added, “We have built a sustainable trajectory as a leading EFFIE organizing body, having successfully implemented the new ACCLAIM Platform for the jury process this year, in tandem with our worldwide peers and EFFIE Global team. The adoption and change management of the same by our industry members has been truly amazing!”

Meta presents Special Award for creator marketing was awarded to Mondelez, Wavemaker, and Ogilvy.

Referred to as a solid acknowledgment of any agency’s power to build brands, EFFIE continues to epitomize the pinnacle of advertising effectiveness by recognizing and rewarding a campaign’s innovation, execution efficiency, and communication impact.

 

Memsaab No.1 Season 11 will be bringing in a novel concept of Devrani Jethani houses who will compete against each other

New season will see Youth Bhojpuri Superstar Singer sensation Ankush Raja taking on as the host

High novelty season will see Bhojpuri superstar Smriti Sinha pitted against youth sensation Ritu Singh as judges and owners of house Jethani and house Devrani, respectively, aggressively competing against each other ~

32 talented, competitive women contestants, 11 weeks of intense competition, and 1 Maha Taaj of Memsaab No 1

Having entertained audiences throughout its previous 10 seasons, Zee Ganga, India’s Bhojpuri favourite GEC channel, is bringing back one of its most popular reality shows – Memsaab No. 1! Season 11 of this women-only reality show is shaking things up Ek Naya Andaz Me featuring two teams – Devrani and Jethani, led by the gorgeous Ritu Singh and the sensational Smrity Sinha respectively. As one would expect, the competition will be intense, and the contestants will have to bring in their A-game! Also, with popular Bhojpuri singer Ankush Raja taking over as the new host of the show, fans are assured of an exciting ride.

Memsaab No.1 Season 11 is coming with a new concept this time, the show is formatted as a household of Devrani and Jethani. Judges will be this household's Devrani and Jethani, each with their own team. During the 11-week search for the Memsaab No. 1, 32 best handpicked women will be divided into two teams. Yes, Smriti Sinha and Ritu Singh will be judging the competition, but at the same time, both will be competing and pushing for their own teams to win! Expect to see high-energy dance performances, cooking competitions, physical challenges, quizzes, and plenty of twists and turns. Every week, four competitors will compete against each other, and at the end of the week, there will be an elimination with one winner. This will continue until the grand finale, where only four finalists will compete for the Maha Taaj of Memsaab No.1!

The show's novelty would not just stop here but to add humour and twist it will have two additional free radicals in the show called Nanad and Jija. While Nanad Ladli Roy, will bring relief to audience and contestants through our earthy and local humour. Jija Bijendra Singh will be building tension and curiosity as he would be adding unexpected, unheard-of twists in the games to make it tough for contestants to win the games.

Speaking about this unique show, Samrat Ghosh, Chief Cluster Officer – East, ZEEL, said, , “The Bhojpuri entertainment business is expanding as a result of evolving content preferences among viewers. With outmost focus being on consumer needs, our endeavour has been to provide unique and relatable content so as to make us a brand of love and relevance amongst the Bhojpuri audience. We are thrilled to present the new season of Memsaab No. 1, which has become a brand in itself. The new season has been designed in line with changing consumer expectations and family viewing sensibility of the region. The forthcoming season has got a lot more intense and interesting , and we are sure the viewers will enjoy this fun journey.”

Amarpreet Singh Saini, Chief Channel Officer – ZEE Ganga added, “Over the course of 10 successful seasons, we have guaranteed that the popularity of Memsaab No. 1 continues to scale newer heights. The show is not just about entertainment; it offers a platform for everyday Bhojpuri to pursue and achieve their dreams. Every season has something new to offer and similarly, this season has the show format completely revamped on many levels with a production infrastructure never-seen-before on Bhojpuri TV. We are excited about the show's launch and are confident that Memsaab No. 1 new season will once again impress the audience.”

Don't miss the highly anticipated new season of Memsaab No. 1 Ek Naya Andaz Me, starting from 14, Jan on Zee Ganga, every Saturday and Sunday at 8 pm

ZEE Ganga’s endeavour has always been to bring to the fore the rich Bhojpuri culture and heritage. These festive associations and programs are yet another step in that direction. With more such region empowering shows in the pipeline, the channel is all geared up to redefine entertainment and continue its mission to bring original and authentic content for its regional Bhojpuri audiences.

Colors Kannada recently rolled out a marketing campaign for the launch of its fantasy drama Tripura Sundari. The campaign has become the talk of the town as the video has gone viral and has been shared by netizens and mainstream electronic media in Karnataka.

