06 June 2020 09:22

MediAvataar's News Desk

MediAvataar's News Desk

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To bring its iconic storytelling and science-based educational content to families and educators at the time of a global pandemic

The global platform (https://www.nationalgeographic.com/family/at-home-education-resources/) serves as a Free Virtual Base Camp for Parents and Teachers for Science-Based Content

As the coronavirus global pandemic has resulted in widespread school closures and stay-at-home guidelines, National Geographic is responding to the needs of families and educators with NatGeo@Home, a free centralized digital resource for families looking to fill the gap with practical, educational, inspiring and entertaining content designed to keep families connected to the natural world and the science behind it.

NatGeo@Home, a useful resource to keep kids productively occupied during these extreme times, combines the enriching educational resources of the National Geographic Society with the fun and informational offerings of National Geographic Kids to create an online hub to help future explorers fill their time and their minds. From boredom busters and games, to videos and live daily talks with National Geographic Explorers, NatGeo@Home aims to help inspire young people and support caregivers by offering a one-stop destination from a brand they know and trust.

Developed by education and science journalists, NatGeo@Home offers a window to the world and a way to navigate the new normal of being parents and educators at the same time. It also provides access to the National Geographic Society’s Learn at Home portal. "To support educators and families, we’ve curated K-12 resources designed to spark curiosity, engage learners, and ignite the spirit of exploration by bringing the wonder of the world to students," said Dr. Vicki Phillips, executive vice president and chief education officer at the National Geographic Society. The site also provides families expert advice and valuable information to help navigate this challenging time, including access to National Geographic’s in-depth reporting on COVID-19.

‘Shaadi Mein Zaroor Aana’ As ZEE Biskope invites viewers for ‘Lagan Utsav’

Celebrating the wedding season, the channel presents a five-day film festival between June 8-12 at 9:30 am with handpicked movies featuring Bhojiwood superstars

When it comes to occasions that bring the entire family together, few match up to the grandeur and togetherness of Indian weddings. Over the years, this grand event has been a part of countless Bhojpuri films and has brought families regaling in the festivities of life’s most important relationship. Bhojpuri region observes the month of June especially the second week as the wedding season when there are many auspicious marriage dates. Amidst the current situation, when people are confined to their homes, the region is missing out on the celebrations of occasions like marriages. Being true to its core, Zee Biskope keeps the festive celebrations alive this wedding season, through Lagan Utsav - an unmatched collection of marriage-based movies. Themed around ‘Shaadi mein zaroor aana’, the channel invites the entire family to relive the celebrations of a wedding through a host of Bhojpuri blockbusters. from June 8-12, every morning, at 9:30 AM in the Family Chokha movie band, the film festival will rejoice the wedding season through a celebratory ride filled with drama, music and dance.

Giving the audiences a dose of cheer and happiness, the Lagan Utsav film festival will begin with ‘Nirahua Chalal Sasuraal 2’. The romantic drama featuring Dinesh Lal Yadav (Nirahua) and Amrapali Dubey depicts how a husband and wife can overcome any situation by supporting each other. Up next, the Khesari Lal Yadav and Kajal Raghwani starrer ‘Dulhin Ganga Par Ke’ is a romantic yet family drama where Khesari is in search of his life partner and after many attempts finds his true love, bringing her home as his Dulhaniya. Adding to the galore, Nirahua& Madhu Sharma’s blockbuster ‘Dulhe Raja’ features a story of how the protagonist Dulhe Raja fights against all odds for his Dulhaniya. ‘Dabang Aashiq’ is a complicated tale of love and sacrifice where love knows no boundaries and features Khesari Lal Yadav, Kajal Raghwani& Anjana Singh in the lead roles. The festival culminates with superhit movie ‘Leke Aaja Band Baaja Aye Pawan Raja’ starring Pawan Singh that depicts a story of how two souls bound together by the spirit of true love & affection stand by each other’s side through thick and thin.

Speaking about the wedding special line-up, Amarpreet Singh Saini, Business Head – ZEE Biskope and BIG Ganga said, “ZEE Biskope has always prepared its content strategy with the core intention of uplifting spirits along with regular dose of entertainment for its viewers. The endevour is to remain topical and in synch with our viewers sensibilities at any given period of time. Lagan Utsavwith a special marriage-based movie line up is yet another initiative for our audience to re-live those celebratory moments through the lens of entertainment especially at a time when such ceremonies are not a reality. We look forward to curating more such family-centric offerings in the future through our superlative collection of movies and premieres for our esteemed audience.”

