21 April 2021 19:22

MediAvataar's News Desk

MediAvataar's News Desk

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Appoints Baxter Jolly Chief Executive Officer of Asia Pacific

Appointments Strengthen Collaboration, Capabilities Across Regions to Support Growing Multinational Client Portfolio

Weber Shandwick, one of the world’s leading global public relations firms, announced today that Tim Sutton has been named chairman of Weber Shandwick EMEA and Constituency Management Group (CMG) EMEA. Sutton will continue to hold both positions in Asia Pacific (APAC).

The firm also appointed Baxter Jolly as chief executive officer of Weber Shandwick APAC. Both appointments, effective September 2015, continue to strengthen the firm’s collaboration and capabilities across regions as Weber Shandwick deepens its multinational client portfolio.

Sutton has served as chairman of APAC for Weber Shandwick and CMG since 2007. In his new role as chairman of EMEA and APAC for Weber Shandwick and CMG, Sutton will be based in London and responsible for helping to support strategic development and collaboration across brands in CMG’s portfolio. He will also play an advisory role in digital and analytics strategy, mergers and acquisitions, and all other cross-brand business development initiatives in the two regions. Sutton will partner with Colin Byrne, Weber Shandwick CEO of UK & EMEA, other EMEA-based CMG business leaders, and Jolly in APAC on strategic initiatives in both regions.

With more than 30 years in the industry, Sutton is regarded as one of the world’s most respected PR firm practitioners, highlighted by his experience in more than 40 developed and emerging markets. He is a renowned strategic communications advisor having directed corporate and brand development programs as well as public affairs issues campaigns for some of the world’s top companies and industries. Most recently, he was named PRWeek’s 2015 PR Agency Head of the Year in APAC.

“Tim offers deep knowledge of the business and communications landscape in both EMEA and APAC, which is hugely important to our clients. His expertise and leadership as chairman have elevated Weber Shandwick’s reputation and capabilities in both regions for more than a decade," said Andy Polansky, chief executive officer of Weber Shandwick. “As our industry and the needs of our clients continue to become more global and more integrated, Tim’s multi-regional expertise will certainly deliver high value to our firm and our clients.”

Jolly, previously vice chairman of Asia Pacific and managing director of Weber Shandwick Southeast Asia, has been with the firm for nearly 10 years. He has developed best-in-class practices and multinational client services, helping to achieve double-digit growth rates over the past five years since becoming vice chairman, as well as spearheading an integrated communications approach to drive business results for clients across the 10 markets in the region.

“Asia Pacific is a diverse, complex, high-growth region that demands tried and true experience guiding clients through the fast-changing business and communications landscape,” said Polansky. “Baxter’s cross-sector, cross-market expertise in the region is invaluable. He is an inspiring leader to our team and a trusted advisor to our clients, and we look forward to his continued leadership guiding our efforts in the region.”

Weber Shandwick has experienced strong growth and top industry recognition in Asia Pacific in recent years, with the business now encompassing ten markets and growing three-fold since 2009. The firm currently holds all four major APAC regional network awards, including The Holmes Report’s 2014 Asia Pacific Consultancy of the Year, PublicAffairsAsia 2014 Regional Network of the Year, PRWeek’s 2015 Asia Pacific Network of the Year, and Mumbrella’s 2015 Asia Pacific PR Agency of the Year.

In addition, the firm has gained significant local market recognition, including Mumbrella’s Greater China Agency of the Year, Southeast Asia Agency of the Year (Singapore) and South Asia Agency of the Year (India). Weber Shandwick was also recently named PR Agency of the Year in Hong Kong and Singapore by Marketing Magazine and received the PRISM Award for Overall Outstanding PR Consultancy in Singapore. The firm has also continued to grow the depth and breadth of its network in the EMEA region, expanding its EMEA operations into Turkey, Kuwait and South Africa in recent years. In 2014, Weber Shandwick acquired Prime, a leading creative PR agency in Sweden, and its business intelligence arm, United Minds.