As part of the initiative and to create intrigue, Divya Suresh, the female protagonist of the show was dressed as a celestial being wandering across the major hotspots in Bengaluru such as Metro stations, malls, shopping avenues, lakes, parks, and others searching for her soulmate. This created curiosity in the minds of people. The two-day campaign was later revealed as a publicity stunt for the launch of their new show Tripura Sundari.

News channels carried the story of a girl dressed up as celestial being searching for her soulmate on the eve of New Year when the whole city was just preparing to welcome the new year in all new excitement. The identity of the girl was revealed on the channel’s social media handles on January 2nd, the launch day.

Speaking about the on-ground campaign of Tripura Sundari, Shriram Ravishankar, Director, Marketing, Colors Kannada said, “As Tripura Sundari is all about creating an experience of its visual treat and a unique storyline of a celestial being landing in earth in search of her soulmate separated from her long ago, we wanted to let people experience all the surprise and fantasy elements of Tripura Sundari by taking her amongst public. We are absolutely overwhelmed by the kind of response that we have received from public.”

Tripura Sundari is a fantasy drama, in which a celestial girl with magical powers lands on earth searching for her soulmate who also hails from the celestial world but was separated from the same world decades ago.

Tripura Sundari was launched on January 2nd at 9.30PM and has very popular faces from the film industry such as Sparsha Rekha, Ananya Kasaravalli, Abhinav Vishwanathan of Nannarasi Radhe, Rohit Shrinath of Malgudi Days, and others in lead roles.

100+ Award-Winning Radio Execs, Content Creators, Journalists, Writers, and Presenters Join 2023's Radio Awards Grand Jury

New York Festivals® 2023 Radio Awards has announced the Grand Jury.

"We look for wide experience, demonstrated achievement and geographic diversity in our jury members as a way of quantifying fairness in the selection process. All of our Grand Jury members volunteer their time and are award winners themselves," said Rose Anderson, SVP, Executive Director, New York Festivals Radio Awards.

This year's powerhouse Grand Jury of prominent international radio industry executives represent 19 countries on 6 continents. Populated with some of the most respected content creators, industry thought leaders and most recognizable voices in the industry, these 100+ directors, producers, journalists, writers, and sound artists embody passion and innovation for audio information and entertainment. The 2023 panel's stellar reputation and diverse areas of expertise across ensure that this peer-judging process provides each entry with the attention it deserves.

Emanating from some of the most prestigious and respected companies worldwide, these leaders champion innovative storytelling in news, documentary, entertainment, sports, and corporate image.

The impressive roster of companies our jurors represent include SiriusXM, BBC, Radio Mitre S.A., Canadian Broadcasting Corporation, HarperCollins Publishers UK, Radio-Canada Ohdio, Talkers Magazine, Accompany Studios, Bioneers, TBI Media, Penguin Random House UK, Magnum Opus Broadcasting, NASA/JPL, Radio City, New York Philharmonic, Radio New Zealand, CliffCentral, Southern Ocean Media, TBI Media Ltd, and Clare FM.

Just a few of our many prominent 2023 Grand Jury Members:

Richard Baker, Founder/Director, Southern Ocean Media - Australia

Andrew Biggs, Imaging Producer/Director, Eyesound - New Zealand

Benoit Bories, Director/Producer, Faïdos Sonore/Créations sonores - France

Olya Booyar, Head of Radio, Asia-Pacific Broadcasting Union - Malaysia

Rina Broomberg, Director, CliffCentral - South Africa

Paul Bushnell, Aukland Manager, Radio New Zealand - New Zealand

Diego Cannizzaro, Owner & Director, DMC Studio - Argentina

Jennie Cataldo, Owner & Producer, Accompany Studios - USA

Chris Colbert, Chief Executive Officer, DCP Entertainment - USA

Juan Pablo Cordoba, Productor Artístico, Radio Mitre S.A. - Argentina

Nick Davis, Executive Director, Engagement & Inclusion, Canadian Broadcasting Corporation - Canada

Padraic Flaherty, Head of Operations & Group Program Director, Clare FM - Ireland

Rebecca Fortuin, Senior Audio Editor for HQ, M&B and Farshore, HarperCollins Publishers - UK

Michael Freedman, Professorial Lecturer - Journalism, Executive Producer - The Kalb Report & 113th President - National Press Club, The George Washington University & National Press Club - USA