Regaling audiences to their heart’s content, the channel stays true to its core proposition "Aathon Pahariya Loota Lahariya" (enjoy Bhojpuri entertainment throughout the day). The channel is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar (channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms.

Thursday, 04 June 2020 00:00

Viacom18 relaunches Rishtey Cineplex

In a new avatar, the movie channel will go live starting 5th June 2020

It will offer blockbuster movies from its content library including 500+ titles

The powerhouse of holistic movie entertainment, Rishtey Cineplex, is set to return starting 5th June 2020. Staying true to its brand promise ‘Filmein Must Hai’, the channel will air a slew of choicest movies spanning across different genres and films dubbed in Hindi from regional markets. The 500 + robust movie library will be available on DD Freedish and soon after on major cable and DTH platforms.

Relaunching after 15 months, Rishtey Cineplex, in its erstwhile avatar enjoyed immense popularity and was ranked number 1 amongst the top Hindi movie channels [*BARC India Data : HSM (U+R) 2+, Wk 50’18 to Wk 9’19]. Targeted at HSM markets, Rishtey Cineplex aims to satiate the audience’s movie palette with a mix of Telugu, Tamil, Kannada, Malayalam, Punjabi and Bhojpuri movies dubbed in Hindi. Strengthening its content repository, it will be armed with a movie library of 1500+ hours, including 500+ unique titles and plans to host two movie festivals and a premiere every month.

With Rishtey Cineplex’s relaunch, Viacom18 will further expand its movie portfolio gaining a significant presence in the Hindi Movie space, with a unique set of movie catalogues for both COLORS Cineplex and Rishtey Cineplex. Tune in to Channel 38 on DD Freedish for a ‘Filmein Must Hai’ experience starting 5th June 2020.

The era of mere marketing is over. The brands that are able to tell a story - thrive. India’s most admirable brand is the celebration of brand stories for companies that are driving innovation, making an impact and creating an image.

Seth Godin has rightly said, “Marketing is no longer about the stuff you make but about the stories you tell.”

Telling an authentic Brand Story is the only way companies can reach their customers, share their message across, and stand out in this noisy world.

"Limelight is a special television programming by The Brand Story with an aim to provide an ideal platform to every brand and leader and ensure the most exclusive, interesting and effective storyboard for their achievements over the years. The Brand Story recently released its brand-new episode of Limelight featuring India's Most Admirable Brands 2019 on NDTV Profit.

The episode showcases four brands that have been the frontrunners in their industry and the torchbearers for innovation and impact for other industry players.

With a mix of eclectic and handpicked brands in segments ranging from the FMCG to Fashion and Art Education, and BFSI to mobility technology, the brands featured and felicitated as India’s Most Admirable Brands are Apis India Limited (FMCG), IndiaFirst Life Insurance (BFSI), Schindler India Private Limited (Elevator and Mobility Technology), and Vogue Institute of Art and Design (Education and Training).

Apis India started in 1924, is a professionally managed FMCG brand that has grown robustly to become the leader in the field of organized Honey trade in India. With state of the art processing and packaging units spread over 7 acres in the heart of Northern India, Roorkee, Apis India also boasts a world-class quality testing lab to meet international standards of Quality.

Apis India’s product offerings include Honey and its value-added range, jams, preserves, tea, pickles and premium dates, macaroni and hummus.

Under the able leadership of Mr. Amit Anand, MD & Mr. Pankaj Mishra, CEO, Apis has grown from being a honey retailer to a renowned FMCG brand in India, with a wide distribution network of over 2.4 lac retail outlets including supermarkets & ecommerce store like MORE, D-Mart, Amazon, Flipkart, Big Basket and Milk Basket.

As shared by Mr. Amit Anand, MD - Apis India Ltd., and the third generation of the founding family at company helm; Apis India draws its strength from an unwavering focus on product innovation like industry-first blended honey variants like lychee honey, sitopaladi honey and relentless drive towards people development practices rooted in compassionate leadership and culture of listening.

