Lady gaga has always enjoys attention; it’s hard to ignore her unconventional charm. And this time she’s in news again, for her new perfume, aptly named 'fame'.
Her latest venture is already famous and all credit goes to a video promoting fame that garnered nearly a million views last week and spawned at least 20 copies and derivatives, according to Visible Measures.
She appeared nude for the American Photographer and the director of the ad campaign Steven Klein.
The ad photograph is inspired from Jonathan Swift’s literary work Gulliver’s Travels. In this photograph she wears nothing except a black mask covering her eyes and forehead. She is lying on the ground holding THE FIRST EVER BLACK EAU DE PARFUM in her left hand and flaunting her right armpit. Meanwhile dwarf-like creatures apparently nude and wearing similar black masks are trying to climb up her body. Some of those dwarves have covered the most private parts of Lady Gaga saving her modesty.
The 34 second trailer was released on Youtube. The trailer is a dark, twisted mess of epic proportions -- with mother monster (as fans call her) playing muse, queen, god and creature.
Gaga can actually be called a master of publicity, she started creating buzz for the fragrance over a year ago when she appeared on Australia's "The Kyle and Jackie O Show," where she said Fame would be made of "blood and semen" and smell "like an expensive hooker."
Have a look at the clip yourself here!
The perfume is said to be fairly sweet, and comes in the form of a black fluid representing the "heart of fame," a first for the fragrance industry. In Elle UK, the singer said "my perfume was designed for women, but a lot of my gay friends wear it."
The pop star, who was ranked No. 1 spot in Press on Forbes' Celebrity 100 list in May (and No. 5 overall), stoked the publicity in June when she broke her own embargo and posted photos of the packaging on Twitter. According to that photo, the fragrance actually smells like "tears of belladonna, crushed heart of tiger orchidea with a black veil of incense, pulverized apricot and the combinative essences of saffron and honey drops."
The black perfume was concocted in Haus Laboratories in Paris and uses the latest "black water technology" so that it sprays on clear. Gaga described the look of it in Vogue as enticing and terrifying, like fame.
The fragrance costs between $42 and $79. While the perfume is already out, further Fame products are also set to be launched later in the year, including soap, body lotion and a black shower gel. Over 3,000 stores will stock the fragrance across the United States, allowing women to enjoy the scent that is the embodiment of one of the undisputed queens of pop.