17 November 2019 23:10

MARKETING

TikTok ropes in  Nikhil Gandhi as India head

According to media reports, he will be leading the development of TikTok's products and operations in India.

Nikhil Gandhi quit Times Network as COO and President.

The popular short video app said it has appointed Nikhil Gandhi as India head.

Nikhil will focus on inspiring creativity among TikTok's users, while also working to have a broader positive impact in the country. Based out of Mumbai, Gandhi will be leading the development of TikTok's products and operations in India.

Before Times Network, Nikhil has worked as Vice President with Walt Disney for 9 years. Previously, he also worked with UTV Global Broadcasting and Viacom Media Networks.

Owned by Beijing-based ByteDance, TikTok entered the Indian market in 2017 and has over 200 million users in India and has witnessed rapid growth especially from smaller towns in the country.

Platforms such as Facebook and Instagram are facing strong competition from TikTok in the country. Bytedance specialises in applying AI and big data analysis to its products to better understand user behaviour and tastes, allowing them to be personalised.

TikTok is the first Chinese-made app to take the world by storm – putting it up there with the likes of US tech giants such as Facebook, Snapchat, Instagram and YouTube.

Read 350 times Last modified on Saturday, 19 October 2019 02:55
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