01 March 2021 12:49

MediAvataar's News Desk

MediAvataar's News Desk

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Wednesday, 07 October 2015 00:00

Pulp Strategy launches Instappy

Introducing Instappy: A cloud based DIY app creation platform

That lets you build instant, affordable, intuitive and stunning apps for both Android and iOS platforms

Pulp Strategy announced the launch of Instappy a cloud-based Mobile app creation platform, allows users to build intuitive, stunning and fully native applications for iOS and Android instantly. Instappy is loaded with features that, until now, were almost always exclusively available only with full-scale development effort. It equips users with a set of intuitive tools, a host of easy to integrate API’s, inventory management for retail apps and fully supported data integration. A particularly useful one is the Instappy Wizard,users can view and test their app on device in real time as they are building it. Wizard allows users to make informed choices while they create original applications for their business. Fully customizable Instappy apps can be built in the content publishing or retail apps, which come with inventory management, shopping cart and payment gateway integration.

The launch comes as music to the ears of large and medium scale businesses looking for mobile application solutions to tap into the vibrant, growing portable digital ecosystem. India is ranked No. 3 in app downloads but the revenue generated by the app market in India is not in the top 5, Lack of locally relevant apps, Lack of local language content and a lack of apps that cater to the local needs of semi-urban India are the main contributors to this gap. Most Businesses have been unable to take optimal advantage of mobile interfacing due to app development being a challenging process that needs large investments of time and money and ends up being highly dependent on technical partners.

Speaking about the announcement, Ambika Sharma, MD, Pulp Strategy, said, “We are an insight driven organization and strive to help brands communicate with their audiences effectively in a manner which inspires change. With the launch of Instappy we are poised to change the face of mobile enablement for businesses globally. Instappy has opened up the mobile commerce market for businesses without them having to worry about being able to “speak tech”, unaffordable costs, hidden maintenance, or months of waiting before going to launch” Instappy also has a strong online mentoring program where we will help guide businesses to make the most of their app ensuring that going mobile is not a cost head but a revenue center faster in the life cycle.

Building Apps with Instappy requires no coding skills. In addition to Gorgeous intuitive fully customized UI/UX It offers a host of features like Fully functional built-in CMS for unlimited updates over 46 Rich media and social API's, Reliable data backup, secure cloud hosting, Unlimited customization options, Native utility features, Built-in system for offers and deals, Push notifications in app, real time analytics, Google indexing app, free payment gateway integrated, inventory management, and more. Instappy allows apps to be built in 20+ languages including, French, Portuguese and Spanish in addition to all the Indian Languages. You can build a fully loaded app in 60 minutes and launch to store.

The feature set and the UI is what Instappy makes such a useful tool for businesses in today’s mobile world, according to Ambika. “Instappy is the perfect for all businesses,it takes the simplicity of creating a blog and brought it to creating affordable, high quality picture perfect native applications for mobile. It reduces capital costs, eliminates maintenance costs and provides a world class cloud based infrastructure so that businesses can focus on building audience engagement, customer acquisition, revenue and relationships on mobile" she adds.

Saniya Ajit Wadke and Tejbir Singh Khalsa from IES Manik Vidya Mandir, Mumbai (Maharashtra) are the winners of the city level quiz and will be participating in the national finale at Delhi on 7th October

Discovery Kids and WWF-India bring the new edition of Asia’s largest and India’s only national-level wildlife quiz - Discovery Kids & WWF-India’s Wild Wisdom Quiz 2015.  The theme for this year’s quiz is SOIL, based on the UN declaration of the year 2015 as the International Year of Soils.   The quiz seeks to highlight the importance and value of soil as the basis of the health of our planet and the delicate web of life, of which we are an integral part.

Discovery Kids & WWF-India’s Wild Wisdom Quiz 2015 has received participation from more than 25,000 students across India.  The quiz that is being supported by the Ministry of Earth Sciences, Government of India this year has been held in 15 cities across India.  The quiz reached out to more than 10,000 schools and invited participation from children at various levels - Middle School level (Classes 6-8); Junior School quiz (Classes 3-5) and an online version for High School students (Classes 9-12).  The quiz culminated at city level for the Junior School children, whereas the Middle School winning teams from 15 cities will compete at the National Level, to be held at the WWF auditorium, New Delhi on 7th October 2015.  The second leg of the Discovery Kids and WWF-India’s Wild Wisdom Quiz 2015 for High School will be organized from 31st October to 7th November 2015 at three levels.

