25 February 2021 04:29

MediAvataar's News Desk

MediAvataar's News Desk

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Tuesday, 20 October 2015 00:00

HISTORY TV18 presents Bonnie & Clyde

The mini-series premieres on 22nd October at 11PM

He held the gun; she called the shots. One of the most infamous love stories in American history that immortalized the criminal duo of Bonnie Parker and Clyde Barrow hits the small screen as HISTORY TV18 presents the India premiere of its hit mini-series – Bonnie & Clyde on 22nd October 2015 at 11PM. The show recounts the fascinating tale of the couple whose crime spree enraptured the American public.

Based on the true story of Clyde Barrow, a charismatic convicted armed robber who sweeps Bonnie Parker, an impressionable, petite, small-town waitress, off her feet, the series showcases their journey and how the two embark on one of the most infamous bank-robbing sprees in history. The star-studded miniseries features Emile Hirsch and Holliday Grainger in the title roles of Clyde Barrow and Bonnie Parker, the Depression-era outlaw couple whose criminal exploits earned them lasting fame for the past eight decades.

Rumoured to have a sixth sense which allowed him to see events before they happened, Barrow was always able to stay one step ahead of the law as he and Parker escaped capture time and time again. His one blind spot was Parker, who was intent on becoming famous. She fed on the alluring media attention and pushed Barrow to commit riskier, more dangerous crimes to generate bigger headlines and make them the most famous criminals of the modern era.

Bonnie & Clyde premieres on HISTORY TV18 on 22nd October, every Thursday-Friday at 11 PM.

Foodtainment guaranteed with great conversations, performances and easy to make dishes from 20th October at 8:30pm only on Living Foodz

Get ready to experience fun and food alike in a café, right within the confines of your home. Living Foodz, India’s premiere foodtainment channel brings to you ‘Ranveer’s Cafe’ a unique show, which offers scrumptious international café style food with a twist along with live musical performances by talented guests to add to the foodtainment quotient.

For the first time on Indian television, audiences with experience food-music-conversations, all in one TV show. Chef Ranveer Brar will showcase international café recipes with an Indian twist and beautiful representation while he chats up with different, talented entertainers in each episode. While Chef Ranveer cooks up a dish, these true performers will storm up Ranveer’s cafe with their vibrant energy and talent and at the same time learn a trick or two in cooking by helping the Chef in the kitchen. The performers will mesmerize audiences will original compositions that are exclusive to the show.

Mr. Amit Nair, Business Head Living Foodz says “People across the world bond the most over music and food. Hence we are bringing in a show that marries these two most loved things - Food and Music in a true sense to provide the viewers with thorough food-tainment. The show truly brings out the real essence of our channel philosophy.”

The show will feature celebrity artists like Kumar Sanu, Armaan Malik, Gajendra Verma, Aakriti Kakkar, Nakaash Aziz, Aditi Singh Sharma, Clinton Cejero, Siddharth Mahadevan and many more.

Celebrity chef Ranveer Brar who originally hails from Lucknow and has worked in diverse kitchens from Goa to Boston to Mumbai will be seen cooking international recipes with his own twist to it. Ever thought of making Tacos with Masala Papad, Toastie with Gajar Halwa, Galouti Kebab Quesadillas? No… well watch it happen in Ranveer’s Café.

Get ready for a musical toast with Ranveer’s Café every Tuesday and Wednesday at 8:30 pm from 20th October only on Living Foodz

Dentsu Aegis Network today announces the acquisition of Fountainhead Entertainment Pvt.Ltd (“Fountainhead”), one of India’s leading event and experiential agencies. Fountainhead’s strong expertise and presence within the fastest growing sector of India’s advertising industry adds scale and leadership to Dentsu Aegis Network’s growing presence within this vibrant market.

Established in 1994 and now with more than 205 experiential specialists, Fountainhead is headquartered in Mumbai and has offices in Delhi and Bangalore. Founded by renowned industry figures Chairman Brian Tellis, Managing Director Neale Murray and Director Otis D’Souza and  later joined by Co-Directors, the visionary Pradeep Guha, V G Jairam and Owen Roncon, Fountainhead has grown to become India’s most awarded and respected experiential agency. This acquisition will be one of the largest in India within this sector.

Fountainhead supports its enviable client base of more than 100 on all types of events, digital initiatives, product launches, brand activation and meetings, incentives, conferences and exhibitions. The five brands within the growing business are: Fountainhead Events, Oranjuice Entertainment, Fountainhead Activations, Fountainhead Corporate Journeys and Fountainhead Digital. Together, they deliver in excess of 350 events annually.

