MARKETING

To Help Marketers Embrace Technology Isobar, a global digital marketing agency, has published a playbook to explain what blockchain is,…
YouGov India World Food Day survey reveals local brands dominate Indians’ food preferences Indians love for food is no secret.…
The latest Getting Media Right finds that marketers globally continue to struggle to assess their marketing performance due to disconnects…
Machine learning technology makes advertisers dramatically more effective at identifying and targeting the most receptive consumers, significantly increasing purchase intent…
There’s been a lot of buzz around small brands right now. Smaller brands want to be the next best thing…
From equal pay agreements to amazing comeback stories, record audiences and new media deals, women’s sports are in the spotlight…
As VP-Marketing at Shalimar Paints, Minal will focus on accelerating growth and enhancing brand equity to boost India’s sharing economy…
The agency wins 5 Golds and 4 Silvers at the 2018 ACEF Awards iProspect India, the digital performance agency from…
There are plenty of quote collections from the world’s richest man floating around out there, but Jeff Bezos just has…
Virtual vloggers, futuristic fruit, furniture for the moon. –Netflix is venturing into interactive storytelling for the upcoming season of Black…
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