MediAvataar's News Desk

MediAvataar's News Desk

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Publicis Media India announced that it has roped in seasoned technology expert Roopesh Pujari as Head of Technology, PM India.

Roopesh Pujari comes with over 22 years of leadership experience in technology and has worked extensively in the US apart from India. His experience cuts across sectors such as BFSI, Manufacturing, Consulting, Publishing, Aviation/Airlines and Healthcare and also includes multiple Fortune 500 customers across the globe including the likes of Apple, Pfizer, Dell, the US Army, Mondelez, etc.

Anupriya Acharya, Publicis Media India Chief Executive said, “As digital spaces shape more and more of the touch points of a consumer journey, marketing has been transformed into a technology-driven sector! Increasingly we find that our clients require tech-led marketing solutions and internally too, a large part of our success on data-led insighting, real time execution and superior ROI returns depend on a strong tech foundation. We are delighted to welcome Roopesh on board who will spearhead our tech vision and strategy, framework and infrastructure to deliver on clients requirements that span across machine learning, platforms, automation and artificial intelligence.”

Roopesh Pujari said, “I am thrilled at the opportunity. This is an exciting time to be entering the media and advertising space! Its set to leapfrog on the back of new marketing and advertising technologies and advanced marketing and media models. I was particularly impressed by Publicis Media’s clarity of vision and the ambition for this role and I look forward to working closely with the leadership team at PM and contribute to the Publicis Media’s success story.”

Effie Index recognises companies that deliver measurable business results for clients

WPP has been ranked as the most effective marketing communications company in the world in the 2019 Effie Index.

The award, which WPP has won for the last eight years, is the industry’s benchmark for effectiveness in terms of demonstrable results for clients.

The Index rankings reflect companies’ cumulative success in 46 national, regional and multinational Effie Awards competitions, based on 3,753 finalist and winning entries during 2018.

The case studies put forward by every brand and company featured in the Effie Index are subject to rigorous evaluation by expert industry judges, who examine and debate each case’s strategic communications challenges and objectives, the idea, how the idea was brought to life through creative, and the results it delivered.

Mark Read, CEO of WPP, said: “Our job is to produce transformative ideas and – most importantly – transformative results for our clients. The Effies are a litmus test of our ability to do that and I’m delighted WPP continues to top the rankings for effectiveness in our industry. The credit goes to our outstanding agencies and people who every day turn their talent and creativity into tangible business success for organisations around the world.”

Traci Alford, CEO of Effie Worldwide, said: “The Effie Index is the most comprehensive global ranking of marketing effectiveness. The rankings are also reflective of the teams behind the work, determined by a jury of industry peers. WPP has retained its title as Most Effective Holding Group for the eighth consecutive year, which is a testament to the people and collaboration behind their winning work. My sincere congratulations to the entire team on their continued success.”

Sunday, 21 April 2019 00:00

ISL: The Lyft Luck Machine

An antidote to marketing apathy

Lyft came to ISL with a challenge: incoming college students are more likely to use Uber than Lyft. They wanted to change that.

Knowing their audience and their apathy toward traditional marketing tactics, Lyft and ISL opted to create a larger than life slot machine to incentivise downloading the Lyft app.

The Lyft Luck Machine is a giant, Lyft-pink slot machine complete with a massive chrome handle, flashing LEDs, proprietary vending software, custom animations, and much more. College students were able to try their hand at the Lyft Luck Machine for the chance to win awesome Lyft merch and ride discounts, plus two lucky players could win $100 of Lyft credits every day. The catch? Before being able to play, the student had to prove they had the Lyft app downloaded on their phone.

With over 20K in-person impressions of the slot machine, it drove over 288 activations and 2.5K coupon applications.

How governments can better connect with their citizens

Intensified political polarisation, fragmented groups and rapid digital disruption risk is undermining governments’ efforts to effectively engage with citizens, concludes The Leaders’ Report.

Produced by WPP’s Government & Public Sector Practice, The Leaders’ Report is the only global research study looking at the state of citizen engagement, and the key challenges facing governments’ efforts to better connect with citizens in an age of technological and political disruption.

The Leaders’ Report: Increasing Trust Through Citizen Engagement is the second iteration of the report initially launched at Davos 2017, and is based on interviews and surveys conducted across 50 countries and six multilateral organisations, with over 60 government communication leaders and 400 government communicators, supplemented by a survey of 8,000 citizens.

The landmark study shows that while governments want to engage with citizens and recognise the benefits of doing so, they are unsure about how best to devolve decision making to the public. The key consequence of this is that governments around the world miss a vital opportunity to rebuild trust with those they govern.

The report looks at key findings from government communicators, including:

75% of respondents recognise that engagement done well can create more support for a policy, and rebuild trust.

Yet 36% know that citizens affected by a policy don’t always get a chance to share input.

77% carry out engagement activities that deliberately minimise opportunities for citizens to feed back.

More than half (54%) do not have the resources to effectively evaluate engagement programmes.

Only 8% say that their organisation commits to act on public views before running a citizen engagement programme.

The global research also identifies 10 key drivers of citizen engagement governments could adopt to rebuild trust with the public, including building and communicating a clear picture of a government’s ambitions and priorities, demonstrating social cohesion through more inclusive policy delivery, and building opportunities for citizens to help co-create public services.

DAN Consult, the consulting division from the house of Dentsu Aegis Network (DAN), has roped in Ajay Row as Partner for CRM (Customer Relationship Management), loyalty and data.

Row will be based out of Mumbai and will work closely with Lalit Bhagia, CEO & Partner - DAN Consult, on growing the overall consulting business. His chief mandate here will be to help build and lead a client-facing CRM, loyalty and data practise. Prior to this, Row was CEO at LitmusWorld.

Armed with more than 30 years of experience in data-driven marketing, digital, loyalty, analytics and CRM, Ajay has worked across a variety of industries and countries. He has built several companies, including start-ups (Wunderman and Trikaya Grey Direct) and has also served as a top corporate executive at the Tata Group and ITC Ltd. for several years.

Commenting on his joining, Ajay said, “I am looking forward to contributing growth hacks across a variety of clients, leveraging today's tech and my past learning to deliver cutting-edge and out-of-the-box solutions. Lalit and his team are exciting co-workers, their ideas are exceptional, and DAN is of course a terrific place to work, being as it is, the agency group of the future.”

Commenting on Ajay's joining, Lalit Bhagia, CEO & Partner - DAN Consult said, “There is a lot of hidden revenue lying in the current customer base of companies which is not fully tapped. It’s great to have someone of Ajay’s experience in India and beyond on-board to help us build a practice around this. He is of course a legend in his field, and his knowledge of growth-hacking, data-driven marketing, digital transformation and CRM across both start-ups and large corporations will be invaluable to our clients and team.”

He added, “We want to dramatically improve the results companies get from their loyalty programs and CRM strategy through a sharper understanding and more effective implementation using our state-of-the-art tool-kits.”

In his illustrious career, Ajay has been a jury member and conference presenter at numerous events, nationally and internationally. He also is a lecturer at the IIMs and other management schools globally. Apart from being an angel investor, he is also a keen sailor, enthusiastic classical guitarist and an avid reader with a library of over 20,000 titles.

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