Unlocking the pulse of the Indian consumer, Aroscop & Toluna recently conducted a comprehensive consumer research study, gathering insights from readers across HT Media print and digital platforms. This extensive survey uncovers intriguing findings about the festive season shopping preferences of HT Media readers. The research delves into consumer shopping patterns and provides valuable insights on Hindustan Times print & digital channels, LiveMint, and LiveHindustan.
In the research, Aroscop & Toluna analyzed consumers' brand preferences and the factors influencing their shopping choices across various categories, considering their budgets. The insights gathered from this study offer businesses a valuable resource to navigate the dynamic landscape of Indian consumer preferences, particularly during the festive season.
A whooping 50% of Hindustan Times print readers & digital visitors and LiveMint visitors intend to buy a car this festive season, with more than 45% of Hindustan Times digital visitors and LiveMint visitors aiming to buy an SUV in the next six months. 36% of Hindustan Times print readers own an SUV.
The two-wheeler segment is revving up as well with more than 40% of Hindustan Times print readers, LiveHindustan and LiveMint visitors planning to buy a two-wheeler this festive season.
With an array of new smartphones hitting the market, Indian consumers are spoilt for choice; more than 40% of readers across Hindustan Times print and digital, LiveMint & LiveHindustan intend to buy a smartphone this festive season, with many planning to allocate a substantial budget of over Rs. 50,000. This is closely followed by a strong purchase intent for upgrading personal gadgets like laptops, smartwatches, as well as upgrading their homes by using smart home devices such as TV, audio accessories and lastly the ever-green gaming consoles.
Talk about living the luxury life! More than 40% of Hindustan Times print and digital readers already own luxury goods, such as perfumes, watches, bags, apparel and electronics, while more than 50% of LiveMint visitors proudly own a slice of luxury. Festive shopping is not just limited to buying assets like cars and gadgets but also drives Indians to consider long term investments like real estate and gold.
At least 42% of Hindustan Times print readers & digital visitors are planning to invest in real estate, whereas a third of LiveHindustan visitors plan to invest in real estate this festive season with significant budgets allocated for the same. Almost half of Hindustan Times print readers intend to buy jewelry in the next 6 months, and a whopping 87% of them plan on buying gold jewelry.
HT Media's recent study on Indian consumer sentiment for the festive season presents a positive outlook for businesses nationwide. Collaborating with HT Media offers brands a competitive edge, given its extensive portfolio spanning print, digital, and radio platforms, allowing them to reach a vast network of 225 million Indians. Additionally, through HT One Audience, brands can effectively target users who have expressed a clear intent to make festive purchases. HT Media offers a wide range of partnership opportunities, including video, display ads, branded content, and event-based collaborations, enabling brands to craft tailored messages in the right format for the right audience, ultimately enhancing their brand performance metrics.
Read Full Report Here - https://hubs.ly/Q023bMct0
Zee Media Corporation Limited (ZMCL) is pleased to announce its decision to re-register for the Television Audience Measurement System with the Broadcast Audience Research Council (BARC).
This move comes after constructive discussions with BARC, resulting in an agreement to share raw data on a timely basis. It reflects ZMCL's steadfast commitment to transparency and a mutually beneficial partnership.
ZMCL's renewed alliance with BARC reaffirms the media industry's collective commitment to transparent and credible audience measurement. It has consistently advocated for corrective actions and is firmly rooted in its commitment to upholding data accuracy and transparency standards in the media industry.
Emphasizing the significance of this collaboration, Abhay Ojha, CEO of Zee Media Corporation Limited, said, "We, at ZMCL, have always valued the integrity and transparency of data. Our decision to rejoin forces with BARC reflects our firm belief in BARC's commitment towards robust data mechanisms and our anticipation of a productive partnership ahead. We remain committed to delivering trustworthy news and content to our viewers and advertisers."
Zee Media Corporation Limited perceives this as a pivotal stride toward achieving greater transparency and data-driven decision-making within the media sector. This development also aligns with the Ministry of Information and Broadcasting's recent approval of BARC's proposal to share respondent-level data (RLD) on a four-week rolling basis with broadcasters.
Zee Media Corporation Ltd, one of India's leading media companies, has a strong presence in the news and regional genres, with 16 news channels in seven different languages, reaching more than 528+ million viewers through its linear and digital properties.
After the success of Shantit Kranti, Sony LIV is now gearing up for the release of the highly anticipated second season of its hit Marathi original.
The critically acclaimed show is set to take viewers on another enthralling journey filled with laughter, relatability, and introspection. Adding a fresh twist to the narrative, the makers have unveiled two new additions to the cast – Priyadarshini Indalkar and Priya Banerjee.
This season will see Priyadarshini Indalkar, known for her remarkable stint on Maharashtrachi Hasyajatra, step into the shoes of Samruddhi, who navigates through the complexities of an arranged marriage with Shreyas. On the other hand, the versatile actress Priya Banerjee will be seen essaying the role of Kani, an NRI from San Francisco.
Expressing her excitement about Shantit Kranti 2, Priyadarshini Indalkar shared, “I instantly resonated with Samruddhi’s character when it was first pitched to me. She’s a straightforward woman who believes in the power of genuine connections. Her journey in the show is a testament to the power of love’s potential. I can’t wait for the audience to witness my character and her relationship with Shreyas in the series.”