18 Media agencies battled on a different turf at the BBC World News Football Connect 2015

Mumbai’s leading media agencies were involved in a pitch with a difference on Friday as they took part in the BBC World News Football Connect 2015 tournament.

Second annual tournament a hit as 18 teams battled to win 5-a-side championship

The 2nd annual 5-A-side competition took place at Mumbai’s Cooperage Football ground and saw 18 leading media agencies battle it out. More than 250 guests attended the event with agency heads, senior planners and CEOs present.

The tournament kicked off with a round robin format. Six teams then qualified for the super six stage from which the top two teams from each group made it to the finals. The final was contested by OMD-PHD ‘Chargers’ and Lodestar ‘Tigers’ with the Chargers winning the hard-fought final 2-1.

There was also a ‘Reach The Target with BBC Sport’ Cross Bar Challenge with all 18 teams nominating a player to represent the team.

The tournaments winners were:

• Best Goal keeper - Ritwik Yadav – Lodestar ‘Tigers’

• Top goal scorer - Selig Baptista – Madhouse ‘Sonics’

• Player of the tournament- Selig Baptista – Madhouse ‘Sonics’

• Winners of the crossbar challenge: Harshil Shinde – Mindshare ‘Ninjas’ and Kieran Baptista – DDB Mudra ‘Knights’

• Runner up team – Lodestar ‘Tigers’

• Winner of the BBC World News Football Connect 2015 – OMD-PHD ‘Chargers’

Vishal Bhatnagar, Sales Director Asia – BBC Advertising saidWe are overwhelmed with the response. All the teams played with a lot of spirit and determination and they demonstrated some very high quality football. BBC World News Football Connect offers us a great platform to share with our associates our brand values and share and showcase our various offerings across World News, .com, mobile app and other platforms.”

The main action on the football field was complemented with a unique VIP fan zone where guests had the chance to engage with the brand in an innovative experiential marketing campaign the BBC World News 'Be Everywhere’ oculus experience.

Using the latest in virtual reality technology, BBC Global News Ltd recently launched a dramatic new interactive trade campaign to showcase how it delivers personal, portable and on-demand news for the digital age.

The 360 experience gave guests a behind the scene experience with Babita Sharma as she showcased the leading news brand’s digital products and the advertiser benefits, highlighting the BBC’s international news services’ position as a leader in digital innovation.

Amer Jaleel and Arun Iyer named Chief Creative Officers

After the recent news of the global union of IPG agencies Mullen, and Lowe and Partners (to form Mullen Lowe Group), the India operation of the network, Lowe Lintas + Partners is now rebranded as Mullen Lowe Lintas Group. As part of this move, the Group also announces their plans for a two-creative-agency structure. In addition to Lowe Lintas, the group will be soon launching an independent new creative agency, Mullen Lintas.

Amer Jaleel and Arun Iyer, currently joint National Creative Directors at Lowe Lintas have been promoted to Chief Creative Officers.  Arun Iyer takes on the role of CCO at Lowe Lintas, and Amer Jaleel takes on the role of Chairman and CCO of the newly created agency, Mullen Lintas.

R.Balakrishnan ( Balki ) and Joseph George ( Joe ) continue as Group Chairman and Group CEO respectively, of Mullen Lowe Lintas Group.

Arun Iyer joined Lowe Lintas in 2003 and became National Creative Director in 2010, along with Amer. Over the years, he has been the force behind some of India’s most celebrated campaigns for brands including Tanishq, Fastrack, Idea Cellular, Surf Excel, Kissan, Flipkart, Britannia, Axis Bank, Freecharge and many more. Arun firmly believes in work that makes brands a part of popular culture. His campaigns have consistently swept effectiveness awards around the world including Kissanpur, which won India’s first ever Silver at 4A’s Jay Chiat Awards in 2014.

On being appointed CCO for Lowe Lintas, Arun says, “I’ve spent most of my career at Lowe Lintas and have thoroughly enjoyed the journey so far. Right now, we’ve got great momentum on all fronts and we’re committed to making it better. I am delighted at the opportunity to run the creative function at the agency in the rapidly evolving marketing landscape, and confident that we will keep Lowe Lintas ahead of that curve.”

