MARKETING

India’s first ‘Branding Centric Collaboration Centre’launched

- A boost to incubate fledgling SME and Start-Up brands from Pune
- Unique 2 Year Brand Incubation Program focused to benefit new brands that are looking to grow
- Wide spectrum of marketing, branding, public relations, HR, Legal and Finance for brands operating in the campus
- Conducting Brand Growcery - a Knowledge Series to help brands grow on 17th February 2018.

The last decade has undoubtedly been the decade of the Entrepreneur in India, with many successful professionals taking a dive into the deep waters of entrepreneurship to join the large numbers of SMEs already well entrenched.

While majority of these ventures start off with great promise - a couple of years in, the shine starts to wear off, and most entrepreneurs start facing myriad challenges to scale and grow their business to its full potential. In fact, it is alarming that only 20% of all new ventures survive for more than 5 years. More so, after another 5 years, that shrinks to a measly 4%.

While many reasons can be attributed to this failure, it comes down to many entrepreneurs’ inability to deliver on functions and aspects of their business that are not core to their skillsets. Marketing has been one such skill that many entrepreneurs continually falter.

Seagull Advertising, Pune’s most successful advertising agency with national and global recognition under its belt has identified this glaring gap in the marketing landscape in tier-2 cities like Pune and created a unique offering targeted at these ventures who believe that marketing will play a key role in the success of their business. Seagull Brand Launch Centre will offer services from its Prototype Brand Growth Campus in Baner which will become a hotbed of marketing activities.

The flagship is a 2 Year Brand Incubation program, where companies will work with a shared resource CMO and Sales Director, who will act as advisors to the company for their marketing activities. In addition to the CMO and Sales Director, participating companies will not only be assisted in their Brand Positioning, Brand Design, Communication and Campaign Execution, but also be able to interact with industry professionals from fields of Technology,
Finance, Human Resources and Legal to ensure that their business is well structured to grow with their brand.

In order to introduce the concept, Seagull Brand Launch Centre has organized ‘Brand Growcery’ – A Knowledge Series to help entrepreneurs build their
brand. The Knowledge Series will witness a wide spectrum of sessions on Data Driven Digital Marketing, Content Marketing, StartUp Founder Stories and also a special session with an entrepreneur based in the Silicon Valley. The event will also have Workshops on topics like Business Innovation, Branding, Creativity and Training.

Spread over the course of 1 day, Brand Growcery promises to be a treasure trove of insights and knowledge for entrepreneurs who aspire to grow their
brand.

On announcing Brand Growcery, Mr. Sameer Desai the CEO of Seagull Brand Launch Centre said “Marketing always poses a challenge for new ventures because they either don’t understand marketing, or are unable to hire and retain quality marketing talent that can help them achieve their goals. Seagull Brand Launch Centre and Brand Growcery is our attempt to get entrepreneurs to realise that they aren’t alone and they have a place and a people who are committed to help them grow”

Read 819 times Last modified on Tuesday, 13 February 2018 03:31
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