Talking about her role in the series, Priya Banerjee added, “Kani’s character is such a beautiful blend of spontaneity and self-reflection. I think a lot of our generation can relate to her earnest search for happiness. Kani’s journey reminded me that life’s most special moments can be found in the simplest, most unexpected places. Shantit Kranti 2 is a rollercoaster of emotions and I’m so grateful to be a part of this incredible project.”
Created by TVF in association with BhaDiPa and produced by Arunabh Kumar, the show is Directed by Sarang Sathaye and Paula McGlynn. The series stars Abhay Mahajan, Alok Rajwade, Lalit Prabhakar, Mrinmayee Godbole, Priya Banerjee, Priyadarshini Indalkar among others.
Shantit Kranti 2 streaming on 13th October only on Sony LIV!
India’s leading home-grown OTT app ULLU, has strengthened its leadership team and appointed Avinash Dugar as its CEO.
Avinash, in his career spanning over two decades has held various leadership positions in major steel companies. He now joins the OTT platform to spear head its growth and diversification.
ULLU was founded by Vibhu Agarwal in December 2018 and was one of the first home grown OTT apps. It paved his way in the field of entertainment from steel industry. In less than two years of its launch, during the lockdown the company saw over 140 percent growth in its subscribers. ULLU continues to be one of the top 10 most viewed OTT platforms in the country.
Speaking on the appointment, Vibhu Agarwal shared, “It is a strategic move in the continuous quest to drive growth. Avinash comes with a diverse and rich experience in sales, marketing and operations. His drive to achieve excellence and acumen to run a business makes him an ideal choice to steer ULLU into its next phase of growth. Our company is well-positioned to capitalize on emerging opportunities in the content and production space, and I look forward to leading these efforts with my able team.”
Avinash Dugar, CEO ULLU app shared, "I am honoured to join the dynamic team during this transformative time in the OTT industry. We will continue to deliver exceptional content and user experiences while exploring new avenues for growth and expanding our subscriber base."
Vibhu Agarwal will continue to head his OTT platforms and GEC Channel “Atrangii” and will now steer towards expanding and exploring new revenue streams in the entertainment industry.
Changes Including Addition of Jury Presidents
Supported by “The One to Brag About” campaign from NOT Wieden+Kennedy London
For the first time, The One Show will appoint Jury Presidents. These top creatives from around the world, to be announced shortly, will lead judging for each discipline and have a vote on the work. In addition, members of The One Club Board of Directors will now act as onsite facilitators for jury discussions, serving as non-voting participants.
Another significant change this year is Best of Discipline honors will be awarded to brand-based work only; entries for non-profit clients are no longer eligible.
The One Show will also introduce the Best of Non-Profit award, presented for the top-scoring work from across all disciplines done for a non-profit client as voted by the entire jury. Best of Non-Profit will receive the same points as a Best of Discipline winner.
Other changes taking effect this year include:
Rankings Points: All awards will receive rankings points, multiple awards for the same work within a discipline will not be de-duped.
New Discipline: Creative Use of Technology.
New categories added across existing disciplines, including B2B, Commerce, Packaging, Use of Humor and Use of Drama, Innovation, For Good (for work that both successfully showcases the discipline and supports a larger purpose), Content at the Speed of Culture added to Cultural Driver discipline to recognize content created as an immediate response to the needs of clients, and more.
“The One to Brag About”
Supporting The One Show 2024 is an audacious nine-month campaign and visual identity created by NOT Wieden+Kennedy, based in London. Using the theme “The One to Brag About”, the work takes a humorous look at how creatives tend to be uncomfortable telling the world about their awards wins, often resorting to deflection or, worse, the dreaded humblebrag.
The message is that winning a One Show Pencil is worth bragging about because it can be a life-changing moment that advances careers and salaries, enables creatives to get better assignments, helps agencies win new business, and even makes family members proud.
The campaign encourages creatives to brag in the best way possible, and will help them do so at every stage of the journey from case study writing and entry submission to judging, on through the finalists and winners announcements next May.
The effort starts this month with “Enter Now. Brag Later” banners and social outreach. Early next year, NOT W+K will introduce an AI component to help creatives more deftly maneuver the bragging process.
Entries to The One Show 2024 can be submitted now, with fees increasing after each deadline period. Super-early entry deadline for the greatest savings is November 3, 2023. Early entry deadline is December 15, 2023, with the regular deadline January 26, 2024. The extended deadline is February 16, 2024, and final deadline March 1, 2024.
The One Show 2024 juries will be announced shortly, with early judging starting in January 2023 and finalists announced in May 2024. Gold, Silver and Bronze Pencil and Merit winners will be announced during Creative Week in New York, May 13-17, 2024.
Agencies, brands, production companies and individuals responsible for winning work each year are highlighted in The One Show Creative Rankings, as well as The One Club’s Global Creative Rankings, which this year will combine points won at The One Show, ADC Annual Awards, Type Directors Club TDC awards, Art Directors Club of Europe (ADCE) Awards, and One Asia Creative Awards. Winners are ranked globally, regionally and by country.
“The One Show’s reputation is built on the integrity of its juries and judging process,” said Kevin Swanepoel, CEO, The One Club. “This year’s introduction of Jury Presidents, all high-caliber senior global creative leaders, will help further this legacy of the fairest and most positive judging process.”
Revenue generated from The One Show entry fees goes back into the industry to fund programming under the nonprofit organization’s four pillars: Education, Inclusion & Diversity, Gender Equality and Creative Development.