22 October 2020 15:08

MediAvataar's News Desk

MediAvataar's News Desk

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The last few months have changed the way the world functions. Consumers are now looking at entertainment beyond the traditional DTH and Cable TV.

Since the pandemic ZEE5 has seen over 3X growth in its consumer base. To enable easy access to OTT entertainment content, ZEE5 has been working very closely with ISPs present from across India. The latest partnership is with Meghbela Broadband, one of the largest Internet Service Providers in the eastern region of India.

Consumers today are demanding more options and value from their internet service providers. Though the alliance with ZEE5, Meghbela Broadband will enable easy access to ZEE5 to its consumers though its Android Box. Customers on select internet plans from Meghbela will get complimentary access to all of ZEE5’s premium content, movies, and live channels. To get access to ZEE5, Meghbela consumers need to login on Meghbela Android TV using an OTP generated on their mobile app.

ZEE5 offers over 100+ originals across genres apart from a vast library, which boasts of over 1.25 lakh hours of content across 12 languages that include originals, popular TV shows and blockbuster movies spanning various genres and formats. Rahul Maroli, Senior Vice President & Head SVOD, ZEE5 India said, “In a connected world, the role of ISPs is critical to connect the household to the world! The past few months have seen an increased demand for broadband internet as people turn to the internet for work, entertainment, and communication. The strategic alliance with Meghbela Broadband enables us to provide our bespoke entertainment experience to an even wider audience. With consumers now looking at digital platforms to fulfil their entertainment requirements, we wanted to ensure that consumers get a seamless experience with the best of content to choose from. The alliance will leverage Meghbela’s reach and ZEE5’s content and technology to deliver seamless entertainment to the whole India’s East region.”

Tapabrata Mukherjee, Director, Meghbela Broadband said, “I am thrilled to announce the Strategic alliance between ZEE5 & Meghbela Broadband. Meghbela Broadband being a Class- A ISP based in Eastern India & ZEE5, India’s Entertainment Super-app, coming together of these two will surely break into the unchartered territory of the East by providing Meghbela Android TV Box bundled with ZEE5 Premium Subscription backed with high speed internet up to 250mbps. I see it as a marriage of Entertainment & Technology which will enable the delivery of Quality Content right inside the living room of the end consumer backed with cutting edge technology to convert Every TV into a Smart Tv with Meghbela Voice Enabled Android Box.”

Amazon, Spotify and Netflix Are Among the Biggest Risers in Ranking Amid Global Covid Lockdowns

Microsoft overtakes Google, to enter top three

• New entrants for 2020 include Instagram (#19), YouTube (#30) and Zoom (#100); re-entrants include Tesla (#40) and Johnny Walker (#98)

• Tech dominates the top 10, with a top three of Apple (#1), Amazon (#2) and Microsoft (#3)

• Amazon sees the largest increase in value, Spotify (#70) and Netflix (#41) achieve largest growth in ranking, while new joiner Instagram makes the biggest leap up the table

• Technology is the fastest growing sector, while retail struggled amid a global pandemic

Amid a global pandemic with its significant impact on business in 2020, Interbrand has announced the brands that have fared best in its 2020 Best Global Brands ranking.

As expected, social media and communication brands have fared well in the past 12 months, with Instagram (#19), YouTube (#30) and Zoom (#100) entering the rankings for the first time. Tesla has reentered the rankings at #40 with a brand value of US$12,785m, having last appeared in the Best Global Brands table in 2017.

Media companies have also seen success among the turmoil created by Covid. Spotify (#70), saw brand value increase by 52% to US$8,389m – jumping 22 places in the ranking, while Netflix rose to #41 with a 41% increase to US$12,665m. Business models have played a role in this success, with 62% of double-digit risers relying on significant subscription model businesses.

Top Ten

Amazon was a top performer, ranking #2 and increasing brand value by 60%, with a valuation of US$200,667m. While Apple retained its top spot in the table, Microsoft’s increase in value this year (US$166,001m) means it has overtaken Google (#4) to reach the number 3 spot. Google has moved out of the top three for the first time since 2012. Meanwhile Samsung #5 (US$62,289m) has broken into the top five for the first time ever.

The remainder of the Top 10 comprises: Coca-Cola #6 (US$56,894m), Toyota #7 (US$51,595m), Mercedes-Benz #8 (US$49,268m), McDonald’s #9 (US$42,816m) and Disney #10 (US$40,773m). The top ten brands accounts for 50% of the total table value this year.

