26 September 2022 07:42



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Thursday, 08 September 2022 00:00

Introducing Apple Watch Ultra

Inspired by the most extreme activities, Apple unveils a revolutionary new design with breakthrough capabilities

Apple today announced Apple Watch Ultra, which brings a new bold design and a wide range of features built for endurance, exploration, and adventure. Apple Watch Ultra introduces a 49mm titanium case and flat sapphire front crystal that reveals the biggest and brightest Apple Watch display yet. A customisable Action button offers instant access to a wide range of useful features. Apple Watch Ultra has the best battery life of any Apple Watch, reaching up to 36 hours during normal use.1 Additionally, a new low-power setting, ideal for multi-day experiences, can extend battery life to reach up to 60 hours.2 The Wayfinder watch face is designed specifically for the larger Apple Watch Ultra display and includes a compass built into the dial, with space for up to eight complications. Apple Watch Ultra also brings three new bands — Trail Loop, Alpine Loop, and Ocean Band — offering unique design features that provide a secure and comfortable fit for every adventure.

Apple Watch Ultra is available to order today, with availability beginning Friday, September 23.

“Inspired by explorers and athletes from around the world, we created an entirely new category of Apple Watch designed for new and extreme environments — it’s the most rugged and capable Apple Watch yet,” said Jeff Williams, Apple’s chief operating officer. “Apple Watch Ultra is a versatile tool that empowers users to push their boundaries with adventure, endurance, and exploration.”

Additional Features

Apple Watch Ultra includes all of the connectivity, activity, and health features that have made Apple Watch the best-selling smartwatch in the world — from heart rate monitoring and the ECG and Blood Oxygen apps, to Activity rings and Mindfulness, along with additional health, safety, and navigation features.

Apple Watch Ultra features innovative new temperature-sensing capabilities that enable further insights into women’s health. The unique two-sensor design reduces bias from the outside environment and the body itself. Utilising the new capabilities, users can receive retrospective ovulation estimates, which can be helpful for family planning.6 Temperature sensing also enables improved period predictions for users who menstruate.7 With iOS 16 and watchOS 9, Cycle Tracking users can now receive a notification if their logged cycle history shows a possible deviation, which can be a symptom of underlying health conditions.

Using two new motion sensors and an advanced sensor-fusion algorithm, Apple Watch can detect a severe car crash with Crash Detection. When Apple Watch detects a severe car crash, the device will check in with the user and dial emergency services if they are unresponsive after a 10-second countdown. Emergency responders will receive the user’s device location, which is also shared with emergency contacts.

Pricing and Availability

Customers in Australia, Canada, France, Germany, India, Japan, the UAE, the UK, the US, and more than 40 other countries and regions can order Apple Watch Ultra today, with availability in stores beginning Friday, September 23.

Apple Watch Ultra is INR89900.

watchOS 9 will be available for Apple Watch Series 4 and later on Monday, September 12, and requires iPhone 8 or later and iPhone SE (2nd generation) or later running iOS 16. Not all features are available on all devices and in all regions.

Three months of Apple Fitness+ are included for customers who purchase Apple Watch Ultra, Apple Watch Series 8, or Apple Watch SE, or new purchases of Apple Watch Series 4 or later.

Along with the new responsibility, Radhika will continue her role as VP Strategy

BBH India (a Publicis Groupe agency) today announced the elevation of Radhika Burman to become VP, Head Delhi, BBH India, to broaden and accelerate the agencies' growth in the region. Radhika has been with BBH since 2020 as VP, Strategy.

In the past year, Radhika has been an essential part of the BBH Delhi team, spearheading the strategic thinking on existing clients like Beam Suntory and Nestle, along with successful new business wins like Hitachi and Godrej ProClean, to name a few.

In her new role, Radhika will be responsible for current clients, people and new business performance in Delhi, along with driving strategic thinking across clients.

With over 12 years of experience, Radhika brings a sharp understanding of consumers, culture and new media. In her last role, she was Manager – Strategy & Consumer Insights at Platinum Guild International, where she spearheaded the launch of Men of Platinum – the first ever men's platinum jewellery brand and Platinum Evara – bridal jewellery. Prior to that, she has led strategic thinking on brands like Zee, PepsiCo, Hero, Mahindra, Microsoft and Cargill, among others.

Dheeraj Sinha, CEO, Leo Burnett - South Asia & Chairman, BBH India, said, "At BBH India, we want to empower our people to grow from within. In Radhika, we have found someone who is not only a fantastic strategy professional, but someone is also passionate about building value-creating client relationships, fostering talent and creating culturally relevant work. I am excited to see her shine."

Radhika Burman, VP, Head Delhi, BBH India, added, "I am excited to take on this new role at BBH Delhi. With growth as the key focus for this office, I hope to energise the teams towards building truly integrated solutions for our clients and leveraging our areas of expertise in strategy, data and creative thinking to deliver experiences and brand narratives that are differentiated and help solve real business challenges."

When not working, Radhika is obsessed with reading and watching crime & mystery fiction. She is a classically trained Dhrupad singer and a certified piano teacher.

Among the long and graceful snakeboats rowed by hundreds of oarsmen at the legendary Nehru Trophy boat race, stood out a beautifully bedecked wedding boat.

The wedding float by m4marry, featuring an entire bridal party stood became a much photographed feature of the boat race. The bridal party had a bride and the groom and their wedding guests, who were accompanied by traditional wedding musicians who played auspicious tunes. The bridal couple were played by Kavya and Pranav, who had met and married each other on m4marry.

