Launches first-ever TVC showcasing the joy of playing rummy online sans distractions
India’s leading gaming company Junglee Games has roped in popular movie stars Prakash Raj and Rana Daggubati as the brand ambassadors for its flagship game JungleeRummy.com, the country’s fastest growing and most trusted online Rummy website. The duo, featuring in the company’s first-ever TVC, highlight the changing times and how Junglee Games is offering users the convenience and liberty to play anytime, anywhere without any distractions. Rummy is a popular skill-based card game in India that people play regularly amongst family and friends. Unlike other chance-based card games like Teenpatti etc, playing Rummy requires one to have a good blend of mathematical and memory skills.
Commenting on the TVC launch, Ankush Gera, Founder and CEO of Junglee Games, said, “This is our first TVC with two of the most well respected and recognised celebrities in Indian cinema. By launching it on national television, we are letting every Indian know that Rummy, which has traditionally been one of the most popular skill-based card games in the country, is now available online to played anytime and anywhere. Players can register for free on JungleeRummy.com and play games for free or for cash. The presence of Prakash Raj and Rana Daggubati would help JungleeRummy establish a deeper connect with players in every region in the country”.
Created and conceptualised by JWT Mindset India, the Junglee Rummy TVC starts with the background score “Aao Khele Rummy”, inspired by the nostalgic tune from the 1957 Bollywood track “Sar jo Tera Chakraye” which had the famous comedian Johnnie Walker singing it onscreen. The tune has been redone to create an eclectic mix of modern and old world and takes the viewers back to the yesteryears where a family is sitting in their living room to play a game of rummy with cards. However, due to numerous distractions perpetrated by other family members, the protagonist – played by actor Prakash Raj – gets constantly interrupted, making it impossible for him to play his beloved game.
Meanwhile, Rana Daggubati, who is also a part of the family but is not a part of the game, is having a lot of fun seeing Prakash Raj in such misery. In the end, Rana comes to Prakash Raj’s rescue and introduces a frustrated Prakash Raj to JungleeRummy. The setting changes into the present era where they both play an uninterrupted game of Rummy on JungleeRummy.com. The idea is to showcase, in a very lucid manner and with a touch of humour, how JungleeRummy enables you to enjoy your favorite skill-based card game with absolutely no distractions.