30 November 2020 16:10

MediAvataar's News Desk

MediAvataar's News Desk

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Spotify Technology S.A., the world’s most popular audio streaming subscription service, today announced that the company has entered into a definitive agreement to acquire Megaphone, one of the world’s most innovative podcast advertising and publishing platforms.

Together, Spotify and Megaphone will help advertisers and podcast publishers realize the full potential of podcasts. The two companies will achieve this through the power of the Megaphone Targeted Marketplace and by making Streaming Ad Insertion available to third-party podcast publishers for the first time.

With this acquisition, Spotify continues to deliver against its goal to become the world’s leading audio platform and focus on growing audio monetization across the industry. The acquisition follows Spotify’s launch of Streaming Ad Insertion, an innovative podcast ad technology that delivers the intimacy and quality of traditional podcast ads with the precision and transparency of modern day digital marketing.

Advertisers will now be able to activate across Spotify’s Original & Exclusive podcasts while scaling reach through the Megaphone Targeted Marketplace. For podcast publishers, the acquisition will unlock innovative tools that will help them earn more from their work. This includes the opportunity to opt-in to have their content monetized, matching their listeners with even greater demand from advertisers. Following transaction close, Spotify will soon make Streaming Ad Insertion available to all podcast publishers on Megaphone, the first time this technology will be made available to third-parties. With Streaming Ad Insertion, podcast publishers will be able to offer more valuable podcast audiences to advertisers based on confirmed ad impressions.

“We are still in the early chapters of the streaming audio industry story, but it is absolutely clear that the potential is significant,” said Dawn Ostroff, Chief Content & Advertising Business Officer, Spotify. “We look forward to Megaphone joining Spotify on our mission to accelerate smarter podcast monetization for advertisers and podcast publishers powered by a scaled audience and state-of-the-art technology.”

“We are incredibly excited to join Spotify to help advance the podcast medium for publishers and advertisers alike,” said Brendan Monaghan, CEO, Megaphone. “We believe that Megaphone and Spotify’s shared value in innovation will drive the podcast ecosystem forward around the world.”

The closing of the transaction is subject to customary regulatory approvals.

Triton Digital®, the global technology and services leader to the digital audio and podcast industry, today announced a partnership between its podcast platform, Omny Studio, and Gaana, India’s largest music streaming app.

Through this partnership, Gaana users will be able to listen to more than 28,000 podcast shows from Omny’s global library. Additionally, Gaana will have access to Omny’s feature-rich podcast management technology, empowering Gaana’s publishing partners with tools they need to create and distribute engaging content and expand their reach.

“With over half a billion Indians accessing the internet on smartphones, there is incredible potential for podcasts with premium relatable content,” said Prashan Agarwal, CEO, Gaana. “We are thrilled to partner with Triton Digital to bring Omny’s library of diverse and engaging content to our 185 million+ monthly active users, which will inspire current and future creators across the country to create and share podcast content of their own.”

“We are pleased to partner with Gaana to bring a variety of entertaining and informative podcasts from creators around the world to this burgeoning market,” said Sharon Taylor, Managing Director at Triton Digital. “We pride ourselves on making intuitive, efficient technology that makes creating, sharing, and promoting podcast content easy. We look forward to working with Gaana to further access to engaging content and intuitive tools that will help to further the growth of the podcast industry in India.”

Wednesday, 11 November 2020 00:00

The One Show 2021 opens for entries

The One Show 2021 Opens With Later Deadlines, New Categories

Call for entries supported by “Embrace the Moment” campaign by Wolff Olins.

After providing the creative community with this year’s largest global awards show and definitive international and regional creative rankings, The One Club for Creativity has opened the call for entries for The One Show 2021, supported by an inspiring campaign from Wolff Olins.

Notable changes have been made to help agencies and brands who continue to be affected by the global pandemic, including extended deadlines and new categories and disciplines that reflect the way the industry now works.

Entries can be submitted now and will be accepted later this season, with fees increasing after each deadline period. Early entry deadline for the greatest savings is December 31, 2020, with the regular deadline March 12, 2021. The extended deadline is March 19, 2021, and final deadline March 26, 2021.

“In a year when for-profit shows like Cannes cancelled their awards, The One Club doubled down on its non-profit mission to support the creative community and recognize great work with 2020’s largest global awards program and definitive creative rankings,” said Kevin Swanepoel, CEO. “We’re extremely grateful for this enthusiastic backing from agencies and brands around the world because their participation in The One Show directly funds so many critical programming we produce all year to help the industry.”

“Embrace the Moment” campaign by Wolff Olins

The One Show 2021 call for entries is supported by an inspiring “Embrace the Moment” campaign developed by Wolff Olins.

The campaign frames 2020 as an unforgettable year that introduced unprecedented challenges for the creative industry: a persistent pandemic, a global civil rights awakening, contentious political campaigns and a fundamental re-evaluation of everything that came before.

But some things remain constant: great work should always be recognized, especially when that work was created in the face of great adversity.

The campaign introduces the computer screen as the flawed hero, one we were reluctantly wedded to earlier this year as a necessary evil at the onset of lockdowns around the world. Over time, the screen became a meaningful bridge to others, and transformed in our minds from a rectangular prison to an inspirational portal.