IndiaFirst Life Insurance was started with the goal of making insurance easily available to every Indian household keeping in mind the customer-first policy in all its business activities India First Life Insurance has come a long way since its inception in 2009. With founding partners like Bank of Baroda, Andhra Bank (now, Union Bank of India), IndiaFirst Life is also backed by investments from Carmel Point Investment Ltd. (Mauritius). With 31 need-based products, IndiaFirst Life has become one of the fastest-growing insurance companies in the country, with a 5-year CAGR of 40%. Though being the latest entrant in the BFSI sector, IndiaFirst Life has consistently emerged as one of India’s Best Places to Work in the BFSI sector.

With the company vision ‘Securing life Creating Value’ Ms. R. M. Vishakha, MD, & CEO & Mr. Rushabh Gandhi, Deputy Chief Executive Officer are proud of their Customer-first focus, and an organization-wide culture of people and technological innovation.

In words of Ms. Vishakha RM, MD & CEO, IndiaFirst Life Insurance Company Limited, “As an organization, our endeavour has always been to do what is right by the customer. IndiaFirst Life has embraced diversity and is fuelled by innovation. As active proponents of digitalised and automated processes, we have far surpassed our goals of tech-based interventions for optimal cost and operational efficiencies. During this unparallel journey of placing our ‘CustomerFirst’, to be recognized as India’s Most Admirable Brand is truly a validation of our effort and commitment.”

In addition, Rushabh Gandhi, Deputy CEO, IndiaFirst Life Insurance Company Limited, shared that, “We are thrilled to be recognized as India's Most Admirable Brand by The Brand Story. The recognition is a testament to the commitment of our organisation to our core philosophy of ‘CustomerFirst’. As a brand, IndiaFirst Life simply decided to, ‘Talk Life, Not death’. Our proposition ‘Because Life is Full of Certainties’, is what sets us apart in a category that plays on uncertainty and fear. This recognition reinforces our belief that we are ‘certainly’ on the right path.”

Vogue Institute Of Art & Design has emerged as an institute known for its unmatched contribution to the field of Art and Design education and training in India, under the able leadership of Dr. M. M. Kariappa, Founder and Chairman. Since its inception in 1996, Vogue has emerged as one of the highly-rated art and design institutes with the highest number of AICTE recognized courses in the region. Situated in the elite apparel hub of Karnataka Government in Bengaluru, Vogue boasts an unparalleled industry exposure for its students and is the first in South India to launch courses like Jewellery Designing, Gemology and Diamond Grading.

Vogue has associations with industry leaders, leading designers, and acclaimed academics, which makes Vogue adopt the best industry practices and offers courses valued by the Industry, and takes credit for bringing in Lectra Software from France to be a part of its computer-aided designing curriculum.

With foreign university collaborations, industry visits, world-class faculty, and highly equipped international standard design laboratories for Textile, Pattern Making, Jewellery Making and Sewing. Vogue has also launched a post-graduation course in business management through DKS Business School to strengthen its reputation as the most preferred school for companies looking for design and managerial talent for the fashion and design industry.

Dr. M. M. Kariappa, Founder and Chairman at Vogue Institute of Art and Design stated, “It gives me immense pleasure in accepting the award from The Brand Story in recognition of our unmatched contribution in the field of design education. While it motivates us, it further strengthens our commitment to the field of design education. We are grateful to The Brand Story for coming forward with this initiative and recognizing our contribution.”

Schindler India Private Limited is synonymous with being a leading global provider of elevators, escalators and urban mobility solutions moving around 1.5 billion people/day. It’s innovative and environmentally-friendly access and transit-management systems make an important contribution to mobility in urban societies. With safe, and user-centric designs, under the leadership of Mr. Ashok Ramachandran (President and CEO), Schindler India has emerged as a most preferred partner for builders and major developers.

What sets Schindler India apart is its relentless focus on technological and service innovation. Some of the industry-first practices that Schindler has pioneered in includes introduction of MRL technology, aesthetically pleasing touch glass control panels, (Internet of Elevators and Escalators) IoT, Robotic installation, sustainable manufacturing practices (use of recyclable materials and solar energy in manufacturing) and the Schindler University (a state of the art training facility in Pune, Chakan) providing the most skilled project manager and engineers to execute elevators & escalators installations in record time while ensuring safety and efficiency at the highest level.

As shared by Mr. Ashok Ramachandran, Schindler draws its strength from its 5-Pillar Value system Safety, Quality, Creating value for customers, Integrity and Commitment to people development. Schindler India is also the first multinational company in the industry to have both the elevator & escalator manufacturing facilities in India. Both the manufacturing facilities along with the Corporate R&D centre are aimed at further advancing and establishing Schindler’s technological and manufacturing capabilities to serve the growing market of India.

