24 March 2023 02:29

MediAvataar's News Desk

MediAvataar's News Desk

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Beam Suntory’s top bourbon whiskey brand Jim Beam has awarded its digital duties to leading independent digital marketing solutions agency- FoxyMoron.

The mandate entails building and strengthening Jim Beam’s digital presence through strategic insights and unique solutions that engage their young urban consumers. The account was won following a multi-agency pitch.

On appointing FoxyMoron, Ankur Bhatia, Marketing Controller, Jim Beam India – Although the Bourbon Whiskey market is still nascent, Jim Beam is witnessing exciting growth in India, given early adoption by new younger consumers. India being one of the biggest markets globally in terms of social media usage and growing digital/mobile penetration, we are excited to partner with Foxymoron who bring in brilliant expertise and consumer insights in this space.

Commenting on this win, Pratik Gupta, Co-founder and Director, New Business & Innovation, FoxyMoron said, “Whiskey is breaking the ‘old man’s drink’ cliché in India and Jim Beam is trying to use that insight and target the urban youth of the country. We presented a fresh perspective that revolves around creating awareness about Bourbon whiskey and promoting the versatility and mixability of the brand. It’s a great brand to work with and will continuously challenge us to innovate and execute unique digital strategies.”

The win is a significant addition to FoxyMoron Gurgaon’s expanding client roster that already includes Viber India, Red FM, Micromax YU, and Muscle Blaze among others.

AskmeBazaar enters into flowers and cakes category in partnership with FlowerAura.com

AskmeBazaar.com, India’s fastest growing online marketplace, today announced its strategic alliance with FlowerAura.com, an emerging flowers and cakes delivery service that has created innovations like same day delivery and midnight delivery. This alliance will help FlowerAura reach out to the 40 million monthly visits across the AskMe platform.

AskmeBazaar now expands its offering to consumers by including a wide range of flowers and cakes, with features like guaranteed same day delivery in 150 cities andacross 2000 pin codes inIndia,and midnight delivery in select cities. Customers can choose from more than 500 options of products ranging from special flower bunches, a range of flower bouquets, flower and gift combos, cakes, soft toys and chocolates available in theprice range of Rs.399 to Rs.18499, once the complete catalogue is live. The portal is live on flowers.askmebazaar.com.

Commenting on the tie up, Mr. Kiran Murthi, CEO, AskmeBazaar.com said “With flowers we are entering a key category of perishable gifts where delivery time is important. We are excited about this partnership as FlowerAura has differentiated its offerings with impeccable delivery and assured quality.We are planning to add other similar categories that help expand our offerings and complete the shopping experience on AskmeBazaar for buyers.”

Speaking on the association, Mr. HimanshuChawla, Co-Founder of FlowerAura said, “We are excited about our association with AskmeBazaar. When we decided to partner with a marketplace, AskmeBazaar was our obvious choice, owing to their vast and diverse customer base pan India as well as their commitment to the growth of their partners. We are confident that this partnership will provide us witha favourableenvironment to grow and strengthen our foothold in the online gifting category. We hope to continue to provide a wonderful experience as well as superior quality products to customers through this new association.”

Kavita Acharekar from Nielsen has joined Motivator, in its Mumbai Office, as Client Leader (Business Engagement Team). Motivator is a media agency of GroupM.

With nearly 10 years of experience, Kavita would be leading client relationships across Motivator Mumbai’s key businesses.

On her new assignment, Kavita Acharekar says ‘I am looking forward to apply my consumer insighting skills in the media planning process to deliver a sharper product. Its a new journey for me and am very excited to be a part of the Motivator story'

Trishul Bhumkar, General Manager, Motivator, says “ As a part of getting talent and skills ‘outside in’ we are happy to have Kavita join the team. With a good decade of research experience, Kavita will being a new dimension to the way we view consumers. With these diverse skills amongst our team members, we are better equipped to look at same problems in newer ways for our clients”.

MRSS India announced the appointment of Ms Swati Sawant as the new Vice President who brings with her 20 years experience in sensory science and sensorial research at P&G. Swati’s core competence stems from her robust experience in Sensory Panel development and maintenance. She also has vast experience in setting up and operating sensorial labs.

MRSS INDIA would now be offering multiple internationally accepted and state-of-the-art sensorial research and evaluation techniques in partnerships with leading domain experts. This will allow MRSS to provide the latest implicit research methodologies including neuroscience, eye-tracking, facial coding and emotional measurement inter alia.

Commenting on this development, Raj Sharma, Co-Founder and President (Global), said: "We are extremely excited with the addition of talented professionals in MRSS, as they bring unique strengths to diverse functions in our organization as we are also setting up an advisory board of Global Sensory Experts over the coming months."

“We know Swati through her work and contribution to the market research industry in India. She has expertise in proactively working across multiple functions of marketing, R & D, product supply, regulatory and successfully defining and achieving business challenges”, said Sarang Panchal, CEO, MRSS INDIA.

Wins five Blue Elephant awards for its Bhalai ki Supply campaign

Tata Docomo, the unified telecom brand of Tata Teleservices, today announced that its Bhalai ki Supply campaign has won five Blue Elephant Awards at Kyoorius Awards 2015. Launched in October 2014, the clutter breaking campaign was widely appreciated not just by the audience it was targeted at but also helped gained traction with the older audiences too.

The ad campaign, targeted at the millennial population of India was built on the idea that sharing either through Data or Voice is not just an act of passing something on, its end impact is much larger than the sender could have envisioned. Built on the insight of how a joke, a poke or a message from a friend  is not just a joke , a poke or a message but a source of joy, happiness and smile.

“This is the second big win for the Bhalai ki Supply campaign this year. We are very happy that the eminent panel of judges engaged by Kyoorius Awards 2015 has recognized the effectiveness of our advertising campaign. The campaign was all about reaching out to the consumer-base through humorous ad films, while encouraging them to adopt Tata Docomo’s personalised data and voice plans that promise enhanced customer experience” said Mr. Pushkar Jain, Head-Brand Marketing, Tata Teleservices Ltd. He further added “What also gives me a personal high is when we do work which not only impacts the business in a big way but also sits on the cutting edge of creativity. This combination of ‘brain’ and ‘brawn’ is  a difficult mix to achieve ”.

Tata Docomo celebrated the night by winning three Blue Elephant awards for Falooda, Snowball and Selfiesh in the ad film promo category and two Blue Elephant awards for Falooda and Poser in the Direction, Film Advertising and Writing, Film Advertising categories respectively.

Ashish Chakravarty, National Creative Director, Contract Advertising, said “The award has been possible only because of the great partnerships we have with our clients, and it further spurs us on to ensure that we deliver the very best on expectations. The Kyoorius Awards hold high regard in the industry and it gives me great satisfaction to see our passion and energy being recognised”.

Earlier this year, Tata Docomo won two Silvers and one Bronze at the Abby awards 2015. It won the Gold for its film on Snowball and Falooda and two Silvers for its film on Selfiesh and Poser. The creative agency also won a Bronze award for its Integrated Advertising.


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