27 January 2023 03:21

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New York Festivals International Advertising Awards®  invites advertising creatives to judge the World’s Best Advertising® competition. Registration is now open for the third annual You...Be the Judge! contest. Entrants are invited take a virtual seat at the New York Festivals® Executive Jury table and match their skills against the 400 creative directors, executive creative directors, chief creative officers and worldwide chief creative officers who are judging the 2016 World’s Best Advertising® competition.

The 2016 You...Be the Judge! contest officially begins on Monday, May 9th at 9:30am US Eastern Time and ends on Monday, May 16th at 9:30am US ET. Contest award-winners will be selected based on the contestant’s selections that best match the scoring ranks of the 2016 Executive Jury.

In the case of a tie, the entrant who was the first to submit their rankings will be declared the winner. We will notify the winners by both email and telephone. A list of the top 25 scorers' first names and last initials will be available online at after 10:00pm ET on the 19th of May, 2016.

Award-winners will receive the following prizes:

First Prize: New iPad and four All-Access passes valued at $1400 to the 2016 New York Show℠ in NYC.

Second Prize: Two All-Access passes valued at $700 to the 2016 New York Show℠ in NYC.


Third Prize: One All-Access pass valued at $350 to the 2016 New York Show℠ in NYC.

There is no fee to enter the 2016 You…Be the Judge! contest,  To enter, register at www.newyorkfestivals.com/judge2016. You will then receive a confirmation email with a link to your personalized judging page. Please visit here  for more information and to view the complete rules and regulations visit here.

The 2016 New York Show℠ events will be on May 19th and feature four creative panel sessions, a cocktail reception, the awards ceremony, and an after-party. New York Festivals will welcome award winners, jury members and guests from around the globe to this day long series of events honoring the World’s Best Advertising®.To purchase tickets visit: Here

The four creative panel sessions will take place during the day at the NYIT Auditorium on Broadway, located at 1871 Broadway (btw 61st & 62nd St).

Later that evening, guests from around the world will then join us for our Gala event at Jazz at Lincoln Center’s Frederick P. Rose Hall, Broadway at 60th Street, New York City, for a cocktail reception in the Ertegun Atrium, followed by the awards ceremony in Rose Theater. A celebratory after-party will be held at Parkview Lounge, on the 4th floor of Time Warner Center, to toast all the winners of the World’s Best Advertising.

New York Festivals offers students & teachers the opportunity to register for complimentary creative panel session tickets, to register please visit: Here.

  

Prashan Agarwal, an entrepreneur in the consumer internet space, has been appointed as Chief Operating Officer at Gaana, India’s largest online music streaming app. 

Before joining Times Internet, Agarwal had co-founded multiple internet ventures. Earlier, he was the Cofounder of PropTiger.com, India’s leading real estate transaction marketplace. He has an overall experience of 14 years and brings extensive experience on all aspects of consumer internet businesses and tangible business models. In the past, he has held senior leadership roles at Naukri.com, GE Infrastructure and Sapient.
An ISB and IIT alumnus, Agarwal is an expert in strategy, sales, operations and product management. He has been awarded the GE Infrastructure CIO Excellence Award for Outstanding Six Sigma Project and also won several laurels at leading school and colleges, he has attended.

Gautam Sinha, CEO Times Internet said, “I’m excited to welcome Prashan Agarwal as Chief Operating Officer, Gaana. I’m optimistic that with his entrepreneurial approach and strong consumer internet, business and product acumen, Gaana will further strengthen Gaana's position as the leading and most loved music streaming app.”

"I am looking forward to contributing & adding value to the team and making Gaana a household name and future of streaming music. “ said Prashan Agarwal, COO, Gaana.

 

An exclusive coffee table book “Festival of Advertising” to be released as a part of the celebrations

Ahmedabad Advertising Circle Association (AACA), a largest network of advertising agencies from Gujarat, will host a talk show with Sudhir Chaudhary, Editor, Zee News and launch its coffee table book called “Festival of Advertising” on 7th May, 2016 in Ahmadabad.

