MARKETING

WARC 100 campaigns are increasingly TV-led There is a shift towards consumer participation Relevance is key to a data-driven approach…
The promise of cost efficient, real-time targeting means that programmatic advertising has taken the digital ad industry by storm. Magna…
In this post, we examine the sales and marketing strategies that are common among the fastest growing B2B companies. If…
With A Fast Growing Base of 42+ Million Members in India, India continues to be LinkedIn’s largest market in APAC,…
#RoadsThatHonk is a big step towards safe highway infrastructure communication using smart anti-collision warning devices for safer commutes HP Lubricants…
National Geographic inspires people to reduce their ‘water footprint’ to secure a better future. National Geographic is all set to…
Expenditure on luxury advertising will rise by 2.9% in 2017, recovering from a 0.5% contraction in 2016, according to the…
Every marketer these days, regardless of brand or industry, wants to deliver the right ad at the right time to…
To Help Marketers Accurately Measure the ROI of Their Digital Media Investments Nielsen announced that it has been named to…
AirAsia Berhad ​is acquiring a 50% stake in online travel planner Touristly Travel Sdn Bhd (Touristly) through an asset injection…
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