11 April 2021 05:31

MediAvataar's News Desk

MediAvataar's News Desk

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Tuesday, 08 December 2015 00:00

LinTeractive bags digital mandate of Stuffcool

Unveils brand campaign titled #LilThingsMatter

Recent months have seen the smartphone category in India throw up healthy growth numbers that’s bolstered the fortunes of many. Especially mobile and ancillary players like content providers, app developers, mobile accessory partners etc who have their hands full in ensuring they deliver what’s expected out of them. Like popular mobile accessories player Stuffcool, that’s been scripting a noteworthy success story in India.

To further drive its message as being the leader in the space, Stuffcool has appointed LinTeractive, the digital agency of Mullen Lowe Lintas Group as its digital partner. LinTeractive would work towards positioning Stuffcool as the partner of choice for digital wares and also enhance its reach as a trustworthy player throughout India.

Commenting on the appointment, Hemang Budhdeo – Director, Nissan Enterprises Ltd said: “The smartphone market in India is witnessing an unwavering growth which obviously spells more opportunities for us. We are glad to have LinTeractive partner us at this exciting phase as we look to expand our territories and further build up our customer base in India. We look forward to striking a meaningful relationship with the team and hope to chart out new frontiers in our quest of being the best in the space.”

Part of Nissan Enterprises Limited, Stuffcool caters to those looking to source essential gear like mobile cases, screen protectors, cables, chargers, selfie-sticks and other enhancements for their smartphones. The firm is known to have cultivated the branded accessories market in India and pave the pathway for easy availability of quality accessories to end consumers.

Sharing his views on winning the business, Vikas Mehta, Group CMO | President, Group Marketing Services, Mullen Lowe Lintas Group said, "Devices are a bigger part of our lives today than most things we own. Stuffcool makes cool accessories for these devices, making it an inspiring brand to work with. The market is flooded with accessories but few great accessory brands. We are glad on the opportunity presented to LinTeractive to partner Stuffcool and hope to get the little things right for them."

Flagging off the partnership, LinTeractive has drawn up an extensive online campaign under the theme #LilThingsMatter. It has engaged in a whole lot of initiatives on and off line to drive home the core theme of #LilThingsMatter. Contests were run on social media - Facebook & Twitter where users were asked to share their experiences about the little things that make a difference to their lives, encourage discussions around the theme without revealing anything about the brand proposition. Following this, a brand film was launched along with a 5-day-contest on FB/Twitter where Stuffcool.comgot customers to engage with the brand over its online platform.

Sharing his views on the integrated digital campaign that has been planned, Hemang Budhdeo said: “Our products play the role of a catalyst in the life of the consumer in a little way but have great impact. We approached LinTeractive with this brief, and they came up with #LilThingsMatter that says how little things (tech accessories) make a huge difference to the gadgets that people use and interspersed the same with life-situations around consumers. We are glad with the initial response that has been generated on the back of the new campaign.”

The video campaign builds the brand philosophy through real life instances in a very artistic manner. Simple things like running out of battery, enjoying your time with friends while taking a selfie and other such nuances involving a mobile phone have been brought out in an imaginative manner. The background score in the campaign is a catchy one and has been incorporated to establish an emotional connect with the consumers. The film touches upon the values of love, care, friendship, trust while highlighting how products from Stuffcool help achieve little moments of joy.

Commenting on the thought process behind the idea, Paul Dueman, Senior Vice President, LinTeractive said, “The campaign is our answer to differentiating Stuffcool from the other players in the accessories market. The strategy was to highlight instances, however small, that matter to consumers today and the positive impact it creates in their lives. We are confident that #LilThingsMatter as brand credo, backed with a series of creative narrations and engagements planned for 2016, will do well to connect with their consumers.”

In a short span since its launch, the online campaign has managed to entice the interest levels of the consumers who have taken quite a liking to it. Additionally, a whole bunch of activities have been planned in the coming months to further fuel the brands proposition of #LilThingsMatter.  Stay tuned for more!

Team credits:

Client: Nissan Enterprises

Team: Hemang Budhdeo, Dhaval Budhdeo, Jiten Budhdeo

Agency:LinTeractive

Client Servicing: Sumanta Ganguly, Misha Santosh, Sunny Dsouza, Anoop Chauhan

Creative: Gauri Joshi, Kamlesh Deokar, Bedanta Thakuria, Arpan Vadhera

Planning: Paul Dueman, Ruma Singhal

Production house: GAP Entertainment

Director: Imran Khan

Indian Institute of Management Bangalore announces a three-day Executive Education Program in Media and Entertainment. The program is targeted at potential leaders in an existing entertainment or media business or new media entrepreneurs, content creators, media and entertainment industry executives, financiers, marketing executives, consultants, talent managers, vendors, production house managers and directors, executive and line producers, distributors and exhibitors.

