MediAvataar's News Desk

MediAvataar's News Desk

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Hardcastle Restaurants Pvt. Ltd., a subsidiary of Westlife Development Ltd. and master franchisee of McDonald’s restaurants in West and South India, today announced the appointment of Arvind R. P. as Director- Marketing & Communications.

In his new role Arvind will lead the overall marketing and communications strategy for brand, to further strengthen its leadership in the QSR space.

Arvind joins McDonald’s from Kaya Limited where he led Marketing & Analytics. During his six-year tenure there, he spearheaded various brand-building initiatives, product & services innovations, digital and CRM initiatives.

Commenting on his appointment, Seema Arora Nambiar, Senior Vice President - Strategy, Innovation & Capability, McDonald's India (West & South) said, “We are delighted to welcome Arvind to the McDonald’s family. Arvind has a proven track record of building strong brands, driving insightful product and service innovations and leading digital projects. I am confident that he will be instrumental in leading McDonald’s to its next phase of growth.”

Speaking on his new assignment, Arvind RP said, “McDonald’s is one of the world’s most iconic brands that has always been at the cutting edge of food, service and technology. I look forward to working closely with the team to create new benchmarks for the industry.”

With over 18 years of experience in Marketing and Sales, Arvind has worked across geographies and categories including Retail (Levi Strauss), Consumer goods (Britannia) and Automobiles (TVS Motor Company). His stint at TVS Motors also included an assignment for the South East Asian market based out of Jakarta, Indonesia.

The exclusive documentary showcases the strength and determination of the Indian Air Force personnel, as they conduct one of the world’s largest high altitude operations round the year

National Geographic is marking the 70th Republic Day celebrations by paying tribute to the selfless heroes of the Indian Air Force. Amidst the dangers and difficulties of ruthless terrains and conditions, the brave men and women of the IAF have been instrumental in ensuring the safety of the nation and our people. To tell their story, National Geographic and the Indian Air Force have produced an exclusive documentary, Extreme Flight: Indian Air Force that will premiere on 25th January at 9 pm on National Geographic.

‘Extreme Flight: Indian Air Force’ captures the dangers and difficulties the Indian Air Force encounters while operating in the country’s most hostile environment and weather conditions – from Jammu & Kashmir to the North East. National Geographic, a channel that is revered for in-depth storytelling and giving viewers unprecedented access, will give viewers an inside access to the Indian Air Force’s high altitude operations in this documentary. The exclusive documentary will showcase the latest machines in the Indian Air Force’s arsenal, as well as introduce some of the men and women who put their lives at risk for the duty to the nation.

IAF Spokesperson said, ‘It takes grit, determination, and unconditional love for the nation to be a part of the Indian Air Force. The physically and emotionally exhausting training processes that every IAF official goes through, is truly inspirational. It is great to see National Geographic showcasing this documentary, the essence of what it takes to conquer aerospace. We have worked closely with the channel to bring out the lesser known stories of our operations in such harsh climatic conditions. I am confident that the documentary will take viewers a step closer to understand the challenges and motivations of our officers.”

Gayatri Yadav, Head-Consumer Strategy and Innovation, Star India, said, ‘’Over the years, Indian Air Force has not only provided aerial security to the nation but has also supported various sections of the armed forces, especially in postings not accessible by road. The highly skilled and dedicated men and women, with their aerospace capabilities have made us proud on many occasions. Reverberations of their heroics, are felt not only in the country but also around the world. National Geographic’s documentary, Extreme Flight: Indian Air Force’ will showcase to the country, the story of these selfless heroes. The documentary will be our salute to these awe-inspiring officers.”

Extreme Flight: Indian Air Force will premiere on National Geographic at 9 pm, on January 25, 2019.

The Republic Day special documentary will also be scheduled on the channel on 26th Jan at 12 pm and 8 pm. It will also be available on Hotstar.

New York Festivals International Advertising Awards® announced Matt Eastwood, Global Chief Creative Officer of McCann Health as the 2019 Executive Jury President.

For the first time in the 9-year history of NYF’s Executive Jury, a President will preside over this elite panel of Chief Creative Officers from around the globe who will assemble in New York City this April for 5 days to select the World’s Best Advertising®.

“It is an incredible honor to be asked to be the first ever Jury President of the prestigious New York Festivals,” said Eastwood. “As the Jury President I want to encourage the judges to award work that not only actively engages consumers but also achieves results. But my hope is to go even further than that. Bill Bernbach once said, ‘All of us who professionally use the mass media are the shapers of society. We can vulgarize that society. We can brutalize it. Or we can help lift it onto a higher level.’ We’ll be looking for work that works. But, more importantly, we’ll be looking for work that lifts creativity and, indeed, society to a higher plane.”

Eastwood brings creativity, leadership skills as well as bona fide Executive Jury experience to his role as Jury President. Having served 3 terms on NYF’s Executive Jury, Eastwood truly understands the creative demands of judging all finalist entries across all mediums.

A highly awarded creative leader and a founding member of the recently formed New York Festivals Advisory Board, Eastwood’s sage advice and industry expertise were influential in piloting the competition’s recent transformation.

