01 March 2021 12:51

MediAvataar's News Desk

MediAvataar's News Desk

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Wednesday, 07 October 2015 00:00

LIA Reveal 2015 Music & Sound Shortlist

53 entries shortlisted as United States, United Kingdom and Germany lead the way

London International Awards (LIA) has today announced the shortlist for the Music & Sound category.

There are 53 shortlisted entries in the category, with the United States (23), United Kingdom (11) and Germany (8) leading the way.

The Leo Burnett network has picked up four nominations across four offices, whilst Wave Studios, London, and Thjnk, Hamburg, have picked up three nominations each.

Led by Jury President Rani Vaz of BBDO New York, this year’s judging panel consisted of Scott Cymbala, Bob Farnsworth, Eric David Johnson, Ramesh Sathiah, Jack Sedgwick and Brian Yessian.

Winners will be announced on November 10th.

Music & Sound Shortlist:

AUSTRALIA

Song Zu, Sydney, Qantas Airways “Feels Like Home” – Music Adaptation – Song

Song Zu, Sydney, Bundaberg Rum “Men Like Us Like Rum” – Music Original – Song

BRAZIL

F/Nazca Saatchi & Saatchi, São Paulo, Leica Gallery São Paulo “100” – Music Original - Underscore

CANADA

RMW Music, Toronto, Cycling Canada “Hop On” - Sound Design

GERMANY

Bigfish Filmproduktion, Berlin, Euronics “Manpower” – Music Original – Song

German Wahnsinn, Hamburg, OCEANA “Sea Legend” – Music Original - Underscore

Heimat, Berlin, Hornbach “Goth Girl” - Music Original - Song

Leo Burnett, Frankfurt, Dunlop “One Second” - Sound Design

Saatchi & Saatchi, Düsseldorf, Vorwerk Kobold VR 200 “Vacuum Love” – Use of Licensed Music

thjnk, Hamburg/Leo Burnett Germany, Frankfurt, McDonald´s “Popov the Clown” - Music Original - Song

thjnk, Hamburg/Leo Burnett Germany, Frankfurt, McDonald´s Germany “I´m Lovin´ It 2.0” - Music Original - Underscore

loved gmbh, AUDI AG “Speed Wheels” - Sound Design

Yessian Music, Hamburg, Opel Corsa “Showtime” - Music Original - Song

INDIA

Ramesh Deo Production, Mumbai, Mumbai Mirror “I Am Mumbai 2014” - Music Original - Underscore

JAPAN

Ogilvy & Mather Japan GK, Tokyo, Adot.com “Lights” - Use of Licensed Music

KOREA

INNOCEAN Worldwide, Seoul, Hyundai Motor Company “A Message to Space” - Use of Licensed Music

SPAIN

Leo Burnett Madrid, Madrid, Loterías y Apuestas del Estado “There Is No Bigger Prize Than Sharing” - Use of Licensed Music

SWITZERLAND

stories, Zürich, Triumph “Find the One” - Music Original - Song

THE NETHERLANDS

Sizzer Amsterdam, Amsterdam, Pro Infirmis “#ImEmpty” – Music Original - Underscore

UNITED ARAB EMIRATES

Leo Burnett Dubai, Dubai, du “Two for One Tickets - Too Distressing” – Sound Design

UNITED KINGDOM

Sam Ashwell @ 750mph, London, Army “Normal Day” - Sound Design

BBH, London, Audi RS3 Sportback “Birth” - Sound Design

Big Sync Music, London, Samsung Gear Circle “On My Way” – Use of Licensed Music

Eclectic Sounds, London, Euronics “Manpower” - Music Original - Song

Factory Studios, London, Honda Civic Type R “The Other Side” – Sound Design

GOLDSTEIN, London, BBC One “The Voice Season 4 Trailer” – Music Adaptation - Song

Publicis, New York/London, Cadillac “The Arena” - Sound Design

Radium Audio, London, Short Film “Gravity” - Sound Design

Wave Studios, London, Samsung “Trek” - Sound Design

Wave Studios, London, Volvo “The Swell” - Sound Design

Wave Studios, London, Smirnoff Ice Double Black “The Double Side” – Use of Licensed Music

UNITED STATES

Able Baker, New York, Android “Friends Furever” - Use of Licensed Music

Antfood, Brooklyn, Facebook “Factory” - Sound Design

Antfood, Brooklyn, Facebook “Factory” - Music Original - Underscore

Butter Music + Sound, New York/Los Angeles, Pepto-Bismol “The Boy Raised by Goats” –  Music Original - Underscore

Comma, Chicago, Kraft Lunchables “Yard Sale” – Music Adaptation - Instrumental

COPILOT Strategic Music + Sound, New York, Visa “The Samba of the World” - Music Adaptation - Song