Starting 14 December, the program involves 3 days of classroom workshops, exposure to various case studies and work-based assessment. The program has been conceived and designed by Prof. S Raghunath, faculty, Corporate Strategy & Policy, IIMB. Dr Raghunath also offers an elective course on Strategic Management in Film and Television Entertainment Industry in the Executive Post Graduate Program. He has written case studies on topics that include leadership and management challenges in film, TV, animation, gaming and entertainment business. “The program is designed to provide insights into the strategic issues facing the media and entertainment industry, help participants build business plans and raise finance for new projects and give them an opportunity to network with other media and entertainment professionals,” says Prof. Raghunath.

Ashwin Parulkar, media professional, observes: “A high impact program like the one offered by IIMB effectively imparts a granulated understanding of business cases into strategic management of media. It is a well-balanced program that creates excellent networking opportunities and focused learning.”

The 3-day program, starting Dec 14, aims to help participants cope with the challenges and access opportunities based on changes in technology.

TLC HD World, India’s leading high-definition lifestyle channel will present an exciting new series featuring Gordon Ramsay - HOTEL HELL. TLC viewers will watch Ramsay travel across America in search of horrid hotels and work towards turning them around.

HOTEL HELL will air every Monday at 10 PM on TLC HD World.

In HOTEL HELL, the viewers will see Gordon Ramsay sleep on stained mattresses, take cold showers in moldy bathrooms and confront hotel ghosts. Interestingly, he will take his hospitality reviews to a new benchmark and showcase unexpected results.

After more than a decade of running restaurants in top hotels around the world, Gordon’s reputation is on the line and if the hotels fail to meet Gordon’s high standards, they will never check out of HOTEL HELL. Determined to give each location a competitive edge, Gordon will help them to survive in the cut-throat hospitality industry, turning these struggling establishments upside down, from the bar staff to the bedrooms, the receptionists to the room service.

In an attempt to turn these ‘No’-tels into successful hotels, Ramsay- in his own inimitable style – will go head-to-head with the owners and staff, raising the tension to maximum capacity. HOTEL HELL will see Ramsay fix these horrible hotels, awful inns and bed & breakfasts revamped into beautiful, clean and lively places to stay, revamped to meet a traveller’s expectations.

Each episode of the series will showcase Ramsay addressing the problems of upkeep and services to ensure that each guest’s expectations are met. He will endure the hotels at their worst to provide the guests a wonderful experience. While some owners will happily work with Ramsay to improve their hotels, others will retaliate and face the consequences.

This December, get ready to check in to HOTEL HELL with Gordon Ramsay only on TLC HD World.

Tuesday, 08 December 2015 00:00

Career in Public Relations

According to Public Relations Society of America (PRSA), “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.

Public Relations is a career path for those who have excellent communication skills and who wish to pursue a career that offers a prospect to interact with lots of interesting people. This is a profession where you need to identify with the listener’s psyche and mould it in your favour.

A public relations course is planned to equip you with skills like public speaking and understanding the listener’s psychology to make possible useful exchange of information. Nonetheless, it borders on understanding human beings and their communication needs to a large extent. The syllabus is designed in such a way that it helps in enhancing communication skills amongst the technicalities.

Start Early

If you are thinking to pursue a course in public relations, it would be advisable to select colleges that offer various courses in Mass Communication and assist in the coordination with popular media professionals as well. After completing school, one may apply for a bachelor’s degree in mass communication and then apply for a master’s degree in public relations. Apart from this, after graduation in any subject, one can pursue further post graduation in public relations as well.

Some institutes offer diploma courses in public relations, which you may consider applying for, as well.

Some of the best institutes for studying PR include Xavier Institute of Mass Communication, Mumbai; Symbiosis School, Pune; and Indian Institute of Mass Communication, New Delhi.

Career Prospects

To confirm a career in public relations is the right one for you, understand how good you are at communicating with people. Having a passion for media related tasks and events is must. If you are an avid reader and follow everyday news closely, then PR be the right choice for you.

However, a course in PR would help you anyway in public speaking. Salary for PR professionals is as good as Sales and Marketing professionals or IT professionals.

What would it Cost Me?

