Havas Media Asia Pacific announces the re-appointment of Anita Nayyar as CEO of India and South Asia.
Anita rejoins the agency from Bennett, Coleman and Company (BCCL), where she was the Head of Customer Strategy.
Commenting on Anita’s return, Vishnu Mohan, CEO of Havas Media Asia Pacific said: “We are delighted that Anita has decided to return to the agency. While I met many potential candidates over the last months, when the choice did open up I had no doubt in my mind that she would be the right person to helm the India and South Asia operations. Her network knowledge, prior track record, industry experience and seniority - made it all relatively easy for me to decide who to place my trust in.
On her return, Anita stated: “While the assignment at BCCL was interesting, I missed the fast paced work environment of a media agency. Guess my heart lies on this side and there could not have been a better assignment than the one I left behind at Havas. I look forward to continuing work with my fantastic team at Havas Media.”
She has more than 25 years of experience in the media industry and was voted by Impact, as one of the top 50 most influential women in media, marketing and advertising in India, earlier this year. She was also recognised as the most influential media person in India by The Brand Equity Survey for two consecutive years in 2006 and 2007. She has worked with some leading agencies in India including Saatchi & Saatchi, Ogilvy & Mather, Initiative Media, MediaCom and Starcom Worldwide.
Anita joined Havas Media in 2007 as the CEO of MPG and was later promoted as the CEO of Havas Media for South Asia and India. Under her leadership, the agency’s business grew exponentially. She has also been responsible for successfully launching specialist brands in India and Havas Media’s stable of brands in India currently include MPG , Havas Digital, Havas Sports & Entertainment, MPG Active and Mobext.
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