30 October 2020 00:50

MediAvataar's News Desk

MediAvataar's News Desk

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‘Jo dushmano se na daare woh dabangg, apno ke pyaar pe jo mare woh dabangg aur jo mask pehen kar bahar nikle woh dabangg’. Spreading the awareness around the need of the hour social message along with a power packed punch of dhamkedar entertainment is Zee Cinema’s World Television Premiere of the Salman Khan starrer ‘Dabangg 3’this Sunday, 25th October at 12 noon. Just like how the nation’s beloved ‘Chulbul Pandey’ a.k.a Robinhood Pandey wins over the evil with his Dabanggai ishtyle, Zee Cinema urges the audience to be ‘Dabangg’ by doing a simple task i.e wear a mask when you step out through its campaign #DabanggBanoMaskPehno.

The third edition of the dhamakedar franchise that revolves around the most loved cop Chulbul Pandey a.k.a Robin Hood Pandey is here to, once again, whisk you away with his heroic punches and quirky world. But this time his story starts from where it all began! With Dabangg 3, Director Prabhu Deva marks his second association with mega star Salman Khan and yet again the movie successfully took the box office by storm. Touted as the masala family entertainer, the movie will witness Salman Khan, Sonakshi Sinha & Arbaaz Khan reprise their roles. And, adding a refreshing vibe to the franchise will be the debutante Saiee Manjrekar and Kichcha Sudeep. Be it the high voltage action, power packed dialogues, heartfelt emotions, rib-tickling comedy or masaledar jukebox the film has it all, ensuring a blockbuster movie viewing experience for you.

As a prelude to the premiere, Zee Cinema undertook a series of high decibel marketing initiatives to promote the WTP of Dabangg 3 through a social awareness campaign #DabanggBanoMaskPheno by tapping into Chulbul Pandey’s equity. While the lockdown has been lifted and people are getting back to their lives, they need to remember that the virus is still there and each one of us need to take the necessary precautions like wearing a mask. The channel kickstarted this with an OOH campaign for 7 days in Mumbai, Delhi & Ahmedabad to spread this message. Along with this, the channel also placed larger than life cutouts of Chulbul Pandey wearing a mask and distributed sanitizers and masks to people who weren’t wearing masks to create awareness in 6 cities (Lucknow, Varanasi, Meerut, Agra, Kanpur & Allahabad) in UP

But, that’s not all, the marketing blitzkrieg spills over social media as well with Zee Cinema putting forth an engaging activity asking loyalists to share their ‘mask wali selfie’ tagging Zee Cinema to spread the awareness further. In addition to this, Zee Cinema created a special video that celebrates and salutes the Dabangg police officers of our country who are 24x7 on their feet to ensure our safety. This video was released on ‘Police commemoration day’ and is being widely promoted on the channel’s social media platforms

Speaking about being a part of the Dabangg franchise, Sonakshi Sinha said, “Dabangg is home to me, I started my career in the industry with this film and am glad to have been an integral part of this franchise as it grew. It’s an honor for me and I am grateful for everybody especially Salman Khan to have shown that faith in me to play the role of Rajjo and giving me my first break. Dabangg is one of the franchises that has got tremendous success throughout and it feels great to be a part of that journey and build it along the way.”

Sharing her experience of working alongside Salman Khan, Saiee Manjrekar said, “It was like a dream come true, to be honest. With a lot of thrill and excitement came tremendous responsibility to be in the same frame as Salman sir and Sonakshi. During my screen test, I knew that the first take is going to decide my fate to star along with my childhood favorite artist. Even while shooting, it all felt surreal and each day I was on my toes to do justice to the character and the faith Prabhudeva sir and Salman sir had put on me. I got to learn so much from each one of them and I am glad to have landed this opportunity for making my debut with Dabangg 3. Nonetheless, it was one of the greatest experiences of my life.”

Is Dussehra, hogi burai ki zabardaast dhulai aur hoga dhamakedar entertainment kyun ki aa rahe hain Chulbul Pandey ji. So, get ready to give him a blockbuster swagat this Sunday.

Watch the World Television Premiere of Dabangg 3 only on Zee Cinema this 25th October at 12 noon!

The Trusted and Innovative Authority in Video for Leading Organizations

Reinvigorates Brand Platform with Total Visual Redesign

Brightcove Inc.the global leader in video for business,announced a complete reimagination of its brand, inclusive of all-new positioning and voice, as well as a bold new graphic identity. The rebrand comes at a time when video is being fully embraced by both consumers and businesses across all sectors. This solidifies the company’s mission to own the video platform conversation globally as the definitive voice on how video is hosted, shared, monetized and experienced, while achieving customers’ goals through its leading technology.

Brightcove has been an integral part of the video industry for more than 15 years, pioneering innovations and creating award-winning technology and services used by media organizations and enterprises around the globe. Now, during a time when video reliance has quickly accelerated and seen exponential growth, this vibrant new identity reflects Brightcove’s ceaseless efforts to push the boundaries of what’s possible in video, establishing its continued dedication to empower its customers to tell their stories.

“This is a pivotal time for our industry, and the need for video will remain an anchor for brands who understand the power it can deliver to unite, engage, and communicate,” said Jeff Ray, CEO of Brightcove. “Our customers represent some of the most innovative companies in the world, and we’re proud to partner with them to own the moments that matter. This brand evolution reflects who we are today, our ambitions for the future, and our commitment to the companies who place video at the center of their business.”

