24 November 2020 22:48

MediAvataar's News Desk

MediAvataar's News Desk

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ITW Consulting, a global sports marketing company will be the title sponsor of Vista 2020 an annual business fest that is hosted by one of the country’s top B-schools, IIM Bangalore.

The 2020 edition is scheduled to take place on the 31st of October and the 1st of November.

The fest is a showcase of different fields in business and management, including marketing, consulting, finance, and operations. With a rich legacy of excellence for over 20 years now, Vista is one of the preeminent B-school fests in the country. This year, given the current circumstances, the fest will be hosted in a virtual avatar with several eminent speakers interacting with the students along with a slate of business and strategy events and competitions.

Speaking about the association, Bhairav Shanth, MD and Cofounder of ITW Consulting said, “We are extremely excited about this association with Vista. ITW has partnered with IIM for the past two years and it has been a fantastic association. We are always looking at connecting with B-schools, and IIMB in particular is filled with the brightest future marketers and strategists.”

Sasi Kumar Veluchamy, Secretary, Forum for Industrial Interaction (FII), IIM Bangalore, said, “We, at IIM Bangalore’s Vista, welcome ITW Consulting Private Limited, one of the leading consulting and management companies in India as our Title Sponsor for VISTA 2020. We believe that ITW's excellence in challenging the status quo by executing disruptive ideas and their commitment to innovation resonates with IIM Bangalore’s vision of fostering excellence in management, innovation and entrepreneurship. This is our 3rd year of collaboration with ITW and we expect the synergies to grow for the years to come.”

As part of the sponsorship deal, ITW will be supporting the speaker sessions by curating a moderated session with the Indian Chess grandmaster Viswanathan Anand. Additionally, ITW will be present in all the communications, ITW consulting will be hosting a flagship event called “Trojan Horse” with a customized case study that focuses on the company and its industry.

Havas Group India has announced the elevation of Mohit Joshi to Chief Executive Officer of Havas Media Group with immediate effect. This appointment comes as part of the acceleration of the group's overall growth strategy.

Prior to this Mohit was Managing Director Havas Media Group. He will continue to report to Rana Barua, Group CEO, Havas Group India.

Mohit’s 13+ years at Havas Media Group has seen the agency grow exponentially. A seasoned media professional with 20+ years of experience in the industry, he has worked on a wide range of categories and brands. He has successfully straddled strategic planning, AOR management, buying functions and led multi-disciplinary teams across offices for the last many years. Some of the brands include Hyundai, Kia, Swiggy, Tata Motors, Voltas, Voltas Beko, TVS Tyres, Taj Hotels, amongst others.

Mohit is a close observer of industry trends, he is a speaker and moderator at various leadership events including HT Leadership series, Media 360, ad:tech India, IAMAI, e-Tailing India, e4m Conclave, BW BusinessWorld; a judge at awards including Young Cannes, Spikes Asia; contributes to varied publications and is an advisory member of the MMA Forum India. Mohit is also in the mancom of AAAI and IAMAI and is actively involved in many other leading bodies.

Vishnu Mohan, Chairman and CEO, Havas Group, India and Southeast Asia said, “I have had the privilege of welcoming Mohit to Havas almost 14 years ago. A true dynamic leader with an in-depth understanding of consumers, brands, and the changing media landscape.

Mohit’s experience and long association with Havas makes him an ideal choice for the leadership role, as we look to significantly scale our presence in the media space.”

Rana Barua, Group CEO, Havas Group India said “Over the last few years, Mohit has not just driven existing clients and business but has also played a lead role in driving the growth for the agency. He is a passionate and a visionary business leader, who brings invaluable expertise. His long-term vision coupled with his acumen will help us make a more meaningful difference to brands and consumers. I am happy that its Mohit who will lead Havas Media Group into the next phase of growth.”

Mohit Joshi said, “In today’s dynamic and evolving business environment, Havas overall is undergoing a massive change to stay differentiated, relevant and meaningful. I’m excited to take on this huge responsibility and new responsibilities and combating the challenges during this crucial time and I look forward to the next chapter working closely with Rana, the senior management of Havas Group India, my wonderful colleagues and clients and the entire team across the region and all our global offices.”