Post-acquisition, Fountainhead will continue to be led by co-founder and CEO Brian Tellis. The current management team will also continue as is. Brian will report into Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network South Asia. It is envisaged that in 2016 the existing experiential offering of psLIVE, with 86 people in India, will be merged with Fountainhead, making the combined agency India’s largest experiential and activation agency business.

Nick Waters, CEO of Dentsu Aegis Network Asia Pacific said, “Fountainhead’s reputation in the event and activation market, and their extensive experience in both music and sports marketing, complements and strengthens our experiential offering in one of the region’s most exciting markets. This move represents a further step in our continued investment programme in the Indian market. We welcome Brian and the wider team to the network.”

Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network South Asia said, “As the fastest growing network in India, we are continuing to expand our portfolio of diverse specialisations available to our growing client base. Fountainhead’s creative quality and reputation in the market make it the perfect addition to Dentsu Aegis Network India. Our unique ‘One P & L’ philosophy will help us bring their expertise to all Dentsu Aegis Network clients. This is another big step forward in helping us achieve our mission of being the second largest agency group by end 2017 in India, overturning for the first time the existing ranking which has historically been in place for over 80 years in India.”

Brian Tellis, Co-founder and CEO of Fountainhead said, “Our vision is to deliver world class experiences to our stake holders. To set benchmarks in delivery through cutting-edge creativity, innovation, value pricing and practices and processes.  We are thrilled to join Dentsu Aegis Network. The sheer dynamism of the group will open up opportunities for us. Our values are well aligned and the potentially combined entity of Fountainhead and psLIVE will become the most comprehensive experiential offering in India. We are very excited about this opportunity and the growth potential it offers. Fountainhead, a full service experiential agency, will now start to align with an enviable spectrum of brands through the Dentsu Aegis Network.”

Fountainhead will retain its identity and branding, working alongside the other specialist Dentsu Aegis Network brands locally: Carat, iProspect, Isobar, Posterscope, Vizeum, Amnet, Dentsu media, Dentsu branded agencies (Dentsu Creative Impact, Dentsu Marcom, Dentsu Communications, Taproot Dentsu, Dentsu Webchutney), WATConsult and Milestone Brandcom.

-The Nation’s No. 1 News Channel is the most loved on Facebook with over 1 Crore Likes

- Aaj Tak Grows from 1 Mln to 10 Mln likes in just around 2 ½ years

The nation’s No. 1 News channel Aaj Tak crosses another milestone by crossing 10 million likes on Facebook.  Aaj Tak is the first news brand in the country to accomplish this feat making  it the most watched, followed, liked, commented and also the most engaging channel across platforms. After dominating TV News, Aaj Tak extends its leadership to the digital and social media space, with the other news brands trailing far behind.

Aaj Tak achieved the first milestone of 1 Million likes on Facebook in April 2013. There has been no stopping since, with the channel growing at a rapid pace to cross the 10 Million Likes milestone in such a short span. The number of followers on the channel’s social media page has been growing at a tremendous pace through the months and years, especially during news heavy periods like the Elections that see increased interest in news.

The Aaj Tak Facebook page has the most active users with an average weekly engagement of around 3.8 Million users as per data over the last 1 week of reaching 1 Crore likes. The fans don’t just stop at liking the page but go on to commenting, interacting and sharing content from the Aaj Tak page.

The channel has been a pioneer to integrate facebook and social media with television programming with regular polls, debates and viewer interactivity. Real time updates on the channel of reactions and comments from Facebook fans during the IPL and World Cup have ensured high engagement. Aaj Tak has also used the platform robustly to connect people directly with celebrities through Facebook chats. High engagement through news videos and a series of far reaching campaigns on Facebook like ‘Dilli Ke Dil Mein Kya hai?’ have also ensured the growing popularity of the channel across all platforms.

The channel’s dominance on social media with this landmark figure clearly establishes that whatever be the medium, if it’s News the nation turns to Aaj Tak.

The world’s top design firms have innovation down to almost a science. For traditional incumbents looking to build innovative capabilities, design can be the ideal catalyst.

In 1993, Samsung Electronics chairman Lee Kun Hee made a humbling discovery in a Los Angeles electronics shop. He found his company’s televisions relegated to a low, forgotten shelf in the back, while Sony and Panasonic models occupied the front window. To Lee, this spoke very badly for Samsung’s global standing. Soon afterwards, he began a radical overhaul of the company’s highly Confucian culture, with the goal of making Samsung one of the world’s leading brands.

Lee ordered top management to refocus their efforts from cost-saving to creating unique, must-have products. In 1994, Samsung initiated collaboration with a few design firms including IDEO. The following year, Samsung established an in-house design school (in partnership with the Art Center College of Design, the leading design school based in Pasadena, California) whose curriculum included art and culture tours of New York, Paris, Delhi, and many other creative hotspots. Perhaps most notably, Samsung was one of the few major companies in consumer electronics to create a position for a chief design officer. As times and technologies have changed, Samsung has gone from strength to strength: In the first quarter of 2014, the company shipped 85 million smartphones worldwide, more than its four leading rivals combined.

