MediAvataar's News Desk
In 2008, Viacom18 disrupted the Hindi entertainment landscape of India with the launch of their flagship brand COLORS. And now, one of India’s fastest growing entertainment networks is all set to repeat history with English entertainment as they announce two new English General Entertainment channels – ‘COLORS INFINITY’ and ‘COLORS INFINITY HD’.
The brand new channels will be co-curated by the multi-faceted celebrity duo – Karan Johar and Alia Bhatt – passionate viewers of international content. As creators and consumers of gripping content themselves, their biggest contribution to the channel would be to design a disruptive and addictive show line-up to bring a great blend of insight and finesse to COLORS INFINITY. The channels will be available across DTH & Digital cable platforms.
On the latest offering from the Viacom 18 stable, Sudhanshu Vats, Group CEO, Viacom18, said, “Today, we are the world’s second largest English speaking population and live in an environment where English is seen as a ladder to personal progress. The market is widening its appeal across viewers who think and speak in English, but haven’t been invited to consume international entertainment yet. COLORS INFINITY aims to speak to this larger audience which goes beyond the metros and has never been addressed by the category. English is an extremely important space for us and with this move, we will further strengthen our share in the category.”
In unprecedented acquisition for the Indian market, the network has entered into major multi-year deals with Warner Bros. International Television Distribution, NBC Universal, Sony Pictures Television, Twentieth Century Fox, Lionsgate, MGM, BBC and Endemol Shine amongst others.
The channel boasts of never-seen-before content in India, both scripted and unscripted, that will span genres such as Drama, Superheroes, Comedy, Fantasy, Crime and Thrillers. Additionally, there is a special focus on Reality television with some of the world’s biggest shows across Dancing, Cooking, Magic, Singing & other lifestyle interests. The channel will also play home to some of the biggest global Live Events & Award shows, as also premium biopics, mini-series & documentaries.
Talking about COLORS INFINITY, Ferzad Palia, EVP, Viacom18 and Head, English Entertainment said, “Globally, television series have become a force to reckon with, be it in terms of scale of production, Hollywood actors being cast, quality of story-telling, writing and in many other ways. This is the ‘golden age’ of television. COLORS INFINITY, with its sheer breadth of offering and carefully selected content from across global markets, will be the definitive platform for the best in English language entertainment across genres. Freshness will be at the core of what we do, be it the content we air, scheduling strategy or marketing. Our objective is to grow the category by broadening the appeal and reaching to a wider base.”
On having Karan and Alia on board as co-curators, he further added “Karan and Alia have been an integral part of our decision making process. Their perfect blend of insight and finesse has helped shape our content selection and brand. We're delighted to welcome them to the COLORS INFINITY family and to work closely with them.”
The channel is slated to release information regarding its mega show line-up and programming schedule along with the marketing strategy, in the days to come.
The one and only winner from India.
Seagull Advertising’s Thermax Profetherm Polar Bear Campaign, the only Indian campaign to be featured at the Cannes Lions'15 ACT Responsible wins a prestigious 3rd prize along with a citation at the closing award ceremony of the ACT Expo at Cannes – a platform that recognizes and celebrates creativity for ‘Good Causes’.
Marie Pourreyron, Adjointe to the Mayor of Cannes, alongside with Bernard Brochand and ACT'ive members, handed out the ACT Responsible Tributes 2015 in the exhibition in the Palais des Festivals. This expo allowed the people to express their views by voting for their favourite campaigns in 4 categories: Human Rights, Education, Solidarity and Planet. Out of 1000 plus pieces of brilliant work and 88 shortlists from 33 countries this year, Seagull Advertising’s work has earned global recognition, notability and honour.
Sameer Desai, Managing Director at Seagull Advertising, said: “Nothing is more rewarding than our work being recognized at the Mecca of the advertising world - Cannes 2015. So, we Seagullites have taken a moment to feel the pride of where we are today. Seagull's time has come to soar higher. From now on, we have no choice but to get better and better. The world's eyes are on us. And we know we Cannes do it! We are also thrilled to have the opportunity to help our clients build their brands and are excited to share this honour with them.”
On the final evening of the Cannes Lions'15 ACT Responsible, Seagull Advertising took home a laudable 3rd prize along with a citation for its innovative and impactful Thermax Profetherm Polar Bear Campaign: Unplug to save the Polar Bear, an initiative to promote the Unplug message and create awareness about the perilous effect of global warming through powerful creatives that showcased the Polar Bear and other endangered species. The campaign that was created with a deep insight and a strong message to follow a ’Green Hour’ has truly contributed in saving the planet by urging people to unplug and ACT responsibly.
ALONE - The Boldest and Longest Survival Experiment on TV to Premiere as Synchronized Global TV Event
HISTORY TV18 brings to audiences a one-of-its-kind survival series
HISTORY TV18 announced its newest series, ALONE, the boldest and longest survival experiment ever captured for television, slated to air this summer. The show will premiere in India on 4th July, every Saturday at 9PM – just two weeks after its US launch. This series places ten hardcore survivalists alone in the Vancouver Island wilderness on a single mission to stay alive: no camera crew, no teams, no producers.