CAA Marketing, Los Angeles, Old Navy “Unlimited” – Music Original - Song

Emoto Music, Santa Monica, General Electric “Ideas” – Music Original - Underscore

INTERSTATE, New York, Master & Dynamic MH40 Headphones “Dynamic Differences” - Sound Design

J. Walter Thompson Atlanta, Atlanta, Pennzoil “Airlift Drift” - Sound Design

Marmoset, Portland, Levi's Commuter Series “The Ride - Kyle Garner” – Music Original - Underscore

Marmoset, Portland, Depactus “Where the Land Meets the Sea” – Music Original - Underscore

Music Dealers, Chicago, Airbnb - 25th Anniversary of the Fall of the Berlin Wall “Wall and Chain: A Story of Breaking Down Walls” - Music Original - Underscore

Ogilvy New York, New York, NASCAR “What If?” - Use of Licensed Music

Ogilvy New York, New York, Spotify “I'm A Drifter, Again” – Use of Licensed Music

R/GA, Love Has No Labels “Love Has No Labels” - Use of Licensed Music

R/GA Los Angeles, Los Angeles, Beats By Dr. Dre “LeBron Re-Established 2014” - Use of Licensed Music

tonefarmer, New York, Loctite “Positive Feelings 12 - Dance Mix” – Music Original - Song

tonefarmer, New York, Weight Watchers “If You're Happy” – Music Adaptation - Song

Vaudeville Sound, Adidas - Climachill “Uncontrol Yourself” – Sound Design

Venables Bell & Partners, San Francisco, POWERbot “Be Messy” – Use of Licensed Music

Yessian Music, Detroit, Wanda Movie Park “Hubei In The Air” – Music Original - Underscore

Wednesday, 07 October 2015 00:00

India wins 2 medals at 2015 Jay Chiat

Both by Mullen Lowe Lintas Group, for Havells and Idea Cellular

India made its mark at the much celebrated and pursued global platform for strategic excellence – 4A’s Jay Chiat Awards. Two awards were won by India and Mullen Lowe Lintas Group picked up both, at an event in Chicago yesterday.

This is also the first time, that work from two Indian companies, Havells and Idea Cellular, has won at this award show. In its 19th year, 4A’s Jay Chiat Awards recognize and celebrate brilliant strategic thinking in Marketing, Media & Advertising. The key criteria for winning an award include a great strategic idea; a powerful creative manifestation of the idea; and a clear link between the two.

Noteworthy winners this year include Droga5 that won a Grand Prix for ‘Under Armour – I Will What I Want’, while Gold winners include TBWA Media Arts Lab for its work on ‘Apple iPhone 6, World Gallery’, Publicis NY that won the Gold for ‘Doctors of the World, More Than a Costume’ and Sancho BBDO/Direktor Films that won the Gold for ‘Pepsi, Dew Bottle Tool.’

India’s wins this year came under the category of ‘National Brand Building’ for ‘Idea Cellular – No Ullu Banaoing’ that won a Silver and ‘Havells – Respect for Women’ that won a Bronze. A total of 35 entries were shortlisted at the 4A’s Jay Chiat Awards 2015 across the six categories of Global Campaign, Media, National, Non-profit, Product Service / Creation and Regional.

Commenting on the Group’s performance, Joseph George, Group CEO, Mullen Lowe Lintas Group said, “Jay Chiat is globally acknowledged as possibly the toughest strategy award to win. We are delighted to have won it four times in two years now, something very few agencies in the world can boast of. As an agency group, we continue to obsess over clients’ ROI and wins like this go a long way in further strengthening our belief in this obsession.”

This double win makes it two years in a row, for the country and the Group. Mullen Lowe Lintas Group (formerly called Lowe Lintas + Partners) last year had won a Silver and a Bronze award for Unilever brands - Kissan and Kan Khajura Tesan. It was then, the first time that an Indian agency had a double-win.

S Subramanyeswar, National Planning Director, Lowe Lintas adds, “We are grateful to the faith that clients put behind our strategies and the resultant creative solutions. The wins at a platform like Jay Chiat is a great reward for the culture of sharp strategic thinking and result oriented creativity we pursue at the agency. With some of the best campaigns that were in contention, we’re glad to have emerged winners for our entries on Havells and Idea Cellular.”

These wins add to Mullen Lowe Lintas Group’s continued great run on effectiveness. In the last few months, the agency has

- Ranked #1 agency in the world by WARC 100

- APAC Agency of the year at AMEs and Tambuli

- Named most effective agency in India by the global Effie Index

- Won India’s only Grand Prix in ‘creative effectiveness’ at Spikes Asia

Kris Mediaworks (KMW), a full-service media planning and buying agency, has won the media mandate for Peachmode.com, an online portal for women’s fashion, after a multi-agency pitch. The account is pegged to be 15crore.