Last year, AACA had organized the ‘AACA Media Awards’ in 34 categories as part of a first-of-its-kind ‘Festival of Advertising’, commemorating the brightest creative work in the industry.

Sudhir Chaudhary is a first generation highly respected TV journalist and started his career in Zee, handling senior editorial positions. Be it the political battlefields of the Lok Sabha and Vidhan Sabha elections or the heights of Kargil or the terrorist attack on Indian Parliament, he has covered every big story of Indian television news on spot.

AACA is credited to have put in place a LAN networking and a multiple user software called ‘AdCount’, which is comprehensive agency application integrated software that assesses business needs of the sector. It is made available to AACA member agencies as well as non-member advertising agencies to take advantage of, Adcount has many features which can be used during client briefs, business planning, client billing, estimate, release order, service tax, and Income tax and beyond.

Special airing of Steven Spielberg’s acclaimed Television series ‘Extant' Season 2 starring Academy Award winner Halle Berry on 7th & 8th May, 2016 from 12 pm to 6 pm

Mother’s Day may only come once a year, but it’s arguably one of the most important days because you say Thank You to that special woman because she is the one who keeps alive the Reality Entertainment and Drama quotient in our lives. AXN salutes all the Mothers and celebrates this day in the most riveting style with back to back presentation of popular American series ‘Extant’, a futuristic thriller about a female astronaut named Molly (Halle Berry) trying to reconnect with her family when she returns after a year in outer space. The Season 2 starring will be aired on May 7th and 8th from 12 noon to 6 pm.

The American science fiction television drama series is created by Mickey Fisher and produced by legendary Hollywood film maker Steven Spielberg and shows the protagonist Molly discovering that she has mysteriously become pregnant despite years of infertility and then begins her search for answers. In Season 2 Molly is confined to a psychiatric hospital when she learns of bizarre deaths that sound eerily similar to those she witnessed in space. When she escapes to investigate, she crosses paths with JD Richter, a determined cop who just signed on to the case.

In attempt to make Mother’s Day more special, AXN will also premiere season 5 of popular American television series Teen Wolf developed by Jeff Davis on AXN 7th May, 2016 every weekend at 11 pm to 12 pm.

Catch the extra-terrestrial sic-fi series ‘Extant’ only on AXN, 7th to 8th April from 12 noon to 6 pm

Choice in retail has traditionally been about helping consumers to select one product over another.

Today, it’s about helping shoppers choose multiple products simultaneously. Categories are dead. Connected Consumers are bored of negotiating their way through multiple categories to find their product of choice. They want retailers to do it for them. What does this mean for the future of retail?

Streamline and cross-sell

Retailers must engage with shopper mindsets and offer a range of well-chosen solutions if they are to succeed. They need to curate and merchandize products according to consumers’ specific need states. In the future, family cars will be sold alongside baby equipment, and shoppers will be able to buy a pair of oven gloves on impulse while browsing the cookery book section. For retailers, this opens up a wealth of cross-selling opportunities to maximize the value of each visit. In this brave new world retailers and manufacturers will collaborate with their competitors in a joint pursuit of growth.

Towards a personalized assortment

One of the fundaments of modern retail is to make shoppers’ lives easier. Bringing disparate products together facilitates choice and so benefits the time poor consumer. Sometimes we forget this, assuming that offering more creates confusion and dissatisfaction. The challenge for retail is to achieve the right balance between only satisfying the primary mission and offering too much at once. Our FutureBuy study points out that the seventh strongest driver (for 21% of shoppers) of in-store shopping is being able to buy multiple things at once. In the digital space this factor is the tenth driver, 18% of shoppers say they go online to piece together complementary products.

In summary

With growth in developed markets being hard to come by and emerging markets slowing down, retailers and manufacturers are under pressure to grow through innovation. To do this effectively, you will need to broaden your horizons and collaborate with new friends.

Source:GFK

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