Schindler India is a 100% owned subsidiary of Schindler Group. Founded in Switzerland in 1874, the Schindler Group is a leading global provider of elevators, escalators and related services. Its innovative and environmentally-friendly access and transit-management systems make an important contribution to mobility in urban societies. Behind the company's success are over 60,000 employees in more than 100 countries with service presence across 50 major cities which include our 14 branch offices in the country and is head-quartered in Mumbai

The Brand Story feels privileged to bring forth the stories of the brands that have redefined how image, impact, and innovation can take brands to another level of recognition, customer preference and affiliation. Mr. Abhay Kaushik, Director and Editor-in-Chief shares that the idea behind starting ‘The Brand Story’ was to fill the gap brands face in sharing the stories that define them and makes them unique. Thus, helping brands celebrate their stories by providing them with media and event solutions.

It’s that time of the year again, when the magical monsoons bring a sense of cheer and comfort. With the charming spirit of this season, there is nothing more comforting than picking up a piping hot cup of tea along with some delicious pakoras while you binge on some power packed entertainers. And, as the rains start to pour in, &pictures – Naye India Ka Blockbuster is all set to keep you entertained with an entertainment bonanza. Bringing a perfect mix of comedy, romance, action and drama every weekend this monsoon, the specially curated movie line up ensures to give you a fun filled experience.

 All the movie buffs out there, get ready to enjoy the monsoons with the following blockbuster movies on &pictures this June.

Once Upon A Time in Hollywood (Hindi Television Premiere): 5th June at 10 pm’

The Academy award winning film ‘Once Upon a Time In Hollywood’, brings together a dream team comprising of superstars Leonardo DiCaprio and Brad Pitt. The ninth film from the renowned filmmaker Quentin Tarantino visits 1969 Los Angeles, where an actor and a stuntman make their way around an industry they hardly recognize anymore. The movie offers viewers with moments of drama, comedy and a flavour of fame in its story. To witness this epic journey, watch the Hindi Television Premiere on 5th June, Friday at 10 pm.

Dil Juunglee (World Television Premiere) : 13th June at 9 pm

Starring Taapsee Pannu and Saqib Saleem, the 2018 romantic comedy revolves around the love and friendship shared between Sumit and Karoli along with the big and small nuances of a relationship. Experience this romantic love story with the World Television Premiere of Dil Juunglee on 13th June, Saturday at 9 pm.

Beyond the Clouds (World Television Premiere) : 20th June at 10 pm

Directed by the Academy Award nominee Iranian director Majid Majidi, the movie narrates a heart-warming tale of a brother and sister, and their quest to find happiness despite separation and turbulent times. The film celebrates the little joys of life with Mumbai city as its backdrop. Striking a chord with the viewers with their spectacular performance is the debutante Ishaan Khatter along with Malavika Mohanan. The movie’s soul stirring soundtrack is written and composed by the award-winning musician, A.R Rahman. Witness this beautiful story in the World Television Premiere of Beyond the Clouds on 20th June, Saturday at 10 pm.

Commando 3 : 27th June at 8 pm

Get ready to go into an action mode with the third installment of the finest action franchise, Commando. Directed by Aditya Datt, Commando 3 revolves around Commando Karanveer Singh Dogra who goes undercover with the encounter specialist Bhavana Reddy for an anti-terrorist mission in London. Reprising his role as Commando Karan is Vidyut Jammwal. Along with him the movie features Adah Sharma, Gulshan Devaiah and Angira Dhar. Get ready to witness this action-packed blockbuster on 27th June, Saturday at 8 pm.

Jumanji – The Next Level : 28th June at 12 noon

In Jumanji: The Next Level, the gang is back but the game has changed. As they return to Jumanji to rescue one of their own, they discover that nothing is as they expect. The players will have to brave parts unknown and unexplored , from the arid deserts to snowy mountains, in order to escape the world’s most dangerous game. Directed by Jake Kasdan, the movie brings together a star-studded cast comprising of Dwayne Johnson, Jack Black, Kevin Har, Karen Gillan, Nick Jonas and Morgan Turner amongst others. Hop on to the adventurous roller coaster ride with ‘Jumanji – The Next Level’ on 28th June, Sunday at 12noon.

Get ready to have a blockbuster time this monsoon with some of the most power packed entertainers only on &pictures!

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