30 October 2020 01:05

MediAvataar's News Desk

MediAvataar's News Desk

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To celebrate India’s selfless heroes of Covid-19 pandemic with ‘Bharat Ke Mahaveer’

 · The three-part documentary ‘Bharat Ke Mahaveer’ showcases stories of extraordinary kindness shown by people at a time of the unprecedented COVID-19 crisis

 · 12 stories showcasing India’s spirit of solidarity and unity will air on Discovery Channel and also stream on Discovery Plus in the month of November

 · Indian film industry actors Dia Mirza and Sonu Sood will co-host the series

Recognising India’s unsung selfless heroes who have gone out of their way to help those in need during the COVID19 pandemic, the United Nations in India and NITI Aayog, in partnership with Discovery channel, are launching #BharatKeMahaveer. The campaign will celebrate Indians who have shown extraordinary kindness - extending a helping hand to the vulnerable, going that extra mile - selflessly and without any expectation.

As part of the campaign, Bharat Ke Mahaveer, a three-part series will air on Discovery Channel to celebrate the actions by 12 champions from across India who, through their exemplary actions have been spreading a ray of hope, coming together in strength and solidarity. The series will be co-hosted by the UN Secretary-General’s SDG Advocate Dia Mirza and actor Sonu Sood, who was recently conferred the ‘Special Humanitarian Action Award’ by the Government of Punjab for his humanitarian efforts during the COVID-19 crisis.

Speaking about the initiative, Amitabh Kant, CEO, NITI Aayog, said, “Throughout this global crisis, we have seen countless stories of individuals across the country who have gone beyond their call of duty. Even in the Aspirational Districts, despite facing greater developmental challenges, people came forward in a tremendous display of humanity. We are happy to have come together with Discovery and the UN in India for this initiative to recognize these stories”.

Bharat Ke Mahaveer celebrates luminous stories of solidarity – where, whether through food distribution, providing medical care, donating their life savings or feeding a stray animal – India – of all ages, and today still - has shown a strong sense of togetherness in times of crisis.

Renata Dessallien, UN Resident Coordinator in India said, “As COVID-19 continues to upend our lives, these unsung heroes are an inspiration and solace to us all. They remind us that it is only working together, with kindness and compassion, that we can succeed – a truth that underpins the message of United Nations, especially during this 75th year since our founding. Through Bharat Ke Mahaveer, we wish to honour those individuals, who despite all odds, have gone out of their way to show extraordinary selfless kindness to help those in need. They rekindle our faith in humanity and our hope for a better future. They make us proud, here in India and globally.”

Megha Tata, Managing Director – South Asia, Discovery Communications India, said, “Bharat Ke Mahaveer is not just a TV show – it is reflection of India’s gratitude to so many of the unsung heroes who became a shining beacon of hope and inspiration. We are proud to partner NITI Aayog and UN India in this prestigious project.”

Bharat ke Mahaveer co-host and UN Secretary-General’s SDG Advocate Dia Mirza said, “Over the past few months, India has shown the world that when people come together, they can overcome any adversity. Instead of self-interest, we have seen an outpouring of solidarity during the pandemic. People are banding together to spread love, compassion and positivity through their actions, thereby ensuring that the most vulnerable are not left behind. I am proud to call myself an Indian and proud to be part of this excellent initiative.”

“The recent time has been painful for humanity. During this time, some individuals with extra-ordinary sense of empathy for fellow citizens gave away everything they had,” said Sonu Sood, who is also the face of the campaign, along with Dia Mirza. “The almighty has been benevolent to me, and has given me means to help others, and I tried in my small way, but some of the stories I have read are of individuals with limited means but who with their strong will – moved mountains. The world will know more about these heroes through Bharat Ke Mahaveer.”

Bharat Ke Mahaveer has attracted premium advertisers on-board. The series is Co-powered by Amazon.in, MI TV, Dell while Amul, Kia Sonet and Hicks, Hot Water Bottle are the Associate Sponsors.

Bharat Ke Mahaveer will commence with Phase 1 in the month of November on Discovery and Discovery HD Channels. Viewers can also stream the show on Discovery Plus app.