At stake is $500,000 awarded to the person who can last the longest. ALONE will air as a synchronized global TV event, airing in over 200 territories worldwide on HISTORY and other channels from the A+E Networks portfolio.
“ALONE is a one-of-a-kind survival series, that pits people against the unknown in complete isolation,” said Russ McCarroll, VP Development & Programming, HISTORY. “Without producers or camera crews following their every move, the survivalist experts are truly going off-the-grid to persevere with endurance.”
Carrying only what they can fit in a backpack, the survivalists are completely separated from one another in harsh, unforgiving terrain to hunt, build shelters and fend off predators. They will face extreme isolation and psychological distress as they plunge into the unknown, self-documenting their experience. The series is the ultimate test of man’s will to survive.
The viewers of Zee Café are going to be glued to their screens in the month of July. The English entertainment channel is rounding up the band and marching in full swing with a lineup that will consist of everything from drama and mystery to romance and comedy.
Zee Café is starting the parade with season 10 of Grey’s Anatomy starting 6th of July, which will reveal the fate of the unconscious Richard Webber as we say farewell to the much loved Christina Yang.
Zee Café has added a brand new show to the programming bouquet, The Mysteries of Laura, which will premiere on 20th of July. The comical show follows the life of Laura Diamond, a brilliant NYPD homicide detective who seems rather unassuming but gets the job done while juggling her twin boys and ex-husband.
The Indian discerning viewers will continue to enjoy the popular shows Pretty Little Liars season 6 and Mistresses season 3, which will be aired along with the US. In addition, Zee Café will also air season 3 of Scandal beginning 10th of July. The Big Bang Hour- a special hour dedicated to The Big Bang Theory – will continue to air season 1-8. The channel will also air season 4-6 of The Middle with 2 back to back episodes starting 13th of July where the hilarious life of Frankie Heck and her family will take a new turn.
Zee Café will end the parade with a bang, showing The Princess Diaries on 26th of July as The Sunday Brunch Special. The movie follows the comical journey of Mia Thermopolis, a shy San Francisco teenager, who is thrown when she learns that she is a real princess.
Zee Café will continue to entertain its viewers with their favourite ongoing shows – Ground Floor season 2, American Idol season 16, Reign season 2, and House of Cards season 3. The channel will air the season Finale of Desperate Housewives on 19th of July.
Watch the fabulous shows, and much more only on Zee Café!
Redefines the English Movies space with The Gold Class of Hollywood
Times Network, which caters to the nation’s crème de la crème of premium television audiences, today launched its most premium offering yet – MN+, which brings The Gold Class of Hollywood Movies with both, popular and critically acclaimed titles, in pristine HD quality for the connoisseur.
MN+ is not just an extension of the premium MOVIES NOW SD offering – it has completely different content, right from a new identity and on-air look to its own movies library that includes some of the most high profile and critically acclaimed titles.
Vivek Srivastava, Senior Vice President & Head English Entertainment Cluster, said, “We are delighted to launch MN+ today. The channel has been hand-crafted for not just the informed, intelligent and discerning movie lovers, but indeed for the cineastes as well. MN+ is an all new English Channel experience that will showcase must-watch movies in HD – movies that are universally celebrated and debated. It will offer an experience that will make every moment valuable for the viewer, and thereby give them the Gold Class Experience of Hollywood. “
MN+ has emerged from the Times Network’s philosophy and commitment to bringing its viewers only the richest and most varied content.
MN+ and MOVIES NOW are two complementing channels that together provide the most holistic and complete movie viewing experience for movie lovers” said Srivastava
The MN+ library comprises of must-watch movies across genres that are universally celebrated and are discussed extensively in social gatherings of people who have an opinion. The channel will not only showcase great titles, but will also package them in interesting on-air properties like Center Stage, Great Adaptations, Opening Night and Hollywood Select, among others.
Sharing more information on the core TG of the channel, Srivastava said, “MN+ is for those premium audiences that have the temperament to be choosy about what life has to offer and have evolved to value only the best. Our target audience member is a focused individual who, by virtue of his intelligence and sensitivity, has time and ability to appreciate only the best that life has to offer. A person who seeks to fill moments of his leisure time with the greatest value.”
The MN+ extension of the MOVIES NOW English Movies offering comes at a time when viewers across our markets have responded extremely positively to the Movies Now brand. “The rapidly growing reach and ratings of MOVIES NOW over the past year bears testimony to this,” Srivastava said, adding, “MOVIES NOW leads the category in BARC ratings. The channel commands a 26% market share and has the highest reach in the category (Source: BARC, Wk. 21-24, 2015 NCCS AB, 15-50 yrs.’, All India 1Mn+ towns, Individuals)
Speaking about advertiser endorsement, he said, “Not just viewer delight, we are also pleased and humbled by the strong and enthusiastic response from advertisers and marketers. Over the past year almost all the major brands have been present on MOVIES NOW and we are increasing that count every day.
“We are confident that MN+ will add immensely to viewer and advertiser numbers and delight. India is on a high aspirational curve, and TV audiences across markets are familiar with the best of international world-class entertainment. The coming implementation of DAS in Phase 3 and 4 markets will push the envelope for world class content even further, and I am confident our English Cluster entertainment offerings will be in the forefront of the growth curve.”