Mindshare and OgilvyAction have come together to create the first full suite of communication solutions aimed at rural a....

Simmtronics, the technology giant, ranked the No. 3 Tablet Manufacturer Company in world has awarded its Media Duties to Havas Media India.The account size is pegged at about INR 50crores.

Speaking on the appointment, Mr. Indrajit Sabharwal, Managing Director, Simmtronics said, “We....

New technology is making dynamic pricing available to more consumers. In a country like India where pricing is the most decisive factor in making a purchase, such tools would be extremely crucial and make for a brilliant marketing move.

Today globally, more and more online retailers are looking to gain margin advantage by increasingly us....

In the year 2013, Indian Business leaders are the most effective leaders in the country across categories covering  political, business, non-profit organisations, local community, and union leaders/leaders of labour organizations as per the Ketchum’s 2013 Leadership Communication Monitor study.

As....

Launches Smartphone P51

Eyes 8% market share in the smartphone category

Continuing its strong focus on India, Panasonic India today announced the launch of the P51, Panasonic smartphone, a first in the series of revolutionary smartphones marking the entry of Panasonic into the mobile phone segment in India. This phone i....

Cheil Worldwide Inc., a global marketing communications network headquartered in South Korea, today announced a new vision to mark the company’s 40th anniversary of its establishment. The company also unveiled a new corporate identity reflecting the vision.

Dai-ki Lim, the President & CEO of Che....

VivaKi Exchange, a division of TLG India Private Limited, a leading name in the world of media and communications, has clinched the media mandate for Indian Badminton League (IBL) following a hard fought multi-agency pitch.

The $1-million IBL, which is the richest badminton tournament in the world, i....

The winners of the sought-after 2013 Asian Marketing Effectiveness Awards have been revealed and honoured at the Awards Ceremony which took place at the Pudong Shangri-La in Shanghai.

Led by jury president Ajay Kaul, Executive Director, Global Brand Communications - Worldwide Marketing of Lenovo, 23 jury members gathered in Shan....

Campaign targeted to augment mindshare across Neo Traveller with Expedia’s widest range of distinctive offers

With travel season kicking off, Expedia, the world’s largest online travel company, has announced the launch of its latest advertising campaign in India. Conceptualized by Lowe Lintas, the campaign is aimed at igniting t....

Thomas Cook (India) Ltd, one of India’s largest integrated travel and travel related financial services company, introduces a new product for Indian adventure travellers called ‘Xplorer’. Crafted for all age groups, this vibrant product has been designed to bring out the spirit of the voyager, the adventurer in oneself.

While adven....