With a promising line-up of biggest superstars like Pradeep Pandey, Chintu, Kajal Yadav as leading faces along with many others, the show aims to be a gala Dandiya Nights on television

BIG Ganga, has constantly served its audiences with unique and industry-first initiatives that have led them to stand out amongst its competitors in the market. Keeping this objective in mind, the channel welcomes the upcoming festive season, by introducing yet another one of its kind Bhojpuri Dandiya show ‘Ding Dong Dandiya’. Regarded as the first Navratra original in the region, it is slated to telecast for nine-days from 17th Oct, at 5:00 PM, and will culminate on October 25, 2020. It will also have first of its kind Jagrata line-up on Ashtami. This will be followed by a month-long category-first festive line-up of many other category firsts.

Featuring the biggest celebrities and musicians of Bhojpuri industry like Pradeep Pandey, Chintu, Kajal Yadav, Priyanshu Singh, Payas Pandit, Ayushi Tiwari, Ayesha Kashyap, Rini Chandra, Mamta Raut, Mohan Rathod, Nisha Dubey, Manoranjan Jha, Pawan Pardeshi, Ravi Pandey, Alka Jha and Setu Singh, the one-hour special music and dance show will ring in the festival through the comforts of viewers home. Taking the entertainment quotient a notch higher, the show will have a specific theme each day with one folk singer and a celebrity performance. The themes will vary throughout the 9-day celebration starting with Bollywood Baja ke, Maiyeke Jalsa, Desh Rangila Mera, Music Mix, Bhojpuriya Danka, Bam Bam Bhojpuriya, Lockdown Special, Poorab aur Paschim and culminate with DJ Navratri.

The theme has been selected in a way that resonates with the varied tastes and preferences of audience and aims to connect with the ardent devotees and Navratri revellers in region. Further engaging with viewers on a larger scale, the channel will also invite viewers to send across videos/photographs of their celebrations, which will be showcased on television and the channel’s digital platform.

Commenting on the festive line-up, SamratGhosh, Cluster Head East, ZEE Entertainment Enterprises Ltd said, “Staying true to our brand ethos, we have always curated and served our audiences with rooted, relatable and real original content. Ding Dong Dandiya takes forward our commitment to present content that mirrors the region’s sentiment and celebrates it with full gusto. The festival is all the more special as it provides a much-needed relief and uplifts the anxious ridden consumer mood. As a brand we have always pushed the entertainment envelope and with first of its kind Navratra show in Bhojpuri we are further defining new horizons for our viewers. We hope that it gives our viewers a chance to enjoy the festivals to the fullest.”

Speaking on the unique offering by the channel and how it can add value in the life of viewers, Amarpreet Singh Saini, Business Head, BIG Ganga and ZEE Biskope said, “The month of Navratri is auspicious and is deeply rooted in the Bhojpuri culture. We have tried to curate the same atmosphere of joy, excitement and exuberance that the festival witnesses in normal circumstances. We are bringing the best and most revered mix of Bhojpuri and Dandiya songs with foot thumping dance beats and incredible singing. Keeping in line with the regions ethos, the show is a perfect blend of reverence and celebration so as to cater to the entire range of our wide loyal audience pool. Given its unique and novel nature we are confident it will be their favourite Navratra indulgence”

BIG Ganga has constantly worked towards bringing the best of entertainment for its viewers while making them a part of all celebrations and festivals that matters to them. Ahead in the pipeline are some very interesting properties which are all set to be launched by the channel keeping in line with the upcoming festivals like Diwali Carnival, Chhathi Ghate Ganga and Jai Chhathi Mayi, among others which will give the audience an extra daily dose of entertainment and keep them hooked throughout.

Hindustan entered its 25th year of operations in U.P. today and commemorated it with a special 64 page edition in Lucknow, the biggest edition in its history.

Over 200 pages were printed just across 5 city editions of Central East UP - Lucknow, Kanpur, Allahabad, Varanasi & Gorakhpur, packing in the much needed positivity as we enter the festive season.

The special edition chronicles the transformation undergone by UP over the past 25 years and how Hindustan has been the driver of change and progress for the state by being the voice of millions of the state’s residents.

While the pandemic has impacted the consumer sentiment and businesses & economy is under stress, the over-whelming participation from advertisers with 53k+ sqcm ad space for today’s mega issue in Lucknow is a clear indicator of the positive future outlook. It also reaffirms the faith reposed in Hindustan by its advertisers.