Using the tagline “Embrace the Moment”, the campaign presents a series of vignettes that mirror our collective 2020 journeys and conflicted relationship with the screen. These include initially getting sucked into it, finding a new work-from-home balance, discovering screen-based tools and people, and becoming inspired.

"The campaign is imagined as a love letter to the creative community,” said Forest Young, chief creative officer, Wolff Olins. “It’s an optimistic time capsule that embraces the resilience and perseverance made tangible by 2020.”

The agency partnered with renowned Swedish artist Magoz to bring to life a surreal take on this year inspired by the psychedelic vision of “Yellow Submarine” by The Beatles, who were the first client of Wolff Olins.

New categories and disciplines

The One Show has added new categories and disciplines for 2021 to address new developments in the industry and the world, including:

Innovation & Transformation, a new Innovation category added to each discipline to recognize the ingenuity required to overcome limitations imposed by the Covid-19 pandemic.

Virtual Events, with experiential categories in several disciplines expanded to accommodate the variety of events taking place in digital environments.

Music & Sound Craft, for the first year being offered as a separate discipline with its own jury.

The One Show 2021 juries will be announced shortly. Online judging will take place March through May 2021, with finalists announced in mid-May. The One Show 2021 Gold, Silver and Bronze Pencil winners will be announced on June 9-10, 2021.

Revenue generated from The One Show entry fees goes back into the industry in the form of programming under the nonprofit organization’s four pillars: Educations, Inclusion & Diversity, Gender Equality and Professional Development.

Wednesday, 11 November 2020 00:00

Have a #DIYwali Diwali this year with MTV India

Safety and hygiene concerns have certainly hampered the festive spirit this year as our movement is restricted but when “life gives you lemons you can make lemonade” or maybe something even more creative.

The pandemic has definitely given us time to explore our inner ‘creative gurus’ and turned us into self-help experts - from baking Banana bread to creating multiple versions of the viral Dalgona coffee to upcycling plastic bottles and making fun accessories. And celebrating this creative-genius amongst young Indians, MTV presents MTV #DIYwali Diwali. With the most exciting festival Diwali around the corner, it’s time to don the creative hat once again as MTV gives you a chance to make the festive season, a little more LIT than usual!

Through this campaign, MTV is looking for creative junkies who can showcase the best DIY items under the categories - DIY Festive Home Tips, Festive Look, Festive Recipes, Gifts & Festive Items and Beauty Hacks. This interesting challenge which kickstarted on November 8, will go on till November 24 on social media handles of @mtvindia. The channel invites you to upload your most creative DIY tips and tricks on its social media handles and 5 lucky winners will get a chance to be featured on India’s No.1 Youth Entertainment channel, MTV India. It doesn’t get more LIT than this and is surely going to set the festive mood right for the season! Time to start planning already?

The campaign film conceptualized by MTV’s in-house creative team showcases a typical chaotic situation that takes place if you try to do something innovative and unique in Indian households. We see a girl chilling with a facemask on, while the brother is cribbing about his protein shaker which he seems to have misplaced, the mother questioning about the missing besan which was kept aside for laddoos and father stressing over the missing parts of the newspaper. Little did they know that with these missing objects, the girl has beautifully decorated their living space to surprise her family, the Do It Yourself style! But alas, her efforts go unnoticed and they are busy wrangling over everything. An everyday scenario? You can feel it too? Here’s when the fun begins!

From upcycling products, designing rangolis and your festive apparel to exploring new recipes or breaking your head over some creative gifts, or even creating some beauty hacks, #DIYWali is a place for all! Gear up to make your coolest DIY item and get featured on MTV.

The Russian Direct Investment Fund (RDIF), Russia's sovereign wealth fund, and the Gamaleya National Center for Microbiology and Epidemiology, supported by international partners, are launching a campaign across all major social media platforms to provide up-to-date information and raise awareness about the Russian COVID-19 vaccine around the world. The campaign will use #SputnikV hashtag.

The social media campaign will focus on progress of #SputnikV clinical trials, production and mass vaccination in different countries. During the campaign, the Gamaleya Center scientists will tell the story behind the technology and creation of #SputnikV vaccine, while people who received the #SputnikV inoculation will share their personal experiences and thoughts.

#SputnikV social media channels will also become the main platform for exclusive delivery of major news about the vaccine, publication of latest data on the number of people vaccinated and vaccine production data. The channels will also carry live events with major announcements and expert commentaries.

#SputnikV is the world’s first registered vaccine based on a well-studied human adenoviral vector-based platform. It currently ranks among top-10 candidate vaccines approaching the end of clinical trials and the start of mass production on the World Health Organization’s (WHO) list. Russia submitted applications to the WHO for accelerated registration and prequalification of #SputnikV.

The ongoing #SputnikV post-registration clinical trial in Russia involves 40,000 volunteers. Clinical trials of #SputnikV have been announced in the UAE, India, Venezuela and Belarus.

Kirill Dmitriev, CEO of the Russian Direct Investment Fund, commented:

“Our social media campaign will focus on providing up-to-date information about our vaccine effort for global audience but beyond that it also aims to give mankind hope that they will soon be able to break free from the COVID-19 pandemic and go back to normal life without lockdowns and facemasks. In this life people will again be able to meet friends, go out to museums, theaters and restaurants as well as travel to different countries. Businesses will again stay open providing jobs that guarantee wellbeing for employees and their families. We invite all people in different countries to join our campaign and support our #SputnikV vaccine effort”.

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