Covid Effect

The 2020 Best Global Brands ranking also saw the ‘Covid effect’, with global shop closures causing the brand values of Zara (#35) and H&M (#37) fall 13% and 14% respectively, with both dropping at least six places in this years’ ranking. After two years as the top growing sector, luxury brands took a hit in 2020, with all but one brand value (Hermes #28) falling between 1-9%.

Other brands and industries have benefitted from the ‘Covid effect’, notably logistics which saw an average of 5% growth – UPS (#24), FedEx (#75) and DHL (#81) all saw positive brand valuation growth, as the logistics sector became more central to our lives in lockdown. PayPal (#60), Visa (#45) and Mastercard (#57) have also risen in the rankings, 12, 10 and 5 places respectively. The pandemic has seen the sudden shift to electronic as the primary payment method and the swift roll out of programs to support local business during pandemic lockdown, benefitting these trusted brands, who provide access to capital in times of economic uncertainty.

“Reports like Interbrand’s Best Global Brands are important for companies to better understand how we're being perceived in consumers’ hearts and minds,” said Mastercard Chief Marketing and Communications Officer Raja Rajamannar. “Especially during these unprecedented times, when consumer behaviors have shifted and trust is more important than ever, these rankings are a way for us to better understand how we can best serve our communities.”

Table Value

The overall value of the table has increased to US$2,336,491m (up 9% from 2019). Driving growth of the table is big tech. Average brand value growth among all growing brands was 14%. Average growth of technology and tech platform brands was 20%. Technology and tech platform brands now represent 48% of total table value versus only 17% in 2010. The top 3 brands in the table (all tech) represent 30% of the value of the entire table versus only 16% in 2010.

Key Learnings

During the analysis of BGB 2020, one key question emerged – how can brands build economic resilience, individual confidence and make good on the possibility of a better future for us all?

“In such times, brands need to more human than ever”. Said Ashish Mishra, Managing Director, Interbrand India. “And like a fellow human, be sensitive, sensible, proximate and inspiring”.

Our analysis revealed three fundamental priorities:

Leadership: setting a worthy purpose and a powerful ambition beyond turbulence and chaos helps brands to put a flag in the future.

o Tesla’s brand – its flag in the future – has driven demand and advocacy from its inception. Not only that, it has also built enormous liquidity by attracting and retaining a loyal following of retail investors.

Engagement: great brands make consumers want to be part of their story by taking them on a shared journey.

o Salesforce has seen explosive growth by listening to customer communities and celebrating them, rather than the product. The business is in constant conversation with its customers, taking them on this shared journey.

Relevance: a voice in the crowd - great brands lift consumers from indifference and make consumer choices meaningful.

o PayPal is one of the most trusted payment brands thanks to the work it has done to mitigate its customers concerns around fraud and to keep consumers’ money safe. At a time of heightened anxiety and economic uncertainty, nothing matters more.

“Leadership, engagement and relevance are three consistent themes we are seeing as brands try to navigate the rapidly changing business landscape.” commented Charles Trevail, Global CEO, Interbrand. “They are the keys to unlock results in the current crisis, building customer confidence and business resilience. By setting out powerful ambitions and pursuing them with courage and conscience, brands can help us lift our heads, make sense of chaos, and see beyond it, championing a new decade of possibility.”

Report and Methodology:

Interbrand’s 21st annual report, The Decade of Possibility, analyses how the world’s leading companies are successfully navigating a rapidly changing business landscape. Interbrand have over 30 years of experience delivering brand valuation analysis, having designed and led the world’s first brand valuation in 1988.

Interbrand was the first company to have its brand valuation methodology certified as compliant with the requirements of ISO 10668 (requirements for monetary brand valuation) and played a key role in the development of the standard itself.

There are three key pieces of analysis that form the basis of Interbrand’s valuation methodology:

• The financial performance of the branded products or services

• The role the brand plays in purchase decisions

• The brand’s competitive strength and its ability to create loyalty and, therefore, sustainable demand and profit into the future

The research covers the period between 1 July 2019 to 30 June 2020, analysis was undertaken between June and September 2020. Interbrand reserves the right to make amendments based on significant events impacting a brand after these dates.

Starring glam queens Sunny Leone & Karishma Tanna, the trailer of this MX Original Series is now live

All episodes will stream for FREE, starting 30th October

Two badass babes, high voltage action, nail biting thrill, unlimited drama, and lots of oomph – this is what you can expect from MX Original Series ‘Bullets’, the trailer of which has dropped today. Starring two of the most fearless beauties, Sunny Leone and Karishma Tanna, the 6-part series goes live on MX Player on 30th October and can be streamed for FREE!