Gary Haberfield, Managing Director/Executive Producer, Spiteful Puppet Entertainment - UK

Dylan Haskins, Commissioning Executive for Podcasts, BBC Sounds & BBC Radio 5 Live - UK

Caroline Jamet, General Manager, Radio, Digital Audio & Greater Montreal Radio-Canada - Canada

Geoff Jein, Head of Audio, TBI Media Ltd - UK

James Keyte, Head of Audio Content, Penguin Random House UK - United Kingdom

·Götz Naleppa, Drama Director & Sound Artist, Naleppa Audio Productions - Germany

* Steve Levine, Owner & Producer, Magnum Opus - United Kingdom

·Astha Mandiratta, Head Client Solutions, Network18 - India

. Siobhan McHugh, Associate Professor of Journalism, University of Wollongong - Australia

* Leslie Mullen, Producer, NASA/JPL - USA
* Anurita Patel, Vice President, Zonal Programming & Audacity, Radio City - India
* Helen Quigley, Head of Production, B7 Production Limited - UK
* Des Shaw, Co-Founder, Zinc Media - UK
* Helen Shaw, Founder/Director, Athena Media - Ireland
* Lou Simon, Vice President, Music Programming, SiriusXM Radio - USA
* Fyona Smith, Managing Editor, Today FM, Bauer Media Audio Ireland - Ireland
* Mark Travis, Director Media Production, New York Philharmonic - USA
* Carole Zimmer, Journalist & Host, "Now What?" - USA

To view the entire 2023 NYF Radio Awards Grand Jury visit, HERE.

The NYF Radio Awards Grand Jury members view all entries during online judging panels to determine a score based on industry specific criteria. Juries determine Gold, Silver, and Bronze Trophy and Finalist Diploma Winners. The top-scoring entries are honored with the Grand Trophy. Special Industry Awards honor Broadcaster of the Year and Production Company of the Year.

The newly unveiled National Press Club Award will go to the highest scoring entry in the following news program categories: Best Coverage Of Breaking News Story, Best Coverage Of Ongoing News Story, Best Nonfiction Series and News Podcast.

The New York Festivals Radio Awards 65-year legacy provides a showcase to celebrate world-class storytellers from around the globe. Since 1957 the competition has celebrated innovation and excellence in broadcast audio content across all genres and platforms keeping pace with industry developments and global trends. All entries within the competition are judged by international panels of award-winning creative professionals who are respected within the broadcast industry.

The entry deadline for the 2023 Radio Awards competition is January 31, 2023. To enter please visit: HERE  For 2023 Radio Awards Categories please visit HERE

 

India’s 17 wins tied for second most in APAC

ONE Asia Rankings revealed.

Ogilvy Mumbai had an outstanding showing in the One Asia Creative Awards 2022, picking up Best of Show, two Best of Disciplines, and the Cultural Driver Award for “Shah Rukh Khan-My-Ad” on behalf of Cadbury Celebrations, and ranking as 2022 ONE Asia Agency of the Year.

The work, created with Wavemaker Mumbai, Rephrase.ai Bengaluru and The Pack Mumbai, won Best of Discipline in Experiential & Immersive and Public Relations, three Golds (one each in Experiential & Immersive, Public Relations, and Social Media), a Silver in Social Media, and three Merits.

Ogilvy Mumbai, working with Vanilla Films Mumbai and Ronin Labs Pune, also won the ONE Asia Sustainable Development Goals Award for “Memory Karaoke” on behalf of MTV and ARDSI.

Based on cumulative points for awards won, Ogilvy Mumbai was ranked as ONE Asia Agency of the Year, “Shah Rukh Khan-My-Ad” was the Highest Ranked Work of the Year, Cadbury was Client of the Year, and Harshad Rajadhyaksha and Kainaz Karmakar were tied for CCO of the Year.

Other wins for India were as follows.

Bronze:

Ek Type Mumbai “Anek Multi-script” for Google Font in TDC Typography Discipline
Ogilvy with Wavemaker, both in Mumbai, “Perk Disclaimers” for Cadbury Perk in Integrated
Ogilvy with Vanilla Films, both Mumbai, and Ronin Labs Pune, “Memory Karaoke” for MTV and ARDSI.