“We are beyond thrilled to have Matt as our inaugural Executive Jury President,” said Susan Glass Ruse, Executive Director of New York Festivals Advertising Awards. “His reputation as an inspiring leader, ground-breaking creative and all-around good guy makes him the perfect choice to lead the judging sessions. Matt is truly collaborative, and we are lucky to have his ongoing support in our shared goal of evolving and improving New York Festivals. We are excited to have his expertise, working together with his highly-regarded peers, to ensure that great work from around the globe is recognized and awarded.”

Formerly the Worldwide Chief Creative Officer of J. Walter Thompson, Eastwood was described by Britain’s Campaign magazine as a “unicorn” in the communications industry. He has overseen some of the most innovative and recognizable creative projects in advertising today.

Eastwood’s career has spanned numerous agencies, specialties and countries, including Australia, the UK and US. He was a founding partner of M&C Saatchi in Australia before joining DDB Australia as National Creative Director and Vice Chairman, following that post he moved in 2010 to serve as Chief Creative Officer for DDB New York.

Throughout his impressive career he has racked up unprecedented achievements including being named the 5th most awarded Chief Creative Officer worldwide in AdAge's 2013 Award's Report. In 2016, Eastwood led J. Walter Thompson to an historic year at Cannes, winning a total of 80 Lions—more than the agency had ever won in their 150-year history. Additional accolades and honors include: Campaign Brief Agency of the Year, Clio Health Network of the Year, Australian Creative Hotshop, Adnews Agency of the Year, Creativity’s Agency to Watch, B&T Agency of the Year, Spikes Network of the Year, and Campaign magazine Network of the Year.

Matt Eastwood and the entire Executive Jury will convene this April during the 9th annual Executive Jury judging sessions taking place in New York City April 29th-May 3rd. This jury of 22+ CCO’s creative global minds dedicated to the quality and aesthetics of creative advertising will review all finalist entries selected by NYF’s online Grand Jury.

To view the 2019 Grand Jury to date, please visit: HERE. The 2019 Executive Jury will be announced soon.

The 2019 competition entry deadline is January 31st.

Zenith wants to make the world a more positive place. Blue Monday – the third Monday in January – is known as the saddest day of the year, so Zenith offices around the world are working together to bring happiness to their communities.

On 21 January, Zenith is encouraging its more than 6,000 employees across the network to participate in team building activities that promote good causes and benefit their community. Each Zenith office has selected a charity or organization to support. Highlights include helping with the construction of a library, transforming slums into thriving areas, teaching adults with learning disabilities, delivering free coffee and snacks to underappreciated civil workers and collecting leftover food to redistribute to those in need. Images of Zenith Monday activities will be shared on Zenith’s global social media accounts over the course of the week.

At Zenith, we believe in giving back to the communities that support us.”

The idea to transform Blue Monday into Zenith Monday stemmed from an agency-wide competition. To celebrate Zenith’s 30th anniversary this past October, a global contest ‘If I were CEO for a day’ asked employees to come up with ideas on how they want to see Zenith evolve. Zenith Mexico won with their idea of Zenith Monday.

Matt James, Global Brand President, Zenith, said: “At Zenith, we believe in giving back to the communities that support us. By transforming a day of sadness, our brilliant specialists are creating one small way to send positive thinking and acting around our global network.”

Taproot Dentsu, the creative agency from Dentsu Aegis Network, has acquired advertising duties for 92.7 Big FM India, one of India’s largest radio networks, following a multi-agency evaluation. The agency will service the account from its Mumbai office.

 The mandate entails strategic positioning, product reach and frequency and re-packaging the channel as a whole. Taproot Dentsu will be involved in the strategy, brand building, advertising campaign and some show concepts across some outdoor and radio campaigns.

Talking about the collaboration, Ayesha Ghosh, General Manager, Taproot Dentsu Mumbai, said, “We are happy to be working with Big FM. The task of repositioning a brand is always most exciting, considering that it’s like a rebirth that one must design with utmost care. From “Suno, sunao, life banao” to the plausible next stage in the brand’s journey, there was a wide spectrum to cover. Eventually, with unanimous agreement on what we should stand for, nuancing the personality in great detail and laying out a sustainable plan, we are ready to go live. This positioning will drive all that Big FM stands for; from content to packaging to communication. We look forward to a successful launch and continued consumer relevance thereon, because it is a thought that we all believe firmly in and are eager to spread far and wide.”

On the subject of repositioning, Sunil Kumaran, Country Head, THWINK (Big FM’s short-form video and audio talent incubator and marquee content studio) said, “We were at a stage where the category was moving from being just a provider of entertainment, to being torch bearers of improvement and progress towards a better world. From our interactive relationship with the audience, we wanted to take it to the next level with our listeners, by making both them and ourselves responsible for a better tomorrow. “Dhun badal ke toh dekho” is something we strongly believe in, because at every level, truly, change in the world will begin only with change in the mind. We plan to live this and own this every day with our every move and hope to transcend the relevance of this thought from our collective conviction to our audience’s, and of course, the world at large.”


Santosh Padhi – Chairman and Chief Creative Officer

Umesh Shrikhande – CEO

Ayesha Ghosh – General Manager

Shashank Lanjekar – Head, Strategic Planning

Pallavi Chakravarti – Executive Creative Director

Pearl Vas – AVP, Strategic Planning

Arshad Shaikh – Associate Creative Director

Nilesh Naik – Illustrator

Yogesh Gavhane – Art Director

Ambalika Sen – Account Director

Ekta Shah – Sr. Account Executive

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