Commenting on the association, Rahul Johri, EVP & GM – South Asia, Discovery Networks Asia-Pacific said, “Children are the change agents.  Discovery Kids and WWF-India’s Wild Wisdom Quiz aims to engage children to sensitise them towards the protection of our environment and wildlife for a better tomorrow.”

'' We are elated to see the level of participation this year, across 15 states in the Wild Wisdom Quiz. It gives us reassurance in the kind of work we do, to inspire and empower young minds of India, which might help them in taking action for a better future''. Said Radhika Suri, Director, Environment Education, WWF-India.

The Discovery Kids & WWF-India’s Wild Wisdom Quiz 2015 aims to provide students a unique opportunity to delve deeper into the natural history, wildlife and resources of this country.  It strives to build their interest towards the rich natural legacy and inspire them to work towards its conservation.

Welcome to the Algorithmic Economy

Analysts Examine How CIO Venture Investors Can Lead in Digital Business During Gartner Symposium/ITxpo 2015, October 4-8, in Orlando

Worldwide IT spending is forecast to surpass $3.6 trillion in 2016, a 1.5 percent increase from 2015, according to Gartner, Inc. The IT industry is being driven by digital business, and an environment driven by a connected world. Gartner predicts spending on Internet of Things (IoT) hardware will exceed $2.5 million every minute in 2016.

Peter Sondergaard, senior vice president at Gartner and global head of Research, explained today to an audience of more than 8,500 CIOs and IT leaders at the sold out Gartner Symposium/ITxpo, that interconnections, relationships, and algorithms are defining the future of business.

In five years, 1 million new devices will come online every hour. These interconnections are creating billions of new relationships. These relationships are not driven solely by data, but algorithms.

“Data is inherently dumb. It doesn’t actually do anything unless you know how to use it; how to act with it,” Mr. Sondergaard said. “Algorithms are where the real value lies. Algorithms define action. Dynamic algorithms are the core of new customer interactions.”

Mr. Sondergaard gave examples such as, Amazon’s recommendation algorithm that keeps customers engaged and buying; Netflix’s dynamic algorithm – built through crowdsourcing – keeps people watching; and the Waze algorithm directs thousands of independent cars on the road.

“The algorithmic economy will power the next great leap in machine-to-machine evolution in the Internet of Things,” Mr. Sondergaard said. “Products and services will be defined by the sophistication of their algorithms and services. Organizations will be valued, not just on their big data, but the algorithms that turn that data into actions, and ultimately impact customers.”

Digital Business

Digital business is when new businesses designed with both the physical and digital world are brought together. As analog revenue flatten, and decline for many industries, businesses are shifting to digital revenue from digital business. Global digital commerce is now over $1 trillion, annually.

Mr. Sondergaard said leading CEOs have told Gartner that their digital revenue will increase by more than 80 percent by 2020. 125,000 large organizations are launching digital business initiatives now.

Bimodal Business

For digital business to succeed, companies are creating innovation units. New digital initiatives are running alongside their traditional analog businesses. The business itself is bimodal.

“Organizations are creating separate business units, focusing on digital, separate from their traditional businesses (Mode 1),” Mr. Sondergaard said. “They are trying new ways of reaching the customer, of running operations, of driving diverse innovation. They are acquiring and investing in digital technology companies, not waiting on existing suppliers to build capabilities because they have to start in a different place.”

He said traditional organizations move too slowly when they build digital on old Mode 1 platforms. The solution is to create a type of bimodal organization, introducing a new Mode 2 platform, with a different emphasis. The Mode 2 platform uses more cloud than in-house infrastructure and applications.

“The new platform is less about data gathering, and more about intelligent algorithms to act on the data. Platforms matter because business as a whole has gone bimodal. You need IT that supports a bimodal business,” Mr. Sondergaard said. “Over a third of CIOs have gone bimodal just within IT, creating innovation units, running at Mode 2 to break out of the traditional, slow, but stable approach, which is Mode 1.”

Security and Risk

Today, the Risk and Security officer is mostly concerned with old technology risks. They’ve become obsessed with external hacks, chasing the impossible goal of perfect protection. However, 65 percent of CEOs say their risk management approach is falling behind.

Organizations know this, and they’ve slowly devoted more resources to security, as safety and quality issues have come more dominant factors. Gartner predicts that by 2017 the typical IT organization will spend up to 30 percent of its budget on risk, security and compliance, and will allocate 10 percent of their people to these security functions. That’s triple the levels of 2011.