Merit:

Byju's Bangalore with Dora Digs Mumbai for its own “Master Ji” in Brand-Side
Byju's Bangalore with Dora Digs Mumbai for its own “Master Ji” in Film & Video Craft
Ogilvy India Gurugram with Vikas Maurya Films New Delhi and Gameplan West Bengal, “The Legacy Project - Indian Handcrafted Textiles” for Pernod Ricard India in Print & OOH Craft
Other Best of Discipline winners were Ogilvy Singapore with Ogilvy Kuala Lumpur for “Flags of Generosity” on behalf of Cadbury in Design, Ogilvy Group Thailand with Illusion CGI Studio, both Bangkok, for Live Long Life Company/Googo Green “No Pests Allowed” in Print & Out of Home, and Dentsu with (Tsuzuku) and Dentsu Craft, all in Tokyo, for Suntory “Tennensui Endless Dawn” in Film & Video Craft.

The Green Award was won by Innocean Worldwide with Planit Production, both in Seoul, for “Hydrogen Garbage Truck” on behalf of Hyundai Motor Group.

The complete list of 2022 winners in ONE Asia, produced by The One Club Asia, can be viewed HERE.

This year’s top ONE Asia APAC Rankings honors, based upon cumulative scores for awards won across all disciplines, are as follows.

Top 10 ONE Asia 2022 Agency Ranking:

1. Ogilvy Mumbai

2. Special New Zealand Auckland

3. Ogilvy Group Thailand Bangkok

4. Innocean Worldwide Seoul

5. Ogilvy Singapore

6. (Tsuzuku) Tokyo (tie)

6. Dentsu Tokyo (tie)

8. Ogilvy Malaysia Kuala Lumpur

9. BBDO Bangkok

10. TBWA\Media Arts Lab Singapore

Other top rankings for ONE Asia 2022 include the following.

Independent Agency of the Year: Special New Zealand Auckland
Brand-Side/In-House Agency of the Year: LIFULL Tokyo
Client of the Year: Cadbury
Production Company of the Year: The Post Office Auckland
Music & Sound Company of the Year: Resonance Sonic Branding Sydney
Agency Network of the Year: Ogilvy Group
Agency Holding Company of the Year: WPP
Highest Ranked Work of the Year: “Shah Rukh Khan-My-Ad” by Ogilvy Mumbai with Wavemaker Mumbai, Rephrase.ai Bengaluru and The Pack Mumbai for Cadbury Celebrations
CCO of the Year (tie): Harshad Rajadhyaksha and Kainaz Karmakar, both Ogilvy Mumbai
ECD of the Year (tie): Jonathan McMahon and Lisa Fedyszyn, both Special New Zealand Auckland
Creative Director of the Year: Arnya Karaitiana, Special New Zealand Auckland
Art Director of the Year: Kimberley Scott, Special New Zealand Auckland
Copywriter of the Year: Anh Nguyen, TBWA\Media Arts Lab Singapore
Overall, there were 18 Gold, 19 Silver, 28 Bronze and 56 Merit ONE Asia winners for entries from Australia, Mainland China, India, Japan, New Zealand, Philippines, Singapore, South Korea, Taiwan-China, Thailand and Vietnam. The top five countries were Thailand with 31 winners, India and New Zealand with 17 each, Japan with 16, and Singapore with 12.

A jury of more than 70 top creatives from 19 APAC countries and regions — as well as a handful of international creative leaders — judged this year’s entries.

After years of running The One Show Greater China, The One Club Asia, part of The One Club for Creativity, expanded the scope of the awards last year to include all of Asia Pacific as ONE Asia.

Eligible countries and regions for ONE Asia are Australia, Bangladesh, Bhutan, Brunei, Cambodia, East Timor, Greater China (Chinese Mainland, Hong Kong, Macau, Taiwan), India, Indonesia, Japan, Korea, Laos, Malaysia, Maldives, Mongolia, Myanmar, Nepal, New Zealand, Pakistan, Papua New Guinea, Philippines, Singapore, Sri Lanka, Thailand, and Vietnam.

Starting this year, ONE Asia is now part of The One Club’s renowned Global Creative Rankings for 2022. ONE Asia award wins now gain international recognition for agencies and brands, and contribute as appropriate to network and holding company global rankings totals. The final One Club Global Creative Awards recap for 2022, incorporating points from ONE Asia, will be announced on January 17, 2023.

The One Club Greater China office was founded in 2000, hosting a series of youth events in China, and added The One Show Greater China Awards and related Creative Week programming eight years ago. In the past 20 years, the team has focused on promoting creativity in the APAC region, and greater communications between Greater China and the global industry. This expanded focus prompted the office to rebrand as The One Club Asia.

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