Design: Catalyst of Change

Design was pivotal to Samsung’s turnaround, in more ways than were readily apparent to consumers. As its products acquired sleekness and elegance, Samsung was retooling its organisational culture behind the scenes in line with Chairman Lee’s edict: "An enterprise's most vital assets lie in its design and other creative capabilities.” In short, the company was teaching itself to be innovative, before that buzzword achieved techie ubiquity.

The story at Apple, Samsung’s greatest competitor nowadays, shares certain similarities with Samsung’s. In the late 80s, prior to establishing its industrial group led by Bob Brunner (the design mastermind behind Beats headphones), Apple used to have only a few designers who would do most of their design work through design firms such as IDEO. Brunner eventually hired Jony Ive, with whom Steve Jobs led the design revolution initiated with the first iMac.

Samsung and Apple traced out a path to 21st-century success admired and followed by other brands. But too many companies still stash their design in a silo, where it can have little to no overall organisational influence.

A silo approach fails to capitalise on everything designers bring to the table in addition to creativity. Top design firms such as IDEO, Continuum, and Eight, Inc. have not only a well-tooled process for converting innovation opportunities into real innovations, but also a set of organisational elements perfectly aligned with that process. If companies require an innovation role model, they need look no further than design firms.

The Three “I”s in Design Firms

Designers’ most valuable capabilities have nothing to do with Photoshop, or any tool or technique for “designing”. They are much more about setting a direction than executing directives, more about shaping creativity to practical needs than indulging flights of fancy. By observing how many design firms work, I have identified three core organisational capabilities at which they particularly excel, which also comprise the rudiments of any innovation journey: user-centric insighting, deep and diverse ideating, and rapid and cheap iterating.

User-centric insighting: In order to create value in novel ways (the goal of innovating), you must first locate opportunities to do so. Where to start looking is easy to see—with the end-user—but it’s far more difficult to detect and synthesise actionable information within the complexity of the user experience. Customer surveys and focus groups simplify the process, but are often removed from how people authentically respond in the marketplace. Designers, by contrast, prefer observation to interrogation, developing empathy to discern unarticulated, even unconscious, user needs. As Tim Kobe, CEO of design firm Eight, Inc. put it, “We represent the end-user in all the design decisions that take place in these innovation projects.” And that’s why building empathy with the target user is crucial, as Continuum did when working with Procter & Gamble to reinvigorate the Pampers brand. Observing mums and their babies, designers realised that the mothers’ ultimate concern was their infant’s development, not the diaper itself. With that in mind, they devised a line of premium diapers for different developmental stages (Swaddlers, Cruisers, etc.) rather than segmenting by age.

Deep and diverse ideating: Designers generate heaps of new ideas based on user insights. This phase is where they unleash their creativity, coming up with as many and as distinct potential solutions as possible before putting much thought into implementation. These preliminary solutions are the product of an organisational process that deliberately cultivates a broad range of perspectives. Far from avoiding eccentric and exceptional voices, design firms seek them out and encourage their contributions within an atmosphere of freedom of thought and playfulness. Playfulness is so important at IDEO that they have created a Toy Lab where designers conceive and test out some of their creations by playing with kids as young as 18 months.

Rapid and cheap iterating: Designers understand that the creative flurry of the ideation phase can take them only so far. They are quick to make ideas concrete and not shy to declare them failures when they don’t live up to expectations. For designers, failures are not negative events but learning experiences. Producing fast and cheap dummy versions to test out concepts means that even when the experiments flop, it’s still a win-win. Singapore-based multidisciplinary design consultancy Awaken Group makes “low-resolution prototypes” of spaces using stacked cardboard boxes to represent walls. That way, alterations can be made to the design in a matter of moments as the client walks through the demo space.

Many firms developing new products or services carry out insighting, ideating, and iterating, so what sets design firms apart? It’s the way they approach these three distinct phases: Aligning their process and organisational elements to encourage user-centricity when insighting, fostering the generation of many and distinct ideas during ideating, and celebrating the creation of rapid and cheap prototypes during iterating. The challenge for established organisations then is to coordinate every aspect of their business so that they can produce their own versions of insighting, ideating, and iterating in a way that does not disrupt their capability to operate efficiently.

If a second-tier Korean TV manufacturer could reinvent itself to become the world’s biggest consumer electronics company, the transformative potential of design is limitless.

Authored by Manuel Sosa,Associate Professor of Technology and Operations Management at INSEAD

Source: INSEAD


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