“You can’t control the hackers. You can control your own infrastructure by using more automation, more outsourcing, and more network-based algorithms,” Mr. Sondergaard said. “Simplify your systems. We must move away from trying to achieve the impossible perfect protection, and instead invest in detection and response.”

Mr. Sondergaard said the average malware lies dormant, unnoticed, for more than seven months before it is activated or detected. IT leaders must get better at sensing these dormant threats.

CIOs need to rethink their security and risk investments. Gartner recommends that enterprises move their investments from 90 percent prevention/10 percent detection and response, to a 60/40 split.

Venture Investors

For CIOs to truly transform, they need three things: 1. they need a different approach to technology and investment, 2. they need new digital suppliers, 3. they need to create an innovation competency.

“To accelerate the creation of a new digital technology platform, leading companies are acting as venture investors,” Mr. Sondergaard said. “They are not waiting for current suppliers to build digital capabilities. Instead, they are investing in small technology startups. They are buying a stake in their future, guiding their direction.”

“Even if you aren’t a CIO technology venture investor, the landscape for the technology buyer will change. If you are going out to buy products and services, you will need new capabilities that most Mode 1 suppliers don’t have, or are struggling to deliver.”

The new suppliers of digital platforms must be: able to support fast-fail projects; in the cloud, on demand, and highly automated with short-term engagements and pay-as-you-go models; and provide real-time insights with advanced automation.


Branded Websites Are the Second-Highest-Rated Form

Trust in traditional offline ad formats is still strong—especially among Millennials

The most credible form of advertising comes straight from the people we know and trust. Eighty-three percent of online respondents in 60 countries say they trust the recommendations of friends and family, according to the Nielsen Global Trust in Advertising Report released today. This level declined one percentage point from 2013 (84% in 58 countries).

Owned online channels are also among the most trusted advertising formats. Trust in advertising on branded websites increased one percentage point to 70% in 2015 as the second-most-trusted format, remaining in second place from 2013. Sixty-six percent of survey respondents indicate that they trust consumer opinions posted online, which rates third in 2015, down two percentage points from 2013. In addition, more than half of global respondents (56%) trust emails they signed up for, a level that is consistent with 2013.

While there isn’t one simple rule for maximizing advertising effectiveness in a saturated market, understanding how consumers feel about the ads served on the various media platforms they use every day is a good place to start.

“While advertisers have started to follow consumers online, about a third of online advertising campaigns don't work—they don't generate awareness or drive any lift in purchase intent,” said Randall Beard, President, Nielsen Expanded Verticals. “As consumers are in control of how they consume content and interact with brands more than ever, understanding ad resonance across screens is the only way to successfully drive memorability and brand lift today.”

Nielsen’s Global Trust in Advertising Survey polled 30,000 online respondents in 60 countries to gauge consumer sentiment in 19 forms of paid, earned and owned advertising mediums. The results identify the ad formats resonating most strongly with consumers and those that have room to grow.


Despite continued media fragmentation, the proliferation of online formats has not eroded trust in traditional (offline) paid channels. TV, newspapers and magazines remain trusted advertising formats. More than six-in-10 global respondents say they completely or somewhat trust TV ads (63%), up one percentage point from 2013. Slightly fewer trust ads in newspapers (60%) and magazines (58%), which fell one and two percentage points, respectively, from two years ago.

Trust in paid online and mobile ads has stayed relatively consistent since 2013. Almost half of global respondents say they completely or somewhat trust online videos ads (48%, no change from 2013), ads served in search engine results (47%, down one percentage point) and ads on social networks (46%, down two percentage points). About four-in-10 global respondents trust online banner ads (42%, no change) and mobile advertising (43%, down two percentage points). Just over one-third say they trust mobile text ads (36%, down one percentage point).

“Brands have been steadily increasing their digital ad spend as they get increasingly comfortable with digital advertising and measurement, but TV formats still deliver the highest unduplicated reach (i.e., the ad reaches each audience member only once) of 85%-90%,” said Beard. “While digital ads can offer considerable benefits—such as precision-focused campaigns, in-flight adjustments and more creative options—moving from TV to an all-display digital plan is a bold move for any marketer. Consider a mix of both offline and online channels for the best ROI.”


Millennials (age 21-34), who came of age with the Internet, have the highest levels of trust in online and mobile formats, followed closely by Generation X (age 35-49). Half or nearly half of Millennials trust online video ads (53%), ads on social networks (51%) and online banner ads (47%). And four-in-10 Millennials (41%) trust text ads on mobile phones. But it’s not just online and mobile advertising formats where Millennials exceed the average. They also show the highest levels of trust in 18 of 19 advertising formats/channels, including TV, newspapers and magazines, and they’re also the most willing to take action on 16 of 19 formats.