Tina (Sunny Leone) and Lolo (Karishma Tanna) are bold, badass and brave girls who find that one night changed life as they knew it. They’re on a quest to gather evidence that can thwart an illegal arms/weapons deal between two countries when a mishap occurs. The duo is suddenly up against an influential politician and they soon find themselves being chased not only by his goons but also by the police.

Making love with risk whilst on the run to save themselves, these women protagonists are faced with multiple hurdles - will they get arrested, will they get killed or will they be able to complete their mission?

Along with Sunny Leone & Karishma Tanna, this perfect masala entertainer also sees Deepak Tijori, Viveck Vaswani, Amaan F Khan, Taaha Shah & Mohan Kapur in pivotal roles and is directed by Devang Dholakia.

Bullets is coming to blow your mind starting 30th October, stream all episodes for FREE only on MX Player.

Wednesday, 21 October 2020 00:00

Alexis Nasard to Join Kantar as CEO

Kantar, the world’s leading data, insights and consulting company, announces the appointment of Alexis Nasard as Chief Executive Officer, effective 30 December 2020.

Alexis Nasard joins Kantar with almost 30 years’ experience in the FMCG and retail world. Most recently Mr Nasard is currently CEO of Bata. Prior to that, Alexis spent six years at Heineken, culminating in the position of President of Western Europe Business and Global Chief Marketing Officer. Earlier, he worked for 17 years with Procter & Gamble, in a variety of marketing and general management roles.

Mr Nasard holds an MBA degree from UC Berkeley’s Haas School of Business, USA and an MS/BS degree in Civil Engineering from Saint Joseph University, Lebanon.

Of his appointment, Mr Nasard said “Throughout my career Kantar has been a trusted advisor. Kantar’s data, insights and advice informed many of the strategies, as well as communication and commercial plans my teams and I led. As much as I understand Kantar’s heritage and reputation today, it is our future that excites me most. The combination of Kantar’s deep understanding of consumers around the world, our proprietary data sets and our growing expertise in advanced analytics and artificial intelligence puts us in a leading position to reshape the insights and consulting market, whilst offering clients superior analytics they can monetize. This will be all the more relevant in the volatile and fluctuating environment we are living in as a consequence of the COVID-19 health and economic crisis, as clients need to operate on very steep learning curves.”

Announcing the appointment, Kantar Chairman Adam Crozier commented. “In Alexis we have appointed a world-class CEO. As a former CMO and client he understands the value Kantar delivers, and the role it plays in advising the world’s biggest consumer brands. Throughout his career Alexis has built a reputation for innovation, creativity and operational excellence. As we transform our business and position ourselves for growth, Alexis’ leadership and international experience will be instrumental in fulfilling the ambition that we have for Kantar.”

Christophe Jacobs, a Managing Director at Bain Capital Private Equity, added “This appointment is another important step on Kantar’s journey to become the world’s leading advisor on data-driven marketing and commercial strategies and a key ecosystem partner for global technology leaders. Mr Nasard understands first-hand the value such a strategy offers to the world’s leading consumer brands and has the creativity and operational experience to bring that strategy to life.“

RED FM, one of the largest and most awarded private radio networks, today announced ‘RED Raas Maha Utsav’ to celebrate Navratri virtually.

The event will be hosted on-air and on RED FM digital platform that will showcase best of music, garba competition, food elements and entertainment for nine days during Navratri.

Every year since 2010, 9 prominent lyricists and composers across the state work with Red FM to make Red Raas Garba tracks on 9 of the most important events of the year. This year, RED FM wanted to continue the celebrations and reach out to the Gujarati diaspora by organizing virtual celebrations. With non-stop music till midnight to online garba competition, the event has multiple elements of entertainment for everyone along with prizes for winners up to Rs. 1 lac rupees.

Speaking on the announcement, Nisha Narayanan, Director and COO, RED FM and Magic FM, said, “It's that time of the year when the entire nation gets busy with celebrations. India, the land of festivals celebrates every religion, culture and tradition. However, all festivals since the outbreak have been cancelled or downsized. At RED FM we have been trying our best to give an experience that keeps the celebratory mood intact. The idea is to give people the best possible experience in these trying times. We bring to you a virtual RED Raas celebration that is inclusive of festive spirit and emotions. We hope you will join us and be a part of a larger celebration that we are getting for everyone.”

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