Amer Jaleel has been with Lowe Lintas since 2002 and has been National Creative Director for the last 5 years. He has led the creative on some of the most iconic brands managed by the agency. As global creative lead on Unilever’s Lifebuoy business, he has contributed disproportionately to the brand’s success over the past decade in India and across the world; built brands like Micromax and Havells from scratch into billion dollar plus businesses; and conceived and led the journey for Tata Tea’s ‘Jaago Re’ movement. Amer’s portfolio over the years has also

included some great work on Google, OLX, Maruti Suzuki, Hindustan Times and Bajaj. More recently, the Lifebuoy initiative ‘Help a Child Reach 5’ was named among the most effective campaigns in the world (WARC 100, 2015).

Speaking of his new role at Mullen Lintas, Amer says, “I’ve always worked in large and established setups. To be entrusted with building a new agency from scratch is both humbling and exciting at the same time. I am looking forward to the journey of growing and nurturing Mullen Lintas to fulfill the group’s ‘large agency’ ambition for this independent venture."

Mullen Lintas will start operations on August 1st, 2015.

The Social Media story that created a first of its kind crowd-sourced story co-authored by storytellers from across the Twitter-verse

Star India’s latest offering – Star Movies Select HD – has been a delight for all English movie lovers as they are showcasing the best stories from all the genres. The promise of 365 days, 365 stories is exciting, fresh and for the first time gives all the viewers an opportunity to revel amidst fascinating stories.

Now, for a channel that’s custom-made for the discerning audience, who cherish wonderful stories – Star Movies Select HD scripted its social media launch journey with a distinct insight.

Star Movies Select HD wants to bring back the joy of storytelling to social media.

Stories – one word that’s powerful enough to hold an entire world in it. We all have a point of view on every story we come across. But, what about those stories? Has anyone ever wondered what it feels like to be a story? The launch campaign of the channel introduced the point of view of stories to the world – one tweet at a time – with #IfIWereAStory

The audience gave the conversation a resounding response - millions of impressions and 1000’s of authors took twitter by storm making #IfIWereAStory trend No. 1 nationally. The campaign even saw international brands participate in response to the hashtag #IfIWereAStory”.

The day ended with a promise – #IfIWereAStory I would be on #StarMoviesSelect

The audience made it loud and clear that they know stories and would love to create them. Star Movies Select HD then set out on spectacular task – to create a crowd-sourced Tweet-Story, like never before.

They started the story with a situation. How the story went, its twists and turns – its climax everything was then shared by their followers who naturally became the co-authors of this first-of-its-kind Tweet-Story. This truly engaging social media campaign saw over 14,000 mentions and over 49 Million impressions.

It is time to add pages to the brand new story of Star Movies Select HD, together.

Tuesday, 21 July 2015 00:00

Content-Driven Lead Performance Lacking

The latest report released by the Chief Marketing Officer (CMO) Council centers on how marketing can more effectively generate qualified sales leads through compelling thought leadership content—a task that has proven to be a struggle for marketers today.

In fact, only 12 percent of marketers believe they have high-performance content marketing engines that are strategically programmed to target the right audiences with relevant and persuasive content.

The CMO Council partnered with NetLine Corporation for a Content ROI Center study—entitled “Lead Flow That Helps You Grow”— that finds most companies lack unanimity on what constitutes an actual sales lead. They are also not teaming effectively with sales and business development groups to create alignment on demand generation strategies, themes and advocacy agendas.

The report features findings from a survey of more than 200 senior-level marketers across a broad range of industries, in addition to interviews with marketing executives at IBM, SAP, Thermo Fisher Scientific, OpenText, CA Technologies and Informatica. The research provides an in-depth, well-rounded view on how content marketing strategies are being managed, how content performance is being measured, and to what degree content is packaged, promoted and syndicated to generate optimal lead flow.


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