With over 50 industry-defining patents under its belt, Brightcove lives and breathes video - a key message the company clearly illuminates through this brand evolution. Whether it’s solutions for broadcasting or publishing, marketing, enterprise communications, virtual events or livestreaming - the Brightcove team takes pride in making video easier for its partners, and has yet to meet a video challenge it can’t tackle and innovate upon.

Continuing the channel’s legacy of bringing extensive reportage & engaging formats, News18 India is coming up with an election special edition of one of its flagship shows, ‘Lapete Mein Netaji’. Ahead of the assembly elections in Bihar, the show is set to bring some of the most renowned local poets together on a single platform.

An innovative take on ‘hasya kavi sammelan’, Lapete Mein Netaji, will bring the much-needed humor and satire to the fiery political debates. Hosted by Kishore Ajwani, Managing Editor, News18 India, The upcoming episodes of the show will witness prominent politicians and poets such as Sudeep Bhola, Gaurav Chauhan, Ved Prakash Ved & Shambhu Shikhar. The show will see some of the wittiest ‘kavis’ recite satirical verses on various issues faced by the voters in the state and nation at large. The show will bring some sharp sarcasm, satire, and a sense of humor to the daily discourse.

Watch Lapete Mein Netaji Bihar election special every Saturday and Sunday at 8:00PM

Following the fandom that started in 2018, Mirzapur fans will finally be able to breathe a sigh of relief as the world of Mirzapur will return in all its glory with an all-new season!

The first season ended on a cliffhanger, and fans have been waiting eagerly for the returning season to know what fate holds for Kaleen bhaiya (Pankaj Tripathi), his son Munna (Divyendu Sharma) and his wife Beena (Rasika Dugal) as well as Guddu Pandit (Ali Fazal) and Golu Gupta (Shweta Tripathi Sharma).

Here are the 5 things to look forward to in the latest season:

Guddu Pandit and Golu Gupta’s quest for revenge

The story’s much awaited revenge is to see how Guddu Pandit and Gajgamini aka Golu Gupta come back and shock the entire Tripathi family while they avenge the death of their family members- Bablu, Sweety and Guddu’s unborn child.

Kaleen Bhaiya’s puzzled fate

Akhandanand Tripathi aka Kaleen Bhaiya has been the entity who has reflected all the emotions from being a father to Munna bhaiya, a husband to Beena Tripathi or a good son to Satyanand Tripathi. Now, as the pages are about to turn its own way, Kaleen Bhaiya’s family members will be seen showing their true colours.

Checkmate- Munna Bhaiya or Guddu Bhaiya?

Munna Bhaiya has been the trigger point in the last season where he kills Bablu Pandit, Sweety and Guddu Bhaiya‘s unborn child. Little does he realize that Guddu will certainly return to avenge his loved ones’ death and also, take over Mirzapur ki Gaddi! Who will win – Munna or Guddu, only time will tell!

Beena Tripathi- The Woman of Mirzapur

Beena Tripathi has been very truthful yet aggressive and sexually tempted for her needs. However, in the previous season we saw her being brutually tortured by her father-in-law, aka Satyanand Tripathi. Fans will finally come to know if she succumbs to the Tripathi power or whether she will go against them and plan a bittersweet revenge.

A new plot twist with Sharad's entry

In season 1, Rati Shankar’s son Sharad (Anjum Sharma) was last seen shaving his head with eyes full of vengeance and grief for his father's death. While Sharad had refused to join hands with Rati Shankar to be an active member of the age-old rivalry, will he now have second thoughts following his father's death?

This is the second time in a row that the streaming platform has won the Award

ZEE5 Global, the largest and most comprehensive digital entertainment platform for Indian content, has won the ‘Digital Content and Streaming Service of the Year’ award for 2020 at the Telecoms World Middle East Awards for the second consecutive year.

The virtual awards ceremony, held on 13th October 2020, was part of a Telecoms World Middle East event in Dubai. The winners were chosen by a panel of expert judges brought together by Terrapinn, the organisers of the annual Telecoms World Middle East Conference and Awards. The awards recognize outstanding performance in key telecom-related areas across the region and recognize those players that make this one of the most dynamic sectors globally.

“We’re thrilled to be named the Digital Content and Streaming Service of the Year, that too for the second consecutive year. This award is a recognition of the tremendous love for our content across markets, the partnerships we have forged in the shortest span of time and our continuous initiatives to bring the best of Indian and South Asian content to our audiences worldwide. The Middle East is an especially important market for us, and we are very glad that our efforts and ambitions are being recognised here with this highly coveted award.” said Archana Anand, Chief Business Officer, ZEE5 Global

Catering to not only South Asians but also mainstream audiences across countries, ZEE5 is today, with over 125,000 hours of on demand content and 60+ live TV channels, the largest single point destination for Indian content globally. From expanding its global reach through strategic partnerships across key global markets, to establishing itself as a premium advertising destination, the platform has achieved massive success at rapid speed during the past year. It has also been recently featured as one of the top 10 streaming apps downloaded globally and the sixth most downloaded Android app, by Sensor Tower.

The brand has also grown from offering 12 content languages at launch to now offering content across 18 languages, including Arabic, filling a growing demand among audiences for language content. Fast moving into its next phase of growth, it will soon launch multiple localized content and other initiatives in priority markets like Bangladesh and Middle East.

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