MARKETING

Interactive TV, Gen Z designers and more

Virtual vloggers, futuristic fruit, furniture for the moon.

 

–Netflix is venturing into interactive storytelling for the upcoming season of Black Mirror, allowing viewers to choose how the plot unfolds, shares Bloomberg.

–ASOS is launching a Gen Z-curated fashion line designed by a collective of teen designers, models and artists all born in the year 2000, explains Vice.

–BBC discusses how virtual vloggers are becoming popular on YouTube, with dedicated fanbases and corporate partnerships that could change how brands communicate with consumers.

–Are bespoke seeds the future of food? Grub Street explores how farmers and chefs are breeding more attractive, content and nutritional fruits and vegetables.

–Design studio Driade has created 3D-printed furniture “for an imagined future settlement on the moon,” describes Dezeen.

–ThredUp, a marketplace for secondhand clothes, has launched an online platform called UpCycle, which helps brands and retailers create recycling programs and get involved in the $21 billion resale industry. Via WWD.

–Tencent is using facial recognition software to limit game time for one of its most popular video games, Honor of Kings, in order to prevent children from getting addicted, announces Quartz.

–Mount Sinai’s Lab100 hopes to “redesign healthcare by focusing on healthy people.” Fast Company investigates.

–The popularity of thrifty design is influencing brands, with affordable hotel spinoffs and refashioned motels “that promise the travel equivalent of fast fashion,” says the New York Times.

–Sainsbury’s is investing in the £2.8 billion UK beauty market, testing out staffed beauty aisles and relaunching its vegan makeup range, writes The Guardian.

–As brands realize the influence of Asia’s booming healthcare industry, they are introducing new drugs and products “tailored to Asian bodies and lifestyles.” Via Bloomberg.

–Equinox will offer luxury tours with fitness programming in 2019, which hope to show travelers how they can explore the world while keeping fitness as a part of their lifestyle, explains Skift.

 

Source:.JWT Intelligence

Read 351 times Last modified on Sunday, 07 October 2018 05:00
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