YouGov’s latest report provides an analysis of the global video games and esports landscape across 24 markets

The online gaming industry in India is a fast-growing business, evolving into competitive sports and professional gaming. With a growing community of active gamers, Gaming & Esports industry in India is likely to witness a boom in the coming years.

YouGov’s new white paper, titled ‘Gaming and Esports: The Next Generation’, provides an analysis of the global video games and esports landscape across 24 markets.

Amongst the surveyed markets, India ranks among the top ten gaming countries in the world. At present, seven out of ten (71%) people in India claim to be gamers, playing video games or mobile games on any device.

The percentage of gamers in India is at par with US (71%) and Australia (72%), however, it is lower than the proportions in South East Asian countries.

In India, mobile gamers - playing on a smartphone or tablet clearly outnumber PC or console gamers. Just 12% play on consoles compared to 67% who use a smartphone or tablet.

South and South East Asian countries generally have a higher percentage of mobile gamers and a lower share of console gamers. On the other hand, the leading markets for console gamers are Hong Kong (32%), Spain (29%), the US (28%), the UK (28%), and Australia (27%).

When it comes to category of gamers, India is among the top 10 countries comprising of light to regular smartphone gamers- with 82% of its gaming population playing games on their smartphones up to 10 hours a week, and only 16% identified as heavy and intense gamers (playing more than 10 hrs a week).

China and Taiwan have the most dedicated smartphone gamers with 37% and 34%, respectively, of the countries’ mobile gaming population categorised as ‘heavy or intense gamers’.

Apart from playing games, for an important sub-section of players, watching video games online has become as much of a pastime as gaming itself.

Our data shows YouTube Gaming is significantly more popular among gamers than any of it’s competitors in several markets. Awareness is the highest in Vietnam (74%) and Indonesia (72%), followed by Thailand (68%), Philippines (66%) and India (59%). The same is true about engagement with YouTube Gaming, where once again we see South and South East Asian countries taking the lead.

India ranks fifth globally in terms of awareness and third in terms of engagement with YouTube Gaming. The highly aware gaming audience seems to be equally engaged with the platform, presenting a huge opportunity for game developers and console manufacturers.

Compared to YouTube Gaming, a small percentage have engaged with Twitch or Facebook Gaming (12% each). Twitch is more competitive in western markets such as the US and UK – where awareness for the platform is higher than that for YouTube Gaming.

When it comes to Esports, familiarity in India is low - at 31%. The greatest familiarity comes from consumers in East Asia, with seven in ten people in China (72%), Taiwan (71%) and Hong Kong (70%) describing it correctly as ‘competitive video gaming, primarily in the form of organised/ professional events’.

Large proportions in South East Asia also seem familiar with the term, although European countries’ familiarity with esports varies considerably.

Despite low familiarity, engagement with esports in India is much higher than in the highly aware markets such as the US, the UK, and several European countries. This suggests Indians are more likely to embrace these competitions, once they know more about them, hinting at a bright future for esports in the country.

Talking about the whitepaper, Nicole Pike, Global Sector Head of Esports & Gaming at YouGov, said, “This year the global video gaming industry has captured the attention of brands, marketers, and investors on a large scale. But this year has also highlighted just how quickly things can change in the gaming ecosystem, making it difficult for advertisers and sponsors to know if, when and how to spend wisely – and for gaming companies to determine how much more growth is on the horizon.

“YouGov is primed to play an important role in demystifying this industry for brands through data, which is why our first large-scale, global whitepaper on esports and gaming comes at the perfect time. Our breadth and depth of global tracking, profiling, and custom survey data is industry-leading, and I’m excited to showcase just how valuable the combination of daily performance tracking and nuanced analysis of the world’s gaming audience can be to stakeholders across the gaming ecosystem.

