How do you keep the faith till the tech brand you are creating, finally comes close to becoming the next Google, Facebook or Twitter

The world of technology is one of fierce competition where small companies are routinely eaten up by the big ones, and where new companies with smart ideas are born daily. Yes there are examples of those who have made it really big like Google, Facebook and Twitters of the world. Yet, for startups, it often becomes hard to keep the faith when the going is really tough; to build brands when the very idea of your survival is at stake. Here are some ways to keep the faith till the time that your original tech idea, reaches traction point to become a big brand.

Consider the case of the big daddy of the internet today – Google. What began as a simple and interesting idea – to help people search the internet, ended up becoming a multi-billion dollar business. Yet, in 1997, its founders Larry Page and Sergey Brin - two college nerds back then - were trying to sell off Google for a few million. Many showed interest, but none went the distance till of course, at the beginning of the millennium when Google reached a traction point and became what it is today.

The thing to remember thus with brands is that each one of them starts slow and in the beginning is like holding on to the idea, trying to believe and just hanging on. Once the initial few years pass, comes the amazing traction. This is almost the story of every tech brand in the world from Google to Facebook to Twitter. They all were servicing a handful of people for years, till the word reached out and exploded.

Another way to keep the faith is to do what Steve Jobs did – believe that what you are creating has the potential to change the world. Thus even if something you’re doing currently doesn’t seem to be making money, it helps to put the time and energy enough into it today, that will one day see it go straight to the top. Of course, you can’t lie to yourself. You indeed have to be working on something that is indeed unique, though seemingly odd at the moment, for it to work.

Bill Gates did something different than Steve Jobs. He was driven by ambition to become a hugely successful entrepreneur. And he spent every minute of his life in the pursuit of that goal. As much as those motivated by changing the world have changed the world, even those motivated by changing their own lives and driven by ambition have also changed the world.

Yet, it is not easy because for every Facebook there are many other social networking sites that came up but ended up becoming also-rans. How do you look at what you are creating in that moment? The trick here is to see if your product or service is liked by a small group of people. A group of people can often become a very good representation of the rest of humanity. Facebook started out as a social service for the students of Harvard.

Of course, while this is being said, the other factors that go into successful brand creation, like perseverance, an ability to sniff out the winds of change and act on it, the wisdom to differentiate a good idea from a bad one among others, goes without saying.

Ideas and from them companies can crop up from anywhere, even during summer in the middle of a desert. But it is always a tough task to be in business and build brands. Yet, for those who keep the faith and who have patience, if they carry on keeping these few points in mind, they will see the day when they their brands peak and suddenly scale the ladders of success.