KMW will handle 360 degree media services for Peachmode.com, from Mumbai office.

Commenting on the tie-up, Peachmode.com owner Mr. Anupam Tulsyan said, “As we embark on this new journey, we need to reach out to new consumers across India. And we have great faith in KMW, to help us achieve our objective.”

Mr.Krishna Suvarna, Founder and Director of KMW, comments on the win “I am thrilled that Peachmode.com has found KMW to be worthy of handling their media duties. We are extremely delighted to be associated to Peachmode.com. With our strong experience of handling online portals, we are confident of taking the brand to greater heights.”

The creative duty for Peachmode.com is handled by Base Camp, Anil Bhardwaj.

Wednesday, 07 October 2015 00:00

Ferrero Rocher unveils its new brand identity

Ferrero India, part of the Ferrero Group, which is the 3rd biggest chocolate producer in the world, has launched a new brand identity, brand descriptor and packaging for its premium chocolate brand Ferrero Rocher.

The visual identity, including logo design and packaging, aims to give a more up to date and appealing image to the brand.  The brand identity is a modern design that rejuvenates the brand giving an elegant look and feel that conveys gift ability on special occasion.

The new brand descriptor “the golden experience” of Ferrero Rocher is a unique taste experience that engages all the senses to an enhanced brand experience that engages with the consumer by inviting him to take time to savour and share more of life’s golden pleasure together.

The new packaging has a QR Code that allows consumers to learn more about the quality ingredients and the care that goes in making each Ferrero Rocher praline.

Mr. Emanuele Fiordalisi, Vice President, Marketing, Ferrero India said, “Over the years, Ferrero Rocher has been an integral part of consumer special occasion. The new look is an expression to enhance consumer experience and add a sparkling touch in their special moments.”

Ferrero Rocher, created in 1982, has become a favourite boxed chocolate for millions of people around the world. In fact today, it is the world leader in the box chocolate category and is sold in more than 130 countries across 5 continents.

Ferrero Rocher’s transparent box revolutionized the boxed chocolate market because the transparency enhanced the precious gold appearance of the single pralines and today it is an integral part of the brand identity.

Ferrero Rocher has an interesting history behind making it a precious gift for your loved ones: driven by the desire to make all the pleasure & enjoyment of a sophisticated chocolate, the Italian chocolatier Ferrero created Ferrero Rocher that offers a unique multi-layered taste experience - a creamy filling, a crispy wafer and a delicious crunchy whole hazelnut centre – individually wrapped in its unmistakable golden foil.

Jawai in South-west Rajasthan is a land shaped by lava that bubbled to the surface millions of years ago. But that’s not what makes this place special. The granite hills surrounding human settlements have been claimed by the wild leopards and these leopards are living with the humans for years in perfect harmony.

Discovery Channel’s Jawai: India’s Leopard Hills, a special one-hour programme that will uncover this astonishing story of the co-existence of nature’s two different creations - leopards and human beings.

Premiering on October 19 at 9 PM, Jawai: India’s Leopard Hills will take the viewers to the plains adjoining the Aravali Hill, in the heart of which exist the Jawai dam. This, perhaps, is the only place that has the highest density of leopards in the world and where humans and leopards cohabit. The programme will leave viewers in awe and present the ancient relationship made sacred by faith which makes them coexist.

Commenting on the programme, Rahul Johri, EVP & GM – South Asia, Discovery Networks Asia-Pacific said, “Discovery Channel prides itself in presenting path-breaking programmes with deep rooted human interests. The programme will capture the extraordinary behaviour of the leopards and will force the audience to rethink their views about these dangerous predators.”

Jawai: India’s Leopards Hills will capture some of the rarest and intriguing footage of the leopard’s behavior like never before. The programme will showcase a unique moment in the wildlife history, as the night falls, the Discovery cameras film six leopards that have come together on the temple stairs of the Perwa Hill. Additionally, the viewers will witness one particular rock formation which is home to a dense cluster of estimated 20 leopards on an area that’s roughly 500 metres long and 500 metres wide.

Discovery Channel will also reveal some of the other fascinating wildlife around the Jawai lake. The lake is a lifeline to crocodiles, flamingos and an incredible array of migratory birds. Unique among these are the Dusky Crag Martins who make complex mud nests on the cliffs of the Jawai hills. The programme will offer unbelievable testimonies of villagers and people living in the region about their camaraderie with the big cats who have become an integral part of their lives

Follow these nomadic creatures through the light and dusk to present this thrilling and beautiful relation. Catch the live hunt giving a glimpse into the environment of the leopards and fascinating wildlife around the Jawai Lake.

Jawai: India’s Leopards and Hills will also premiere on Discovery Tamil and Discovery HD World on October 19 at 9 PM.

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