Thinkway Toys, a global toy company and industry leader for designing and producing high quality innovative animatronics products has partnered with My Baby Excels (MBE), a premium toy label in India to launch the Darknight Rises toy line in India. The conclusion part of the epic saga by Christopher Nolan has garnered over 160 million worldwide. Riding on its success, MBE along with Thinkway Toys has launched the Dark Knight toy line in India.

MBE represents international best sellers like LeapFrog, Disney, Meccano, Warner Bros, Fisher Price, Animal Planet, WOW, BEEBOP, Angry Birds, WowWee, Playmobil and DreamWorks in India.

Says Mustafa Kapasi, COO, MBE, “The Batman toy merchandise is expected to bring 8-10 crores of revenue over the weeks; which is around 15-20% of the movie merchandising market.  The range includes a wide assortment of innovative action figures and stunt vehicles that features life like action and infrared control capabilities. The toy range includes Batman action figures, Bat utilities, Bat mobile and many more.”

The toys can be controlled via infrared remote and make them do special stunts and tricks using the pre programmed keys.  Some of the features include voice recognition, 360 degree flips, Pre recorded dialogues etc. The feature loaded toys is available in leading stores across the country.

Thinkway Toys is a global toy company that designs and develops products in-house; sold through retailers and distributors worldwide. Incorporated in 1984, the company is recognized as an industry leader with innovative electronic, interactive and animatronic products with a reputation for high quality toys. Thinkway has its presence over 48 countries around the world.