Hindustan also ensured that every edition forms for a compelling read to its readers by packaging 40% of overall pages with edit content, including an exclusive section highlighting the various milestones UP has witnessed over the past two and a half decades.

Newspaper industry in India is steadily reaching to its pre-covid levels and Hindustan has been at the forefront in regaining its readers with a circulation reach at 93% and continuously expanding across its territories.

Talking about the program, Rajeev Beotra, Executive Director, HT Media Ltd. said, “The mega edition carried across Central East UP is a testament of the faith reposed by our advertisers in print and especially in Hindustan. There has been overwhelming response from advertisers from multiple sectors including FMCG, real estate, retail, automobile and jewelry among others. While the pandemic has impacted businesses in the first half of the year, we are witnessing strong demand in the second half, led by tier-II & tier-III towns. With a strong festive program for clients and innovations like the today’s mega edition, Hindustan has been successful in capturing the advertising spends from the markets it operates in.”

After consolidating its leadership in the linear news TV format, TV9 Network is now turning its attention to revamping its digital business.

As a step in this direction, the group has appointed Rakesh Khar to set up and lead the business content vertical of its upcoming digital offerings.

Having served the newsroom in a leadership role for over two decades, Khar last served as Editor (Special Projects) at Network 18 Group, driving campaigns and special initiatives across its media assets. Khar earlier worked with India’s top news brands that include The Economic Times, Television Eighteen, Zee News, DNA and Deccan Chronicle. He also serves on the Executive Council of India’s premier media institute, the Indian Institute of Mass Communication (IIMC).

Commenting on Khar’s appointment, Barun Das, CEO, TV9 Network, said: “As the digital landscape evolves at a breakneck pace, we are coming up with multiple offerings cutting across various geographies, languages and catering to myriad consumer interest areas. Cutting edge technology will be at the core of our digital expansion plans and one can expect some industry-first products. Rakesh Khar joins us to lead one of the critical verticals.”

On his new assignment, Khar said, “I am looking forward to being part of the TV9 family as it embraces new benchmarks. The digital architecture has enabled both access and empowerment and time is ripe to bring into the ambit of financialization each and every citizen irrespective of the size of his or her savings. We are here to enable this shift at the grassroots level.”

Welcoming Khar, B V Rao, Group Editor, TV9 Network, said: “The mainstream business media is traditionally focused on select top conglomerates and there is an urgent need to reflect the aspirations of other enterprises. Given our strong penetration in language markets, it is time to tell the economy story from a pan India perspective. Our digital offerings will be the most credible vehicle to beam success stories while offering investors an opportunity to draw the right dividends from their investments.”

TV9 Network is India’s No. 1 News Network with more than 29 crore average weekly impressions as per the most recent data from television audience measurement body BARC.

The network comprises four regional language leaders in TV9 Telugu, TV9 Kannada, TV9 Marathi and TV9 Gujarati, and the national Hindi news channel, TV9 Bharatvarsh, which has earned a place for itself in the league of the Top 3.

Urges Listeners to Step-up & Step-out!

MY FM, the radio arm of DB Corp Ltd., unveiled its special theme to welcome the festive season of 2020. This year, the radio network plans to start the celebrations with a new anthem “2020 Hum Tujhse Jeet Jayenge”. The festival theme is designed for listeners to move past the negativity around the year’s happenings and motivate them to gear-up for the upcoming festival season, but keep all precautions as advised by GOI- follow social-distancing, always wear a face-mask and wash hands regularly.

2020 has been mentally harsh for the whole world, and the only way to fight it is through positivity. Festive season is about celebrations, and with celebrations, comes a lot of hustle and bustle. Since the ‘new normal’ does not allow us to be as social as before, we can still celebrate safely. MY FM aims to spread this message and ignite the festive spirit of India. The new theme motivates listeners to Step-up from the lethargy Corona outbreak has brought, and Step-out to rejoin the way we love to live our life, but, with all the precautions as advised by GOI-maintain social-distancing, wearing face-masks and washing hands regularly.

Mr. Rahul Namjoshi, COO, MY FM adds “Our country has a natural fighting spirit. It is this spirit that, since ages, has made us fight and win over any crisis. It is this fighting spirit that gave us the idea of our new theme. Since as a brand we are eternally optimistic, we hope our message acts as a booster to strengthen and uplift the mood of our listeners and in turn boost the economy as well”

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