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MediAvataar's News Desk

MediAvataar's News Desk

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Friday, 06 November 2015 00:00

B4U Calender Hunt

For more than 5 years JOI has celebrated people and business that want to reach height by offering them platform they need to help them get there. This is one such platform B4U CALENDAR HUNT 2016.

Jewel of India Calendar has been in existence since 2011. It has come a long way since beginning improving in quality and content. This year it teamed up with B4U to create First ever Reality TV show produced in USA.

The process of selecting girls and guys is simple, but yet time consuming. First girls and guys submit photos of themselves to JOI crew for consideration. 10 finalists are selected to participate in Reality show and are faced with challenges and tasks. Each task is not merely to judge the finalist but it helps them prepare to face the real world of Fashion and modeling. It prepares them to not only look good but stay fit and eat healthy, know how to walk the ramp, prepares them to model out designer collections, each episode showcases a task in which the finalists have to give their best. Listed below are the 10 episodes. These various challenges are judged by eminent personality in Fashion Industry in USA (Designer, Photographer, MUA. Finally the Calendar Hunt ends with 2 winners one male and female .Winners will enjoy a year of Celebrity Status travelling around Tristate appearing on radio and TV programs, doing calendar signing and generally just enjoying being recognized as CELEBRITY.

Friday, 06 November 2015 00:00

B4U launches B4U Media Ventures

B4U has launched a new company called B4U Media Ventures, which will provide one-stop media related solutions to broadcasters and other new media players in India and the overseas.

B4U Group Companies in India CFO Sandeep Gupta said, “The group has evidenced growth in revenues since Moses had taken over as the head of sales. We believed in the team and it has delivered yet again. I am confident that Moses and his team will be able to identify and address the primary issue of revenue for any broadcaster.”

The company will be headed by CF Moses and will provide sales, marketing, research, distribution and traffic management services.

Currently, Moses heads the sales vertical of B4U Network channels.

B4U Media Ventures CEO Moses added, “I am extremely thrilled with the new opportunity. I am thankful to the management for continuing to place their faith in me and my team & giving me more opportunities and responsibilities to continue with their business. This would not had been possible without the team, especially Amar Dixit, VP North / East and Shrikrishna Prabhu AVP – West. I am looking forward to one of the most exciting and challenging assignments of my career.”

According to the company, while a few broadcasters have shown interest in signing up for specialized services, B4U Media Ventures is also in advanced stages of negotiations with a few niche channels, which are proposing to launch in India.

Ipsos results show continued growth in TV and strong growth in digital audiences

In India, CNN is the number 1 international TV and digital news brand

The latest Ipsos Affluent Survey findings released show CNN is the undisputed number one international news brand in Asia-Pacific. Regardless of platform (TV, web, mobile), metric (daily, weekly, monthly reach) or major target audience group, no other news brand has a stronger reach than CNN.

In India, CNN is the #1 international news brand in total (monthly multiplatform) reach. CNN also leads in both TV (monthly and daily) and digital (monthly) reach in the country.

Some of the survey highlights include:

CNN is the #1 multiplatform news brand

35% monthly reach in Asia Pacific

35% greater than next news brand in Asia Pacific

24% monthly reach in India

21% ahead of BBC in India

CNN is the #1 TV news network

29% monthly, 20% weekly and 7% daily reach in Asia Pacific

At least 50% ahead of next news network in Asia Pacific

21% monthly and 6% daily reach in India

17% ahead of BBC in monthly reach and 25% ahead of BBC in daily reach in India

CNN is the #1 digital news brand

11% monthly reach in Asia Pacific

47% more than next brand in Asia Pacific

49% ahead of BBC in India

CNN is #1 in exclusive reach

More than twice the exclusive reach* of any other international news brands in Asia Pacific

At least three quarters (74%+) of consumers of competing news brands also consume CNN, while between a half (46%) and three quarters (73%) of CNN consumers do not view/read competitor news brands in Asia Pacific

1.7 times the exclusive reach of BBC in India

CNN is #1 in a growing genre

Leads the international news genre and growing in both TV and digital audiences

+8% year-on-year in weekly and monthly TV reach in Asia Pacific

+26% year-on-year in monthly digital reach in Asia Pacific

Year-on-year growth has been stronger still for TV (+103% daily reach, +39% weekly and +19% monthly) and digital (+102% monthly reach) in India

As well as being number one in TV and digital, CNN leads all international news/business brands in key target groups in monthly multiplatform reach. Highlights include:

CNN is #1 in business

55% reach of top management, 49% of financial decision makers** and 44% of total business decision makers in Asia Pacific

At least 2.2 times larger audience base than dedicated business news brands in Asia Pacific

46.9% reach of top management in India

55% greater audience reach than BBC amongst top management in India

Vice President of CNN International Advertising Sales for Asia Pacific Sunita Rajan: “The survey results are clear: no matter how the figures are analyzed, whether it’s by platform, metric or major target group, no other news brand has a stronger reach than CNN. It proves our strategy to be where our audience wants us, on all platforms all of the time, is working. It’s also encouraging from an industry perspective that the international news genre as a whole is growing. The fact CNN is the clear leader in a growing market is a testament to the hard working team at CNN International.”

