30 October 2020 00:46

MediAvataar's News Desk

MediAvataar's News Desk

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Apple orders “The Supermodels,” a documentary event series exploring the unprecedented and iconic careers of Naomi Campbell, Cindy Crawford, Linda Evangelista and Christy Turlington

New docuseries hailing from Brian Grazer and Ron Howard’s Imagine Documentaries to be directed by two-time Academy Award winner Barbara Kopple

Apple TV+ has ordered “The Supermodels,” an unparalleled event docuseries that will feature exclusive access to and interviews with Naomi Campbell, Cindy Crawford, Linda Evangelista and Christy Turlington, who will revisit their iconic modeling careers and collective disruption of the ‘90s fashion scene, which continues to reverberate today. Hailing from Imagine Documentaries, the project will be directed and executive produced by two-time Academy Award winner Barbara Kopple (“Harlan County, USA,” “American Dream,” “Shut Up and Sing”), and executive produced by Brian Grazer and Ron Howard, along with Campbell, Crawford, Evangelista and Turlington, who have joined in an unprecedented partnership on the series.

“The Supermodels” travels back to the 1980s, when four women from different corners of the world united in New York. Already forces in their own right, the gravitas they achieved by coming together transcended the industry itself. Their prestige was so extraordinary that it enabled the four to supersede the brands they showcased, making the names Naomi, Cindy, Linda and Christy as prominent as the designers who styled them. Today, the four supermodels remain on the frontlines of culture through activism, philanthropy and business prowess. As the fashion industry continues to redefine itself – and women’s roles within it – this is the ultimate story of power and how four women came together to claim it, paving the way for those to follow.

The docuseries, which is produced under Apple’s exclusive first-look agreement with Imagine Documentaries, will also be executive produced by Sara Bernstein and Justin Wilkes.

“The Supermodels” will join Apple’s expanding offering of acclaimed, award-winning documentaries and docuseries, including the soon-to-premiere “Bruce Springsteen’s Letter to You”; “Billie Eilish: The World’s A Little Blurry,” directed by award-winning filmmaker R.J. Cutler; five-time Emmy Award-nominated “Beastie Boys Story”; Sundance Film Festival Grand Jury Prize Award-winning “Boys State”; Emmy Award-nominated series “Home”; and “Dads,” a heartfelt documentary which is also from Imagine Documentaries and is now streaming globally on Apple TV+.

Jack Daniel’s wants to ‘Make it Count’; announces the global relaunch of its brand

Unveils its new brand platform titled ‘Make It Count’, the first truly global campaign in its 154-year history

In a historic move, Jack Daniel’s is being relaunched globally with a new brand communication platform; ‘Make it Count’ As part of the rebranding exercise, Jack Daniel's, the world’s highest selling premium whiskey, intends to inject new energy into the brand - with the introduction of a new tagline 'Make It Count' - a first for Jack Daniel's.

As a brand that is globally loved and is found in more than 170 countries around the world, ‘Make It Count’ showcases a new way of thinking for the 154 year old brand that celebrates the people who drink it. Make It Count is brought to life through multiple executions on TV, social, digital, out of home and print platforms in 100+ countries simultaneously. As a global brand that wanted to fuel its iconic status, it was time for Jack Daniel’s to showcase their unique view of the world. The new campaign, “Make it Count”, focuses on the impact on peoples’ lives when they decide to choose boldly and with purpose every day, much like Mr. Jack did throughout his own life.

The inspiration for the campaign comes from a vintage Jack Daniel’s ad that read “Proudly served in fine establishments and questionable joints.” It served as a reminder that Jack is for everyone. As a result, “Make It Count” is about its fans who grab life by the horns and make the most of their experiences.

“With ‘Make it Count’ we have a long term platform that resonates with consumers, especially in today’s environment, and carries the message of Jack’s bold, independent spirit,” said Matias Bentel, Chief Brands Officer of Jack Daniel’s parent company, Brown-Forman. “We know that this world class creative will continue to drive the successful globalization of our Jack Daniel’s brand.”

“We are excited to launch this new creative platform which cuts across cultures and is a simple articulation of living boldly and making the most of every moment, said Vineet Agrawal, Marketing and Commercial Director, India Area, Brown-Forman. “We know that is how Jack lived his life and we think these values still resonate today. The new creative platform reintroduces Jack Daniel’s to the world in a big, bold way that would create meaning and difference in the hearts and minds of the next generation of consumers.”

‘Make it Count’ is a long-term platform that resonates with consumers, especially in today’s environment, and carries the message of Jack’s bold, independent spirit. ‘Make It Count’ will be celebrated and brought to life in India market as well through a multitude of brand activities over the next few months.

India’s leading business daily The Economic Times is delighted to announce its business news podcast, The Morning Brief, createdinpartnership with aawaz.com.

The Economic Times, India’s largest brand of business news and information, has forayed into podcasts with the launch of ‘The Morning Brief’.

True to the print paper’s position as a ‘smart brief’ for a business-person, The Morning Brief takes it into the aural dimension. The podcast seeks to ‘humanise’ the most significant and/or interesting business story/s of the day.

‘The Morning Brief’ is currently playing three days of the week (Tue/Thurs/Fri), with the podcast going live by 10:00 am.Currently free, listeners can tune in to it on www.aawaz.com/et across all capable devices, and downloadthe free aawaz app on Google Playstore or Apple Appstore.

Hosted by a senior ET Editor, The Morning Brief dissects an interesting story of the day with diverse perspectives from our journalists and subject experts. With a high emotive appeal and a candid conversation style, the podcast seeks to deliverrich insights and perspectives for a compelling audio experience.