The wedding boat was reminiscent of the weddings of the past when bridal parties would have used these waterways to travel between the houses of the bride and the groom. The bride was typically welcomed with traditional boat songs, the very same that resounded in the boat race, keeping rhythm to the oars that rowed in perfect symphony. The majesty of the boats and the musical of the oarsmen are the highlight of the Onam season. There a number of other such fetes across Kerala during the festive season.

Alleppey backwaters are one of the most cherished tourists destinations in the world, and the National Geographic has listed the Keala backwaters are one of the top fifty lifetime destinations. The majestic houseboats on the backwaters is Kerala have been a favourite with international and domestic tourists. Alleppey, also known as the Venice of the East, has numerous islands which are only connected by the backwaters, its numerous lagoons and canals. Alleppey is also a popular location for destination weddings, and the wedding boat has generated interest in weddings on houseboats for destination weddings.

M4marry, the matrimonial website from Malayala Manorama has been a popular option for South Indians to meet and match prospective partners and their families. M4marry has launched a ‘wear happiness’ campaign this Onam season where customers can showcase their onam photos and reels on social media and win exclusive gift hampers. The unique initiative for customers to update their profiles with festive pictures on the site has also become a popular option for its members. Unique campus activations have also made m4marry Onam events one of the most participated events of the season.

Sony Pictures Network India announces appointment of Saugata Mukherjee as Head – Content, Sony LIV.

In his new role, Saugata will lead the content division for Sony digital businesses. He will report to Danish Khan, Business Head – Sony LIV, Sony Entertainment Television (SET) and Studio Next.

A veteran in the media and entertainment industry with over two decades of experience, Saugata has previously led content teams for esteemed media organisations.

Saugata Mukherjee, Content Head – Sony LIV said, “I have witnessed the platform's growth and proud to be part of its growth story once again. Sony LIV has always pushed the boundaries of content by telling stories that have never been told, explored, or shown before, making my role, a challenging but exciting one”

Unlike last few pandemic quarters which was predominantly digital led there is an opportunity for brands this year to take a multi media channel route to reach their potential customers- Boby Paul tells MediAvataar India

Here’s the full Q & A:

1.Throw some light on demographics of Malayala Manorama readers?

ManoramaOnline network clocks 36 Million Malayalee users worldwide on an average per month. Average session duration of near about 6 minutes with a Male to female ratio of 60:40 along with Traffic from more than 200 Geographies which makes us the No.1 Malayalam Only Digital News Network. It is not the sheer number of visitors that makes ManoramaOnline a highly influential medium in Kerala but also the high engagement & time spend which makes us the default medium which shapes popular opinion.

2.Tell us how things have changed with the lock down and pandemic?

There is no doubt that Pandemic induced Lock down has put a lot of stress on the emotional & economical well being on people and business. During this period Digital turned out the only ray hope for the society. The entire world embraced digital with more passion that ever before as the sole connecting grid to get their life on through the Covid onslaught. People started telecommuting as Businesses kicked in the WFH Mode,Students leaned on to Online Class-rooms for their day to day learning when schools shut and OTT/Online News became the sole source of entertainment & news when cinema halls & traditional media distribution faced challenges.

3. How has been the response for the Onam campaign this year? Which categories have shown an uptick in festive spends?

We had a tremendous response to our Onam Campaign this year named 'Kerala's Biggest Super Star - coming soon”.Both local & national brands lapped up our various Onam engagements/activation's with a never before seen gusto this year. The most entrenched categories for this Onam turned out to be Automotive,Consumer Durables followed by Retail including but not limited to Home Decor,Fashion & Gold.

4. Have you noticed any specific festive trends this year?

Unlike last few pandemic quarters which was predominantly digital led there is an opportunity for brands this year to take a multi media channel route to reach their potential customers. This will really help the entire media verticals to get a fair share of brand spends which is most welcome but with a heavy digital skew which is never going to diminish.

5. How is digital transformation changing the digital marketing industry?

We have to treat the ongoing digital transformation as an ongoing Industrial revolution which will decide the next century of World Business Order. The advent of powerful computing & mobile technologies which will soon step into 5G revolution in India will shake up the already shaken traditional business models, there will be no business which is not digital business in the near future.

6. Digital platforms are facing major challenges because digital platforms are free to air. Is Programmatic and AdTech way forward for publishers?

Digital Publishers should start treating their content for its fair value and bring more conviction to make a feasible business model out of it which can include ad-monetiastion, subscriptions,syndication or any other tech collaborations which will make their content more available,consumable & valued. Bottom line is to make sure that their ARPU needle keeping going in a Northern Direction, however slow the current trajectory.

7. The Best Businesses Are Built Around Passion. What are your views on this?

Yes - Cent percentage. Our passion is the State of Kerala & its Language called Malayalam. This is our single minded passion which make us keep going & this is just not possible with out the support of our internal stake holders and our beloved readers.

8. On a personal note, what have been the highlights of your career so far? Your key learnings?

Looking back I feel lucky to have been worked with all 3 sides of the digital media ecosystem which includes agencies,publishers & tech enablers which helped me get a well rounded view how the business operates from each others angle. My key learning is to “Keep Learning” and this is more true in the ever evolving digital domain where I am an eternal student. Always gather your actions not behind things which generate too much heat but least bit of light.


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