03 June 2023 12:42

MARKETING

Gaana.com unveils India’s first episodic musical advertising campaign

Gaana.com sings the ‘Dil ka Gaana’ as it unveils a new love story

Launches India’s first episodic musical advertising campaign

“If music be the food of love, play on!” With these opening words of Twelfth Night, Shakespeare captured an essential bond between two things which human can never do without. The co-relation between music and love has long been established and Gaana.com, India’s favorite music streaming service, has decided to re-establish the truth further.

After the grand success of its first musical campaign “Bas Bajna Chahiye Gaana”, Gaana.com is releasing a new musical advertising campaign “Dil Ka Gaana” that captures and follows a love story between two characters – Ayaan & Rhea.

Using a series of episodes capturing a musical journey of these two young delightful protagonists, Ayaan Khanna and Rhea Bajaj, Gaana will weave a romantic tale that leaves the viewer’s spellbound.

The campaign showcases India’s first musical episodic series capturing a modern day love story of two strangers coming together because of music.

The music has been composed by Amit Trivedi ,and sung by Ash King and Neeti Mohan.

Produced by Gaana productions, the trailer of the short film will hit the televisions on World Music Day, i.e 21st June 2015.

Speaking on this occasion, Pratik Mazumder, VP, Marketing Times Internet said We all know music connects people. Sometimes a moment of musical magic connects deeper and creates lifelong bonds. Gaana.com with its wide array of music content helps create moments of such magic.

Read 1455 times Last modified on Wednesday, 06 April 2016 08:05
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