“aawaz listeners are discerning and expect nothing but the best.Giving them a well-produced business news podcast experiencecould only be made possible by forging this partnership with The Economic Times. We are elated to be working shoulder to shoulder with ET to produce The Morning Brief podcast” says Sreeraman Thiagarajan, CEO of aawaz.com

Commentary on Verizon Media's technology roadmap, which focuses on market drivers. Managed and horizontally diversified downstream live-streaming services capabilities are crucial differentiators.

In post-COVID-19 trade interviews that Omdia held with premium content owners who have large investments in time-bound projects such as sports, concerts, entertainment awards, news, and multiplayer live gaming, 38% of those interviewed said that exploiting ad-supported monetization avenues, extending remote audience engagement rates, and enhancing cost-effective multichannel reach would remain the top three business priorities over the next 12–15 months. Furthermore, as social networks become a vital consumption platform for time-bound projects, embracing a converged multiplatform publishing supply chain at lower total cost of operation (TCO) is essential for improving single media asset ROI in the long run. This will pave the way for adoption of live-streaming technologies, not only enabling multifaceted ultra-low latency based distribution “anywhere” but also lowering inefficiencies across hybrid monetization and remote audience engagement workflows.

In the past six months, Verizon Media has been following a market-driver-centric technology roadmap with aggressive acceleration of their live TV & video value proposition. Omdia believes that its server-side ad-bidding (Smartplay Prebid), lean multidimensional syndication (Verizon Control), remote interactivity (Live Event Markers, multi-camera viewing), and social engagement (pre-integrated with user-generated networks) will not only safeguard average revenue per advertiser (ARPA) but also facilitate operational excellence and the acquisition of newer audiences.

Managed and horizontally diversified downstream live-streaming services capabilities are crucial differentiators

In 2021, after the majority of time-bound projects (especially large-scale sporting events) are reinstated, content providers will need to invest in a reimagined “live-streaming 2.0” with the goal of achieving fully hybrid audience engagement if they are to accelerate their long-term competitive edge. This will require tomorrow’s premium content owners to do the following:

Increase engagement rates: Unprecedented premium location-agnostic remote quality of engagement (QoE)

Accelerate incremental average revenue per user (ARPU) and customer retention rates: Replication of in-stadium experience across diverse digital touchpoints on a real-time basis, including clustered tailored viewership with negligible live media-consumption lead time

Expand reach and local share: Improve unprecedented, ultra-low latency centric, social-engagement touchpoints

Improve incremental ARPA: Personalized ad-supported monetization avenues across multiple live business environments, devices, platforms, and locations

Enhance newer customer acquisition rates: Consistent linear TV & video quality of service (QoS) on OTT platforms

Although time-bound projects have traditionally been at the epicenter of Verizon Media’s technology positioning and growth strategy for almost five years, recent downstream live-streaming services enhancements have been a key enabler for premium content owners to meet tomorrow’s new normal OTT business requirements. Some of the significant upgrades are as follows:

Open source, server side, transparent, inventory pre-bidding framework, along with monitoring analytics for each ad lifecycle to increase contextual monetization ROI and reduce revenue leakages

Streamlining, along with reduced inefficiencies of OTT linear TV & video contribution workflow from capture, ingest, and acquisition to transfer of live streams from the origin (stadium, event location, etc.)

Reduction in syndication across multiple social channels and in publishing inefficiencies with pre-embedded network partnerships that include Facebook, Twitter, YouTube, and Twitch

Real-time remote audience viewership and engagement, especially social collaborative experiences personalized to homogenous individuals and households at scale

Cost-effective, unified, and end-to-end managed OTT live-content supply chain, supporting concurrent audience base across multiple locations and events simultaneously

As premium content owners embark on building the next generation of sustainable hybrid live-streaming ecosystems, Verizon Media’s horizontally integrated live-streaming USP with a strong professional and managed services portfolio is well positioned to meet these newer engagement formats. Finally, Omdia believes that as localization becomes a core norm across the OTT TV & video space, adopting a social-first remote-engagement strategy will be essential for premium content owners to safeguard their market positioning and operating margins.



Expanding Live Election Coverage to On-Demand Hulu Subscribers

Streamer Partners with Rock the Vote and theSkimm on Voter Registration Efforts and Custom Videos

At Hulu, nearly 50% of our ad-supported viewers are cord cutters or cord nevers, and with the presidential election around the corner, access to information is more critical than ever.

This year, Hulu viewers including our on-demand subscribers will have access to live election coverage. Viewers on our Hulu and Hulu (No Ads) plans can tune into all four debates and election night coverage at no additional cost as part of our ongoing partnership with ABC News Live. Hulu’s on-demand viewers will also have access to library content featuring Election 2020 coverage from top news series like Good Morning America, World News Tonight With David Muir and The View.

In addition to providing our on-demand subscribers with live news content, we’re also focusing on education and information around Election 2020. In an effort to inspire viewers to act this election season, we’re partnering with Rock the Vote to help viewers register to vote with ease. We are also working with theSkimm to create a series of informational videos that will provide viewers, especially first time voters, with insight into different topics like voter registration and how the debates impact ballots. The videos are available for viewing throughout the election cycle across all Hulu and theSkimm social platforms. Register to vote and check out our election-related resources in the Rock the Vote election hub today!

By featuring full coverage of the debates and election night, combined with informative custom content and unique partnerships, we’re further cementing Hulu as the streaming home for Election 2020.

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