“Millennials consume media differently than their older counterparts, exercising greater control over when and where they watch, listen and read content—and on which device,” said Beard. “But even if they rely less heavily on traditional channels, their trust and willingness to act on these formats remains high. While an integrated, multi-channel approach is best across all generations, it carries even more importance when reaching Millennials.”


Nielsen’s research shows that trust and action are clearly linked, but credibility is not always a prerequisite to purchase intent. Even lower-trust formats can be extremely effective in driving consumers to the point of purchase.

The same percentage of global respondents that trust the opinions of friends and family says they take action on these opinions at least some of the time (83% each). Similarly, self-reported trust and action are the same for branded websites (70% each).

For many paid advertising formats, however, self-reported action actually exceeds trust. That is, more consumers say they take action than find the ad trustworthy. This is particularly true for online and mobile formats. Self-reported action exceeds trust by more than double digits for ads served in search engine results (47% trust; 58% take action), ads on social media (46% trust; 56% take action) and text ads on mobile phones (36% trust; 46% take action).

“The formats where action exceeds trust by the greatest margin share a common attribute: easy access to products/services,” said Beard. “You like it, you buy it. Online and mobile formats make it exceptionally easy for consumers to live in the moment and take quick action on the advertisement. Often, consumers simply click a link and they’re directed to a place where they can receive more information or purchase the item.”

To bring blockbuster Hollywood titles to Sony PIX in India

Multi Screen Media Pvt. Ltd. (MSM), which owns and operates the Sony network of television channels India and has extensive experience and expertise not only in programming, but also in operating and distributing televised entertainment, today announced that it has entered into a strategic partnership with NBC Universal International Distribution. As a result of this agreement, Sony PIX (a part of the MSM Network) will now have access to Universal Pictures’ new U.S. theatrical releases, in addition to numerous other beloved titles from the studio’s vast film catalogue.

NBC Universal has had a landmark year with Universal Pictures breaking records for the industry’s highest-grossing year ever for a studio at the domestic, international and worldwide box offices; enjoying the biggest year of all time for any studio in 43 international markets; and is the first studio ever to have three films (Minions, Jurassic World, Fast & Furious 7) each cross over the $ 1 billion mark in the worldwide box office in a single year.  The studio also recently passed the $ 5.53 billion mark at the worldwide box office, breaking the record for highest-grossing year – ever - for a studio in industry history. The current worldwide total to date is an unprecedented $6.38 billion.

This strategic multi-year deal will give Sony PIX access to Universal’s latest movie releases such as Fast & Furious 7, Jurassic World, Ted 2, Pitch Perfect 2 and Illumination Entertainment’s Minions, as well as the first installment in the studio’s various blockbuster franchises such as Jurassic Park, The Mummy, The Fast & Furious, The Hulk and Despicable Me. Sony PIX will also be able to provide their viewers with access to other hit films from the studio such as Gladiator, the first three films in the Rambo franchise, King Kong, Schindler’s List, Ted, Notting Hill, amongst others.


NP Singh, Chief Executive Officer, Multi Screen Media (MSM)

“We are extremely pleased to announce this deal with NBCUniversal. We always strive to get top quality content for our viewers. With access to Universal’s movie titles, we have put ourselves in a position to get the best movies that Hollywood has to offer. I am confident that with this deal, viewer needs will be well-met and their enhanced movie experience will steadily increase viewer loyalty to Sony PIX – our English movie channel.”

Saurabh Yagnik, EVP & Business Head, Sony PIX

“Sony PIX is on a strong growth path and our objective is to consistently operate in the top two slots of the category. We strive to keep our audience amazed with investment in the right content and continuously innovate to break clutter. We have been aggressively strengthening our library through the right investments and our existing long-term deals with Sony Pictures Entertainment, MGM and Lionsgate have been successful. Now, our association with NBCUniversal is another step in consolidating our leadership position.”

Belinda Menendez, President, NBCUniversal International Distribution & Networks

“With one of the world’s fastest growing major economies, we see tremendous growth potential in India and this deal reinforces how important this market is to NBCUniversal. Further, we have always had a wonderful relationship with MSM/Sony PIX and are thrilled to partner with them to expand our reach in India and bring Universal’s new blockbuster hits and beloved library titles to their viewers in India.”


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