WPP announces that it has agreed to acquire a majority stake in Essence Digital Limited (“Essence”), the global digital agency and the world's largest independent buyer of digital media.

Essence blends data science, objective media and captivating experiences to build valuable connections between brands and consumers. Clients include Financial Times, Google, HP, Viber and Tesco Mobile. Essence will continue to operate as an independent brand within WPP and GroupM, WPP’s global media investment management division.

Founded in 2005 in London, with offices in New York, San Francisco, Seattle, Singapore and Tokyo, Essence employs 500 people and deploys campaigns in more than 70 markets, managing media spend of over US$700 million.

This acquisition continues WPP's strategy of investing in fast growth markets, new media and digital, including data and the application of technology. WPP's digital revenues were US$6.9 billion in 2014, representing 36% of the Group's total revenues. WPP has set a target of 40- 45% of revenue to be derived from digital in the next five years. Collectively, WPP generates worldwide billings of US$76 billion, revenues of US$19 billion and employs over 190,000 people (including associates and investments) in 112 countries.

Wednesday, 04 November 2015 00:00

Digital Insights From 1975

One of the great strokes of luck in my life was working with Stephen King. He had an astonishing ability to cut through the chunter and see things with a simplicity and clarity that made it possible to understand not only what the issue really was but how to do something practical about it.

For the last ten years or so, I’ve been puzzling about this unsatisfactory word digital – and since his death in 2006, feeling deprived of Stephen’s incisive guidance. I’ve now belatedly come to realise that a Stephen King analysis of digital advertising’s strengths and weaknesses posthumously exists. He first revealed it at a Market Research Society Conference more than 38 years ago.

In the last issue of Market Leader there was an exceptionally important piece by Les Binet and Peter Field. It was called Brand Success in the Digital Age.

Building on their equally important IPA Report, The Long and the Short of it, itself based on an analysis of a thousand effectiveness case studies from the IPA databank, Binet and Field convincingly demonstrate two overlapping truths: the fundamental difference between achieving short term and long term brand objectives; and the very different roles that online and offline media play in achieving them. To quote one early paragraph: ‘What the digital apostles may be unaware of is that the kinds of strategies and channel choices most likely to drive short-term business results are very different from those that are most likely to lead to long-term business success and, in particular, profitability.’

There is a bewitching immediacy about online advertising. A punter clicks on Confirm; and at once a sale is made and is known to have been made. Lord Leverhulme would have been a happy man. No waste and no waiting. Clients no longer have to endure their agency burbling on about the slow accumulation of brand equity and why no measurable sales movement should be expected for at least two years: they get exactly what they paid for – and they get it now.

And it was that emphasis on immediacy that prompted me to return to the Stephen King 1975 MRS paper called Practical Progress from a Theory of Advertisements.

It’s included in A Master Class in Brand Planning, The Timeless Works of Stephen King; and an excellent 2007 introduction by Simon Clemmow starts like this: ‘The scope of this article is astonishing. In just six pages, it made an important distinction between advertisements and advertising; it dealt with response rather than stimulus in considering how advertising worked; it created a simple and practical framework for identifying and defining the role for advertising; and it showed how advertising research could be better used.’

The ‘simple and practical framework’ that Stephen proposed was what he called A Scale of Immediacy. He takes us from the most immediate role - Direct response – through five other stages, each less direct, less immediate, than its predecessor. He labels them; Seek information; Relate to own needs, wants, desires; Recall satisfactions; Modify attitudes; Reinforce attitudes.

And it seemed to me, when reading Binet and Field, that there was an uncanny fit between their discoveries from the IPA data bank of the relative merits of today’s available media and King’s Scale of Immediacy. Again I oversimplify; but the higher up the scale, the more likely are digital channels to be effective; and as we descend the scale, so offline media increasingly come into their own.

The most mysterious role for advertising, of course, remains the least immediate, the least direct: reinforcing attitudes. As a phrase, this is neither evocative nor inspiring and King later expands it: ‘If advertising is to help a brand become big, then maybe it will do its best by promoting loyalism – a greater intensity of affection.’

I think we’re all still struggling to find exactly the right words to define this all-important role for advertising. James Webb Young favoured the creation of familiarity. The meticulous Andrew Ehrenberg called it saliency; which, though accurate, lacks emotional fire-power. I’ve long encouraged the thought of brand fame; which I think gets a little closer but is still imperfect. For instance, Binet and Field say, ‘The greatest benefit of brand fame is price elasticity; consumers are particularly prepared to pay more for brands that everyone is talking about.’ But the curious truth about enduringly famous brands is that they may rarely be talked about. True brand fame is not Andy Warhol fame; it’s a kind of permanent, taken-for-granted, ‘of course everybody knows about Coca-Cola’ fame.

Though we may still not be sure what to call it, we continue to know its value. And thanks to Les Binet and Peter Field, we can be a lot more certain, in this digital age, which are the channels most able to create it; and just as importantly, which are not.

Authored by Jeremy Bullmore,former chairman of ad agency J Walter Thompson London and author of Another Bad Day at the Office?, More Bull More and Apples, Insights and Mad Inventors

Source:WPP

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