Ten Sports, South Asia’s biggest sports content provider announced today that it has secured LIVE and Exclusive rights to broadcast The Football League and The League Cup from 2012/13 to 2014/15 for South Asia market. As part of the agreement with MP & Silva, a leading international sports rights agency, TEN Network will be showcasing approximately 145 matches LIVE and Exclusive throughout the year. TEN Network will be showcasing comprehensive, engaging coverage through its broadcast channels: TEN Action and TEN HD. Together with the broadcast of UEFA Champions League, Europa League, TEN Network reinforces its position as the ‘Home of Football’ for fans in the Indian subcontinent.
Atul Pande CEO, Sports Business-ZEEL said, “Acquisition of The Football League and The League Cup till 2015 underlines TEN Network’s commitment to football fans in the region to bring best of football action. This latest acquisition gives us an excellent promotional platform for our advertisers and partners. We have established a strong tradition in building and strengthening top-class football properties on our channels with the reach of our networks, multiple media platforms and world-class match presentation.”
Andrea Radrizzani, Group CEO, MP & Silva said, “We are glad to bring some of English football’s most prestigious competitions to fans in South Asia, where the demand for quality football programming is on the rise.”
The Football League is the world’s oldest league football competition, consisting of the npower Football League Championship, League One and League Two. Each league consists of 24 teams, including Cardiff City, Bolton, Blackburn and Sheffield Wednesday. The Championship itself is the fourth most-watched league in Europe and the Championship final is the world’s most lucrative football match - with the winner standing to earn an estimated £90 million from promotion to the Premier League.
The League Cup (known as Capital One Cup for sponsorship reasons) is part of the English football treble and one of the most prestigious titles in England. A knockout competition that features all 20 clubs of the Premier League and 72 clubs of The Football League, the match calendar runs from August to February and it is the first major football title to be crowned during the season. Liverpool will defend their 2011/12 title after a most thrilling penalty shoot out victory in the final at Wembley Stadium.
Catch the action LIVE and Exclusive on TEN Action and TEN HD .
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