17 November 2019 22:48

MARKETING

BBC partners with Saregama Carvaan in India

Taking over the music space, one step at a time, Saregama Carvaan has now partnered with BBC World Service, to bring a diverse range of digital audio streams, while reaching out to the wider range of audiences in India.

The BBC WS English 24/7 news and current affairs programmes, investigative series, thought provoking talks and some of the widely acclaimed Indian shows with new season episodes will be available in real time on Saregama Carvaan 2.0.

Talking about the partnership, Vikram Mehra, Managing Director, Saregama says, “Carvaan 2.0 is widening the appeal of Carvaan by offering something relevant to every member of the family. We are proud of our association with BBC bringing their podcasts to Carvaan 2.0”

Adding to that, Simon Kendall, Business Development Director, BBC World Service says, ‘’I am delighted that our digital audio stream will now be available on the innovative digital platform Saregama Caravaan. Thanks to this collaboration, audiences in India will have a new way to listen to the full range of programmes from BBC World Service in English.’’

The list of widely acclaimed BBC programmes to be available on Saregama Carvaan 2.0 consist of:

 · BBC Minute

· Worklife India

· Kalki Presents: My Indian Life

· Crowd Science

· Death in Ice Valley

· The Assassination of Benazir Bhutto

· People Fixing the World

· BBC WSE Radio Stream ‘News Internet’

Read 167 times Last modified on Saturday, 19 October 2019 02:48
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