“This whitepaper offers a foundational understanding of gamers – which, given the number of countries, platforms, titles, streaming sites, and competitions at this audience’s fingertips is far from basic in today’s gaming landscape. Beyond our extensive industry expertise, we also explore key trends that will drive continued growth for gaming into 2021, all rooted in data from consumers around the world – the ultimate source of truth for understanding the next generation of gaming.”

Friday, 30 October 2020 00:00

Netflix announces Tamil anthology, Navarasa

The nine-film anthology will narrate stories across nine ‘rasas’ (emotions), to launch exclusively on Netflix across 190 countries

Netflix announced its next Tamil anthology, Navarasa. The nine-film anthology, presented by Mani Ratnam and Jayendra Panchapakesan, is based on the nine rasas (emotions) - anger, compassion, courage, disgust, fear, laughter, love, peace and wonder.

Navarasa brings together the finest talent of the Tamil film industry. In this exciting anthology, nine directors Arvind Swami, Bejoy Nambiar, Gautham Vasudev Menon, Karthik Subbaraj, Karthick Naren, KV Anand, Ponram, Rathindran Prasad and Halitha Shameem lend their incredible talent to bring their distinctive perspective on each rasa. The nine short-films feature a stellar line up of over 40 cast and several hundred creative and film technicians. The incredible creative community of Tamil cinema has united to send a strong message of solidarity and resilience and graciously offer their services pro-bono. They will contribute the proceeds from the films towards the well-being of film workers in Tamil cinema impacted by the pandemic.

Speaking on this collaboration, Mani Ratnam and Jayendra Panchapakesan said, “We have always loved to brainstorm and come up with unique ideas to raise money for deserving causes. This time the brainstorming was for the cause of our own industry, to soothe and try and alleviate to some extent the agony of our people who had no work for months. The idea of making short films and raising money through them for this cause was born on one such brainstorming evening. We were thrilled when the idea resonated well instantly with leading directors, actors and technicians of the industry that we approached. The idea of Navarasa was a spark when we discussed it and the industry has come together to make it glow, give it soul and make it count for its people. We are happy that Netflix has come forward to take this confluence of emotion, talent, people and the cause to the world.”

Srishti Arya, Director, International Original Film, Netflix India said, “We’re thrilled to be the home to these nine extraordinary films. We admire how this wonderful ensemble of filmmakers and talent have joined hands to support the creative community. Navarasa is a celebration of the craft of filmmaking and the magic of Tamil cinema that we can’t wait to take to the world.”

Following its breakout first season and early second season renewal, Apple TV+ has renewed “Ted Lasso” for a third season, ahead of its second season start of production in London early January.

Since its premiere on August 14, 2020, critics and fans globally have hailed the series as “terrific,” “hilarious,” “heart-swelling” and “infectious.”

The Rotten Tomatoes Certified Fresh first season of “Ted Lasso” is now available for viewers to binge on Apple TV+.

“Ted Lasso” stars Jason Sudeikis as Ted Lasso, a small-time college football coach from Kansas who is hired to coach a professional soccer team in England despite having no experience coaching soccer. The series also stars Hannah Waddingham, Brendan Hunt, Jeremy Swift, Juno Temple, Brett Goldstein, Phil Dunster and Nick Mohammed.

In addition to starring, Sudeikis serves as executive producer, alongside Bill Lawrence (“Scrubs”) via his Doozer Productions, in association with Warner Bros. Television and Universal Television, a division of NBCUniversal Content. Doozer’s Jeff Ingold also serves as an executive producer with Liza Katzer as co-executive producer. The series was developed by Sudeikis, Lawrence, Joe Kelly and Brendan Hunt, and is based on the pre-existing format and characters from NBC Sports.

After its launch on November 1, 2019, Apple TV+ became the first all-original streaming service to launch around the world, and has premiered more original hits and received more award recognitions faster than any other streaming service. Apple Originals have been honored with 118 awards nominations and 39 wins and accolades in just under one year, including a Primetime Emmy Award, Daytime Emmy Awards, SAG Award, NAACP Image Award, Critics Choice Award, Peabody Award and more.

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