MRSS India announced the appointment of Ms Swati Sawant as the new Vice President who brings with her 20 years experience in sensory science and sensorial research at P&G. Swati’s core competence stems from her robust experience in Sensory Panel development and maintenance. She also has vast experience in setting up and operating sensorial labs.

MRSS INDIA would now be offering multiple internationally accepted and state-of-the-art sensorial research and evaluation techniques in partnerships with leading domain experts. This will allow MRSS to provide the latest implicit research methodologies including neuroscience, eye-tracking, facial coding and emotional measurement inter alia.

Commenting on this development, Raj Sharma, Co-Founder and President (Global), said: "We are extremely excited with the addition of talented professionals in MRSS, as they bring unique strengths to diverse functions in our organization as we are also setting up an advisory board of Global Sensory Experts over the coming months."

“We know Swati through her work and contribution to the market research industry in India. She has expertise in proactively working across multiple functions of marketing, R & D, product supply, regulatory and successfully defining and achieving business challenges”, said Sarang Panchal, CEO, MRSS INDIA.