A good PR course would cost you between Rs. 10,000 to Rs. 40,000 per year depending on the college you choose. For example, if you get selected with St. Xavier’s college, Mumbai, which is affiliated with the University of Mumbai, would cost around Rs. 12,000 per year. Private colleges charge hefty fee, though.

Job Prospect

The job prospects for public relations professionals in India are very bright, if the applicant has excellent communication skills and convincing abilities, sky is the limit. The pay package for a beginner in PR can vary from Rs 15,000 and above depending on the skill set and education.

Pay Packet

If you are joining an advertising or marketing company as a communications professional, you may earn about 2.5 lacs and above as a fresher. One can also try venturing into sales or business development positions as well; all you need is outstanding communication and selling skills. The opportunities are simply limitless.

Market Watch

The growth for PR professionals can be stated as extra special. In other industries such as Hotel management, Shipping and logistics, the demand for PR professionals is quite high. They are offered jobs of lobby managers, sales managers and receptionists with welcome arms.There is always scope for working with PSUs and government organizations such as PROs. Thus, the market for PR professionals is desirable at this point in time.

 

Written by Mr.Rahul Dhall,PR Consultant based in New Delhi

Dilwale and hotstar team up for massive strategic, start-to-end promotions

Most awaited Shahrukh-Kajol starrer is the first film to receive hotstar exposure to its online audiences in India and across the world

Dilwale, the year’s biggest and most keenly awaited fun family entertainer, produced by Red Chillies Entertainment Pvt. Ltd. in association with Rohit Shetty Productions has drawn up a unique, sustained and comprehensive plan to reach massive young audiences across digital and online in India and across the world. The film is harnessing the powerful reach of India’s fastest growing digital content platform Hotstar to promote the film in a unique and strategic way.

Dilwale began promotions on hotstar close to five weeks before its scheduled release, and has employed an innovative start-to-end approach which is showcasing all the great video elements released– starting from the trailer to two song videos, entertaining behind-the-scenes videos, and a specially shot one-hour video with Shah Rukh Khan and Kajol for hotstar’s  popular original show M Bole Toh, which is live and available here: http://www.hotstar.com/tv/m-bole-toh/5496/srkkajol-ki-dilwali-dosti/1000078272. The content momentum will continue to be sustained right through the release weekend from Friday to Sunday.

What’s more, for the first time, Dilwale content will also reach hotstar’s film-lovers worldwide through hotstar.com, with cross promotions across the Star network’s international TV channels. The TV cross-promotions of the Dilwale content on hotstar will also roll out in India across Star Network channels. The sustained promotions will heighten anticipation amongst a massive potential audience comprising of the large digital audiences of hotstar – which as India’s fastest growing digital content platform has been downloaded over 35 million times in just 9 months since launch – the online audience of hotstar.com worldwide, and the several hundred million individuals Star Network TV channels reach each month in India and over 100 countries.

The Dilwale content will also be cross promoted across tentpole hotstar properties like AIB on Hotstar, Cricket, ISL, EPL, and more.

Dilwale is the most awaited film of 2015, as it marks the return of one of India’s most romantic lead pair of all time, Shah Rukh Khan and Kajol. Besides, film lovers are also waiting to see how Rohit Shetty, renowned for films with brilliant comedy and explosive high-octane action, has creatively treated the romance-drama of Dilwale, which also stars young heartthrobs Varun Dhawan and Kriti Sannon.

Venky Mysore, CEO, RCE said about the association - “Dilwale, is the biggest film we have made and therefore we decided to promote it across all platforms, especially via Hotstar. Hotstar is a unique platform for a large, fast-growing and important young digitally active audience, which is an important segment for any film marketer today. We have taken a pure content-driven approach with several Dilwale video elements. We are delighted with the great response and the reception it is receiving through hotstar – both in India and, through its website, across the world.”

Ajit Mohan, Head, Hotstar, says, “We are delighted to partner with Dilwale to introduce an exciting movie to our audiences in India and across the world through hotstar. Hotstar is introducing a whole new way of promoting and marketing a movie premiere, and I must compliment Red Chillies Entertainment Pvt. Ltd. for their strategic, and brave new approach to reach a large and young digital audience in India and worldwide.”

Dilwale is a family entertainer with a perfect blend of action, romance and comedy. The cast of the film: Kajol, Shah Rukh Khan, Kriti Sanon, Varun Dhawan, Varun Sharma, Vinod Khanna, Kabir Bedi, Johnny Lever, Boman Irani and Sanjay Mishra. The film is produced by Red Chillies Entertainments Pvt. Ltd. in association with Rohit Shetty Productions. The film will release on 18th December, 2015.

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